The Richest Man Yang Fei

After Yang Fei returned to China, at a high-level meeting, he described the group's upcoming strategic plan.

　　 He explained in detail the defensive warfare and the application of the three principles in actual combat.

　　All of you present here are group executives, including overseas returnees who have studied abroad, experienced managers, well-known managers in the industry, and rising stars like Su Tong.

　　 However, these people are the first to hear of the so-called "defensive war".

　　 Wei Xinyuan couldn't help but think that the boss went to Harvard for further studies, and his theoretical level was indeed much higher.

　　 Yang Fei said calmly: "Defense does not mean giving up resistance, nor does it mean no longer attacking! As I just said, we must continue to attack ourselves, and we must stifle those who are good at attacking opponents in the growth period!"

Wei Xinyuan immediately asked: "Boss, I remember you said before that we should not crack down on domestic private enterprises like'Libai' and welcome them to grow and develop? And you are now saying that we must kill our opponents in the growth period. So, how should we interpret it?"

　　 Yang Fei smiled and said: "This is not a conflict. As I said earlier, we can only block our opponent if we are good at attacking him! If it is our friend or allied, then of course we don't have to block it."

　　 Wei Xinyuan nodded: "I understand."

　　 Su Tong's phone rang, she took her mobile phone out, answered the phone, and hurriedly came in and said: "P&G has taken action. They started to sell at lower prices. Moreover, the price drop has never been greater!"

　　 Yang Fei smiled and said, "Sure enough, they won't stop at the end of the year."

　　 Wei Xinyuan also gave a wry smile: "They just don't want us to have a good year."

　　 Su Tong asked: "Should we fight or not?"

　　 Yang Fei said with a serious face: "Not long ago, I said that depending on the extent of the other party's price reduction, we will decide whether to reduce the price. However, I have to adjust the strategy now!"

　　 Wei Xinyuan and others were shocked in their spirits.

　　 Since becoming a competitor with Procter & Gamble, Yang Fei has mostly avoided price wars and has never been positive!

　　 This time, listening to Yang Fei's tone, is he going to meet him head-on?

Yang Fei’s handsome face flashed with brilliant light: "Soldiers are not tired of fraud! I said before that they should not fight, but to confuse their opponents. However, our group is fighting a lawsuit with Procter & Gamble in the United States! We cannot lose in this lawsuit. Reason, we cannot lose in this price war!"

　　His tone became more and more passionate: "If you want to fight, let's open up and fight! Have a vigorous price war! Let's get it up, Beauty Group!"

　　 "Okay!" Wei Xinyuan and others are middle-aged people, who should have reached a conservative and stable age, but when they heard Yang Fei's sensational words, they all boiled with enthusiasm!

　　 It’s been P&G Ninja for a long time!

　　 The Beauty Group has been beaten by Procter & Gamble all the time, and they are used to price wars every year!

　　 Although it is said, Yang Fei can always make a strange move to defuse P&G's offense.

　　 But it's not easy to declare war directly!

　　 is like tunnel warfare, guerrilla warfare, and flanking warfare. Although partial victory can be achieved, how can it be time to start a full-scale war so happily?

　　 Wei Xinyuan and others, the emotions that have been suppressed for too long, urgently need a big battle to vent.

　　 They originally thought that this year they would still be silent, making a little trouble, and fighting Procter & Gamble.

　　Unexpectedly, Yang Fei was uncharacteristically, abandoning the young and old, burst into a strong youthful blood!

"This year, we have an absolute advantage! One is cost control. We do not have a competitive bidding king. Procter & Gamble has won the bidding king. Their domestic advertising costs are at least 200 million more than ours! Put these two billions How much advantage do we have to allocate to the cost of each product? The second is market advantage. Our Beauty Group has become a leader in the domestic daily chemical industry! We must show the leadership of the leader and the momentum of a leading enterprise !"

　　 "Okay!" The emotions of Wei Xinyuan and others were instantly ignited by Yang Fei's words!

　　 As a leader, one of the most important abilities is speech.

　　 Yang Fei's speech ability has long been exercised.

　　Especially during the National Tsing Hua University Entrepreneurship, Yang Fei's speech ability became more prominent, and everyone agreed.

　　 Yang Fei said with joy: "In this year's battle with P&G, we must invest all resources and start a full-scale war at all costs! Here, I make the following arrangements."

"In terms of washing powder, we launched large-capacity packaging! For all types, including general powder, concentrated powder, and natural soap powder, how much P&G sells per bag, and how much we sell per bag, and based on the same price, Give another bag of washing powder of the same amount!"

　　 not only reduces the price, but also presents a doubled amount!

　　 Wei Xinyuan was surprised when he heard this: "Boss, it's enough to reduce the price to the same price, right? A bag of washing powder in the same amount should be added? Then we must not lose money?"

　　 Yang Fei said: "Of course it is to send general fans! How much does a general fan cost? Don't care about the money! In a price war, you have to spend your money!"

　　 Wei Xinyuan waved his hand vigorously, and said: "Okay, then hit him, mother, you!"

　　 Yang Fei said: "Pay attention to the wording, don't use swear words!"

　　 Wei Xinyuan said: "I'm sorry, boss, I'm so excited! It's been a long time since I felt so explosive!"

Yang Fei chuckled: "In terms of shampoo, the same strategy is implemented, and the price of the entire line of Meisi products has dropped to the same level as P&G! In addition, all mid-to-high-end products are given a bottle of cleansing shower gel in the same amount! "

Zhu Zhongnan said: "This is okay. The price of shower gel is low. Buy shampoo and get shower gel. We can afford it. Moreover, the price of P&G is already lower than ours. I estimate that if they drop it, they will not be better than ours. The price is much lower, so we can continue this price war!"

　　 Xie Guiyan said: "I agree with the boss's decision. UU Read www.uukānshu.com cleansing shower gel must be in sufficient supply and cooperate with the group to fight the price war."

　　 Yang Fei said: "Skin care and beauty products, temporarily hold back. When the Chinese New Year, our Beauty Group will have a big move! You are waiting for notification."

　　 Ji Shaokang and Ruan Yuling nodded in response: "Okay, we are ready and wait for the boss to notify."

Yang Fei said: "Price wars must be fought, and market expansion must also be carried out! All hypermarkets and supermarkets across the country are our home markets! Send more sales representatives out to contact the large and small stores in various regions, our products, Must be stationed in stores and supermarkets! This is the most important move for us to occupy the market!"

He looked at Su Tong and Jiang Wanxia: "This work will be handed over to President Su and President Jiang to supervise and manage. If you encounter difficulties in entering the store, please go to solve it yourself. If you still can’t agree, let me know. Negotiate in person! There is no business in the world that cannot be resolved through negotiation. If one negotiation fails, then we will have two negotiations! Until we win!"

Su Tong straightened her waist and said, "Okay, boss, I see. I have a data sheet for national hypermarkets. Most of the stores cooperate with us. But there are about one-tenth of the stores and supermarkets. For various reasons, we have not yet established a cooperative relationship with us."

　　 Yang Fei said: "You clean up this list, list the stores and supermarkets that are not cooperating separately, and copy a copy to me. We will break them all! Before the Spring Festival, we must complete this task!"