Wealth

Vuitton, from the beginning of its design to the present, the monogram canvas bag printed with the unique pattern of the 1V logo has become a fashion classic along with its rich legendary colors and Athens design.

Over the past 100 years, the world has undergone many changes, and people's pursuits and aesthetic concepts have also changed accordingly. However, Louis Vuitton not only has an outstanding reputation, but still maintains an unparalleled power.

Another example is Chanel, a well-known brand with more than 70 years of experience. Chanel fashion will always have an elegant, concise and exquisite style. She is good at breaking through traditions. As early as the 1940s, she became a tying women's clothing brand. To be simple and comfortable, this may be the earliest modern casual wear.

Chanel knows women best. Chanel has a wide range of products. Every woman can always find something suitable for her in Chanel's world. There is even a saying in the upper-class female society in Europe and America, when you can’t find suitable clothing. At that time, I wore a Chanel suit.

The Dior brand is also the focus of Fan Wubing’s attention. Dior has always been synonymous with gorgeous women’s clothing. The big v-neck Camale evening dress, multi-layered and freely collocation leather, etc., are all produced by the talented design master Dior. Its elegant narrow dresses have always allowed the wearer to walk freely, reflecting the perfect combination of elegance and practicality.

The revolutionary nature of the Dior brand is also reflected in its dedication to the comprehensibility of fashion; the use of high-end superior fabrics such as silk and satin, traditional overcoat, worsted wool, taffeta, ornate embroidery, etc., and the workmanship is more sophisticated.

For decades, the Dior brand has continuously created new opportunities for people. In the process of rebuilding the world fashion center in Paris after the war, Dior has made indelible contributions.

As for the brands such as Valentino, Canthus, and G (Jess, Armani, etc.), Fan Wuyi also focuses on bribery.

As the saying goes, since these brands can always occupy the high-end luxury goods market in decades of exhibitions, it shows that they are outstanding and their business philosophy and quality are reliable.

The attitude of the Chinese people towards these famous brands is twofold. The rich are eager to take pride in owning the products of these brands. Ordinary people are aggressively attacking these brands, believing that these are the culprits that take away the wealth of the Chinese, and I think the quality of these products is not impressive.

In fact, Fan Wubing himself has paid attention to these issues. If you pay attention to cost performance, then these brands are obviously not suitable for most Chinese people, but in terms of quality, most of the top brands still make sense.

For example, 1V luggage is well-known for its high quality.

The first-generation founder of 1V was a technician who made travel bags for princes and nobles in the 19th century. The quality of 1V is best known to those who have used it. People often point to the 1V leather bag on their body, or take out the 1V wallet and say that the 1V is the most durable when used. This bag has been used for eight years.

Fan Wubing himself has a 1V key case that has been used for more than ten years. Only the color of the leather is slightly darker and there is no obvious wear on the edges. Its quality is indeed quite reliable. For many people, an old and high-quality leather goods can show the master's tastes and refinement.

Looking through the luxury marketing strategy of foreign countries, you can look forward to it. With consumers’ age, income growth, and the maturity of luxury consumer psychology, consumption orientation will gradually shift to clothing, watches, jewelry and other intermediate luxury goods. Therefore, intermediate luxury goods are luxury. The main force in the product market, its consumer groups are also the main force in luxury goods consumption.

Understanding luxury consumer psychology and behavior can bring huge returns to companies. Luxury goods once showed a luxury consumer craze in Japanese women in the last century, and then opened Japan to become the world's largest luxury market, occupying the global market. 47% of the share.

Of course, luxury goods only cooperate with top department stores and hotels.

Amazingly, the Asian financial turmoil and the bursting of the Internet economy bubble this time gave many ordinary fashion and luxury lovers who were originally shy in their pockets a chance to get close to Fangze. Luxury goods are lost in this extraordinary period because of the production of The scale effect can reduce costs, save transaction costs, expand the scope of brand use and influence, etc., making the price not so strong.

For the fashion luxury goods industry, the establishment and maintenance of the luxury image requires a huge price, and the scale effect of production can bring benefits to the luxury goods industry in many ways.

In the next few years, China's local luxury brands will grow and become popular, especially among the generation who grew up after Wencao. In addition, in the foreseeable future, European luxury goods will still dominate the luxury goods industry. The reason is that Chinese consumers are willing to imitate the exquisite lifestyle of Europe.

In the face of the world’s top brands, the founders of the richest generation in China are nothing. At least they understand how hard it is to make money, but the rich second generation spends more money, such as fashion, leather bags, daily necessities, to cars, private jets, yachts, etc. Barnyard products are very popular in China.

For this reason, global luxury brand companies have shouted that the era of luxury consumption in China has come. Not only are brands such as na^t, B, omega, and Chopin strengthen their presence in China, and top luxury cars such as Ferrari, Mercedes-Benz, and Porsche every year Both have greatly increased their exports to the Chinese market. Private jets and yacht dealers who sell top-class enjoyment have even worked hard to welcome the Chinese era in which luxury goods consumption has increased by more than 50% every year. advent.

Fan Wubing can already foresee at this time-what kind of scale the top international luxury brands will form in China in the next ten years, instead of waiting until they actively enter the Chinese market and occupy a dominant position, they will make a lot of money. Occupying an absolute advantage, Shi Investment Group cooperates with Taron, and everyone can make money together.

At the same time, with the help of mutual cooperation, some products can be put on the coat of world famous brands and enter the international luxury goods market to make a little more money back.

This is an absolute win-win.

Obviously, most brands are willing to cooperate with powerful consortia such as Fan Investment Group, but there are also some brands who feel that they do not need to cooperate with others, so they directly rejected Fan Investment Group's cooperation proposal.

For such a brand, it’s not impossible to be free from illness. Collect some of the employees near the specialty stores of these brands and walk the dogs around the specialty stores several times a day. There are as many as hundreds of puppies every day. To release a large amount of excrement in front of the store.

No matter how diligent the cleaners are, they can't just focus on a certain area. Therefore, when consumers see a large amount of **** at the entrance of the store, they immediately feel no mood. Instead, they don't trust the brand of Tamari.

There are **** national brand names everywhere at the door, can it still be called an international brand name?

The local police also received a complaint from the specialty store, but the puppies defecation is an uncontrollable situation, and the law does not clearly stipulate how this matter should be handled, so everyone can only be The person is fined $50 and ordered to clean up the **** of the puppy. There is no other way to deal with it.

What's more, after a few times, the police also noticed that the people who brought the puppies to concentrate on defecation were all employees of Fan Investment Group. This suddenly understood a little bit in my heart.

After all, the economic contribution of the investment group in various places is quite large, and the employees are all relatively high-quality. Basically, I have never heard of anything that caused headaches for the local government or the police. This time I focused on Obviously, there is no reason why a certain brand's specialty store has done such a disgusting thing.

Therefore, after a few times, the police were unwilling to intervene in this. They often went to check after receiving the alarm for a long time, and then left. The people in the specialty store were helpless. Therefore, the business could not continue without the customers coming to the door. Just like the headquarters report, explain the situation.

At this time, the other party understood how much Fan's power is in mainland China. Finally, considering that the mainland China market has become the focus of competition for various brands, if I give up now, I am afraid that I will have no place to stand in the future, so I had to compromise. , Put down your body to make peace with Fan's Investment Group.

Fan Wu's illness is not too much for himself. He just slightly revised the terms of the original cooperation agreement, and slightly lowered the other party's revenue share, and reached a new cooperation framework agreement.

As soon as the cooperation framework agreement was signed, ~www.wuxiamtl.com~ the specialty store immediately found that there were no more puppies at the door of the store, and even the cleaning workers would pay special attention to the hygiene situation here every day.

After the environmental sanitation was improved, the customers finally returned, and the business performance within a short period of time began a retaliatory rebound, and sales reached new highs, which made the headquarters amazed.

In this way, the other party realized that if you want to do something in mainland China, it is not as simple as you originally imagined. Only by combining with the local big power groups can you get a fast exhibition.

Armed with this understanding, these people became more honest and began to seriously discuss cooperation in various aspects with Mang, to determine whether they could get more benefits in the overall business strategy of Fan Investment Group.

After the Fan Investment Group dispelled the unrealistic ideas in these people's hearts, it also began to seriously and pragmatically put forward some new cooperation projects, such as using the influence of major brands to create a new generation of luxury consumption concepts. Cell phone and so on.

In addition, there are some service items that are limited to a few top wealthy people and will not be disclosed to the outside world.