The Richest Man Yang Fei

Chapter 926: the goal

Looking at companies in the domestic and foreign markets, there are no shortage of excellent examples with a life span of more than one hundred years.

Sweden's Stola Paper and Chemical Company was founded in the 13th century.

Japan's Sumitomo Group has a glorious history of more than 100 years.

DuPont in the United States is nearly 200 years old.

Pierre Kington of the United Kingdom has been leading the way for 171 years.

Tongrentang, a century-old shop in my country, is still thriving.

But for most modern enterprises, their life span is quite short.

This kind of short-term is not the patent of Chinese enterprises, and foreign countries also have such worries.

Approximately 62% of companies in the United States have a life span of less than 5 years, and only 2% of companies can survive for 50 years; the average life span of small and medium-sized enterprises is less than 7 years, the average life span of large companies is less than 40 years, and the average life span of general multinational companies is 10-12 years. .

However, the number of long-lived companies in the island countries is quite astonishing.

The island has nearly 22,000 century-old enterprises, but my country has only more than 10?

In ancient my country, the emphasis on agriculture and business was suppressed until modern times. In some provinces, reading was the main outlet, and the development of the road to industry and commerce was not emphasized.

In many families, unless the children really can't read books, there is no way to let them enter the society in advance.

Too many elites were kidnapped to the road of imperial examinations and examinations, instead of taking the road of entrepreneurship.

This may be an important reason why my country's century-old enterprises are relatively small.

In addition, it is not surprising that in modern times, our country has suffered from constant wars, and the damage to industry and commerce has been particularly serious, and there have been faults.

When Fei Yang was at Harvard Business School, he consulted many mentors on the longevity of enterprises.

However, this is a social proposition, which cannot be answered by any instructor.

Yang Fei found relevant materials and studied the history of island enterprises.

He discovered that there are many secrets to the longevity of island companies, but most companies have two things in common, that is, integrity and non-listing.

There are also many century-old companies that have been listed, but more old companies choose not to go public.

Yang Fei and the bosses in the group had a heated discussion.

In the end, everyone agreed that the following points are worth learning and alerting.

First of all, companies must change with changes in the environment, and they must be very sensitive and sensitive, which means they can quickly adapt to changes in the entire environment.

Secondly, the entire enterprise must have a high degree of cohesion and a sense of identity

Third, the company's financial strategy should be conservative. Not only is the company unable to borrow money in the early stages of entrepreneurial credibility, it is more that after the company matures, it will not blindly expand, because expansion is likely to become a fatal turning point and fuse for the company's future bankruptcy. A conservative financial strategy is the first condition for a company's growth and maturity.

Finally, there must be a high degree of tolerance, which means that the relationship between the company’s president and employees must be very inclusive.

These are the experiences that everyone has accumulated in business operations.

The meeting lasted for more than an hour, and it was one o'clock in the morning.

Yang Fei looked at his watch and said, "I will emphasize one more point. If a company wants to be long-lasting, it cannot do without ingenuity. What is ingenuity? I understand that ingenuity is to spend a lot of time, energy and money to create artifacts with the ultimate craftsmanship. We We operate factories and produce products. After all, we are craftsmen. Therefore, ingenuity is the essential spirit of our business managers!"

"Our Beauty Group has gone through the first five years. Today, we are here to discuss the secrets of corporate longevity. Five years later, I hope that we can still sit here and continue to discuss this issue. The truly open-minded elderly are We don’t shy away from talking about lifespan. Only by discussing and facing up to the length of life can we make the remaining life more exciting."

"It's getting late, but our meeting is not over yet." Yang Fei said, "Everyone has a cup of coffee first, and we will discuss."

The issue of longevity of an enterprise must ultimately be implemented in all aspects of operation and management, and the purpose is also for the development of the enterprise.

After everyone drank coffee, Yang Fei took advantage of everyone's good spirits and put forward new propositions.

"We discussed before that companies cannot expand blindly, but they have to expand. Especially our Beauty Group, after five years of development, has grown into the largest daily chemical company in China. However, we are still not satisfied with this. Achievement, our goal is to become the world's number one."

This is the first time that Yang Fei has publicly proposed such a great goal!

Before Yang Fei went abroad, he only cared about the development of the enterprise, and did not put forward the big goal of being number one in the world.

Now, Yang Fei has come up!

This shows that Yang Fei intends to move forward to the world market.

"A long time ago, I told Su Tong about a small game called Snake Snake. What is Snake Snake? It is a scene where there are many snakes. Each player controls one of the snakes. You only have to constantly devour and devour. Only in order to strengthen themselves, devour food, devour other similar species. In the end, in the whole scene, there are only a few giant snakes. They are all cautious, looking for opportunities, and want to swallow each other, but they will not rush."

"Our business operation is a snake-eating game. Five years ago, the Meili Daily Chemical Factory owned only one factory in Taohua Village. Later, it ate the Nanhua Factory, the Vigor Factory, and I won the Zhonghua Toothpaste Factory and ate the Shanghai State-owned Factory. Step by step, we have achieved today's results."

"We can't satisfy the existing achievements, let alone stand still. When we stop devouring the pace, others will overtake us!"

"Therefore, we will continue to swallow it! The next task I give you is to swallow! Washing powder, shampoo, toothpaste, skin care products, cosmetics, in each sub-category, all companies worthy of acquisition are You can talk!"

Yang Fei’s tone gradually became serious and solemn: "I set a goal. Next year, we will annex ten companies, and our beautiful family will add ten brands! As for how to operate and which brands to acquire, this is all of you present here. Thing. I only look at the results!"

In addition to the development of the domestic market, Yang Fei also gained expansion in the international market.

However, the participants at the meeting today are the management of domestic brands, and Yang Fei did not talk more about international expansion.

After the meeting ended, it was already half past two in the morning.

Yang Fei did not go home to sleep, but went back to the residence with Su Tong.

Su Tong was tired all day today, and originally wanted to have a good time with Yang Fei, but when Yang Fei came out after taking a shower, she was asleep on the bed.

Yang Fei pityingly pulled the quilt and helped her cover it.

At this time, UU read www.uukanshu.com Su Tong's cell phone, abruptly ringing.

Yang Fei picked up the phone and just wanted to press it off, when he saw that the caller ID was Su Yingying, he pressed the answer button.

"Sister Su Tong, something big happened in the village, can you come back?"

"Yingying, what happened?"

"Huh?" Su Yingying was taken aback, and immediately heard that it was Yang Fei's voice, and hurriedly shouted, "Hello boss."

She realized that it was so late that Su Tong's mobile phone was in Yang Fei's hands, and there was only one explanation, and that was that they slept together overnight.

"Huh? What happened?" Yang Fei asked in a deep voice.

It's so late, if there is nothing particularly serious, Su Yingying would not call Su Tong.

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