Rebirth: Back To 1991 As the Richest Man

Chapter 1763 The door to another world

Chen Jianghai explained patiently: "It's actually very simple. For example, when netizens search for shoes, they should rank the shoe factory that paid for it at the top, so that they can get advertising fees?

Hearing Chen Jianghai's method, Ma Tian was taken aback and frowned quickly: "Mr. Chen, isn't this disrupting the results of user searches?"

"As long as it's under control, there's not much of a problem."

Chen Jianghai said calmly.

The method Chen Jianghai said was the ranking search algorithm that Qiandu used in his previous life.

Of course, Chen Jianghai's algorithm will not be as maddening as Qiandu.

Search engines can indeed make money by selling advertisements, but they must be controlled to a certain degree.

You must have your own principles and bottom lines.

Otherwise, it would be like opening Pandora's Box, and the consequences would be unimaginable.

In the previous life, Qiandu fell down one step at a time because he failed to control the scale.

According to Chen Jianghai's idea, at the very least, whoever pays more advertising fees cannot be placed in the front.

Ma Tian and the others must come up with an algorithm and standard to avoid this from happening.

Especially with medical-related products, we must be cautious.

This must be strictly reviewed, and those that do not meet the standards must not be ranked.

In short, you must not let search engines operate on their own, otherwise problems will occur sooner or later, and word of mouth will be damaged.

The reason why Chen Jianghai did this is because there are still very few swindler companies in China, so there is no need to worry about this problem for the time being.

Even if the bidding ranking is opened now, in fact, it will not make much money, mainly to accumulate experience.

With the development of the times, there will definitely be more and more money that can be made in the future.

What Ma Tian and the others have to do now is to explore this model first, avoid some problems, and further develop and improve this model.

By accumulating experience in the early stage and avoiding some focus points that are bound to cause problems as much as possible, it will be much more convenient to do in the later stage.

The only downside to this approach is that precautions must be taken.

Ma Tian and the others must do a good job of screening, so that some bad information cannot be ranked at the top of the user's search results.

To put it simply, you have to make money, but you must not make unscrupulous money.

Ma Tian thought about it for a while, and then carefully raised his concerns: "Mr. Chen, will too many advertisements cause users' plans."

Now no matter which website it is, advertising is fixed.

The content of each web page is limited, which results in limited advertising fees charged by the website.

Moreover, once there are too many advertisements, it will greatly affect the user experience, resulting in user loss.

The only thing a website can exist is the number of users.

This is definitely a paradox.

It is for this reason that many websites try to insert advertisements into web pages.

There are too many advertisements, and users have no experience when using them.

Chen Jianghai said directly: "Then we can display keyword search results on the left and keyword search advertising results on the right."

"Compared to other websites, our homepage is clean and there are no fixed advertisements on the page."

"For example, when a user searches for clothes, various clothing brands will appear in the advertising column on the right.

In this way, you can receive advertisements from many companies at the same time. "

When Ma Tian heard this, the whole person was stunned.

If you can do this, then this search engine is definitely a tool for making money.

In traditional portal website advertisements, the pages are densely packed with advertisements.

If there are too many advertisements, users will naturally feel disgusted, the experience will be reduced, and users will have conflicting emotions.

The method proposed by Chen Jianghai perfectly solves this problem.

After listening to Chen Jianghai's words, Ma Tian was suddenly enlightened, as if the door to another world had been opened.

After he tasted it carefully, he naturally knew what to do.

However, as a person who has studied the Internet, Ma Tian actually knows very well that if he sells advertisements in the past two years, he will not make much money at all.

When China's Internet develops, it will definitely be able to earn a lot of advertising fees.

Thinking of this, Ma Tian suddenly became excited.

He didn't expect that Chen Jianghai's light words would solve his long-standing doubts.

In fact, such an approach can be placed on instant messaging software.

Thinking of this, Ma Tian had no intention of chatting with Chen Jianghai any longer.

He only has one idea now, to get this model out as soon as possible.

It doesn't matter how much money you can make, as long as you can make money.

For the current Internet, everyone wants to find a reasonable profit model and survive.

But after thinking of various methods, it seems that some are not feasible.

But the model proposed by Chen Jianghai is definitely eye-catching.

Ma Tian can imagine that if it is implemented, it will definitely be profitable.

And, with the further development of the Internet, it is very possible to make a lot of money!

"Mr. Chen, I know what to do. I'll ask someone to come up with an advertising ranking algorithm."

Ma Tian replied excitedly.

Chen Jianghai didn't say anything, just hung up the phone.

He could feel it completely. At this time, Ma Tian probably didn't have the heart to talk to him anymore.

Using search engines to sell advertisements is actually a normal thing for Chen Jianghai.

In the previous life, Google and Qiandu both survived the Internet bubble by selling advertisements in the early stage.

It's just that their choices are a little different.

There are four main factors that affect the cost of search engine advertising.

They are the ad coverage, the average number of ads on the page, the ad click-through rate, and the effective cost of ad clicks.

The choice of Google and Qiandu is different, which can be seen from these four factors.

Let's talk about Google first, it starts from the click-through rate of ads and the effective cost of ad clicks.

From these two points, it is naturally very difficult.

Google has carried out sustainable search engine push through its own reasonable calculation formula.

As for the thousand degrees, it is the easiest two factors to start with.

Ad coverage and the average number of ads per page, which leads to thousands of search results, are basically ads.

At the same time, Qiandu also engages in bidding ranking~www.wuxiamtl.com~ whoever gives more money will push whoever.

Even if it is a liar, as long as the money is paid enough, Qiandu will follow it correctly, and it will not care whether the content of the advertisement is true or not.

On the other hand, on Google's side, there is an additional set of screening and calculation mechanisms, which keep most of the liars out.

Strictly speaking, there is a similar formula for thousand degrees, but it is not useful.

At that time, Qiandu had only one idea, which was to make the most profit possible.

As for other things, it was not in their consideration at all.