Rebirth in 1998 is also a kind of life

Yu Province. Xuchang.

Although there is no name on the "Four Stoves", the temperature in Xuchang in September is not so mild, it is still manic hot.

Looking at the unfashionably decorated supermarket in front of him, Director Yan looked at Yang Zhu next to him suspiciously: "Boy, is this the project you want to recommend to us for investment?"

Looking at the densely packed bicycles and tricycles parked in front of the supermarket, Yang Zhu, who was wearing a white T-shirt, fanned his body vigorously with the paper folding fan he just bought, and said with emotion, "Yes, this is the one."

Seeing the rare serious expression on Yang Zhu's face, and the trace of admiration in his eyes that is not easy to be noticed by outsiders, Director Yan was suspicious, but also secretly shocked.

The big boss of Zhutou Trading can show such an expression that is almost like a pilgrimage for believers. How sacred is this supermarket whose name seems to be full of grassroots atmosphere?

Lu Feifei, who was investigating on behalf of her mother, was staring at the folding fan in Yang Zhu's hand with a look of envy. He folded the fan, and then fanned it around his neck in a very inconspicuous manner.

Click!

After a few swipes, this antique folding fan came off the glue from the edge of the handle and became a pile of waste.

With a mournful face, Lu Feifei looked at the guy who had separated the handle and surface of the fan in her hand, pouted and complained: "Brother, are you sure you're not out of your mind and planning to invest in a local physical supermarket?"

There is nothing wrong with Lu Feifei's words.

Zhutou Trading itself made its fortune through o2o projects. The executives of the company naturally know that the future trend of the retail industry is e-commerce. When the domestic personal computer penetration rate reaches an order of magnitude and the shopping concept is gradually cultivated to a certain extent , Traditional offline physical stores are bound to usher in a catastrophe.

Besides, even if everyone thinks that the era of pure e-commerce is still a long time away, offline ka stores still have a good profit margin right now, and it is worth investing in the short to medium term; but currently domestic ka stores are basically They are all foreign brands.

Wal-Mart, Carrefour, Pricemart, Metro, Trust-Mart...Which one is not popular after it fell into China?

Local supermarket?

It’s not that Lu Feifei is not patriotic, but it’s just that there is nothing worth investing in in local supermarkets that are weaker than international brands in terms of management, supply chain, service, stability, and turnover.

And Wan Qingyi, who was pouring mineral water in his arms, took the last sip, screwed on the bottle cap, put the bottle on, and threw it gracefully into the trash can: "Is it worth the investment? Go in and have a look and you'll know? "

Lu Feifei was pushed back neither softly nor hard, and looked at her angrily. Seeing that the other party ignored her at all, but took the lead and walked towards the supermarket, she couldn't help itching her teeth.

Seeing Yang Zhu and Director Yan walking in right after him without saying a word, Comrade Xiaodou Sprout, who felt that he had no sense of existence, was very discouraged, then trotted two steps, and caught up with the large army...

………………

"Exchange genuine products for sincerity?"

"If you are not satisfied, return the product?"

As soon as he entered the door, Director Yan looked at the two big slogans on the wall, and the corners of his mouth twitched involuntarily, and his resistance to this supermarket increased by three points in an instant.

This is pretty beautiful, but it really needs to be executed, hehe...

It's no wonder Director Yan reacted this way.

Over the past few years in China, counterfeit and shoddy products have flooded to an almost rampant level; even though the national and local governments have made several crackdowns, they have had little effect;

An important reason why various anti-counterfeiting activities have had little effect is that these counterfeit and shoddy products have not only begun to be industrialized and their quality has gradually improved, but also weaved an extremely complicated network chain of commercial interests.

Unfortunately, the terminal channel is the most lucrative part of it—especially C-type terminals such as canteens, newsstands, tobacco and alcohol stores;

As for the ka supermarket or the ideal A-type supermarket, although it is stricter in terms of counterfeit goods; but unfortunately, the number of goods in the store is often tens of thousands, and after all, the purchase and procurement links are still in charge of people, and there are still some in the middle. Dirty link - no matter when, the interests of enterprises and employees are not highly consistent; as long as there are enough interests to attract, it is not unimaginable to purchase some fake products for sale.

So even though Wal-Mart has a good return and exchange mechanism, it will never put this kind of slogan at the entrance so that consumers can see it at first sight—no one can guarantee that the products in their stores are 100% Genuine products, in case consumers take it seriously, there will be several product incidents every month, will the company's reputation still be lost?

Moreover, I am very reluctant to admit it, but a reality that cannot be avoided is...

In the current China, counterfeit and shoddy products are regarded as an industry. Except for some coastal provinces, the next one is the Central Plains area including some cities in Qilu.

Therefore, in this kind of place, the slogan of exchanging genuine products for sincerity?

No matter how you look at it, it's nonsense!

Also, return the product if you are not satisfied?

Even the Home of Workers, which has a high reputation, only dares to promise consumers "return if there is a problem with the product"!

In this regard, it is still possible to do it with great labor costs and operating costs.

Although the terms "return with problems" and "return with dissatisfaction" seem to be similar at first glance, the difference in operating costs for the enterprise is huge!

Just such a small supermarket, which is not particularly big, dares to make such a promise, isn't it obviously fooling people! ?

………………

While Director Yan was staring at the two slogans, Wan Qingyi became very interested in the venue on the first floor: "Huh? Is this the exclusive rest area of ​​the shopping mall, or the rest area of ​​the supermarket?"

Yang Zhu looked at the hundreds of men and women who were talking and laughing on the soft leather stools, as well as the children playing in various surrounding facilities, and smiled: "This is the rest area specially prepared by the supermarket for consumers. .”

Wan Qingyi was startled, this entire floor is a rest area! ?

Even people who have no concept of business know that for supermarkets, among the top three operating expenses, "rent" is definitely listed among them;

And take out such a large area, which may even occupy 13 areas of the entire supermarket, as a rest area for consumers?

Either the boss is crazy, or Yang Zhu is fooling himself.

However, seeing many people inside with shopping bags with supermarket logos on them, and supermarket staff interspersed among the crowd, Wan Qingyi had to believe that this was the huge rest area prepared for customers by the supermarket in front of him.

Lu Feifei, on the other hand, looked at the children playing in the specially prepared foam amusement park with great interest, then looked around at the medicine cabinets, sinks, water dispensers and microwave ovens displayed around the rest area, and sighed a little: " Brother, if you don’t tell me, I thought it was the VIP area of ​​the shopping mall, but what the hell are those microwave ovens?”

Yang Zhu smiled: "The supermarket sells cooked food, and the customers here like to come here to play when they have nothing to do on weekdays. Many children even regard this place as their second home, and they spend an afternoon playing here."

Lu Feifei immediately understood that these microwave ovens are for customers and children to heat cooked food and bring their own meals, which is quite humane.

"What are you doing over there?" Lu Feifei pointed to the corner of the elevator exit in the distance, where many grandparents crowded there, it was very lively.

Yang Zhu chuckled: "There are men mending clothes over there."

Lu Feifei looked disbelieving.

Mend clothes?

When is it so lively to mend clothes, with so many people queuing up like grabbing money?

Seeing the girl running over, Director Yan was afraid that the girl would get lost, so he beckoned the other two to chase after her.

………………

On a square table, there are seven or eight sewing machines, and the staff in front of each sewing machine are very familiar with their work.

"Auntie, you are planning to make your clothes smaller, so you can wear them yourself in winter, right?" In front of the counter, a staff member looked at the old cotton jacket in his hand seriously, without a hint of impatience on his face.

"Comrade, I heard that even if you don't buy clothes from the supermarket...you can change them, can't you?" An old woman in her 60s looked nervously at the staff in front of her, with a trace of Be careful and tense.

The staff member held the cotton-padded jacket with two or three holes in his hands, without any contempt on his face: "Auntie, what size do you want to change it to?"

The old woman was stunned, and asked with some uncertainty: "Can it really be changed?"

The staff nodded and said with a local accent with a smile: "Since you brought the clothes here, you can trust us. How can we not change them for you?"

After reporting the size, the old woman swallowed her saliva: "That...comrade, is it free?"

The staff took the initiative to pour a glass of water: "Auntie, don't worry, we are all free of charge; otherwise, please sit down for a while, and we will help you change it immediately, and call you when it is changed?"

The old woman let out a long sigh of relief, and sat on a corner chair with a glass of water in gratitude, with a little trepidation, and looked at it from time to time.

After the old lady left, a middle-aged lady in the queue came up and threw the clothes she just bought on the table with a displeased face: "Please mend the cuffs for me. I just paid and walked out. I found out that a hole was blown!"

The staff in charge of the reception turned serious, and took a closer look at the new clothes that didn't even cut off the tag: "Sister, are these clothes bought in our supermarket?"

The middle-aged elder sister curled her lips: "No, it was bought from the clothing store at the exit of your supermarket."

After finishing speaking, he said with a look of displeasure: "If I knew this, I might as well buy it in your supermarket, so that the quality can be guaranteed!"

The staff became serious, first asked the eldest sister to wait, and then made a call with the landline.

After a while, I put down the phone: "Sister, I'm really sorry for causing you so much trouble, how about this, how much are your clothes? We will pay you back!"

The middle-aged elder sister was shocked: "What are you doing, you didn't buy it from your supermarket!"

The staff looked apologetic: "Although they didn't buy them from our supermarket, those clothing stores also rented the storefronts of our supermarket. They have quality problems, and we can hardly absolve themselves of the blame!"

The middle-aged elder sister raised her eyebrows: "One yard is one yard, even if they rent your store, it is not the clothes sold in your supermarket after all. What does it have to do with you if something goes wrong? You make such a fuss that I seem to come to touch it." Like porcelain!"

The staff quickly waved his hands: "No, I didn't mean that, it's just that the company has regulations; although this kind of thing does not meet the conditions of [Fake One Compensation Ten], compensation at the original price is necessary. And don't worry, our manager will follow up with you. The owner of the clothing store had a good talk."

Just when the middle-aged elder sister looked unhappy and wanted to go out while grabbing her clothes, a management staff in overalls ran over panting heavily, asked who was the victim, and gave the elder sister a smile. He bowed and apologized, then flipped through the price tag on the clothes, took out two banknotes from his pocket without saying a word, took some change from the table, put them together and handed them to the middle-aged elder sister: "Elder sister, look at your Can you keep the clothes with us first, after we finish discussing with the owner of the clothing store, we will help you mend the clothes and send them over!"

The middle-aged elder sister looked at the manager who was two or three years older than herself, and the pile of pocket money in her hands, and her face turned red: "It's not your supermarket's problem. , what do you pay for!?”

"Also, don't think I can't see it. You paid for the money yourself; I just wanted to make up for the breach, and I didn't come here to extort money. What are you doing!?"

"Besides, take ten thousand steps back, even if I'm not a fucking thing, if I want to come here to extort money, I can't extort your money!"

"You little girls have worked so hard all day to help us folks in the village mend clothes for free, which is enough to make us feel owed. If I extort money from you, then am I still a human being! Do you think so!?"

The last sentence was turned around and said to the person behind him.

As soon as this remark came out, it aroused a lot of approval. Many grandparents stood up and persuaded the management staff to take back the money. Two young people even came forward and said that they would go to the clothing store owner with the clothes and let him Money back.

At the end, the manager had to clarify: "Everyone, don't get excited, one size fits all, we will deal with the matter of the clothing store later, but the company really has regulations, I have to refund the money to my eldest sister;"

"And don't worry too much, although we are holding the money for the time being, it will be reimbursed by the company at the end of the month!"

Seeing the management staff's sincerity, coupled with their words, after a few times of evasion, the middle-aged elder sister, whose face was about to bleed, accepted the money, left the clothes on the table, turned around and Rushed to the entrance of the supermarket...

Looking at the scene in front of her that subverted the three views, Lu Feifei was a little stunned: "Brother, I can figure out how to modify clothes for free. It can be regarded as a very good way to attract traffic, and it is also very helpful for enhancing customer stickiness; but It's not that the products in my supermarket have problems, and I will compensate according to the price... I don't understand the management system of this supermarket!"

And Wan Qingyi also echoed: "That's right, I don't understand this either!"

Yang Zhu glanced at the manager, and said with a sigh: "You don't think that the company will really issue such regulations that are completely contrary to business logic?"

The three were surprised: "What do you mean!?"

Yang Zhu smiled: "Perhaps after this matter is reported, the management will use bonuses and other names to compensate these employees for their money losses, but from the perspective of the company system, there is absolutely no such express regulation!"

Wan Qingyi was stunned: "You mean, these employees posted the money themselves!?"

No wonder she was so surprised. Although she didn't see the truth just now, she lost at least 70 yuan for that dress. This amount of money is considered a lot of money in Xuchang, where the per capita salary is only [-] to [-] yuan. ;

What are they planning to pay for by themselves, and take half a month's salary to pay for mistakes that are not within their scope of responsibility, or even mistakes that are not in the supermarket?

"What is the picture? Just like us, the picture is the goodwill of [Fat Donglai]!" Yang Zhu smiled.

"What does Fat Donglai's goodwill have anything to do with them? They are just ordinary employees in the after-sales department. As for this!?" Director Yan looked in disbelief.

General staff?

Yang Zhu smiled, but did not answer.

Fat Donglai's operation and management model is different from that of all the current private enterprises. Director Yan looks at this issue from the perspective of an ordinary enterprise, how can he figure it out?

Seeing Yang Zhushen's mysterious refusal to answer, Director Yan stopped asking.

I just looked at the six big characters "Replace with the real thing, with my heart" on the far wall again, but thought about it.

I have given myself so many surprises before entering the supermarket; it seems that this supermarket named Fat Donglai is very different!