Rebirth in 1998 is also a kind of life

Watching the raindrops gradually become denser, Yang Zhu frowned: "Director Lin, let's go back first!"

Lin Keran, however, seemed to have never heard of it. He stood there wondering what he was thinking. After a while, he raised his head and looked at him with a strange expression: "Although from a business logic point of view, your coffee linkage plan does not depend on it at all. Spectrum; but my intuition tells me that you are serious...Yang Zhu, can you explain in more detail?"

Yang Zhu brushed the rain off his shoulders, looked up at the starlight that had completely disappeared in the night sky, and was a little speechless: "Grandma, can we talk tomorrow!?"

"Let's go, let's go back first!" He turned on the flashlight and took two steps forward, then motioned for Lin Keran to follow.

Unexpectedly, Lin Keran didn't move, and stayed where he was: "You go back first, I haven't thought about this matter clearly, I can't sleep."

Yang Zhu had black hair, turned around and walked back: "I said, Miss Lin, we still have a lot of things for you to do; what do you do with a cold!?"

Lin Keran shook his head: "It's okay, it's raining a lot in the mountains, I'll just hide under a tree for a while; and I'm in good health, I won't catch a cold if I get in the rain!"

Yang Zhu felt that his toothache was severe: "Sister, where do you think this is!? It's cold in the mountains at night, and after being drenched in the rain, it was blown by the wind. Do you think your small body can withstand it!?"

As he spoke, he came over and tugged at her sleeve, intending to forcefully drag her away.

Unexpectedly, Lin Keran's stubborn temper came up, and he refused to go back, but Yang Zhu was not good at really using force, so he dragged it for several minutes.

Rumble!

With a burst of louder thunder, Ye Yu suddenly increased its intensity and became violent in an instant.

Yang Zhu, whose body was half covered by the rain, was blown by the wind, and immediately shivered; he looked at the small puddles that had begun to form on the ground, and sighed, it's all over now, and he can't even go back!

Scratching his head, Yang Zhu shook his flashlight: "Let's go, go under the tree to shelter from the rain, I just hope it won't be so unlucky then, if it is struck by lightning, the explanation will not be clear!"

Lin Keran's mouth curled up when he heard this rotten words; he thought that with your character, you wouldn't be wronged if you were struck by lightning!

But this time she didn't hesitate, and obediently followed Yang Zhu to the nearest tree to hide from the rain.

30 seconds later.

Yang Zhu shook the rain on his body, and looked at the canopy above, although it was not big, but it could basically cover the two of them, and he breathed a sigh of relief; although there were still sporadic raindrops dripping from the gaps in the canopy, But at any rate, there is no need to be drenched.

Before he could say anything, Lin Keran took the lead in speaking: "Yang Zhu, I have a few things that I haven't figured out, please tell me."

Then, without waiting for Yang Zhu's response, he asked self-consciously: "First, arabica coffee has been planted on a large scale in southern Yunnan as early as 10 years ago. The coffee has signed a ten-year acquisition contract with the growers here, and provided technical support; it can be said that everything from planting to sales has been contracted, why do you think you have the ability to pry the growers from Bird's Nest Coffee?"

As an experienced coffee consumer, Lin Keran is no stranger to coffee in southern Yunnan due to his hobbies.

………………

In fact, as early as 1892, when Father Tian Deneng, a French missionary, was preaching in Binchuan, Dali, he had already started planting coffee trees in Zhukula Village in order to satisfy his appetite. It is slowly multiplying here in southern Yunnan. Although there is no large-scale planting, there are still many sporadic ones.

This situation started to change ten years ago.

Since the natural conditions in the southern Yunnan hot zone are very close to the best arabica coffee producing area in the world—Colombia, the provincial leaders who have always understood what the biggest advantage of southern Yunnan is, after conducting research and technical demonstrations, decided to introduce arabica coffee, and Large-scale planting began in 1990.

It's a pity that although the Bird's Nest Company was in southern Yunnan at the beginning, it did not take any action to acquire arabic coffee beans in southern Yunnan; because the sales channels were not stable, the enthusiasm of the growers was not high; although the policy came down, But few are willing to follow suit.

But fortunately, there is no unparalleled road. Six years ago, that is, in 1994, when the international coffee bean price began to rise, Bird's Nest Company decided to use southern Yunnan as a long-term supply source of coffee beans in order to reduce the cost of raw material procurement. ;

So we began to export technology and varieties to the growers in southern Yunnan, and stimulated the enthusiasm of the growers by setting a minimum purchase price and a ten-year long-term agreement.

As for Bird’s Nest Coffee’s actual procurement, it was in 1997—after all, Bird’s Nest Coffee has requirements for the variety of coffee beans it purchases, and it takes two or three years for the varieties exported by growers to enter the high-yielding period.

But it’s hard to die, 1997 was the year when the price of international coffee beans reached its peak. The bird’s nest company, which made a lot of money by purchasing coffee beans from southern Yunnan at low prices, was overjoyed and naturally expanded the number of growers. contract size.

It can be said that in 2000, the planting area of ​​arabica coffee in southern Yunnan rapidly increased to 1.67 hectares, almost all thanks to the bird's nest company. Under the double superposition of brand effect and scale effect, Lin Keran did not feel that Yang Zhu has the ability to compete with Bird's Nest Company.

As for the attitude of the government... Come on, they issued the "Opinions on Accelerating the Development of the Coffee Industry" as early as 98. Need to say more about the meaning?

………………

Hearing Lin Keran's question, Yang Zhu smiled: "Who told you that I want to pry the growers from the Bird's Nest Company?"

Lin Keran was stunned: "If you don't pry the growers from the Bird's Nest Company, how can you ensure sufficient industrial influence?"

Yang Zhu curled his lips: "You have to understand that although the planting area of ​​arabica coffee in southern Yunnan has reached 1.67 hectares, the green beans have also exceeded 1.6 tons;"

"But even if there is a new addition to Mai's, the two giants will buy less than 50% of the production capacity if they die;"

"Then can't I win over the remaining 50%?"

"Besides... you are also interested in getting involved in the planting industry, so you naturally know how obvious the trend and inertia are in this industry;"

"Although the planting area of ​​arabica coffee in southern Yunnan is already considerable, are you sure that the planting area will not jump up again in the next few years?"

"As long as I am willing to sign a long-term contract for these newly added areas and growers, it will not be difficult to win them over, right?"

In fact, in 2009, when southern Yunnan was at its peak, the planting area of ​​arabica coffee once reached nearly 3.1 hectares (46 mu); the output of green coffee beans also exceeded the 4-ton mark, accounting for almost 98% of the domestic total. % of the production capacity; and the number of growers participating in this industry is as high as 40; for such a huge business format, for Yang Zhu, there is no possibility of robbing the bird's nest company.

Although Lin Keran didn't know how terrifying the size of arabica coffee in southern Yunnan was, when Yang Zhu said that Bird's Nest + Mai Shilong had only purchased nearly half of the production capacity, she knew that her worries were unnecessary .

Knowing this, Ms. Lin was a little discouraged, stroked her hair that had been soaked by the dripping rain, and asked the second question: "Although I know the flavor of [Katim], which is now mainstream in southern Yunnan, The presentation is not particularly good, but after all, it can be regarded as inheriting most of the characteristics of the Arabica species, and it has been verified that it can be normally grown in southern Yunnan; it has stronger disease resistance and higher yield;”

"And you said you're going to re-select... Are you sure you're not joking?"

The so-called [Arabica species] is actually the academic name of the orthodox arabica coffee; it is famous for its small particles, uneven fullness, high acidity, and obvious floral and fruity aroma.

The [Katim] mentioned by Lin Keran is obtained from the Portuguese International Coffee Rust Research Center (CIFC), which is obtained by crossing Arabica and Caturra varieties with 14 Robusta pedigree, and has resistance to leaf rust. With the advantages of strong ability and high yield, 95% of the coffee fields in southern Yunnan are planted with Katim.

As if he didn't hear Lin Keran's question, Yang Zhu took out the cigarette case that was more than half wet in his pocket, picked out a cigarette that was still in good condition, lit it, and took this opportunity to warm himself up: " As a commodity that can be squeezed into the top 10 in international trade; what do you think will happen if [Katim] is allowed to be the mainstream variety of Huaxia arabica coffee?"

Lin Keran was stunned for a while before hesitating to answer: "Will the value of the coffee produced in our country be lowered?"

Yang Zhu nodded: "The planting area and output of arabica coffee in southern Yunnan have already been placed there. If this trend continues, it is already a matter of iron and steel that a large amount of coffee will need to be exported;"

"Then, here comes the problem..."

"[Katim] is almost synonymous with mediocrity in the eyes of professionals; it may be okay for the guys who are fooling around in China to pretend to be fashionable people who obviously don't understand coffee;"

"But foreign countries are no better than domestic ones. Many countries have a tradition of drinking coffee;"

"If you export [Katim] to other people to drink, it is no different from smoking African leaf cigarettes to people in southern Yunnan. It is an act of ruining the image!"

"If things go on like this, the reputation of Huaxia Coffee will go down, and naturally it will be impossible to sell it at a high price. In the end, it will only end up with a reputation of [cheap goods]."

"As we all know, because of our food culture in China, we have no right to speak about the quality of coffee;"

"When the international impression solidifies, the domestic arabica coffee in South Yunnan will naturally become synonymous with defective products, so it can only be sold more and more cheaply. When it becomes unprofitable, the arabica coffee planting industry in South Yunnan will basically be ruined. half!"

Speaking of this, Yang Zhu thought of some things in later generations, and sighed: "In fact, if you want an industry to develop soundly, at least from the very beginning, you must make various presuppositions so that it can grow in the future. For a long time, it will be profitable—and the selection of varieties is the basis of everything.”

As a senior coffee user, Lin Keran was very touched by this, so she couldn't help but nodded, and then frowned a little: "That's the truth, but when it comes to reality, it's not as easy as it says!"

Yang Zhu laughed: "Actually, you can guess what I think, that is to take the route of fine coffee; after all, Zhutou International Trade's overseas channels..."

Before he finished speaking, Lin Keran, who was frozen and shivering, interrupted him impatiently: "I know coffee better than you, and your thinking is fine; but... coffee can be used through various methods. The means are used to improve the quality, but in the final analysis, it is still the flavor; if the variety is not right, no matter how much you make, it will be the same!"

Under the sidelight of the flashlight, Yang Zhu took a look at Lin Keran who had already started performing the "wet body temptation", and his mouth felt a little dry.

I have to say that although this girl is a workaholic with a weird personality, her figure... is really unexpected!

Leaving aside the size of the c+, those straight long legs must be 1.2 meters three! ?

Gee...

Yang Zhu, who secretly feasted his eyes, quickly collected his thoughts and laughed: "I naturally know that in addition to strictly controlling the rate of red berries, after the coffee cherries are picked, if they do not wash them with water, they will use post-processing methods; Sun-dried with the pulp, bagged and fermented, etc., can increase the flavor of raw beans.”

"But my goal is to produce specialty coffee with a score of scaa above 80 on a large scale. In addition to the necessary processing technology, the variety naturally has an idea."

Scaa is the abbreviation of Beautiful Country Specialty Coffee Association, and it is also one of the predecessors of SCA, the largest and most authoritative coffee evaluation organization in later generations;

And only when this institution gives your coffee a high score of 80 or more, can your coffee be called "specialty coffee" in a fair manner - its nature is similar to the rating of the Black Pearl restaurant in later generations.

But it is not an easy task to get 80 points from scaa. They will have a good understanding of the body, acidity, flavor, aroma, cleanliness, consistency, aftertaste, sweetness, balance, and imperfections of coffee beans. , Overall evaluation, these eleven options are evaluated; the strict standards and harsh criticism often make the blood pressure of the enterprises submitted for evaluation soar.

Lin Keran couldn't help being surprised to hear that Yang Zhu seemed to know a little bit about coffee—in her impression, doesn't this guy only like tea and disdain coffee?

But after being surprised, there was a hint of joy; after all, she has been back to China for so long, and besides work, she has no one to really talk to in private - business literacy, hobbies, values, and no one around her is with her. on-line;

And as a senior coffee lover, I am afraid there is nothing more gratifying than meeting someone with the same level.

As if meeting the same kind, the lines on Lin Keran's face softened a lot, and his voice asked a lot: "So, do you already have a selected breed?"

Yang Zhu unconsciously glanced at the girl's waist and long legs, and nodded: "Although [Katim] is the main species in southern Yunnan, there are other suitable varieties after all."

"I have already sent someone to evaluate it. Among the other varieties, [Typica] and [Bourbon] have some difficulties in planting that need to be resolved, but the overall performance of coffee beans is very good."

Lin Keran's eyes lit up: "[Typica]? Is that the oldest native species in Ethiopia, the Typica known as [the ancestor of all Arabica species]?"

Yang Zhu nodded: "Yes, although this variety is prone to leaf rust, the yield is low, and the maintenance cost is high; but it has excellent aroma and flavor; it is perfect for making specialty coffee!"

Lin Keran's face was full of excitement: "I drank coffee brewed with Typica blend at Sunset before. The aroma and lingering flavor from the mouth...it's absolutely amazing!"

Yang Zhu gave her a strange look. He didn't expect the g-spot of this product to be coffee, which is really weird!

But seeing this young lady getting more and more excited, the white greasy skin on her chest looked extremely glaring under the direct light of the flashlight, and she couldn't help but slightly squinted her eyes: "Actually, I'm more optimistic about the [Bourbon] variety. "

"Although this variety is also a derivative of [Typica], I personally think it is better than [Typica] in terms of its rich aroma and rich taste."

"Compared with these two advantages, its shortcomings such as high altitude requirements and weak disease resistance are simply not worth mentioning!"

Lin Keran pouted: "At present, except for the Arabica coffee produced in the Blue Mountain region, there is no single coffee bean in the rest of the world that can meet the [balanced] standard, so when we drink coffee, It’s the combination that needs to be used.”

"As for [Bourbon], I've tasted it before. It has a rich taste, but it has a strong personality; it's hard to find a suitable variety. The lack of blending is a big shortcoming of it!"

It may be that no one has been able to talk to her about topics of interest to her for too long. Once the chatterbox opened, this young lady seemed a little bit unstoppable; completely ignoring that she was as cold as a quail, she started discussing with Yang Zhu. One coffee topic after another, when they encountered disagreements, they quarreled without regard to image.

After half an hour, although Miss Lin was a little upset that the other party was a "sweet milk party", overall, the discussion tonight was very hearty.

Ok……

Until the end of the chat, she inadvertently found Yang Zhu's thief eyes that were staring at her body and her body that was almost completely exposed under the light of the flashlight.

Pa~!

Looking at Lin Keran's flushed face, Yang Zhu covered the left side of his face with aggrieved face.

Why hit me! ?

At the beginning, it was obviously you who refused to go back and insisted on staying outside in the rain; in the end, you left and blamed me again.

Damn it, do you talk about Wude? !