The Richest Man Yang Fei

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　　 Yang Fei doesn't want to transform the dragon, he just wants to keep his beautiful group.

　　 It is worth mentioning that Yang Fei did not participate in the CCTV advertising bidding conference in 1998.

　　 Beauty Group also did not participate in the 99-year bidding contest.

　　 On November 8, the boss of Beauty Group was absent from the CCTV advertising bidding conference for the first time. However, this does not mean that Beauty Group did not pay attention to this advertising bidding.

　　 In fact, in addition to Yang Fei who was not present, Su Tong, Wei Xinyuan, Zhu Zhongnan, Xie Guiyan, Ji Shaokang, Ruan Yuling, and Hu Zhibiao, who recently joined the Beauty Group family, all came to the bidding meeting.

　　 The Beauty Group has no competitive bidding king, but it has also won a lot of golden advertising positions.

　　 It is worth mentioning that Procter & Gamble finally took a bold look, hurling 2.8 billion yuan, and finally won the bidding king seat.

　　2.8 billion, compared with last year's Biaowang, there is still a gap.

　　 However, the failure of several consecutive bidding times poured cold water on the enthusiastic entrepreneurs.

　　 More and more entrepreneurs realize that they have to be **** their own to strike iron. Companies cannot succeed by relying solely on the aura of the standard king.

　　 is like some princes, wearing dragon robes, they are not like princes, let alone control the emperor!

　　 A Dou, who can't afford to help, there are not too few in this world, but too many.

　　 After realizing this, domestic entrepreneurs admire Yang Fei even more.

　　 Beauty Group can succeed, although it has benefited from the blessing of CCTV's halo, but more of it comes from Yang Fei's efforts and Yang Fei's vision and methods.

　　 Therefore, this year's CCTV standard king, there are still many people participating in the competition, but everyone has become rational.

　　 So, Procter & Gamble successfully reached the top with a high price of 2.8 billion.

　　 And Yang Fei has no feelings for Biao Wang.

　　 For many years of continuous bidding enterprises, the necessary publicity efforts have long been there.

　　 This year, Yang Fei's advertising on CCTV, together, is not as much as half of the standard king.

　　In other words, the beauty group's advertising budget has been reduced by several hundred million this year!

　　 The reason why Yang Fei did this is of course meaningful.

　　 Because, in the next 99 years, Yang Fei will fight a defensive battle in China.

　　 In the daily chemical industry, Yang Fei has been tossing for more than five years.

　　 In the past five years, Yang Fei has used various tactics.

　　 What is flanking warfare, guerrilla warfare, frontal attack, and force principles, Yang Fei tried his best and achieved great success.

　　 Five years later, Beauty Group has grown into the number one company in domestic sales!

　　 And Yang Fei also logically, aspired to be the richest man in southern province in 1998!

　　 Those who count this rich list obviously don’t know Yang Fei’s other industries and investments.

　　 If you count all of Yang Fei's investment, Yang Fei can also rank high among the brightest and richest people in China.

　　 However, Yang Fei does not want to compete for the ranking of this rich list, because it does not make any sense.

　　 Yang Fei, Procter & Gamble, Unilever and other international giants, as well as many domestic daily chemical companies, have fought for five years and reached the top position.

　　 Next, Yang Fei wanted to change his strategy and focus on defense.

　　 Yang Fei holds the new goal, in the next two years, as long as he can stabilize the leading position of daily chemical hegemony, and then stabilize and improve.

　　When we discussed the principle of force, we mentioned that defensive warfare is easier than offensive warfare.

　　Because Yang Fei has taken the commanding heights, if others want to attack, they have to spend several times their troops and invest several times their capital!

　　 Defensive warfare must abide by three basic principles, and it is easy to learn and difficult to use.

　　 The first principle, needless to say, is that only market leaders can fight defensive wars!

　　Most companies regard themselves as industry leaders, but most of them base their leadership status on their own definitions rather than market facts.

　　 The real market leader is not what the company claims to come out, but needs the recognition of customers. The leader recognized by the customers is the real market leader.

　　 Moreover, the one who can fight defensive warfare is the only leader in the market, not the general leader.

　　 In the domestic daily chemical industry, the Beauty Group led by Yang Fei is undoubtedly growing into a true leader in the market.

　　 Below the leader is a group of throne coveters and competitors of the leader.

　　 can win the defensive battle, and also prove the leader's king status.

　　 The second principle of defensive warfare: The best defense is to have the courage to attack yourself.

　　The defender is in a leading position, so it occupies a strong position in the minds of potential customers. The best way for the defender to improve his position is to constantly attack himself.

　　 In other words, self-attack is to strengthen one's position by upgrading products or services.

　　Let’s take a look at the world’s leading companies in the industry. Every once in a while, they will launch new products whose prices and performance are significantly better than those of existing products to stimulate consumption and consolidate their leading position.

　　 Competitors can only find ways to catch up.

　　 Moving targets are always harder to hit than stationary targets.

　　 Therefore, the self-attack of the leader is the constant innovation to set a stronger goal for the competitor.

　　 Take Gillette as an example. When the blue blade series of one blade dominates the wet shaving market, Gillette launched a self-attack and launched the world's first double-blade razor.

　　 Company customers think that two blades are better than one super blue blade, and they immediately buy new products.

　　 Six years later, Gillette launched an adjustable double-blade razor, which is superior to non-adjustable double-blade razors, and once again won the market and customers' love!

After 　　, Gillette launched new products with three blades, four blades, and five blades, and they have achieved great success one by one!

　　 will always be imitated and cannot be surpassed!

　　 This is the excellence of the self-attack of market leaders.

　　 Self-attack may sacrifice short-term profits, but it helps maintain market share.

　　 This is the ultimate weapon of all commercial warfare!

　　 Conversely, if the market leader does not stick to the rules and is unwilling to innovate, he will eventually lose the market and fall from the altar.

　　The third principle of the defender: a powerful offense ~www.NovelMTL.com~ must be blocked in time!

　　 Most companies have only one chance to win, but market leaders have two chances.

　　 If a market leader misses the opportunity to self-attack, he can usually remedy it by copying the commercial behavior of his competitors.

　　 However, this action must be taken quickly before the attacker can determine his position!

We have seen that many products of Unilever and Procter & Gamble are actually homogenous and repetitive, even if you copy me, I copy you, I have everything you have, and only constantly copy the successful projects and products of competitors. Only these two daily chemical giants can maintain their undefeated status.

　　 The purpose of large companies to separate, acquire, and block small companies is nothing more than monopoly!

　　Think about it, when Yang Fei just emerged from Southern Province, if it was acquired and blocked by Procter & Gamble or Unilever, where is the Beauty Group now?

　　 Just like the former Nanhua Plant, and the smashing vitality plant, it has long been submerged in the long river of history at this moment!

　　I would rather kill a thousand by mistake than let one go!

　　 In a business war, kindness to competitors is cruelty to oneself.

　　 After in-depth analysis, Yang Fei formulated defensive warfare tactics for the group.

　　 Is his tactics correct, and can the defensive battle be successful?

　　 All of this requires the test of the market of time! ntent

　　P Yang Fei, the richest man　55991dexhtlp