Rebirth in 1998 is also a kind of life

Just as Yang Zhu, who was in the imperial capital, looked unhappy, and was sitting in the office staring at each other with Cheng Yonggang, Hope Group welcomed a wave of seemingly tall guests.

………………

In the multimedia conference room, a group of group executives sat solemnly, carefully watching the ppt content on the curtain. Although Lin Xiong, who was sitting in the first and second seats, seemed to be listening, he didn't think too much about it. He got in the way of the speaker, but cast his peripheral vision on Yang Jin next to him from time to time, full of doubts in his heart—why did this chairman of the group, who usually looks like a human-shaped seal, suddenly hire a consulting company today? Come over for a diagnosis, and call all the executives of the group?

Could it be...

Thinking of a possibility, Lin Xiong's expression was not very good-looking, his brows were tightly wrinkled, and his eyes were full of guard when he looked at Yang Jin.

As if feeling Lin Xiong's gaze, Yang Jin turned his head, his gaze swept across Lin Xiong's face lightly.

The moment Lin Xiong turned his head away from Yang Jin, a humble and admiring smile skillfully hung on his face, like a loyal subordinate;

Seeing Lin Xiong's expression, Yang Jin Laohuai nodded in comfort, and smiled at Lin Xiong like a Maitreya Buddha, with an indescribably amiable appearance.

After Yang Jin laughed like that, Lin Xiong's heart was full of alarm bells, but he didn't want to lose his mind in the middle of the journey. He straightened his eyes and returned his attention to the beaming middle-aged man not far away...

………………

&nbso, global economic integration is a foregone conclusion; what follows is the specialization of global industrial division of labor! "

"In the future, whoever can accurately grasp their own positioning, and concentrate their efforts to maximize their own superior resources, and obtain sufficient comparative advantages in a link in the global industrial chain, then under the effect of siphon, who has unlimited A bright future!"

"Under such a general background, it is no longer advisable for Huaxia enterprises to pursue a large and comprehensive development idea, and it can even be said...very stupid!"

Speaking of this, the meticulously combed middle-aged man saw the suspicious look in the eyes of many high-level people present, and snorted faintly in his nose: "I know that the leaders have a hard time thinking about this point of view." Accept, after all, what the domestic state-owned enterprises used to pursue was to control all industrial links in their own hands; for this reason, it doesn't matter if they waste more resources and manpower!"

"However, today is not the same as yesterday; leaders...times have changed!"

"On a global scale, developed countries-developing countries-less developed countries together form the three-level grassroots of the global industrial chain, and each has its own strengths."

"Among them, developed countries are good at technology, capital and brand export, developing countries are good at labor force and consumer market; less developed countries are good at resources!"

"Taking your group as an example, if a large amount of funds are concentrated on the research and development of core technologies for product production and processing, such as... raw material breeding technology, sugar substitute technology that meets international standards, flavor retention technology, etc.;"

"Are the leaders really confident that on the basis of not infringing the patents of other countries, they can develop and build a standard system in a short period of time that can compete with the patents of developed countries in Europe and the United States?"

"Furthermore, with the thickness of technical reserves and the speed of commercial transformation in Europe and the United States, once the other party starts to activate the risk plan...can your group bear the hundreds of millions of sunk capital and opportunity sunk costs?"

Everyone was immediately stunned. You must know that although Huaxia's basic scientific research strength in the field of food and beverage is stronger than in previous years, its foundation is very weak after all. Maybe it can test out a few competitive formulas. Technical patents, but in terms of core technologies... How can it be so easy to bypass relevant foreign patents and independently develop breakthrough technologies?

So here comes the problem, even the breakthrough of a single technology is a big problem, and the establishment of a systematic patent standard is even more like a mirror image!

Besides... Anyone who has a little understanding of technology knows that Europe and the United States have always attached great importance to technical reserves. When you have the ability to start formulating a technical standard system, they will definitely throw out version 2.0 technology immediately, and then pass other Strong market influence and brand delivery power build a new technical barrier!

Seeing everyone's silence, the middle-aged man's eyes flashed with pride: "As the top of the industrial chain, the technical patents and brand premiums, the leaders of your group should be very clear about the difficulty of getting involved; then let's look at the raw material supply. !"

"As we all know, the pursuit of profit is the first priority of an enterprise, so the methods adopted are nothing more than two methods of increasing revenue and reducing expenditure; however, in the food and beverage industry, no matter which path you choose to take, it is inextricably linked to the raw materials you supply. Ten thousand ties!"

"Also taking your group's industry as an example, when technology is not involved, the quality, stability and cost of raw materials are particularly important;"

"In this area, there may be a lot of fruit and vegetable bases planted on a large scale in my country, but in terms of planting management, especially standardized planting management... let alone compared with developed countries in Europe and the United States such as France, the Beautiful Country, and the Netherlands, even Compared with Argentina, Brazil, Paraguay and other countries, it is also much worse!"

"The simplest example is also pears. There are 36 varieties of pears grown in our country. Not to mention the taste differences between varieties, even the same variety and the same planting area, due to the frequency of fertilization and the way of fertilization , Fertilizer types, pruning standards, bagging techniques, irrigation techniques, picking standards, etc., the taste is often very different - the difference in sweetness and sourness between different years is even greater!"

"You leaders are all professionals, so you naturally know how important the three words [standardization] are to the food and beverage industry, especially to companies like your group that emphasize the concept of health—if this continues, it will only be for beverages every year. The formula adjustment made for the uniform taste of the product is enough to drive your technical team crazy!"

"On the other hand, Europe, America and some other agricultural powers, due to the adoption of standardized planting and standardized field management, the fruits produced are not only almost the same in size, but also have almost the same taste - plus they have a mature management plan, so even if Even in different years, the quality of raw materials will not vary greatly!"

"The most important thing is... a large number of large farm-style mechanized planting in foreign countries, not only the labor cost is extremely low, but also the marginal cost advantage is not comparable to us; therefore, use the four words [high quality and low price] to describe those countries. , Especially the raw materials from South America, it couldn't be more suitable!"

"Similarly, some tropical fruit raw materials that your group needs in large quantities, due to the unique natural environment in South America and Southeast Asia, not only have a large output, but the quality is also better than that in China - most importantly, due to labor costs and logistics Due to differences in methods and other reasons, the landed cost of these raw materials is even much lower than domestic ones!"

"To sum up, in the context of global economic integration, the disappearance of trade barriers, and the availability of low-priced and high-quality raw materials for everyone, if your group still invests a lot of money and manpower in domestic fruit cultivation as in the past On the base..."

"With all due respect, this is an extremely dangerous behavior!"

"Its nature is no different from a boxer who has already stepped into the ring and insists on competing with others with sandbags on his arms!"

………………

Seeing the middle-aged man berating Fang Qiu in front of him, the corners of Lin Xiong's eyes twitched, and he glanced at Yang Jin unconsciously.

Without saying hello in advance, let this well-known domestic consulting organization make a report within the group, and pretend to oppose the hope that the group will continue to enter the planting industry;

Did Yang Jin simply want to oppose this matter, or... was he planning to use this as an opportunity to gradually regain control of the group from himself?

Thinking of the tacit but unwritten agreement between gentlemen when the Hope Group was just reorganized, Lin Xiong felt very uncomfortable.

But from another perspective, he wasn't too surprised by this—at the beginning of the hope group's reorganization, although the above gave him five years to fight with the gang from the supply and marketing cooperatives, it was determined that the future of the hope group Who is the real storyteller; but no one thought that the two companies relying on Yang Zhu on his side would suppress those people in just over a year, making them speechless. The little daughter-in-law who was coldly and violently abused by the family, the whole group has also become her own voice.

Although it is a great thing that the group's business is booming year after year, there are too many people involved behind the gang of supply and marketing cooperatives. In addition, they have actually made a lot of necks in the past two years, so some people want to make Yang Jin the director. It is not completely incomprehensible for the chief to regain the right to speak of the group in a "justifiable name", so that Hope Group can "return to the original path".

only……

It is really important to hope that the group will enter the planting industry and open up the upstream and downstream of the industrial chain for itself. Now it is a bit too much to try to deny itself by denying this strategic decision!

………………

Lin Xiong hadn't considered whether to counterattack on the spot today, but the boss of the Minsheng Business Department, which was reorganized from the original team of the supply and marketing cooperative, said with a worried face: "Mr. Shen, if according to your analysis, the group Going up, there are technical reserves in Europe and the United States stuck; going down, compared with overseas high-quality raw materials, there is no advantage; then... what is the future of our group?"

The middle-aged man surnamed Shen seemed to enjoy the feeling of being called a teacher. Hearing this, he smiled slightly: "As I said before, the advantages of developing countries lie in labor costs and the size of the consumer market;"

"Therefore, if your group wants to achieve breakthrough development in the future, in addition to taking back its fists, the more important thing is to find its own strengths in the opportunities of these two times, and then attack with all its strength. Prominent, and finally occupy a place in the global industrial chain!"

The boss of the People's Livelihood Department had a slightly slack fat face with a humble look of asking for advice: "Mr. Shen, what is your suggestion...?"

The middle-aged man smiled confidently: "The current main business of your group is mainly for end consumers, rather than large-scale manufacturing of tobs, so it doesn't make much sense to focus on labor costs; "

"But... everyone, don't forget that China has a population of 13 billion, and the consumer market of this size is the only one in the world;"

"Therefore, my suggestion is that your group should not aim too high at the moment, and don't always think about bringing products to the world. It is the kingly way to focus on the domestic consumer market! —— After all, the food and beverage access standards of various countries in the world are different. They are not the same, and consumers have different taste preferences. If you put too much energy on overseas markets now, it is tantamount to a monkey breaking the grain, and the gain outweighs the loss!"

Hearing that the middle-aged man cue Lin Xiongyi again, the boss of Minsheng Business Department felt unspeakably comfortable, but his face was full of doubts: "Mr. Shen, but we hope that the group has been committed to deepening the domestic market for the past two years. , how else can we exert our strength?"

The middle-aged man chuckled: "Leaders, with all due respect, although your group has launched two explosive fruit juice drinks and a promising coffee product in the past two years, they are essentially trying to seize the minds of consumers. What the group shows is more of a product research and development and production organization... But when it comes to deeply cultivating the domestic market, your group is not as good as 01:30!"

After coming to a conclusion, the high-spirited middle-aged man waved his hand habitually: "Looking at the development trajectory of the domestic commodity economy in the past 20 years, you leaders will find that... in the current Huaxia, although various concepts emerge in endlessly, the propaganda methods are also strange. , and some scholars openly declared that the country has entered the era of [emphasis on marketing, light on products];”

"However, looking beyond the phenomenon to see the essence, the current Huaxia is actually still in the stage where channels are king, and for a long time, channel control is still one of the core competitiveness of enterprises in this era of excess products. , is also the field that your group needs to cultivate the most!"

Speaking of this, the middle-aged man shrugged his shoulders: "Of course, the channel mentioned here is not a channel in a narrow sense, but a channel in a broad sense-in addition to commodity terminal display and commodity circulation network, it also includes face-to-face For b/c-side value information transmission channels, raw material procurement channels, transportation and logistics channels, and consumer mind induction channels... In a sense, this concept is more like a mixture of big marketing.”

"In fact, in the conclusion report after our team's diagnosis and assessment of your group, your group's construction work in the two areas of information transmission channels and consumer mind induction channels is very good! The rest... are very ordinary!"

Yang Jin, who looked puzzled, suddenly interjected at this moment: "Mr. Shen, I don't quite understand what you said;"

"That's all for the rest, but the terminal display... We hope that the number of terminals currently stationed by the group has exceeded 11, including O2O super platforms such as major ka stores and Gongyou's Home; it can be said that the nationwide Within the scope, there are our exhibitions in areas above the county level!"

"Such terminal laying efforts can only be considered average... Do we have to sink the channel to the township level?"

Facing Yang Jin, the chairman of the group, the middle man's attitude was obviously much respectful: "Chairman Yang, I think you have misunderstood; what I mean by deep cultivation of channels is not just to display the products and finish the job."

"The simplest truth... In today's second- and third-tier cities, the owner of a class-C community convenience store may, because of the interest rate difference of 1 wool, promote one drink at the same time as the other one of the same type. The drink is useless, and I don’t even bother to take it with you;”

"Similarly, he may also carry out the same operation without a spread because of his good relationship with the channel specialist;"

"In such a realistic situation, do you still think that the number of terminals stationed is too meaningful?"

Yang Jin seemed thoughtful: "President Shen, what do you mean...?"

The middle-aged man nodded: "That's right, maybe several products of your group company are too hot, so that the leaders have overlooked something - in fact, during our market research, we found that your group is focusing on [Market Handle] , The situation of ignoring [channel pusher] is very obvious!"

"The so-called flower has no hundred-day success. No matter how popular a product is at the moment, it has its life cycle after all. Once there is only a handle but no push handle, after the product enters a downward period, it is easy to be artificially accelerated to shrink its market survival. Expect;"

"Therefore, everything from the dealer incentive system to the distribution policy of channel benefits to the customer service maintenance and display standards are all extremely important and integrated projects. If there is one link in the middle that is not in place, it will often result in half the effort. Effect!"

Speaking of this, the middle-aged man smiled apologetically: "Of course, I have also read your group's dealer manual and management methods. As far as dealers are concerned, they are actually not bad; it's just... specific to the channel level. The management and execution of the project are quite insufficient!"

"After all, you also know that now a distributor often represents dozens or even hundreds of products; out of self-interest considerations, there are often not many products that are selling well but not particularly attractive for your group's profits. Be careful—in fact, even if they are caring, they won’t work so carefully under the objective reality of manpower shortage!”

"Of course, the most important thing is that if you rely entirely on others, these channels are not yours after all, and there is no real channel influence at all... If you don't even have channel influence, how can you talk about channel deep cultivation?"

Yang Jin frowned: "Then Mr. Shen, your suggestion is...?"

The middle-aged man slapped his hands hard: "Relying on others is worse than relying on yourself! Therefore, my suggestion is... In the next few years, your group must gradually establish its own offices in key markets, and must also establish a A large number of direct business teams firmly control those valuable terminal channels in their own hands!"

"In this way, their true value can be brought into play; after the channels are truly controlled by themselves, the next step of market cultivation will have a solid physical foundation!"

Lin Xiong watched the two singing together with a blank expression.

Everyone knows the situation of the food and beverage business department. Even after several times of enrollment expansion, the total number of people is less than 1000;

After these people are scattered in seven or eight business centers, the average number of people in a business center is only about 130 people—even the marketing center, which is second only to the production center, has just exceeded [-] people.

With such a small amount of manpower, how can it be possible to establish a direct business team facing the whole country?

Since the Food and Beverage Business Department does not have this ability, the intention of these two people to sing there is obvious... They are planning to control the channels of the three explosive products after negating themselves strategically. hand.

There is no way, who made the people's livelihood department have more people?That is a large department with nearly 2000 people!

In addition, they were originally reorganized from the supply and marketing cooperatives, and they used to specialize in distribution channels. When their food and beverage department was short-staffed, it was only logical to hand over this matter to the people's livelihood department!

………………

Sure enough, next, the middle-aged man and Yang Jin pretended to calculate the human resource situation of the Hope Group, and after the boss of the Minsheng Business Department staged a good show of "asking for his own life", they made a decision. The military order is intended to take over this business.

At this time, Lin Xiong, who had been silent all the time, could no longer turn a blind eye, and looked at Yang Jin with a smile: "Chairman Yang, I am naturally grateful for the group's care of our food and beverage business department;"

"only……"

"After all, Zhutou Trading is a strategic partner of our group, and the coffee you plan to hand over to the Minsheng Business Department is a key product jointly launched by the two companies;"

"Therefore, such a big change in market operations... In your opinion, shouldn't you invite the other party to come over and discuss it together?"

Hearing the name of Zhutou Trading, Yang Jin's eyes faintly flashed a trace of unnaturalness - as the nominal spokesperson of Hope Group, he naturally knew the close relationship between Zhutou Trading and Lin Xiong, and also knew that he was in the market and above. An important position in my mind.

He hesitated for a moment: "Boss Shen is giving us diagnostic advice, so I'm sorry to let him interrupt it;"

"And... as far as I know, Zhutou Trading is extremely busy during this period, and those executives may not be able to find time to come here for the time being;"

"How about...let's listen to the report first, and after we come down, we can unify our opinions internally, and then find a chance to meet with them?"

The smile on Lin Xiong's face remained unchanged, but he scolded directly in his heart.

Meet with others after unifying internal opinions?

Do you think I look like a fool?

When the internal consensus is unified and the documents are issued, whether Zhutou Trading agrees or not, this matter has nothing to do with our food and beverage business department-state-owned enterprises only have one set of internal procedures, and they value organizational discipline more. Ming chariots and horses rebelled against their superiors, and then left a stain that could not be washed away in a lifetime, right?

Just when Lin Xiong was going to find a reason to let Mr. Shen from a well-known domestic consulting company take a break,

Lin Keran, whose dark circles became more and more serious, said with a blank expression: "Chairman Yang, the senior manager in charge of casting investment business market is Wan Qingyi, their assistant to the chairman. She's going to make a phone call, and she must be able to come over to attend the meeting soon!"

Then he looked at the middle-aged man with a very indifferent expression: "As for Mr. Shen... It's okay, you can continue to make reports and it's over, don't delay!"

After finishing speaking, regardless of whether Yang Jin agreed or not, after making a plea, he took out his mobile phone and went straight to the outside of the meeting room, but made a call.

The middle-aged man couldn't help but twitch when he saw Lin Keran not taking himself seriously, he took a deep breath, and finally forced a smile: "Chairman Yang, President Lin, let's continue ..."