Rebirth in 1998 is also a kind of life

Lu Feifei replied with some difficulty: "Bankruptcy!"

Yang Zhu sighed: "If only these enterprises go bankrupt, that would be considered good; but... have you forgotten to calculate the damage these enterprises have caused to the rest of the offline industry in the process of [turning from the real to the virtual]?"

Lu Feifei got it right: "You mean... real estate?"

Yang Zhu shook his head: "Not only real estate, but also manufacturing."

"First of all, let's talk about the real estate industry;"

"Although we have a lot of criticisms about the real estate industry, we have to admit that real estate, as the most important reservoir of our country's m2 currency, involves more than just housing;"

"Shopping malls, and the ka channels corresponding to the shopping malls; stores, and the c-type channels corresponding to the stores, and leisure, entertainment, and catering outlets; office buildings, and the corresponding company offices and surrounding living configurations; even a large number of industries related to housing construction itself , will face a near-destructive blow;”

"Secondly, the manufacturing industry;"

"You have dealt with the product selection department and the supply management department on weekdays; naturally, you know that the factory also needs enough profits to drive it to carry out new product development and technology upgrades;"

"However, once the future e-commerce environment is a low-price environment, under the demand feedback from the sales side, factories will inevitably maintain the necessary survival profits by reducing manufacturing costs in order to survive;"

"Then, it enters into a vicious circle - with the rapid decline in the price of consumers' psychological expectations, the production cost of the manufacturing industry is getting lower and lower, the product quality is getting worse, and the product life cycle is getting shorter and shorter. Profits are getting slimmer;”

"At that time, the money earned will not even be enough to eat, and where will there be funds for technological upgrades and real product iterative research and development?"

"Think about it, once our country's manufacturing industry is [starved] and has no strength, what will it look like?"

Speaking of this, Yang Zhu sighed heavily: "If the e-commerce of the whole people is a road that goes wider and wider, and the real value created by the Internet can cover the lost costs of the physical industry, especially the manufacturing industry, then that's okay; After all, power is just the pain of industrial upgrading;”

"But you and I also know that this path is not 100% impossible, but judging from the current business atmosphere and business philosophy of our country, it is not very realistic-at least I can't see hope within 20 years; "

"Then the problem will come, if the e-commerce of the whole people makes most companies unable to make money; and in the process, it will seriously hurt the relatively dynamic real economy... two evils added Excuse me; what do you think of the Zhutou Chamber of Commerce, which created the o2o model and is known as the "Internet business model pioneer"?"

"Hehe, don't forget that the o2o model is essentially a type of e-commerce."

Lu Feifei's face became even more ugly, and it took her a while to swallow her saliva: "Under the anger of the crowd, we will be nailed to the pillar of shame in history; moreover...our end will not be good."

Yang Zhu nodded: "So, we need Fat Donglai's spark!"

"If it can really achieve the effect as I think, let alone 400 billion, I don't think it's too much to give it a valuation of 4000 billion!"

Lu Feifei couldn't turn the corner for a moment: "What does this have to do with Fat Donglai?"

Yang Zhu poked the girl's forehead with a bit of resentment: "Have you noticed that Fat Donglai has an unusual stickiness to consumers?"

Lu Feifei nodded, and then said proudly: "But our home for workers is not bad either!"

Yang Zhu gave him a knock and scolded: "Don't change the topic for me!"

Lu Feifei covered her head aggrievedly. Yang Zhu was not fully sober yet, and she couldn't control the strength of her hand, so this knock made her very painful.

Seeing this girl's eyes faintly steamed, and her mouth pouted, Yang Zhu coughed in embarrassment, and then resorted to the great method of changing the subject: "We all know that any behavior and decision-making of human beings, in the final analysis, can be done. Summarized as [loss aversion], or called [sunk cost];”

"The sunk cost is roughly divided into two major parts: emotional investment cost and real benefit cost;"

"Here, the value of Pangdonglai, a service-oriented enterprise, is revealed;"

"If our domestic business atmosphere has not been improved, then in the future era of national e-commerce, various commodities will inevitably go to low prices or ultra-low prices;"

"At that time, as long as Pangdonglai's outlets were opened enough, the products were rich enough, and the supply chain cost was low enough - don't ask him to be lower than the e-commerce platform, as long as the difference is not too big;"

"At this time, due to the strong emotional stickiness between Fat Donglai and its customers, the customer's emotional input cost will most likely be much higher than the price difference of the product, which ensures that its operations will not be greatly affected. can live very nourishingly;”

"At that time, it will inevitably become a beacon for other companies that are troubled by the e-commerce environment for all people. If you don't want to fight a price war and lose your pants, you must learn the Fat Donglai model with all your strength;"

"After all, consumers are people, and the reason why people are people is because of their inseparable social attributes-no matter who they are, they need social interaction, recognition and emotional warmth from other people; as long as more than half of the enterprises can realize If we realize the importance of emotional viscosity and put it into practice, then the damage of the e-commerce model to the real industry will be reduced to a tolerable level;”

"The so-called living in sorrow and dying in peace, as long as it can give our country's real industries, especially the manufacturing industry, a chance to breathe, it may be a good thing-forced by the pressure of survival, they must meet the needs of people like Fat Donglai. The demand for products from high-quality channels, so that the money earned from Pang Donglai is used for technology research and development and product upgrades, so as to ensure that he will not be screened out by these high-quality channels.”

"With the intelligence of our people and the strength of the manufacturing industry, it will not take long, only ten years, and the domestic manufacturing level will be a different picture;"

"Isn't our country going to join the WTO soon? When the domestic manufacturing level is raised in a real sense and we have enough technical patents, we can have a brighter future and ask for more markets abroad—don't forget , your brother and I also have a company called Zhutou International Trade, as long as the products are good enough, it must not be difficult to help them find sales!"

Hearing this, Lu Feifei finally understood: "No wonder you were eager to talk to Mr. Yu about opening a branch just after signing the contract. Be another catfish!"

Yang Zhu smiled smugly: "Otherwise, why would I call this investment a strategic investment?"

"Hey, in order to squeeze out the 76 billion funds, I have spent a lot of effort!"

Lu Feifei suddenly thought of the new product plans that Yang Zhu made some time ago, and tentatively asked: "Brother, then the standards for those new products you set last month... also want us to be a catfish?"

Yang Zhu nodded: "Since Zhutou Commerce is known as the pioneer of the Internet business model, we must use this identity advantage to do something!"

"Hmph, it is said that pioneers are often qualified to set industry standards, so let's set the rules first!"

As he said that, Yang Zhu, who was a little drunk, leaned back on the sofa and muttered to himself: "There are still about ten years, I hope there is still time... right?"

Lu Feifei looked at Yang Zhu with absent-minded eyes, inexplicably feeling sorry for him;

My mother and Uncle Yan said that he was deep in thought, always worried that Yang Zhu would kick them out;

But after talking today, she realized that what her brother, whom she knew, was pretending to be was not those "little things" at all.

tsk~

Investing 80 billion yuan is to try to give the real manufacturing industry a sigh of relief?

Is this something that a boss like you should worry about?

I often hear my brother say that this is a fool and that is a fool;

Now it seems that brother is the biggest fool...