Rebirth in 1998 is also a kind of life

Since Quancheng hadn't evolved into a "blocked city" at this time, Wan Qingyi, who received a call for help from her girlfriend, arrived at Hope Group in less than 10 minutes.

After greeting Yang Jin, Lin Xiong and the others in a very polite manner, the school girl who had a slightly different style from the past naturally sat in the seat next to Lin Xiong, and then raised her hand casually to signal A middle-aged man surnamed Shen from a well-known domestic consulting company continued.

Seeing this young and beautiful, but also a strong and overbearing woman who doesn't even have the desire to listen to her self-introduction, the middle-aged man is unavoidably aggrieved;

But there is no way, the other party is from Zhutou Trading, a well-known company known for its "commercial innovation", and its status in the marketing industry is far from comparable to that of a state-owned enterprise like Hope Group;

Moreover, to a certain extent, the two sides belong to different academic camps, the other party is a "practical school", and the consulting company I work for is closer to the "academic school", which is inherently opposite.

People from the practical school always look down on the academic school, and the other party is one of the famous three giants of casting investment and trading, so although Wan Qingyi's attitude seems a bit arrogant, the middle-aged man really doesn't have the confidence to get angry, he can only Turn around and continue to report...

………………

"The importance and marketing value of deep cultivation channels have been demonstrated before, and the key cities that need to be locked in the first stage have also been reversed by using market data from different regions + regional characteristics of consumers;"

"Then, next, we need to discuss how to find out the internal hidden dangers of your group as much as possible in the follow-up work of the project, and then try to avoid lightning as much as possible."

"Based on my more than ten years of consulting experience, although today's enterprises have been advocating teamwork, the role of team organization is indeed crucial;"

"However, just as most people don't know that the 1% of inspiration is the biggest difference between geniuses and ordinary people... In this era where marketing is king, the core person in charge of a project is the one who determines whether the project will be successful or not." key!"

"Of course, I have no other intentions, nor do I intend to get involved in your group's personnel organization. This is just a matter of fact for the next stage of channel deep cultivation business!"

Seeing that the report had entered the most important topic, the middle-aged man quietly glanced over Wan Qingyi's pretty face from the corner of his eye. My assistant switched to the next page of ppt: "Before discussing in depth, I will share a set of data first!"

With the pie chart on the ppt specially beautified by the designer, the middle-aged man inexplicably gained a little more confidence: "Here is my company and dozens of institutions in the same industry, after reviewing the cases of thousands of companies, sorting out A piece of data - this data counts the reasons for the failure of more than a thousand enterprises or projects;”

"Although this data does not seem to be directly related to the topic we are about to enter at first glance, at least we can judge through these failure cases... the core person in charge of your group's business in the future should have those qualities!"

Hearing these words that were almost invisible, Lin Xiong no longer saw a smile on his face, but just looked at the group of data on the ppt coldly.

The middle-aged man didn't look at him, and started to introduce himself: "First of all, let's look at the failure cases of these enterprises and projects. The number one factor is [lack of business models] - the proportion of which reaches An astonishing 27.17%!"

"And the reason for this is that most of the time, it's not that the project leader doesn't know that his business model is outdated or has hidden dangers, but... when the problem is discovered, it is often halfway through the project. Not everyone has a strong man who cuts his wrist. perseverance!"

"Besides, a business model is not a simple logic diagram of the Nine Palaces, nor is it a simple dozens of pages of text; it involves various interest doping and interest chain reorganization-some things, in fact, the project leader can't help himself !"

Seeing the compassionate look on the middle-aged man's face, even if the city is as deep as Lin Xiong, he almost scolded him.

Damn it!You can just say that I am a puppet tied up by that boy Yang Zhu!

Do you want to cut off your wrists and reorganize your interest chain?

You are clearly telling everyone that if the hope group wants to survive, it must replace itself, and then gradually get rid of the dependence of Zhutou Trading and Zhutou International Trade!

………………

The middle-aged man didn't seem to see the coldness in Lin Xiong's eyes, and continued to point to the chart and said: "The second place is [Unable to identify false market demand/marketing ability] - this proportion accounts for 15.79%!"

"However, it must be admitted that your group has done a good job in this area. Its tactical ability to capture consumer needs is far stronger than most of the current domestic enterprises!"

The corners of Lin Xiong's eyes twitched... well, this is dancing swords in Xiangzhuang and aiming at Peigong.

Strong tactical capture ability?

Are you still negating your previous strategic deployment, and then plan to position yourself as a "tactical talent"?

Hehe, given your certainty, more than half of the business authority of the Food and Beverage Division has been taken away, how can I be the helm of the Hope Group in the future?

………………

Middle-aged man: "The third failure factor is [industry competition], and its proportion is also very high, reaching 10.14%!"

"In this regard, your group is currently doing well. Although your group does not have an advantage in the industrial chain, the three explosive products are all proper top brands in their respective market segments. Of course there is no competition!"

"It's just that, with Huaxia's entry into the WTO, consumers have more and more international brands and high-quality products to choose from... Your group needs to pay attention to the scale of [product comprehensive cost performance] in the future;"

"Of course... I believe that if the follow-up channel deepening work is done well and there is enough information feedback from the first-line market for reference, as long as the project leader is good at screening and analyzing the potential psychological scale of consumers, this problem will not be difficult. solve!"

Lin Xiong couldn't help but rolled his eyes. Is this connoting his own raw material planting base project?

Also, isn't this the same as telling others that whoever is responsible for the follow-up channel development work is more qualified to take the helm of the group in the future? ——After all, anyone can see that Huaxia will be a stock market in the future. In this case, all fools know the strategic priority of market protection.

………………

The middle-aged man who had been secretly observing Wan Qingyi reported three sets of data in a row. Seeing that the other party was still listening quietly, he couldn't help becoming more confident: "The fourth failure factor is [business adjustment]—— The proportion is not low, reaching 7.59%!"

"Here I need to emphasize that the business adjustment here actually refers to some enterprises blindly carrying out [non-related diversification] business regardless of their own actual situation, and excessively tilting capital and manpower;"

"Your group has actually done a good job in this area. It has not blindly followed the trend to invest in real estate, nor has it easily entered the financial market; After all, it is a related business, at best it can be regarded as a little inconsiderate when carrying out the [related diversification] business.”

"It's just that I heard that your group plans to get involved in the international futures business of concentrated fruit pulp in the future?"

"With all due respect, it is better to think carefully about this business... After all, your group is a production-sales enterprise, not a professional financial company!"

Hearing that this guy not only cueed his father again, but also denied the international futures business that he had always wanted, Lin Keran couldn't help but roll his eyes—if it wasn't for his reinforcements sitting next to him, plus today The situation is very delicate, she can spray back on the spot!

………………

The middle-aged man who had been watching everyone's reactions on the field naturally saw Lin Keran's supercilious look, but he didn't take it seriously—even if this was Lin Xiong's daughter, it was just like that.

"The fifth failure factor is [wrong timing of product entry], with a proportion of 6.11%! ——However, your group is doing very well, and there is nothing wrong with this kind of operation that focuses more on the tactical level. question."

"The sixth failure factor is [Policy Supervision], with a proportion of 5.65%! ——Since your group belongs to the food and beverage industry, the risk in this area is not big, even if it was the food safety incident last year, because your group's brand Control has been doing very well, and it has not been affected, so there is nothing to say about this.”

………………

"The fifth failure factor is [cash flow rupture], with a proportion of 5.26%!"

"Well... Although there is no problem with this piece of your group, we must pay attention to it;"

"As far as I know, although your group's annual revenue is not low, the net profit is even more impressive; but due to the strong promotion of the raw material planting base plan in the past two years, more than half of the revenue has been invested, and it has even been paid to the bank. A huge amount of nearly 35 billion was loaned!"

"As a state-owned enterprise, your group's operation was not a problem in the past, but now our country's financial reform, especially the banking reform, is just around the corner."

"I'm afraid that once the bank fully promotes commercial operations... then your group's cash flow will be very dangerous!"

Lin Xiong's expression changed upon hearing this.

What this guy surnamed Shen said before, he could take it as a fart, but this is the only point... it really hit him seven inches.

It is true that the fruit planting base project has extremely high strategic value; but in the early stage, this thing is completely a gold-swallowing monster. Will provide lucrative business returns.

And in the past two years, he has borrowed a huge sum of more than 30 billion from several banks, and the interest that needs to be paid every year is a large sum of money.

You should know that Hope Group started lending in 1999, and the annual interest rate at that time was 5.85%. Calculated in this way, the average monthly interest repayment is 1700 million, and the annual interest alone is 2 million! !

Don't think the interest rate is high, if it is replaced by an ordinary private enterprise, the interest rate will be at least 1.5 points higher! ——And the point is, if you are a private enterprise, let alone 35 billion, even if you want to borrow 1000 million, it will be very difficult!

In the past, this would not have been a big deal—after all, they are state-owned enterprises, not to mention good relations with the government, and their profitability is very good. Monthly repayment, the bank will not say anything.

However, once the bank reforms and fully enters commercial operation...

When Lin Xiong thought of the downgrade of the group's credit rating due to seasonal cash flow problems, which would lead to a possible reduction in loan lines, and eventually cause Hope Group's cash flow to break, his scalp tingled.

Although he estimates that domestic banks will not be so thoroughly commercialized for a while, he hopes that the group's status as a state-owned enterprise and good government relations can also win a more relaxed policy;

but……

What if things go in the worst direction?

You know, the Hope Group, which now has nearly 30 employees, is itself a big money eater. The normal operation and salary expenses alone are a huge amount that outsiders can't imagine... In fact, in Lin Xiong's plan, the more than 10 It will take 15 or even [-] years for the loan and interest of [-] million yuan to be digested through a slow cycle.

And if the bank really starts to carry out comprehensive and thorough commercial operation, he must find a way to pay off such a huge sum of money within 5 years!

At that time, under such huge financial pressure, if you think about it with your ass, you will know that the cash flow of the Hope Group will definitely go wrong.

And once the capital flow of such a large enterprise breaks down, what kind of chain reaction will it bring out...

Thinking of this, Lin Xiong frowned even tighter;

He is not worried that the Hope Group will go bankrupt after a huge capital chain breaks like ordinary private companies—after all, the nature of the companies between the two is completely different.

It's just that once such a major accident really happens, his hope of becoming the helm of the group will be shattered, and even the many blueprints he designed at the beginning will disappear...

………………

In front of the ppt, the middle-aged man's report continued:

"The sixth failure factor is [Insufficient Financing Ability], with a proportion of 4.49%! ——Due to the nature of the enterprise and policy reasons, this is not a big problem for Hope Group."

"The seventh failure factor is [business is too scattered], and its proportion is 3.79%!"

"The eighth failure factor is [excessive money burning], with a proportion of 3.41%!"

"The ninth failure factor is [product pricing/cost], with a ratio of 3.33%!"

"The tenth failure factor is [product quality/severe defect], with a ratio of 1.55%!"

"The No. 11 failure factor is [insufficient publicity], and its proportion is 1.32%!"

"The No. 12 failure factor is [problem of the project leader], with a proportion of 1.24%! ——It should be pointed out that this refers to the fact that the project leader has congenital personality defects and lacks basic business capabilities."

"The No. 13 failure factor is [Legal and Regulatory Risk], with a proportion of 0.93%!"

"The No. 14 failure factor is [Strategic Business Transformation], with a proportion of 0.85%!"

"The No. 15 failure factor is [not paying attention to customers], and its proportion is 0.7%!"

"The No. 16 failure factor is [Insufficient Team Capabilities], with a proportion of 0.46%!—here specifically refers to small and micro enterprises."

"The No. 17 failure factor is [conflict with shareholders/investors], and its proportion is 0.23%!"

Since most of the latter failure factors have nothing to do with the Hope Group, and they are not the foreshadowing that needs to be planted today, the middle-aged men only mention them briefly.

After reading this string of data, the middle-aged man was about to signal his assistant to switch to the ppt, and then officially entered the real topic of today, when Wan Qingyi, who had been listening quietly, finally spoke.

………………

"That...Mr. Shen, right? I want to ask, where did your data come from?" Wan Qingyi asked Lin Keran next to him in a low voice, and finally called out the middle-aged man's last name.

Seeing Wan Qingyi's words, the middle-aged man immediately felt like he was facing a formidable enemy, and he didn't care about whether this graceful and beautiful executive would be too arrogant to ask others about his name on the spot, and looked at her with a smile on his face: " Mr. Wan, as I said before, these data are the accumulation of our company’s cases over the past ten years, plus the case support of dozens of companies in the same industry.

Wan Qingyi smiled: "We Zhutou Trading has always attached great importance to the collection and analysis of various data-in fact, in this area, I am confident that 99.9% of domestic companies are inferior to us;"

"As the head of the marketing department and the head of the investment center of Zhutou Trading, what I deal with the most on weekdays is all kinds of data, and I have seen countless corporate data in the past six months;"

"So... I want to know, in your data, what are the respective proportions of small and micro enterprises, medium-sized enterprises, and large enterprises?"

When the middle-aged man heard this, he broke out in a cold sweat.

As we all know, Zhutou Trading is definitely the enterprise that attaches the most importance to front-line data collection, analysis and application in China; in this area, if they dare to be the second, no company dares to claim the first.

And the last sentence Wan Qingyi asked seemed ordinary, but it pointed to the lifeline.

You must know that small and micro enterprises, medium-sized enterprises, and large enterprises all seem to be "enterprises", but their resource gaps, capital and manpower levels, and actual pain points are completely different-in short, if you do not screen them , generally using comprehensive data as a basis to provide consulting guidance to large enterprises has no guiding significance at all.

damn it!

The middle-aged man cursed secretly.

In this era when the market is still chaotic but the economy is developing at a high speed, the owners of small companies and the leaders of state-owned enterprises are definitely the two groups of people who are the best to fool - after all, most of the former are not well-educated; In terms of marketing and modern enterprise management system, there are serious shortcomings in knowledge.

Strictly speaking, the content on the ppt he demonstrated today is not a professional diagnosis in the true sense; it is a plan specially adjusted and sorted out to match Party A's performance.

Therefore, in the eyes of ordinary people, there is no problem with this plan, whether it is logic or data;

But in fact, some important arguments in the plan have been modified; and the data in it are also deliberately using comprehensive data to confuse the public.

Of course, he is very confident that more than 99% of people will not see any problems with this plan now;

Among the remaining 1%, ninety percent of them feel that something is wrong, but they can’t explain why. At most, they will think that their own ideas and concepts are not up to date, and it is difficult to understand the essence of the plan for a while—after all, in this various In the era when this kind of expert has not yet fallen to the altar, the name of "domestic well-known consulting company" is still very bluffing.

But...a Wan Qingyi suddenly interjected in the middle!

You must know that Zhutou Trading was originally a legend in the domestic business circle - in just three years, relying on oneself to achieve the current level of scale and influence. imagine!

As the "pioneer of the o2o model", "the pioneer of the Internet business model", and "the largest domestic Internet sales platform", all the senior executives of Zhutou Trading are experienced and have superb strategic vision. !

Therefore, the tricks and tricks in my plan may be able to fool 99.9% of people; but the assistant Wan in front of me is definitely a part of the remaining 0.01%!

........................

Seeing the middle-aged man's silence, Wan Qingyi smiled slightly: "If I'm not mistaken, in Mr. Shen's data, most of the sampled samples are small and micro enterprises, and the proportion of medium and large enterprises is even less than 15%... …right?"

The middle-aged man was taken aback when he heard the words, and was about to say how do you know;

But I immediately realized that, as I said before, she is now the direct leader of Zhutou Business and Investment Center - Zhutou Business and Investment Center has been giving low-interest loans to various cooperative businesses in the past half a year. How could she not know? What is the reality of the current domestic merchants?

Maybe, the information of various types of businesses in his hands is [-] times more complete than his own! ——After all, Zhutou Trading’s low-interest loan is not something you can get just by filling out the application. They have to conduct a detailed investigation and evaluation.

Seeing that the middle-aged man was pretending to be dead again, Wan Qingyi took out the phone and said kindly, "It just so happens that we have similar statistical data in the Zhutou Trading database, or... I'll get a copy for you, Put it all together to corroborate the evidence?"

Knowing that he couldn't drag it on, and absolutely couldn't hide it from the other party, the middle-aged man nodded with some difficulty: "That's right!"

hiss! ?

Seeing that "Teacher Shen" actually admitted, all the executives of the Hope Group were shocked—even if they hadn't noticed it before, Wan Qingyi didn't ask anything else, but specifically asked about the type of data sample, which everyone knew There is something tricky about it.

And most of those who can achieve the position of executives are not stupid. After a little thought, you can roughly appreciate what is wrong, and the eyes that look at the middle-aged man are inevitably a little weird.

Seeing the suspicion and contempt in the eyes of many people, the middle-aged man was also very wronged.

In this year, it is perfectly normal for domestic consulting companies to falsify data at will in order to fool Party A—although I have made some small moves, but at least I have not changed the data significantly, okay?

Besides, do you think that with the current business atmosphere in China, it is so easy to obtain consulting cases that can be reviewed for large enterprises! ?

My company has been in this industry for more than ten years, and it has only served less than twenty large enterprises in total; the remaining case data of small and micro enterprises and medium-sized enterprises still took a lot of effort. I got it from a company in the same industry - there is no way, there are not enough case samples, the data is not convincing at all, and it is a last resort to "follow the best".

not to mention……

These actions were forced out by Chairman Yang, okay?

Or do you think I'm willing to take the risk of ruining my company's reputation to come up with this plausible plan?

Thinking of this, the middle-aged man couldn't help but look at Yang Jin who was sitting there expressionless.

Just when Yang Jin noticed the help-seeking eyes projected by the middle-aged man, and was about to say something to turn the matter over, he heard a chuckle, and it was Wan Qingyi who spoke: "Boss Lin, Chairman Yang, I think ...Today's diagnostic report can end here."

Hearing that Wan Qingyi ranked Lin Xiong's name ahead of his own, knowing that the other party came here today to stand for Lin Xiong, Yang Jin still felt a little uncomfortable.

However, regardless of whether Lin Xiong will be cut in the future, at least for a few years, Hope Group is absolutely unwilling to tear itself apart from Zhutou Trading;

At the moment, she seemed not aware of the disrespect in Wan Qingyi's words, but looked at her in surprise: "Why? Teacher Shen's speech is very good, and 2/3 of the plan has been discussed, or... Assistant Wan Hold on? I guess I can finish speaking in more than half an hour."

Wan Qingyi dimpled like a flower, and looked at Yang Jin fixedly: "Chairman Yang, I don't think...is it necessary?"

After finishing speaking, he turned his head to look at the middle-aged man with an awkward expression not far away, but let out a contemptuous chuckle from his small mouth, but stood up: "After all, even such important data is is false, then the rest of the content and suggestions...do you dare to believe it?"

boom!

Following Wan Qingyi's understatement, the meeting room exploded.

Even if they have no common sense, they still know that the basis for the existence of the consulting plan is the meticulous logical reasoning;

And now...

Even something as rational as data is tricky, so who would believe that there is no problem with the rest of the content and deduced results! ?

Seeing the suspicion and contempt in the eyes of the executives attending the meeting, and then looking at the ashen-faced middle-aged man, Yang Jin sighed in his heart... Today's matter is completely dead!

Thinking of this, he couldn't help but look at Wan Qingyi who was bidding farewell to him, feeling a lot of emotion in his heart.

With just one sentence, the effect of breaking the surface was achieved, and then retreated as an advance, and left with the attitude of "whoever believes the nonsense in this plan is a fool", thus directly denying all the doubts pointed at Lin Xiong today... …

This looks pretty, and it is said that the little girl who used to be Lin Xiong's subordinate is really amazing!