The Director of Music Department

Many people in previous lives have studied how Chinese movies can sell at the box office in the North American market.

Check out those movies that really sell well.

First of all, "Crouching Tiger, Hidden Dragon", this movie, can be said to be the benchmark for the real sales of movies with Chinese elements.

But actually?

The main reason why "Crouching Tiger, Hidden Dragon" is so popular is that the core of this movie is actually Western.

It's just wearing a martial arts skin.

Of course, the big sales of "Crouching Tiger, Hidden Dragon" did cause a certain martial arts trend.

The first major market for this movie is aimed at North American audiences.

The starting point is different. This movie is very popular in North America, but not many people like it in China. Why?

It is because the core of this movie is Western, not a traditional Chinese martial arts movie.

Looking at it again, what I have to mention in my previous life is the first real big production in China-"Hero"!

The film earned more than US$50 million in North America and more than US$40 million in island countries. It was also rated as the best film in the world in 2004 by Time Magazine, and has been praised continuously abroad. Why is this?

The reason why this movie can be sold abroad is inseparable from cultural ideas. Chinese people attach great importance to patriotism, and the movie "Wolf Warrior II" is an example of its popularity in China.

Westerners worship individual heroism. In the movie, Zhao Guo faces Qin's ten thousand arrows without a trace of fear, which is admired by many Westerners. This is an important reason for the big selling of movies.

Moreover, the big sales of "Hero" came after "Crouching Tiger, Hidden Dragon".

Lao Mouzi once made this movie, but his original intention was not to make it for Chinese people.

"Hero" was filmed for foreigners, and it was aimed at Oscars. Although it did not win the highest Oscar award in the end, its box office reputation is also considered a good harvest. On the contrary, although heroes have a high box office in China, their reputation is not so good. After watching the movie, the media commented like this: first-rate actors; second-rate productions; third-rate stories. It's not a provocation, it's true. The cast and screen production of the film are impeccable, but the story itself is too thin and empty, and the narrative is also vague and messy. It is hard to understand what kind of story he tells after reading it.

What about "Infernal Affairs"?

The first target of this film is the domestic audience.

Not an audience in North America.

First of all, the theme, "Infernal Affairs", the theory of infernal hell, is originally a Chinese element.

In fact, this is not the point. The point is that the social background inside is the contemporary social background.

It is also the special social background of Hong Kong Island.

Even if it weren’t for the fact that Hong Kong Island movies have been brilliant, it’s not because many Chinese people grew up watching Hong Kong Island movies. Young and Dangerous are not unfamiliar with the community on Hong Kong Island. Otherwise, this movie It may not be accepted by the audience in China.

In fact, the previous "Infernal Affairs" did not sell well in China at the beginning.

This is for a reason.

Because of the different social backgrounds, those who watched Hong Kong movies at that time were actually not the main consumers of Hong Kong movies. The main consumer was not so cold about Hong Kong movies.

Therefore, this is still true in China, not to mention Hollywood, not to mention North America.

Looking at the golden age of film on Hong Kong Island in the early years, there are actually very few movies that sell well in North America.

There are kung fu superstars like Bruce Lee, but Bruce Lee’s movies are selling well abroad, in fact, he has a lot to do with him.

Because he created the concept of kung fu movies.

But what about "Infernal Affairs"?

The whole story is about the culture of Hong Kong Island and the special social background of Hong Kong Island.

Societies, young and Dangerous, these things, some people might say that the old and beautiful gang culture is also very popular?

But even the gang culture is different.

Hong Kong Island, island country, North America, and even Europe are actually different.

Therefore, it is difficult for foreigners to understand, and some scenes in "Infernal Affairs" are difficult to understand. It is also difficult to understand undercover policemen like Chen Yongren and Liu Jianming.

this is normal.

Because North America is not like this.

In the same way, "Infernal Affairs", the North American version of "Infernal Affairs", Chinese people generally feel that what is being filmed.

But the fact is, this movie won a box office of over 100 million in North America, and it won the best picture award at the Oscars.

This is a cultural difference.

The story is the story of China, the background is the background of China’s Hong Kong Island, and the dialogue is also completely localized. How do you make this movie easy for North American audiences to accept?

In a gangster movie, there are not many vulgar scenes in the whole story, and the audience of the old and the United States simply can't understand it.

Then, "Infernal Affairs" got cold.

After the box office of more than 1 million on the first day, the box office did not rise but fell the next day.

Even if there are still many film critics who criticized the movie, it did not affect the box office.

In fact, don't look at the publicity of Ari, but in fact, the popularity of this movie in North America is really not as high as imagined.

This is because isolationism prevails in the country of the United States and America. This is not only an act of political axe, but also the people.

They rarely care about unexpected countries in North America. Dare you imagine that in the early years, before the Olympic Games in China, many ordinary people in the United States thought that Chinese people had braids.

They also think that Chinese people are really living in dire straits.

Is it really just because their media discredited that way?

This is indeed a problem, but someone has always been to China, and someone has told the truth on the North American Internet, right?

But how many people care?

They really don't care.

What they care about is themselves. If it weren't for the islanders to buy special products in North America, their impression of the islanders would not be so deep at all.

If it weren't because China bought the world, if it wasn't because of media advocacy, Chinese people took away their job opportunities, they really didn't care.

This is the old beauty.

So the failure of "Infernal Affairs" is understandable.

Wang Yifan has known this movie for a long time, don't look at the previous life that was promoted in North America, but it is always a movie belonging to China.

Cao Meng, Chen Qingyun, Chen Dahua and others did not make publicity at all in North America.

It's not that you don't need it, but it's useless.

The movie didn't make a big hit, who is Cao Meng? Who is Chen Qingyun? Who is Chen Dahua?

Given the degree of blindness of Westerners to Easterners, they are really hard to recognize.

So what's the use of staying there at this time?

Cao Meng's first stop after returning home was to take the initiative to find Wang Yifan's side.

"Dao Wang has a unique vision. I expected that "Infernal Affairs" would be unacceptable in North America, eh!" Cao Meng put his posture very low.

"Hehe, that's over, "Infernal Affairs" North America is not satisfied. In fact, Cao Cao already knows it in your heart, but you don't want to admit it."

Yes, Wang Yifan is telling the truth. Wouldn't Cao Meng understand it?

He actually understood it, but he didn't want to admit it, coupled with Ari's help, and the false signals released before, made Cao Meng a fluke.