Wealth

Vol 5 Chapter 1094: High-end mobile phone market

Yan Dan disease is dealing with this matter at this time. Since Fan Investment Group has been involved in the field of Donglu, Zanzhou, it has been making a big fuss on technology. It is worth mentioning that due to the progress in scientific research, they have already The exclusive patented packaging technology is applied to memory card products, and two flash memory chips can be stacked in a memory card to form dual-channel data transmission, which is even better in terms of transmission.

The advancement of this technology is significant. At present, in the memory card standard, the competition among the big sects is more fierce. The variety of milk "Chuan Ru, Bi, Chuan Ru, Bi, Chuan, etc." is dazzling.

Among the main mobile storage products this year, Quka and Pika are leading the way. Their market share is in an absolute leading position. But among them, high patent fees will be the biggest obstacle to the growth of the wrinkled card market, but it is still the mainstream application of digital cameras, and its maximum capacity has also increased to the old level. Memory sticks, sink cards, etc. are not easy to obtain authorization, resulting in the price Excessively high, more than twice that of other products, the exhibition is also hindered.

There is another change. Although digital cameras are still the main application of mobile storage, camera phones have appeared, especially the megapixel camera phones designed by Fan Investment Group. Become a key application of mobile storage this year. …As a result, the development of micro-memory cards such as billions has grown rapidly, but its mainstream products are still stretch-capacity. The gradual growth of flash memory density and the gradual maturity of packaging technology make the capacity of this type of flash memory cards expected to catch up with memory sticks. Capacity.

It can be predicted that the largest growth area of ​​memory cards in the future will be camera phones. The growth rate will be much higher than that of digital cameras. It will become the killer application carrier for memory cards. More than 90% of camera phones will be equipped with micro-miniature phones. Memory card, such as a boron,.... Help and the next "station and so on."

Of course, as time goes by, everyone is also very optimistic to predict that the future mobile phones will contain elements such as camera, video and music functions, so the demand for large-capacity memory cards will continue to grow.

The memory card must not only be shorter and thinner. And it also puts forward higher requirements for its capacity and reading and writing. Among many manufacturers. The most eye-catching performance is still some old-brand memory manufacturers. They rely on good relationships with flash memory suppliers and familiar with the business model of the storage market. Some manufacturers also have unique leading packaging technology and low and flexible manufacturing costs, and they have gradually become global An important supplier in the memory card market.

Although Fan's Investment Group is considered to be a cutting-edge memory, its growth is very fast, and its progress in some high-end areas is even more surprising. But the veteran memory card battle will intensify in a period of time.

As memory card requirements for manufacturers’ technology become higher and higher, many manufacturers who do not possess core technologies will withdraw from this stage, but no matter who will be the final winner, the sharp drop in the price of memory card chips is an inevitable result. . In the end, the biggest benefit must be consumption.

Fan Wubing's decision to make in the near future. It is the direction of the company's investment in memory cards, which is difficult for others to choose. In fact, most memory card manufacturers now still focus on digital cameras. For the Fan Investment Group, which has already been in the forefront and started to use their mobile phones, they have already been in the forefront.

Through its own mobile phone development platform, Fan's large number of mobile phone chipsets have integrated camera technology. Although it is only an entry-level technology, the impact on the market is very large, especially for camera phones. The price of its low-end products has been pulled to the 2,000 yuan line, which makes it difficult for foreign competitors to find a price-balanced area to enter the domestic market with the help of camera technology.

After all, now the mainstream technology abroad. It is still unable to support major players and manufacturers to import low-end camera phones into the Chinese mainland market.

As for high-end mobile phone technology, it is not a problem for Fan's Investment Group. The so-called high-end technology is nothing more than adding some chicken ribs on the basis of communication functions to fool people, such as Bluetooth functions, such as Speaking of wireless Internet functions, such as infrared data exchange functions, etc., in fact, most people have no chance to use these functions.

It is actually not these high-tech elements that can reflect the identity of the mobile phone user, but some luxurious designs in the appearance, such as the metal drawing process on the casing, the gem inlay process, and the polymer battery efficiency process. Wait, there are others that are purely personal preferences. For example, making a mobile phone can be turned into a bottle opener, but it doesn't actually have any effect.

Relatively speaking, the so-called high-end mobile phones have no technical content, and are nothing more than some personalized craftsmanship.

Of course, even though Fan Wubing was dismissive of this, he did not give up on this market. After all, the rich didn’t make money. That was stupid. Take the Fan Investment Group as an example and hire him. Many craftsmen specialize in making some mobile phones for people, specifically for some of the wealthy class to customize their favorite mobile phones, the cost of which is usually millions of words.

In order to further expand the market share. Various brands have expanded their product lines. Not only mobile phone brands, but also other brands. For example, well-known car brands Porsche and Ferrari have launched a series of electronic products, clothing and other peripheral products in addition to Sangmei's car products. Porsche just launched its latest mobile phone product earlier.

As the world's top fashion brand, it has considerable influence in the fashion industry. Many celebrities and aristocrats are fascinated by it. It is also considering cooperating with Korean mobile phone manufacturers to launch its own mobile phone products. This news has naturally received high attention from everyone.

In the context of frequent unfavorable news such as losses and layoffs, Motorola still has to maintain its strength in the Chinese market. Recently, Motorola has launched four luxury mobile phones in China for the market of more than 10,000 yuan. The president of Motorola China Electronics Co., Ltd., which has just taken over the mobile phone business, also came forward to clarify the rumors that the Chinese company is abolishing researchers on a large scale, saying that it is just the direction of work. Adjustments, Motorola will still accumulate

According to Motorola, there are very few mobile phones on the market that sell for more than 10,000 yuan, while Nokia’s high-end brands cover the 40,000 to 100,000 yuan market. There is still a lot of market space in between. For this reason, Motorola's new high-end mobile phones have added unique luxury design elements such as sapphire mirrors and clock-like circular LCD screens, hoping to open up this market.

At the same time, they also said that Motorola's sales channels will also be innovated. They will cooperate with China Mobile in the early stage of sales. They will be customized for the diamond and gold members of the Global Link Club. It will only be available in more than 500 Motorola selections after a period of time. Specialty stores are opened for retail.

After Motorola launched a 10,000-yuan luxury mobile phone in Beijing, another mobile phone giant Nokia also joined the war. They announced the launch of the luxury mobile phone Supreme Classic series, including the diamond version, the gold version, the carbon fiber version and other three mobile phones. What attracts attention is that this is the first time that Nokia’s luxury mobile phone has entered a mobile phone store in the mainland, and the most expensive one is The market price of this diamond version of the mobile phone may exceed 60,000 yuan.

In this regard, Koreans are not to be outdone. Their designer has put out a concept phone designed for Samsung phones. This phone has a simple appearance, asymmetrical design, and two colors of lavender and pure white. The mobile phone's design is full of dreams and reality. From the appearance of this phone, it looks like a perfume pan, in fact it does have the function of carrying perfume. The soft lines are not tight symbolizing the beauty and elegance of women, and holding it in the hand is also a kind of comfortable enjoyment. It is really a very intimate design for fashionable women.

For the promising mobile phone market, it is not just traditional mobile phone manufacturers and international famous brands that are coveted, even the Swiss are also tempted. Recently, Swiss luxury mobile phone manufacturers have launched the company's high-priced mobile phones in London, England. It is reported that the phone is made of at least 150 grams of gold, with Wesselton diamonds on the surface, and the price is as high as one million euros. The phone has been listed as the most expensive phone in the Guinness Book of World Records.

A business partner in Europe bought one of these mobile phones and gave it to Fan Wuyao, who was playing with it at this time.

This phone consists of more than one hundred carats. It is inlaid with colored and graded diamonds, which can be carved according to customer needs. And in order to satisfy customers with different tastes, the mobile phone series launched this time also provides three colors of gold, platinum and rose gold for customers to choose from.

However, this staggeringly expensive phone is limited to three in the world.

However, it is amazing that despite having such an incredible price, this global only three gold diamond mobile phone was sold smoothly. And like most buyers of luxury mobile phones in the past, the rich and powerful people who are willing to pay one million euros to buy this limited edition platinum diamond mobile phone come from Hong Kong in Asia and Russia, which is rich in abundance. Among them, Hong Kong tycoons are engaged in four industries, while the other is a big money from Russia and is a real estate tycoon.

As for the third one. It was bought by Fan Wubing's European partner and given to Fan Wubing as a gift.

Of course, if you only buy three, it would be a bit too wasteful of the designer's ideas.

So although you can't buy a limited edition, but if you want to keep a low profile, then the Swiss will still be very considerate to prepare a regular version of the diamond phone for the mid-range rich.

The main difference is that the amount of diamonds is reduced. The shell is made of gold plus leather, and in addition to the free choice of the color of the leather, the normal version also has some functions of a mobile phone. For example, it has a fraud screen, supports Bluetooth transmission and network, has a camera and supports digital zoom. It even has good entertainment functions, supports playback and radio functions, and can also use the memory card to expand the memory space of the phone.

As for the prices of these regular editions, they range from 20,000 Euros to 200,000 Euros depending on the number of diamonds.

Of course, such a mobile phone is definitely not affordable for ordinary people. As a mobile phone priced at 10,000 yuan, there is still a market in China. Although the price of ordinary high-end mobile phones is easily 10,000 yuan, only a small group of people can accept it, but the number of this group of people is also a very large group in China. NS.

But there are also some problems. It stands to reason that when these lucky people pay high fees, the mobile phone services they receive should be significantly better than ordinary users, but with the emergence of a crisis in the supply of accessories for certain models. Makes these high-end mobile phone users fail to enjoy the ideal high-quality service.

For most users who are qualified to enjoy high-end mobile phones, most of them are engaged in gold-collar jobs. The special nature of work makes most of them make calls very frequently, so the battery life of mobile phones is very important. High demands.

Since many high-end mobile phones now come with only one battery, users can only carry desktop chargers with them. And plug the mobile phone into the charger immediately after making a call, it is very inconvenient for UU to read www.uukanshu.com. In order to ensure the battery life, many people have to ask someone to find a relationship and buy the original battery with a price of more than one thousand yuan, in order to alleviate the urgent need.

Due to the special circumstances of high-end mobile phones, similar high-end mobile phone accessories can basically be launched three months after the mobile phone is on the market. This can not but be said to be a very embarrassing thing.

In fact, the purchase of mobile phones by some wealthy people is not only a need for functions, but also some psychological and taste needs, which is the same as the current demand for luxury goods.

At a price of 10,000 yuan, high-end mobile phones are expensive in addition to materials. The processing application function is also stronger than ordinary mobile phones. Compared with ordinary mobile phones, high-end mobile phones do indeed win in functions such as the Internet.

Fan Wubing analyzed the current high-end questions very carefully, and finally came to a conclusion. If you want to make more profits, it is not enough to rely solely on commercial operation. Some special elements must be added, such as brand effect.

In other words, it is necessary to mingle with the top brands in the international luxury goods market and form a group to fool people.

One one today's first change delivery one one one one (to be continued)

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