Rebirth in 1998 is also a kind of life

The person in charge of the cooking team is called the squad leader, the person in charge of the forest is called the head of the forest, and the person in charge of the coal mine is called the head of the mine...

Then the problem is coming.

What is the name of the industry chain?

The answer is... chain length!

........................

The little girl has been a bit overwhelmed recently.

I don't know if it's an illusion, but she always feels that whether it's Yang Zhu, Aunt Wenlan and Uncle Yan, or even her own sister Qingyi, they will push her, the proprietress, to the front of the stage intentionally or unintentionally, and become the face of the new generation of Zhutou business figure.

The reason for this feeling is that since the beginning of spring, whenever there is any important matter in the business departments and core departments of Zhutou, they will take the initiative to report to her, and even invite her to participate in various decision-making Meeting.

Even if she really can't get away to participate, those departments will organize the results of the meeting into documents, report to her individually and seek her opinions - if it wasn't for her because the supervisor of the supervision department has no approval and signing power at the decision-making level, little girl Instinctively wondered if they would hand over a pen.

This is very abnormal.

You know, in the past, although various departments liked to invite her, the proprietress, to attend various meetings, it was more of a departmental coordination meeting. Like now, even the internal decision-making matters of each business department take the initiative to let her, who has no authority, The director's involvement really exceeded her imagination.

And the direct consequence of this is that the little girl's already somewhat overloaded workload has once again surged.

However, a few days after my man went to Shuangqing to participate in the inspection of the assistance project, he suddenly called her and asked the company to temporarily suspend all the land transfer projects that the company was talking about, waiting for new instructions.

This time, the entire Zhutou business was turned upside down.

You must know that even after the beginning of spring, we started to promote the preparation of customized characteristic agricultural product planting bases, but with the current manpower reserve and work efficiency of Zhutou Trading, there have been more than 300 land transfer projects of various sizes in more than a month It is now in the negotiation period, and many of them have entered the second round of negotiation stage. All negotiations are suspended at once, and there are indeed many aftermath matters that need to be dealt with.

But there is no way, in Zhutou Trading, whenever it comes to company strategy or major issues, Yang Zhu, the boss who usually does not show mountains and waters, is well-deserved to say the same thing; In other words, I immediately started to deal with various matters overnight-mainly to explain the situation to the local government and township agencies in person, and ask for understanding. After all, Zhutou Trading attaches great importance to its own goodwill. attitude.

However, after three days of continuous rotation, before finding time to take a nap for himself, Yang Zhu called again——a well-known pharmaceutical company from Guangdong Province has come to the door with a mighty team We have negotiated cooperation.

There is no way, this kind of cooperation that is close to the strategic level, although the specific matters can be handed over to my sister Qingyi and Uncle Yan, but for the negotiation, she, the proprietress, has to come forward to show respect.

But fortunately, Yang Zhu had almost set the general framework of the cooperation in advance, and the rest of the negotiation was more about the adjustment of the scale and the formulation of the implementation time node; after five full days of detailed scrutiny, The anti-dumping parties finally reached an agreement - but what made the little girl a little strange was that during the negotiation process, the man named Xie Yao in the other party's delegation was always speaking nicely for his own man intentionally or unintentionally, like a very a traitor

Moreover, I don't know if it's an illusion, but since the third day of the thank you invitation, the look in my eyes has become a little strange.

That look... seems a bit embarrassing! ?

However, the matter was not over yet, and when the little girl hadn't figured out why Xie Yao looked at her with such a strange expression, Elder Wen, who had just received the letter of appointment, ran over by train to report!

For this old man whom her own man attaches great importance to, the little girl naturally did not dare to neglect, and after leading a group of senior executives to hold a very high-standard welcome meeting for him, she acted as a guide herself, leading this seemingly gentle and gentle man , the busy old man visited and inspected the operation of various departments of the company, and then discussed with each other how to intervene and carry out the next assistance project.

In the end, according to her man's request, the little girl respectfully sent the old man into the office with the same specifications as the chairman. When she saw him start writing the next work plan non-stop, she had already stayed up all night for half a month. The proprietress who worked overtime finally breathed a sigh of relief... This time, I can finally take a nap, right?

It's a pity that things go wrong most of the time.

Just when the little girl with dark circles on her face couldn't bear the sleepiness, and was going to go back to the office to sleep on the sofa for two hours, her sister-in-law came to report... the provincial leaders came!

And it is the kind of level that must be received by her personally!

………………

"Mrs. Yang, I heard that your company has reached a strategic cooperation with the Guangdong Black Earth Pharmaceutical Group, intending to carry out deep binding at the technical and channel levels?" With a smile, he asked curiously.

Hearing that this top-ranked leader in the province did not use the rank of "Director Sima", but called himself "Mrs. Yang", he looked at the city leader who had met several times; Immediately, I knew that today's matter was not simple, otherwise people from both sides would not come at the same time, and using this kind of address - calling her Mrs. Yang, obviously hoped that she could express some opinions or make some decisions on behalf of Yang Zhu.

Some lamented that her man could really make a fuss, the little girl smiled and said: "That's true, a strategic cooperation agreement has been reached with the Black Earth Pharmaceutical Group;"

"In the next five years, Zhutou Trading will conduct in-depth cooperation with Black Earth Pharmaceutical Group in terms of information, channels, genetic technology, planting bases, professional logistics, branding, and new product research and development, and our company will provide the other party with a sum of money in installments. A low-interest loan of 17.6 billion yuan!"

Rao already knew the outline of this cooperation, but when the little girl admitted it, the Chinese-faced leader couldn't help but twitch his eyebrows—a deep-seated strategic cooperation!The golden hen on his own land was plucked by outsiders, how could this be reasonable! ?

Wei Wei calmed down her mood, and the leader with a square face said amiably: "Mrs. Yang, although we say that we have no right to interfere with your company's business decisions, I don't know why your company suddenly intends to get involved in the pharmaceutical field;"

"But I don't quite understand... Obviously we have many powerful pharmaceutical factories in Qilu, and they are very happy to cooperate with your company, why did you choose a pharmaceutical factory far away in Guangdong Province as your strategy in this field? Partner?"

"You know, although your company has many outlets in Guangdong Province, it is far from being comparable to our base camp in Qilu in terms of location and people!"

At this time, another city leader who also ranked high also spoke: "Yes, Mrs. Yang, our Qilu is also a big pharmaceutical province, not to mention the complete industrial chain, the production process and technology research and development are still not weak;"

"Not to mention, in our Quancheng alone, there are well-known big pharmaceutical factories such as Qilu Pharmaceutical and Hongjitang Pharmaceutical. If your company is willing, these pharmaceutical factories are absolutely willing to reach a cooperation with you!"

"And with our mediation in the middle, the preferential conditions that both parties can enjoy in the cooperation will only be more—at least, the billions of low-interest loans can be allocated by us!"

Hearing the three words "Hongjitang", the leader with a Chinese-faced expression unnaturally turned aside the heartbroken city leader, and said in his heart that you can't mention anything else, but this one?

This Hongjitang is a subsidiary company of Linuo Group, which made a fortune in solar energy. When you put it this way, it seems that our pharmaceutical industry in Qilu is very unprofessional, okay? ?

Immediately took the topic with a smile: "Mrs. Yang, even if you don't know much about the pharmaceutical company in Quancheng, or you are not very satisfied, you can consult the province for consultation!"

"You know, pharmaceuticals is a high-tech industry that we plan to focus on in Qilu. Among other things, the pharmaceutical industry in Guangweihai has been designated as a pillar industry to be vigorously supported. There are not many preferential policies!"

"And it is also very competitive there, including Weigao Pharmaceutical, Disha Pharmaceutical, Weihai Pharmaceutical, Huaxin Pharmaceutical, Shengsheng Pharmaceutical, etc., have a good reputation in the industry; advanced scientific research and production equipment , professional talents returning from studying abroad, and professional industrial parks, there is no shortage of everything;”

"The most important thing is... everyone is Qilu's company, and they know the basics, and all kinds of risks in the process of cooperation will be reduced to an ideal level;"

"Besides, even if something goes wrong accidentally, as long as it's not a matter of principle... why don't we help mediate it!"

"So, we came here this time just to ask, the reason why your company is so far away...do you have any concerns!?"

Speaking of this, the leader with a square face looked at the little girl who had been listening quietly with a smile, and waved her hand heartily: "Madam Yang, please don't worry, we are here this time, and we don't mean to blame the teacher, just to find out. What are your company's considerations for this cooperation, and what concerns do you have... To put it bluntly, we are to serve the public and each enterprise well! Only by finding out the problem can we better improve ourselves service level!"

Looking at the leader with a square face, the little girl who was no longer what she used to be smiled slightly.

I just want to figure out where the problem is?

Are you sure you didn't intend for us to make some "remedies" in this regard, or simply cancel the strategic cooperation with Guangdong Black Earth Pharmaceutical Group before entering the stage of substantive cooperation?

but……

Having said that, judging from the words and attitude just now, the leader in front of him should undoubtedly be the "chain leader" of Qilu Province's pharmaceutical industry chain; and the city leader just now, if nothing else, should also be the leader of Quancheng's pharmaceutical industry chain. The "chain length" of

Otherwise, in the face of Zhutou Trading's signing with Guangdong Black Earth Pharmaceutical Group, they would never be so sensitive and overly sensitive.

………………

The so-called "chain leader" is not a specific position, but a title extended from the "chain leader system";

To put it simply, the main leaders of the provinces and cities (usually the top 7-10) are in charge, and each person is in charge of an industrial chain. Using the comprehensive coordination advantages of the local top person in charge, the integrity of each industrial chain is guaranteed at a higher level. , stability and development.

These "chain lengths" tend to have several main tasks:

1. As the person in charge of the local area, connect relevant departments (investment, economics, technology, finance, etc.) in series to unify goals and coordinate operations;

2. Responsible for leading the investment promotion of major projects (leading investment promotion), and being responsible for the investment promotion indicators of related industries;

3. Take the lead in formulating industrial chain maps and investment attraction maps, arrange industrial chain work plans, and coordinate and be responsible for major matters such as industrial chain enterprise development, investment attraction, project construction, talent introduction, and technological innovation;

4. Research and formulate policies and measures to support the development of the industrial chain, and "seek benefits" for industrial development within the scope of duties;

5. Coordinate relevant leaders and departments to solve problems arising in the development of enterprises on the chain;

6. Organize various major promotion activities and forums related to the industrial chain. (From the leader who appeared in Shanghai to promote Zhaotong Apple back then, to the past two years, there have been frequent appearances on Douyin at the city and county level as spokespersons for agricultural products in the xx region. Most of them are local chain leaders.)

In short, to sum it up in one sentence - the title of "chain leader" is not long, but the responsibility is indeed not small.

Although it is said that the truly mature and systematic "chain length system" will be first proposed by Zhejiang in 2017, in fact, as early as the mid-90s, there was a similar embryonic form - except that the "chain length" at this time, Restricted by the economic environment and the cost of information communication at the time, it was more likely to adopt the strategy of "mainly focusing on central enterprises and unblocking the industrial chain of upstream and downstream collaboration", rather than really including enterprises in the entire industrial chain into the scope of policy considerations.

As for the explanation that Mingzhu Investment Trading is a sales platform company mainly focusing on fast-moving consumer goods, why did these two chain leaders with different business scopes react so strongly after hearing that they had reached a strategic cooperation with a pharmaceutical company in Guangdong Province? ...

In fact, the reason is not complicated.

To put it simply, after entering the mid-90s, pharmaceutical companies in China that were gradually carrying out commercial operations in China faced many difficulties;

For example, pharmaceutical companies from all over the world push their business to the whole country, leading to overwhelming advertising and channel wars;

For example, the sudden emergence of health care products, and more than ten years of illegal operations, directly eroded a large market share of otc drugs and even clinical drugs;

Another example is that with the advancement of medical reform, the effective channels are getting narrower and narrower (here mainly refers to the decline of community hospitals and health centers), the competition for core channels is becoming more and more fierce, and the cost is getting higher and higher;

but……

The most important thing is that due to the torment of many market chaos, the public's trust in the pharmaceutical industry has dropped to a historical freezing point. At this time, Huaxia will never buy brands and medicines that have not been seen on TV. Many people don’t trust even the medicines prescribed by doctors in hospitals, and they turn around and go to otc pharmacies with prescriptions to buy those familiar medicines by name. as a substitute.

Due to this abnormal siphon effect, the life of non-top brand pharmaceutical companies in various places is extremely difficult, and they even have to rely on OEM for other peers, and then look forward to being acquired—yes, you heard it right, Pharmaceutical factories will also do OEM for other counterparts, and there were a lot of them at one time.

It is precisely because of this that an explosive product that can seize consumers' minds and a sales channel that can effectively reach consumers' minds are extremely valuable to pharmaceutical companies at the moment-it is no exaggeration to say that they are priceless.

These two points are exactly what Zhutou Trading is best at.

Let’s talk about explosive products first.

The emergence of a popular product, apart from those accidental factors, is actually inseparable from the precise demand locking of the core user group and the detailed description of user behavior;

Since the moment Zhutou Trading was established, data has been regarded as one of the core assets. Over the past few years, it has accumulated the leading consumer data in China, and is updating user segmentation portraits at any time;

It can be said that as long as Zhutou Trading is willing, the success rate of any pharmaceutical company that wants to create a hit drug will increase by [-]% out of thin air-don't underestimate the [-]% chance of success. And profits, outsiders can hardly imagine.

Next, let's talk about channels.

As the largest o2o sales platform in China, the Home of Workers of Zhutou Trading Co., Ltd. does not need to say more about its radiation range and influence groups;

Since its establishment, Cast Investment Trading has paid special attention to its own goodwill. Whether it is the products it sells or the services it provides, it has extremely strict requirements on quality;

Moreover, since last year's joint fight with Turtledove.com, no matter whether you want to admit it or not, Zhutou Trading can almost be equated with "safety" at this time. Your own eyes or brain, but it is impossible for you not to believe in the quality of the goods that Zhutou Trading sells to you" and other words.

Based on this kind of consumer trust, anyone with a brain will know that as long as they are willing to put on the shelves and promote a drug that is not very sensitive, even if the manufacturer of this drug and consumers have never heard of it. However, relying on the credit granted by Zhutou Trading, there must be some people who are willing to buy this drug-in a sense, today's Zhutou Trading is more suitable as the core access channel for some drugs than current hospitals;

In addition, Gongyou Home has an algorithm-based advertising recommendation mechanism. If it really becomes their strategic partner, once it is promoted, the sales will definitely skyrocket. As long as it takes a little time, a strategically significant It is not difficult for classic explosive drugs to appear-and this is the fundamental reason why Guangdong Black Earth Pharmaceutical Group attaches so much importance to this cooperation, and even the chairman personally led a team to come for an interview.

However, as the chain leaders of the Qilu/Quancheng pharmaceutical industry chain, they are also envious of the extra 50% chance of success! ——You must know that there are many types of non-sensitive drugs that meet the characteristics of the Zhutou business platform. As long as the quantity is controlled, the appearance of each explosive product is enough to bring a large pharmaceutical factory back to life, and even squeeze into the top [-] in China; It is not impossible to build Qilu into the largest pharmaceutical province in China within ten years if we spend a little effort on the allocation of consumers' mental resources. The credit for this can make people laugh.

In the past, even if Zhutou Trading established a genetic laboratory, its research direction was more in the field of agricultural products, and its own business was also focused on the field of fast-moving consumer goods. There was not much business relationship with the two chain leaders. That's all;

But at the moment, Zhutou Trading suddenly intends to enter the pharmaceutical market, but directly bypasses Qilu Province, and has reached a cooperation with a pharmaceutical company in Guangdong Province, and it is a strategic cooperation;

Watching a golden hen placing an order... No, the golden phoenix slipped away, how could you let them not be in a hurry! ?

And this time they approached the proprietress of Shangzhutou Trading, on the one hand, in the absence of Yang Zhu, the only one who can talk about this is the little girl;

On the other hand, it’s not actually about making Zhutou Trading cancel its cooperation with Guangdong Black Earth Pharmaceutical Group—I personally know how much Zhutou Trading attaches importance to goodwill. You hard cap back.

The real purpose of their trip is actually very simple - a pig has four legs after all, and the fattest hind leg is separated, so you have to leave two front legs for "your family", right?

........................

"Our company's concerns?"

After roughly guessing the purpose of the two chain leaders' trip, the little girl smiled noncommittally: "Two leaders, originally, some things should not be said by me, but since everyone has talked about this, I might as well Open it up."

Speaking of this, the little girl paused, and the smile on her face gradually faded away, leaving only a slight curvature at the corner of her mouth: "According to common sense, although Qilu's side considers the climate and excessive use of soil fertilizers and other practical aspects, high-quality Although the planting base of herbal medicines cannot be placed in the province, but in the links of research and development, purification and extraction, production and processing, brother companies in the province should indeed be considered first!"

"It's just that the strategic cooperation with the pharmaceutical company in Guangdong Province this time is not a whim, nor is it that we don't want to take care of Qilu's brother company;"

"It's just... we have concerns about Zhutou Trading!"

Seeing the little girl's more and more serious expression, the two chain leaders were terrified... Could it be that the province played a roundabout tactic this time, using the momentum of the Zhenxing Department to press Yang Zhu to go to Shuangqing for bloodletting, which made people angry ?

Immediately, he swallowed unobtrusively, and the leader with a square face showed a kind smile: "Mrs. Yang... I don't know what concerns you have?"

The little girl showed a rather emotional smile: "We were born and raised in Qilu in Zhutou Trading; whenever possible, we will give priority to and take care of Qilu's interests in everything;"

"But... I treat you with my heart, but you treat me like nothing!"

Seeing the beautiful boss lady in front of her say such "critic" words, the expressions of the two chain leaders couldn't help but change suddenly - the attitude behind this almost accusatory words, and the casting cast's They couldn't help but be alarmed by the actions that the business might take in the future.

After hesitating for a while, the leader with a square face smiled more kindly, and his tone became softer: "Mrs. Yang, is it because of Shuangqing that Mr. Yang... feels a little wronged?"

After finishing speaking, the leader of the national character face immediately patted his chest: "Don't worry, you Zhutou Trading is our star enterprise in Qilu, and you are also a big taxpayer. After we go back, we will organize a discussion immediately to see if we can give you taxes and other aspects. Support and subsidy within our ability - no matter how you say it, you must not let your hearts be chilled!"

Hearing the leader with a Chinese character face bite the words "to the best of my ability", the little girl naturally knew the weight of these four words, her face softened slightly, but she shook her head: "This leader, thank you for your kindness... Mr. Yang has long said that Zhutou Trading is a fast-moving consumer goods sales company. He has never planned to classify Zhutou Trading as an Internet company to enjoy policy dividends, and he has never thought of occupying the country in taxation and other aspects. Cheap;"

"Moreover, Mr. Yang also said that although the burden on Zhutou Trading is a bit heavier this time, it is related to the national industrial economic strategy. As a Chinese company, Zhutou Trading is naturally duty-bound. Any complaints, naturally, there is no saying whether you are wronged or not."

Speaking of this, the little girl straightened her body slightly, crossed her hands on the table, and the expression on her face became serious again: "To tell you the truth, the reason why we Zhutou Trading Co., Ltd. chose to reach a strategic agreement with Guangdong Black Earth Pharmaceutical Group this time Cooperation, but did not choose Qilu's pharmaceutical company, because we have concerns; "

"And this concern is actually not groundless!"

Taking a breath, the little girl's voice sank slightly: "To put it simply, we are very worried about the change in the province's attitude towards our investment and trade—after all, even our strategic partners have suffered unfair treatment. , we can't help but suspect that after a while, something will happen to us!"

Hearing that the little girl suspected that the provincial government would intervene in casting investment and trade, the two chain leaders who were not low in their own ranks suddenly showed disbelief... What a joke!Everyone on the earth knows that the province is almost treating you as a treasure, and who dares to interfere with your normal operations!

Besides, you Zhutou Trading has never relied on our Qilu administrative system from the beginning to the end, even if we want to intervene, we have no way to intervene!

Um! ? ? ?

wrong!

Strategic partners suffered unfair treatment?

The two chain leaders were startled, and a name that was almost forgotten in a corner appeared in their minds... No way, Qilu focuses on agriculture and industrial manufacturing. Even if a beverage company like Hope Group is famous They really don't have much weight in their hearts.

Hope Group! ? ? ?

Damn, Zhutou Trading is so independent in daily life that I almost forgot that Hope Group is one of the few strategic partners of them!

I tried my best to think back for a while, and then I remembered from the fragmented memory that some time ago, someone in the province was not satisfied with the behavior of Lin... Lin, the actual speaker, and planned to replace him!

Your sister, who would have thought that such a big deal would have such serious consequences! ?

The two chain leaders almost rushed back and slapped the table, pointed at someone's nose and cursed!

Damn it, do you know that Qilu's pharmaceutical industry is likely to miss out on a major development and integration opportunity that is worthless because you are so thoughtless! !

------

ps: Well, a certain book friend, please rest assured that although the story outline of this book has undergone several major adjustments and has to be short of a lot of content, as long as there are no major changes, the book will still be finished.

Ok……

The so-called major changes include but are not limited to 404 in this book, the author encounters wars, natural disasters, or... the readership of this book has dropped to single digits (the latest data, the number of subscriptions in the last few chapters has fallen below 40, it is estimated that this book is indeed written not so good)

As for why you have the idea that I will be a eunuch, it is probably because the last book was a eunuch (in fact, it was hacked), or the latest update time is too unstable, and the number of updated words is too small?

But there is no way, as a middle school student, the author Zhe has been really busy recently, and I really don’t have much time to code words—you can’t help but see the author Zhe, who has just passed the 16-year-old flower season, staying up until two o’clock in the morning every day Become bald at three o'clock, that's too cruel!

that's all!