Rebirth in 1998 is also a kind of life

After ten minutes.

"Brother, this is the first time you come to Fat East, walk this way, pay attention to your steps."

"Sister, it's the first time you come to Fat East, take the elevator this way, watch your step."

"Uncle, it's your first time coming to Fat East, so slow down and pay attention to your steps."

Except for Yang Zhu, the three who were treated so warmly by the staff for the first time stood on the elevator, looking at each other with strange expressions.

"Yang Zhu, the supermarkets here in Yu Province...are the services so enthusiastic?" Wan Qingyi looked back at the little girl in red overalls who was helping an aunt to the elevator, and asked a little strangely.

I have to say that the enthusiastic and unformulated smile of this elevator guide made her feel great. The other party seemed to be greeting a fellow villager or friend whom she had not seen for a long time, without the sense of isolation of the traditional service industry at all.

In addition, the other party recognized at a glance that they were coming here for the first time. If it wasn't for the obviously large number of customers entering the store, she almost thought that there were not many regular customers in this supermarket named Fat East.

Yang Zhu shrugged: "No, only Fat Donglai's employees will do this."

Director Yan listened to the familiar greetings and instructions from the elevator guide below and the aunt, and nodded approvingly: "Although I haven't seen anything in this supermarket, at least it's doing a good job in welcoming customers. .”

Lu Feifei, who was playing with a Tinker Bell puppet in her hand, heard the words and praised: "The service of this supermarket is really good. I went to the crane machine in the rest area just now, but I didn't catch it twice. As a result, the staff immediately picked it up. Come up, ask me which one I like, then open the claw machine directly, put this doraemon at the exit, and I will come out as soon as I touch it!"

Speaking of this, she finally understood what Yang Zhu meant by "sweeping wool". Although this puppet is not expensive, the market price will never be less than 5 yuan. This behavior of the staff is equivalent to giving benefits ——I don't even have a receipt, and people still do this, probably because they saw her discouraged look just now; I have to say that this behavior aroused her great affection.

Yang Zhu looked at the three people whose attitudes were quite different, and smiled: "That's where it is, there are still many surprises in the future!"

………………

On the second floor.

"Huh? The shopping carts in this supermarket seem to be different?" Perhaps because he has been in charge of the market for a long time, Wan Qingyi is particularly sensitive to some details. Cars are different.

Yang Zhu gave her a look of approval: "That's right, I didn't ask you to make this special trip for nothing."

He pointed to the icon on the stroller and introduced: "This is a stroller specially prepared for customers with children. When you pull it, you will find that there is a huge clip basket inside, which can completely guarantee that the child will stay in it." Comfortable."

"This is a stroller for young couples. A large board can be pulled out from the handle of the stroller. My sister-in-law can sit on it and let her boyfriend push it. It's very interesting;"

"This is a cart for the elderly. In addition to the stool on it for resting in place, do you see the design above the push handle? There is a magnifying glass inside, which can be used after being pulled open, so that people with poor eyesight can also use it." It’s easy to see the fine print on the product packaging.”

Playing with these obviously well-designed carts, the other three were amazed. Although many companies are now offering refined services, it is easier said than done. There are not many companies that do the details.

Seeing the fuss of the three people, Yang Zhu curled his lips and thought, what is this? In the future, even the storage cabinets will be divided into two types: refrigerated and frozen, in order to bring various conveniences to customers to the greatest extent;

As for free charging treasures, mother and baby rooms, direct drinking water, children's toilets and other configurations, it is indispensable. If you know that people have invested so many things that "have no return" in order to improve customer satisfaction, your jaws will drop?

………………

After entering the supermarket, everyone was startled by the crowds inside. Even Yang Zhu didn't expect that there were so many people inside even though it was not the weekend and it was only after three o'clock in the afternoon.

And Wan Qingyi, who is good at observing details, soon realized something was wrong: "Huh? There are so many people here, and the business hours should not be short today, why is the ground so clean?"

Even in later generations, as long as you observe carefully, you will find that international giants such as Wal-Mart will inevitably have some garbage and stains on the ground during peak hours of traffic or after business hours exceed three hours, let alone now?

Therefore, after hearing Wan Qingyi's words, Lu Feifei was also surprised to find that the ground was as clean as it had just been wiped, with no stains at all.

Yang Zhu pointed to the cleaning staff not far away: "Pang Donglai is very good at cleaning and tidy."

Director Yan watched the staff members dexterously avoiding the passenger flow, and cleaned the roads and counters they passed by with dry and wet handkerchiefs and small mops, and he immediately understood.

Generally, the reason why supermarkets don’t do cleaning during business hours, especially during the peak hours of passenger flow; one reason is that they are afraid of affecting the customer’s shopping experience. After all, the mops in supermarkets are not small and take up a lot of space; Because the ground that has just been dragged will have a lot of moisture, it is easy for people to step on it and leave footprints to make the ground even dirtier. This is something that supermarkets absolutely don’t want to encounter, so it’s better to be dirty, and wait until the peak of the flow of people is over.

But the current "guerrilla" mode of Fat Donglai basically avoids that kind of embarrassment. Anyway, the cleaning tools are not big, as long as the staff is active, it will not affect the shopping experience of consumers. The dry mop follows closely to mop up the water on the ground, so naturally there is no problem of slippery ground.

only……

Although this cleaning method can give customers a very good shopping experience, it is extremely unfriendly to the cleaning staff. Both physical and energy efforts far exceed the level of normal supermarkets.

Stretching out his hand to touch the innermost part of the shelf, Director Yan, who found no dust on his fingertips, was a little curious...why do these cleaners have satisfied smiles on their faces while doing so much work that can be called "tossing" every day? No complaints at all?

With this doubt, Director Yan moved his eyes to the products on the shelf.

Huh?

Those ordinary foods are okay, and the price tags are not unusual, but the products in the general clothing area such as clothes and shoes are very different.

Take the dress next to him as an example; besides "The price is 39.8 yuan", there is a line of words on the top...

The purchase price is 2 yuan including the purchase cost within 27.6%? (Note, this is after 2020, temporarily advanced for the needs of the follow-up plot)

Director Yan is completely confused now, is there any mistake, this is a supermarket, not a distribution conference, why did the original purchase price be written on the price tag! ?

And judging from his experience during this period of time, this purchase price...doesn't seem to be faked?

After looking at a few more clothes and shoes in a hurry, and finding that the purchase prices on them seemed to be fine, Director Yan had a toothache.

He really didn't understand what the boss of this supermarket was thinking;

Generally speaking, the purchase price of a product is a commercial secret, and even 99% of company employees have no right to know the price, let alone consumers.

Mark the purchase price, are you afraid that consumers will not know that you are a fat sheep?

You know, when consumers enter the supermarket, they picture a variety of products, a good environment, and low prices; you have marked the purchase price all at once... Consumers are not fools, so naturally they can see that the gross profit margin of your products is not high. Low, are you not afraid that consumers will resist you?

Just when Director Yan pulled Lu Feifei to criticize Fat Donglai's behavior there, an old lady next to him was not happy: "What's wrong with you, Fat Donglai marked the purchase price to hinder you. What's the matter with you!? You have worked so hard for so many things, you won't allow him to make some money!?"

Listening to the old aunt's local dialect, Director Yan stared at the fat sheep dumbfounded: "Aunt...you don't think this is inappropriate?"

The old aunt stared: "What's inappropriate!?"

As he spoke, he directly took out a presbyopic dress with a purchase price of 11.8 yuan and a price tag of 19.6 yuan, and put it in the shopping cart.

Director Yan scratched his head, sneered for a long time, and then said: "Auntie, don't you think that this dress makes too much money?"

The old aunt snorted: "The price is clearly marked, and everything is clearly written. If you want to buy it, you can buy it. If you don't buy it, no one will force you!"

Hearing the meaning behind the old lady's words, Director Yan finally understood what Yang Zhu said before, "Sometimes, what consumers reject and fear is the unknown, not the premium."

But I still feel unacceptable: "Auntie, you are not afraid that someone will fool you, the actual purchase price has not reached 11.8?"

The old lady gave him a look of disdain: "Outsider?"

Director Yan was taken aback for a moment, then nodded.

The old lady cut it, with a clear face on her face: "I'll just say it, if it were us from Xuchang, who would say such a thing!?"

Lu Feifei looked at the faint pride on the old lady's face, she was very curious, and asked in surprise, "Grandma, why do you say that?"

Facing this very upright little girl, the old aunt's attitude was naturally different, and she said with a smile: "In Xuchang, who doesn't give a thumbs up when mentioning Fat Donglai? Since they wrote a purchase price of 11.8, it must be 11.8 , not even a penny more!"

Lu Feifei's eyes widened: "Is Fat Donglai really so sincere?"

The old aunt snorted proudly, and then said: "That's right, Fat Dong came to do business with sincerity, not to mention that there are no fakes, and the price will definitely not let our common people suffer;"

"Just before the Spring Festival last year, my old lady bought a down jacket here, which cost more than 200 yuan. As a result, at the beginning of March this year, Fat Donglai called my family. Guess what they said?"

Lu Feifei blinked: "They just bought a batch of clothes and want you to buy another one?"

The old aunt curled her lips: "You are the one who caught a fat sheep and slaughtered it! They called to tell me that at the end of February this year, the brand of the down jacket I bought, the merchant started to sell it , the price has dropped to the early 2s, and the staff of Pangdonglai called me and asked me to come directly with a receipt or clothes to make up the difference!"

Hearing this remark, not only Lu Feifei and Director Yan, but also Wan Qingyi, who was standing quietly beside him, couldn't keep their mouths open from ear to ear in surprise. Are you sure you're not joking about this reverse operation?

Seeing the faces of several people looking at each other, the old lady thought they didn't believe it, and suddenly she couldn't hold back her face: "Don't you believe it, that's what Fat Donglai does. If you don't believe me, go out and inquire, they do this kind of thing a lot!"

"Also, you think that Fat Donglai is an ordinary supermarket, and people don't care about us ordinary people!"

"Go to the supermarket and have a look yourself. Other seafood sellers wish there was half a bag of water in a bag, but Fat Donglai prepares a colander for you, and the staff have to drain the water before weighing you. ;"

"Other electrical appliances and water heaters are sold with a hammer, and even if they are sold out; but the water heaters sold by Fat Donglai not only help you actively contact the merchant if there is a problem during the warranty period; even after the warranty period, they will take the initiative to call you. Call, asking for free quality inspection and replacement of some small parts, I'm afraid something will happen to you accidentally!"

A middle-aged woman who was joining in the fun heard the words and said with emotion: "It's true, other supermarkets treat us like fat sheep, and they are so fat, they really take us to heart;"

"I remember one time last year, my old mother wanted to eat buckwheat noodles for her birthday the next day. I ran here to buy it without thinking too much, but it turned out that it was not sold. As a result, the staff found that my face was not right, so they came over and asked what happened;"

"After I told the story, they immediately wrote it down in a small notebook; as a result, the next day, the staff from Fat Donglai braved the heavy rain to bring me four taels of buckwheat noodles."

"Four taels of buckwheat noodles, only 1 yuan!"

"Later, I found out that the soba noodles were sold in several stores that night. The staff bought 2 catties of buckwheat noodles with their own money, and ate the rest among themselves!"

"Don't talk about the rest, if you change to another supermarket, who would be willing to pay for the buckwheat noodles for 1 yuan, not to mention paying for it yourself, and even braved the heavy rain that flooded your calves and ran half of Xuchang City to deliver it to you for free?"

"For this matter, don't say that Fat Donglai's clothes are clearly priced and don't make a lot of money. Even if it's really profitable, I'm happy. If this kind of business can't make money, then it's unreasonable!"

Seeing the slightly agitated middle-aged woman, Director Yan and the others fell silent, especially Wan Qingyi, who felt that his understanding of business had been challenged.

Seeing this, Yang Zhu hurried over and said with a smile: "Auntie, eldest sister, you two don't have the same knowledge as us, foreigners who are new to Guizhou have little experience!"

After a few words of begging for mercy, the old lady and the middle-aged woman finally let everyone go, with triumphant smiles on their faces, and went with their heads held high.

After seeing them walking away, Wan Qingyi suddenly said, "Yang Zhu, I probably understand why you insisted on dragging me on this journey."

Lu Feifei also nodded: "Speaking of which, I always feel that some things from Wan Donglai are similar to our workers' home, but they are much better than ours!"

Yang Zhu smiled: "It's normal for you to feel familiar, because... the project of Gongyou's Home, although the business model is not the same as that of Fat Donglai, but the bottom line is to learn from others!"

The three of them were startled: "What!? Our Workers' Home is imitating Fat Donglai!?"

Yang Zhu looked at the unbelievable expressions of the three, and shrugged involuntarily: "I just came in, you will know if you keep shopping."

"However, I'm ashamed to say that although the current turnover and asset value of our Zhutou Trading Company far exceed Fat Donglai's; but when it comes to the level of management...we haven't even reached half the level of this teacher!"

Speaking of this, Yang Zhu thought of the classic "Fat Donglai, you will never learn" in the industry in later generations, and couldn't help feeling deeply depressed, but he looked forward to tomorrow's meeting even more...