The Richest Man Yang Fei

Not long after Ning Xin started working, Chen Mo was a layman. They didn't know that Yang Fei usually took the product formulas and craftsmanship with ease at work, and they took care of it lightly. They encountered it once by accident, and it was inevitable that they would be shocked.

After the three of them talked about work, Yang Fei glanced at his watch and smiled: "It's half past four? Today we all worked overtime. Are we all asleep?"

Chen Mo said, "I'm not sleepy."

Ning Xin also said, "I can't sleep either."

Yang Fei said: "Then let's talk again? I ask you one thing. In your impression, it is easier to climb to the top of the company than to hold the top position?"

Chen Mo and Ning Xin looked at each other, because they didn't understand why Yang Fei asked this question, they didn't speak for a while.

Yang Fei smiled and said, "I just asked casually, don't think too much about it."

Chen Mo said, "I don't want to be a general's soldier, he is not a good soldier, but generals have always been one in a million. I think it is more difficult to climb to the top of the company."

Ning Xin said, "I feel so too."

Yang Fei nodded and said, "As expected of a highly talented student, the answer is correct. It is far easier to stay the first than to get the first. This can be summarized by the principle of force. The principle of force is the most basic principle of war, and its essence is to fight more. Less, big fish eat small fish, big companies beat small companies."

Chen Mo said: "You mean that in the United States, daily chemical companies such as Procter & Gamble are equivalent to the mountain kings of the industry. They sit on top of the hill and have a military advantage. It is very difficult for us to attack."

Yang Fei said: "Yes, that's what it means. According to the basic laws of physics, when two cars collide, kinetic energy conversion occurs, and the damage to a large and heavy vehicle is less than that of a small and light vehicle."

Chen Mo said: "The market will also favor companies with a large sales force in a commercial war. Because they have a military advantage."

Yang Fei said: "Yes. The reason why the Allies won the Second World War in Europe is well known. On the European battlefield, the German and Allied forces have a ratio of 1:2. Even if the German army initiates modern warfare, even if it owns Rommel and Von Lund. An outstanding general like Steeter, even if he has a wealth of practical experience, cannot change the mathematical laws of engagement."

Ning Xin said, "That said, we want to defeat P&G, isn't it extremely difficult?"

Yang Fei said: "It's difficult, but not impossible. There are many examples in history that win more with less. Napoleon once said that if an army with no superior strength wants to win, it must surpass the enemy's strength at the offensive or defensive point."

Ning Xin and Chen Mo understood that Yang Fei seemed to be chatting, but in fact they were still discussing the group's layout and deployment.

Yang Fei said: "After entering the United States, we suffered the biggest failure. This is not a bad thing."

"A good thing?" Ning Xin pursed her lips and smiled, "Are you confused? A loss of 200 million yuan, or is it a good thing?"

Yang Fei said: "Our failure was as early as P&G's expectations. As a result, they would look down on us even more. There is an old saying in our country that arrogant soldiers will lose. P&G thinks that they are better than us, and they think they have the best employees. , To have the best products and ignore our existence. This is our opportunity."

Chen Mo lifted his hair lightly, tilted his head slightly, and looked at Yang Fei.

He is so calm, even after a loss of 200 million, he can deal with it calmly, and he can find favorable factors from it.

This innate optimism may be Yang Fei's magic weapon for being proud of the business community, and it is also his secret to the daily chemical industry.

How many people succeeded, but after encountering setbacks, they were totally helpless, frustrated, and defeated?

Even figures like Shi Yuzhu and Hu Zhibiao almost fell into the Jedi when they failed.

If Yang Fei hadn't stretched out his hand, the fate of these people would have been rewritten.

Yang Fei is still so young!

How could he be so promising?

In Yang Fei's eyes, there was a wise light.

Ning Xin said, "We live in a black family next door. Both of them are pretty black. If you see it at night, you really think it’s a transparent person. It’s the little girl, five or six years old, with a lot of stuff. The pigtails are very cute."

Chen Mo said, "There are many ethnic groups in the United States."

Yang Fei said: "When it comes to ethnic groups, I thought of a way of promotion. Our laundry detergent ads start with ethnic groups."

Chen Mo said, "Ethnic group? This is a red line. If you don't touch it, you will burn yourself."

Yang Fei said: "We advocate ethnic equality, but respect individual differences. This sentence can be used as a guide for advertising."

Chen Mo said, "With such publicity, it should be no problem. Everyone can accept this sentence."

Yang Fei said: "Our commercials in the United States have all been filmed again. We invite a white child and then a black child. They will be the protagonists in the commercial, and we will shoot a film where ethnic groups live in harmony."

He is a quick-thinking person, once he triggers some inspiration, he will immediately think of deeper levels.

At this moment, Yang Fei already has a sense of picture for the commercial.

He described it like this: "Black and white children wash clothes together, play with bubbles, and then shout: white, let us have the same cleanness."

"Okay!" Chen Mo couldn't help but yelled, "This idea is great! I can't say anything about white people. Black friends will definitely think our company is very friendly after seeing it."

Yang Fei said, "On the screen, there are two children, one black and one white, white children holding black clothes, and black children holding white clothes, creating a strong visual contrast and impact."

Ning Xin said: "This kind of meaning is very good, although there are different skin tones, but you can use white natural soap."

Chen Mo said: "Yang Fei, you just said that Americans don't like to wash clothes by themselves. They use the machine to wash and dry them. The children in the advertisement do laundry by hand. Is this reasonable?"

Yang Fei groaned: "Yes, I overlooked this point, so I only put a clip, that is, they took out the clothes from the drum washing machine and laughed happily."

Ning Xin said: "Children use drum washing machines? Will they be criticized by some people?"

Yang Fei said: "If it makes sense, then change it again. Delete the screen of taking clothes from the washing machine and put a drum washing machine next to it. The screen is more concise."

One person is short in wisdom and three persons are long in wisdom.

In your words, I am constantly improving the design of the commercials~www.NovelMTL.com~Chen Mo said: "The US branch should also establish an advertising department and a marketing department?"

Yang Fei said: "Everything will be there, but we have to follow it step by step."

They were discussing, and suddenly there was an explosion outside.

The intense fire light illuminates the windows of Yang Fei's house, as bright as daylight.

Yang Fei and the others were shocked, not knowing what happened. After all, this is in the United States, and here is a country where guns are free, and terrorist incidents happen from time to time.

They got up quickly and came to the window to watch.

The richest man Yang Fei

The richest man Yang Fei

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