Rebirth in 1998 is also a kind of life

&nba knowledge, everyone knows a sentence: The basis of strategy is to determine what is regarded as a company's resources.

Therefore, there is a question involved here - what are the resources in the enterprise?

Raw material is a resource, manpower is a resource, capital is a resource, relationship is a resource, knowledge is a resource, technology is a resource, industry influence is a resource, location may be a resource, space may also be a resource, and even management ability and learning ability can be used as resources. as a resource;

The deeper the understanding of resources, the more reasonable the ability to deploy, the more reasonable the strategy formulation of the enterprise, and the stronger the future competitiveness may be.

Therefore, from the perspective of resources, no matter how big or small, the boss has three basic tasks:

First, determine what is a resource and what is a core resource in your company.

Second, make full use of existing resources and make an optimal allocation plan based on core resources;

Third, constantly looking for new resources for the company, trying to gradually evolve it into another core resource;

Of course... At different times, the priorities of these three things are different;

In the eyes of outsiders, the current casting investment business, whether it is manpower, capital, or even social relations and industry influence, is a proper source of resources, and the resources of each sector are the dreams of other companies;

But Yang Zhu is very clear that in the 20 years of drastic changes in the future, these are not enough to rely on. If you really use it as a core resource to formulate long-term strategic allocation, then you don’t know how you will die in the future—— The decline of well-known brands such as Gionee, Sunrise, Prince milk, Tianqi toothpaste, Piaoying, Haodi, etc. in later generations is largely related to the mismatch of core resources; The reasons listed as core resources led to selling foreign capital three times and wandering for 11 years before "going home" (similar to Nanfu are Golden Monkey, Yinlu and other brands)

Therefore, in Yang Zhu's mind, there are only two core resources of Zhutou Trading: the goodwill of Zhutou Trading and his own "commercial insight".

The two are mutually inward and outward, promote each other, and achieve mutual configuration - to put it bluntly, it means that I continue to use my extra 20 years of experience to constantly search for and cut into each one with important commercial value and social value. The value track, while building it into a platform with dominance and intellectual influence, continues to accumulate goodwill for Zhutou Trading; in turn, it is precisely because Zhutou Trading has increasingly good reputation and Social influence, when you cut into various tracks by yourself, the resistance you encounter is getting smaller and smaller, and the cost is getting lower and lower.

Unfortunately, in this guy's heart, from the minute that the business scope of Zhutou Trading has spread all over the country and achieved the expected results, government relations are his priority, let alone core resources. It even ranks behind "manpower", "capital", "technology", and "space", at most it can be regarded as the last category of resources in category A-of course, it's not that government relations are not important, but that the Due to certain considerations, he must try his best to get rid of the influence of this area on the casting investment business, so as to keep it in a positive state.

The reason why he has such an idea of ​​"going against China's national conditions" is because the extra 20 years of experience told him... If a company wants to have a long-term foundation, especially if a large-scale enterprise wants to have a long-term foundation, it cannot rely too much on it. with external help.

For a long period of time, the reason why domestic enterprises, especially those in the north, value government relations so much is that, in addition to some well-known reasons, these enterprises do not know where the market should go in the future. How to go; therefore, we can only adopt the method of dependence to reduce the operational risk—after all, before 2013, most domestic enterprises in most fields were actually in the stage of imitation and exploration.

Therefore, no one understands the truth of the phrase "any star company is a product of the times, and any company is also a company of the times" better than those companies;

Even during the period when the Internet was just emerging, many business executives already knew that in the face of the coming "new era", no matter whether it was products or business models in the past, even the services provided would be outdated, and even is disappearing;

Therefore, under this strong sense of crisis, some people will certainly have the courage to explore and continue to try to break through; but more companies have chosen another path - to embrace the government more closely, in order to usher in a "passive transformation" "Opportunity.

However, Yang Zhu knows that although in a sense, with the popularization of the Internet, China has indeed ushered in a "new era";

However... the needs of consumers have not disappeared, and the pain points of consumers have not disappeared. The business operation logic and marketing value nodes based on solving consumer pain points have not changed in essence!

Every social problem is still a huge business opportunity. At most, there are some adjustments in the industrial structure, and there are some marketing concepts full of deceitful meanings on the packaging;

Consumers still follow the 4P theory in essence from cognition to recognition to purchase of your products. However, with the development of the Internet, there are some new tools and new platforms!

However, Yang Zhu does not need to over-embrace the government to avoid the sinking of his own enterprise!

In fact, for the current casting investment business, how to avoid too many externally assigned tasks, so as to free up more energy for the top management, is actually a big problem-after all, casting investment trading is about to face the first The significance of the second stage of strategic transformation is self-evident.

Therefore, for Yang Zhu now, how to build the future pure e-commerce platform into another leading industry benchmark is the most important thing;

However, although pure e-commerce companies seem to be the same as o2o at first glance, they all have the label of the Internet on their bodies, and it seems that there is not much difference; but Yang Zhu knows very well that the two are like Goudong and Jiuji.com in later generations. Whether it is the scale or the driving force of consumers' purchases, they are completely different things!

Therefore, a very important issue is involved here - the creation of self-owned explosive products and the absolute control of related supply chains!

As for the battle between cats and dogs in later generations, it may seem to ordinary people that Ah Mao has been suppressing Gou Dong, but in fact, in the eyes of most people in the industry, Gou Dong's growth and actual value far exceed Ah Mao; Later, with the rise of Pinxixi and Douyin e-commerce, the seemingly more difficult Goudong’s position in the eyes of investors has not been shaken much—even in the eyes of many people, once China’s economy improves, or if a strong real He is determined to do local sinking business cruelly, and Goudong's dominance is just around the corner.

The most important reason why Goudong is so popular in the eyes of insiders is that in addition to goodwill, it has real control over the logistics chain and supply chain!

Although Yang Zhu doesn't know whether Goudong can become the platform that has the last laugh, no matter what, the three things of self-operated products, supply chain, and logistics chain are indeed very important, and he has always wanted to hold them in his hands. Otherwise, what's the point of a pure platform with no in-depth regulation and leadership of merchants, no matter how powerful it is?

but……

Meals need to be eaten in mouthfuls. Facing the vast Internet market in the future, no matter how rich Zhutou Trading is, it is impossible to handle the three points of explosive products, supply chain, and logistics chain at the same time.

Therefore, under the premise that the construction of the logistics chain must never let go, Yang Zhu can only coordinate on the two points of explosive products and the supply chain;

Originally, his plan was to make demos with a two-pronged approach, wait until the pure e-commerce platform is officially launched, throw it on for testing and fine-tuning, and then take advantage of the gap period of fine-tuning to use capital operation to acquire or jointly operate some star/potential products on the platform, In the end, the operation method of rotation and alternation will be adopted to bring these two points together within 5-8 years.

Therefore, at this stage, the resources he most needs to deploy (category A) are sorted into funds, teams, technology, business partners, and government relations—because the scale of this project is indeed a bit large, the reservation for this allocation plan There really isn't much resource redundancy.

But just at this juncture, Comrade Cheng made such an outburst again, so it is impossible to say that Yang Zhu is not upset!

You know, although Zhutou International Trade has already started to collect money in the beautiful country, and the pure e-commerce platform of Zhutou Commerce and Trade will not be officially launched in a year or two, so as long as it is not capital or manpower The cost is too huge, this time Yang Zhu still has a way to make up for it;

However, if the Department of Promotion comes out after a year or two, then Yang Zhu will be really caught off guard—if there is only a gap in funds, that’s all. After all, there will be many ways to get money in the future ; But if it causes the rapid expansion of the team, or even leads to internal management problems, it will be really troublesome, after all, some things cannot be solved by spending money.

However, China's national conditions are placed there, Zhutou Commerce may not care what the province thinks of it, but it is absolutely impossible not to give face to the Department of Promotion and other higher-level departments-although Yang Zhu thinks he will not be so Miserable, but the lessons of those big overturned factories in later generations are enough to make him vigilant.

Therefore, Yang Zhu is really thinking now, whether to find a suitable time to passively or actively distance Zhutou Trading from the above, so as to avoid difficulties on both sides.

After all, in the turbulent 20 years to come, he really doesn't want to have too many uncontrollable factors, otherwise, he will lose sight of the other, and the casting investment business will not even have a bubble if it sinks.

………………

After hearing Yang Zhu's analysis, the three women finally understood his concerns. Although they didn't know why he regarded the future market structure so dangerously, out of trust in this guy's strategic vision, the three of them agreed There is not much doubt.

Lu Feifei looked at Yang Zhu with some pity: "Brother, I misunderstood you, I thought that you usually stay in the office and do nothing, and the whole person is flustered; These messy activities... really hurt you!"

Yang Zhu rolled his eyes: "Little Bean Sprout, can you talk properly!? What kind of messed-up business!? This is my business, okay?"

Lu Feifei raised her hands in surrender: "Yes! Yes! Yes! This is the business, my brother has worked the hardest!"

Hearing Lu Feifei's insincere words, and seeing Yang Zhu's depressed expression of not being too lazy to argue with you, the little girl suddenly laughed, as if she really liked seeing her man being beaten up.

However, Wan Qingyi caught another message in Yang Zhu's words just now: "Yang Zhu, Zhutou International Trade is doing money-grabbing in the pretty state-owned?"

Yang Zhu saw through her thoughts at a glance: "Although you are the superior leader of the investment center now, as I said, the action last year was an exception, and the future work of your investment center will still focus on the direct line loans of potential domestic merchants. Business and auxiliary construction of the company's business resource network!"

Wan Qing stuck out his tongue: "Yes! Boss Yang, I understand!"

Having said that, she still couldn't help being curious: "I just want to know, didn't the beautiful country suffer a stock market crash last year? After the new year started today, I saw that the stock market over there had a very limited rise. How do you use it to collect money? "

Yang Zhu glanced at her, then at the little girl and Lu Feifei who were also aroused, and smacked his lips: "There is a trick in the 36 tricks called [creating something out of nothing], you know it?"

The three women nodded, and suddenly understood his train of thought.

However, Wan Qingyi was a little puzzled: "But although the stock market in the beautiful country has basically stabilized, investors are still very cautious about the most imaginative technology sector... So, don't you plan to put Should Gongzhu Wangna go public for financing?”

Yang Zhu laughed: "Although he missed, it's not far away!"

Wan Qingyi was startled immediately: "You are crazy! After listing, you must publish the financial statements. How dare you disclose the financial statements of Gongzhu.com!?"

Yang Zhu curled his lips: "I just said that this matter has something to do with Gongzhu.com, who told you that I'm going to list Gongzhu.com?"

? ? ? ?

It’s not Gongzhu.com, so what do you use to collect money?

Yang Zhu looked at the bewildered Wan Qingyi, and smiled: "Do you know what is the biggest contradiction in the capital market of Pretty Country?"

Lu Feifei hurriedly raised her hand: "I know, it's the contradiction between their huge domestic capital stock and the current shrinking and depressed investment atmosphere!"

Yang Zhu nodded: "In fact, the current beautiful country has already experienced extremely serious excess of private resources/capital, and correspondingly, it is a single investment channel that has become increasingly solidified—in fact, in the past 20 years, Apart from stocks and real estate, the people of the beautiful country can no longer find suitable investment channels!"

"But if you study carefully, you will find that in the past 20 years, although the stock market index of the beautiful country has been going up, in essence, it is relying on creating concepts and releasing good news, constantly cutting the world. Investors’ leeks—in fact, as long as you brag enough, those investors are willing to pay based on various psychology.”

"So, don't look at the fact that the stock market in the beautiful country is a bit lacking in stamina, but as long as we can package a suitable concept, the money circle will definitely be cool and don't want it!"

"Besides... although the technology version is still in decline, after all, the Internet is still recognized as the concept of the best imagination space. Therefore, as one of the few Internet companies that are still profitable overseas in the past two years, as long as Gongzhu.com can incubate Come up with a great concept sub-project, and then let investors [seeing is believing], then the public will definitely accept it!"

Wan Qingyi felt itchy in his heart when he heard it: "What kind of concept is that, hurry up and hear it?"

The corner of Yang Zhu's mouth picked out a strange angle: "Didn't I say it before, the people of the beautiful country have a serious surplus of resources and capital; and the three most recognized innovative concepts in the capital market are nothing more than [Innovation Increment] , [End Access], [Cost Reduction and Efficiency Increase]”

"So... our new concept only needs to meet one of them;"

"And what I am aiming at is the big concept of [End Access];"

"Hey... have you heard of the word [share]?"

shared?

When the three girls heard this word for the first time, they immediately looked at each other...