Wealth

In fact, if it were not for the surge in sales of DD players in China, which gave foreign players a great prospect for the DVD player industry, they would still not be able to form a unified standard in a short period of time.

From this point of view, the role of Wanyan Company under Fan Wuyao in this process is crucial.

Since DVD was first developed as an audio-visual product, DVD video discs are the most common in the DVD field. Looking back on the development process of DVD, you can find that the MPEG-2 standard for DVD came out at the same time as the MPEG-1 standard for D, and it has been widely used in the broadcasting field, but why it has to enter the civilian market. Is it much slower than D?

Could it be said that foreign giants cannot see the huge benefits and bright prospects contained in it?

Of course, this cannot be the case. In fact, it is precisely because everyone has seen the huge benefits contained therein that the two major camps of DVD standards have been formed.

There has long been a saying in the international community that it is called first-class companies to set standards, second-rate companies to manage brands, third-rate companies to operate markets, and fourth-rate companies to manufacture products.

This sentence is very clear, that is, the enterprise that has the power to set industry standards is the real boss in the industry.

The first generation of DVDD video disc players came out in 1994, but the D and CD-M manufacturers, which have already occupied the market on a large scale, deliberately reduced the scale of DVD launches for vested interests.

In addition to manufacturing technology and market factors, there is a big reason, that is, the development of software is artificially restricted. Due to well-known reasons, music tapes, CDs and movie video tapes, LDD, D, as the main consumer products in the audio-visual market at that time:

On the one hand, there are huge foreseeable profits, and on the other hand, the impact of piracy that may make you futile. In this two-tier situation, it can be said that everyone is undecided and can’t make up their minds.

It's like a hardware manufacturer like Fan Wuyao. In order to promote their own D DVD player sales. Specially cultivated and secretly supported the underground production lines of pirated DVDs. Provide them with technical support. Everyone is fighting for their own interests. Regardless of other people's life and death.

When Fan Wubing came to Wanyan Company to instruct the work place. Just talked about this issue with the company's senior manager Jiang and some technical personnel. Everyone has chosen the direction of research and development. I am very interested in the development of DVD industry standards. Also participated in the formulation of this industry standard through the Philips local relationship. Become the only manufacturer in China to participate in the development of DVD standards.

Mr. Jiang was talking about the delay in launching the DVD industry standard. Mentioned the issue of piracy. He also hates the issue of piracy. This is probably because he did not apply for a patent for the production of the D disc player in time. As a result, Wanyan Company almost went bankrupt. It made him deeply wary of piracy in the heart of the earth.

"If the problem of DVD technology piracy cannot be resolved. Major companies will definitely not release the corresponding film source." Mr. Jiang said to Fan Wuyao.

Fan Wubing nodded. I know that Mr. Jiang's judgment is justified.

In fact. Until the International DVD Standards Alliance adopted the opinions of the American Motion Picture Association and the Consumer Electronics Manufacturers Association headed by the eight major Hollywood companies. After using the area code technology. DVD software has just entered the stage of system development.

The so-called region code refers to adding a region code to the DVD-disc, and adding a region code recognition system to the DVD player.

In this way, the disc can be played only when the area identification mechanism of the DVD machine is consistent with the additional area code in the DVD disc. The result of the zoning is that the world is divided into six regions, the United States, Canada, etc. as one region, Japan and Europe as two regions, China’s Hong Kong and Taiwan, etc. into three regions, Central and South America, etc. into four regions, and Africa, etc. into five regions. Mainland China has six districts.

In theory, DVD discs released in the United States cannot be played on DVD players sold in China. The purpose of this is to ensure that the producers and distributors of a film can get the maximum benefit when the film is released and screened globally, and then the DVDD software can enter the consumer market in an orderly manner.

"Actually, Americans' lack of support is the main reason why DVD technology has not been promoted." Fan Wuyao said to everyone.

As the largest producer and consumer of movie products, American film companies have always been skeptical of DVD. On the one hand, they were unwilling to disrupt the pattern of video tape-based consumption of American movie products at the time. On the other hand, they were also skeptical of DVD. The market risk of the company has been considered, including film companies such as Universal and Columbia, which are invested by home appliance giants. They have not been released.

Movie DVDD software.

Until the end of 1997, Warner Pictures broke the stagnant water in the DVDD market and released DVDs of more than ten films including "Batman and Robin" in one go. At the right time, Warner’s box office revenue has fallen sharply for two consecutive years. Therefore, they are eagerly looking forward to compensation in the secondary market of film consumption and the distribution of video products. Unexpectedly, this move has received a enthusiastic response from the market. Some large companies in Silicon Valley and the largest optical disc manufacturers, such as RR and NEE, have also joined the ranks of DVDD manufacturing. This move is not only established. Warner's leadership in this field has also established a new growth point for the audio-visual entertainment consumer market.

In the following less than half a year, all major American film companies have also launched their own DVD video discs. At the same time, DVD has gradually squeezed LDD out of the mainstream film disc market with its excellent picture quality, sound effects and unique interactivity. , And occupies half of the entire film and video sales.

"Although we are not willing to admit it, American blockbusters do far exceed domestic standards in terms of sound quality, picture and storyline atmosphere. Therefore, their participation is the driving force for the promotion of DVD technology. In addition to MPEG- for DVD, our company 2 In addition to the development of decoder boards, we must also actively follow up with the technical standards of international mainstream manufacturers, and we must not engage in behind-the-scenes." Fan Wuyao emphasized to everyone.

President Jiang nodded and fully agreed with Fan Wu's opinion, but added, "In terms of technical protection, we have to work harder."

Fan Wubing smiled, Xin Dao Jiang has always been bitten by a snake for ten years because he is afraid of well ropes. However, in order to promote DVD technology in China, the first problem to be solved is how to obtain the location code technology for the disc player. The breakthrough enables Chinese consumers to watch all DVD movies without obstacles, which is essentially clearing the way for piracy.

It’s funny to say that the promotion of a new technology in the country is actually driven by piracy technology. It is a bit embarrassing to say it, but after Fan Wuyi changed his mind, he thought of the personal computer. In the market, pirated software is also a huge driving force for the development of the domestic computer industry.

The reasons for this situation are nothing more than two. One is the low level of domestic economic development, and the other is that the greed of some foreign manufacturers is too great, and the Chinese people can't afford their oppression.

Therefore, Fan Wubing can mention that once the DVD industry standard is released and the sample of the disc player location code technology is available, the first thing to do is to develop a DVD player that can break through the lock code restriction.

"In this case, it seems that infringement is involved -" Mr. Jiang hesitated and raised his own question.

Fan Wubing shook his head, "That's why I didn't merge Tianli Company with Wanyan Company. The purpose is to separate the core decoder board technology of DVDD. Then we can cultivate many small local enterprises and assemble them for us. As for what the hardware is inside, it has nothing to do with us. Anyway, as long as we can ensure that the DVD player can work normally, as for it can read several kinds of discs, that is not our problem."

President Jiang didn't expect Fan Wubing's plan to be so far-reaching. After listening to his arrangement, he couldn't help but breathe in the air. He thought that such a freak had appeared in China, but it caused many foreigners to have a headache.

Fan Wubing stopped at Wanyan Company for three days. He was quite satisfied with the company’s current work progress. However, he also raised a question. If the company’s production line is not suitable for continued expansion, the production line and the Relevant technologies are transferred and provided to small enterprises with financial security.

"Why is this again?" Mr. Jiang wondered~www.wuxiamtl.com~ No one would think that it is too troublesome to monopolize an industry, right?

"This is China's national conditions. Anyway, with our current production capacity, it is impossible to monopolize the domestic market, because this market is really too big. We have already tapped the first pot of gold, and we cannot expect to continue to maintain this monopoly. Go down, otherwise it will provoke anger and resentment.

"Fan Wubing said.

"But some big manufacturers get our technology and they will soon be able to form mass production." Mr. Jiang asked.

"Then first talk about how to operate the cooperation method. If it can be delayed for a year or a half, our second-generation aircraft should be on the market. Wouldn’t it be great to transfer the technology of the first-generation aircraft before that? The choice?" Fan Wubing smiled.

Mr. Jiang and the others couldn't help but gape after listening, and Mr. Fan's heart is really dark!

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