Rebirth in 1998 is also a kind of life

There are more than a dozen support policies for the Workers' Home, but five of them attracted Zhang Chao's attention the most.

1. Franchise fee - after obtaining the franchise qualification, the franchisee does not need to pay any franchise fee, and Zhutou Trading will not charge the franchisee in any form such as material fees, service fees, brand usage fees, publicity fees, etc.

To be honest, Zhang Chao was very surprised when he saw this message.

You must know that the reason why companies have been keen on recruiting franchisees is that in addition to better expanding their influence and increasing sales, the franchise fee, decoration fee and material fee are also important benefits that must not be ignored. It can even be said that the franchise fee Fees are the bulk of the real revenue for many businesses;

In later generations, the reason why many brands post money in the early stage is to create momentum and "model market", in fact, it is to earn this piece of money.

However, the income level of Gongyou Home is not a secret in the industry, and its social influence is not comparable to that of ordinary corporate brands. Therefore, although Zhang Chao does not think that Zhutou Trading needs to make this money, the other party does not even charge any fees. , this level of generosity far exceeded his imagination.

It's just that although this zero-threshold behavior has brought convenience to countless people, it may not be a good thing for a company like Sneak Trading...

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2. Site selection and decoration - The site selection of the franchised outlets is completed by the full-time staff of Zhutou Trading and the franchisee, and the rent and decoration costs of the outlets are borne by Zhutou Trading.

If the previous behavior of not charging the franchise fee made Zhang Chao lament the generosity of Zhutou Business, this one directly made his jaw drop.

You must know that for physical projects, the franchise fee, publicity fee, and purchase of goods can only be considered small when they are shared equally; the real big cost is actually rent and labor. Last renovation fee.

But Zhutou paid all the rent and decoration expenses in one go. In addition to lamenting the inhumanity of Zhutou's business and trade trenches, Zhang Chao felt more and more uneasy.

You know, the meaning between the lines is clearly implying that the location selection is actually based on the opinions of the franchisees. It is conceivable that in order to compete for a better position, those franchisees will definitely choose the business area with the most dense traffic and conversions. For the store with the highest rate, even if there is a commissioner from Cast Investment and Trading in the middle to balance the profit ratio, the rent that needs to be paid for the finally selected location will definitely not be cheap.

Zhutou Trading is definitely not being taken advantage of, what exactly are they trying to do?

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3. Team building - if the franchisee is an individual subject, Zhutou Trading will assign 2-3 staff members to assist the franchisee's daily operations and local team building according to the network size, and the salary will be uniformly calculated and paid by Zhutou Trading; if the franchisee For enterprises, according to the scale of outlets, a one-time payment of team building fees ranging from 20 to 40 yuan will be paid to franchisees as salary compensation during the project preparation period.

Seeing this article, Zhang Chao continued to marvel at the greatness of Zhutou Trading, which covered the three major sectors that are the most expensive and the most physical projects, and also tasted some of Zhutou Trading's intentions.

Compared with the financial resources brought by franchisees, they actually value "people" more?

But it’s right to think about it. The Gongyou Home project has always been famous for its good service, strict standards, and serious work attitude; leaving aside the innovation of the O2O model, they have forcibly built themselves into a A gold-lettered signboard; since it plans to expand the scale of outlets, it is also reasonable to strengthen the quality of franchisees and their teams through various incentive policies.

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4. Regional publicity budget - According to the rating of the city where the franchise outlet is located, franchisees have a basic publicity budget ranging from 10 to 50 per quarter in the first year, and the publicity plan can be implemented after approval.

If Zhang Chao originally thought that Zhutou Trading wanted to borrow the local information resources and social resources of the franchisees, and would just throw them away after the expansion was completed, but he was shaken when he saw this.

If the understanding is correct, Zhutou Trading clearly wants to turn franchisees into small professional managers. Even if they can't meet this standard, they are at least at the level of regional market managers;

Everyone knows that talents are rare these days. Under the training of this kind of authority, the franchisee will grow into a very good professional talent in one or two years at most. This kind of elite is an invaluable treasure for any enterprise. There is absolutely no reason to throw it away.

Could it be...

Does Zhutou Trading really want to achieve "win-win"?

However, Zhang Chao, who has been working in the mall for nearly 15 years, is a little unconvinced. Judging from the current business atmosphere in China, this term is more to fool those ignorant whites. He doesn't believe that the project can be done well. To this scale, the big boss of casting investment business would be an innocent person.

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5. Corporate culture rewards - except for the performance share, the daily behavior of the franchisees and their teams will be included in the corporate culture assessment system of the casting investment business, and will be scored according to the team's corporate culture fit every quarter, and the maximum can get 100 million outstanding teams Award and an excellent team award of 50.

To be honest, this item may be just an anecdote for others, at most it is because of the sky-high reward, but Zhang Chao attaches great importance to this item.

Without him, the information revealed in this piece is too great, and it also conflicts with and confirms some things he guessed before, but no matter what, Zhutou Trading is targeting "people" rather than "money". One thing is beyond doubt.

After figuring this out, Zhang Chao sneered at the statement that "this investment advertisement is a scam". No scammer would be crazy enough to set up such a situation where there is no gain.

Even if this is a game, what people are looking for is not your money, but the absolute talent advantage of "all the best talents in the world are in my pocket".

However, as soon as this investment promotion policy of "belowing the zero threshold" comes out, with the golden signboard of the Workers' Home project, the companies and individuals applying to join must be like crucian carp crossing the river, and the competition intensity is comparable to the college entrance examination.

However, under this kind of investment rules, almost all the advantages of his own Sneck company have disappeared. Facing such fierce competition, can they successfully obtain the franchise qualification?

Thinking of this, Zhang Chao frowned even tighter than before...

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At this time, Lu Feifei, who worked overtime for several days and finally finished the data modeling, also saw the investment information of her company in the newspaper.

After reading it over and over several times, I finally couldn't bear the curiosity in my heart, turned to look at the woman who made me very uncomfortable and asked, "Assistant Wan, why is our investment promotion policy so...weird?"

The reason why she uses the word "weird" instead of "taken advantage of" or "idiot" is because she knows that the introduction of such a major policy must require the approval of Director Yang Zhu and Director Yan, and these people will not be able to do it anyway. There must be a deep meaning in the dizziness of the mind to this extent.

But as soon as the words fell, she regretted a little. Although she is Lu Wenlan's daughter and Yang Zhu's younger sister, considering her current position, she is only a "trainee confidential secretary" after all, and she is definitely not qualified to know such important secrets. , this time, she will definitely be severely ridiculed by that woman surnamed Wan.

However, to her surprise, Wan Qingyi didn't say anything that made her feel harsh, but after thinking about it, she suddenly asked, "Do you know Mobius' ring snake?"

Lu Feifei:? ? ?