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“Your routines are all strategies for fighting the fuel car market. We are selling electric vehicles, so naturally we have to use brand new routines!” Boss Jia sighed said, “Actually, I understand your worries, and I am also very concerned. Worry about this!”

“Once Great-Thousand·Shang is sold for 20,000 yuan, it will cause Great-Thousand·Xia and Great-Thousand·Zhou to face the same dilemma. Many people will feel that they and Great-Thousand·Shang Same, they are all low-priced brands, they shouldn’t be sold so expensive, right?”

“This will lower the status of the entire brand, making Great-Thousand’s electric car’s brand value always confined to the ranks of economic cars, making it difficult to become a luxury car brand! Am I right?” Boss Jia asked .

“Yes!” Wang Chuanfu and Bi Ruide were both nodded, and this is where they worry most.

Because once a brand has a low price, it is difficult to return to the high end, so many luxury brands have to maintain their high prices anyway.

For example, Chanel, even if a soap sells for 1,000 yuan a piece, knowing that it is a price that very few people will buy, Chanel will sell it like this, otherwise her brand value will be lost.

“Yours is not wrong. If Great-Thousand is a newly established brand… No, even a brand with a long history and a Porsche-like brand will be pulled down because of the appearance of this car Brand value!”

“But Great-Thousand is different. To put it a bit arrogant, the Great-Thousand brand itself has surpassed most of the brands! Because most of the brands operate in a certain field, but Great -Thousand brand has reached the point of fully covering life. Now in China, who does not know the Great-Thousand brand, in the hearts of Chinese people, Great-Thousand is China’s most powerful brand!”

“Food, computers, mobile phones, games, music, movies, now cars, and more brands will appear in the future, so Great-Thousand is no longer a single product that can change the existence of the entire brand value! “

“It’s ridiculous that a Great-Thousand business wants to change the brand value of Great-Thousand! The low price of Great-Thousand business may affect Zhou and Xia, but I guarantee that users are equally acceptable Zhou Hexia’s pricing!”

“Furthermore, Zhou and Xia themselves are much cheaper than cars of the same type and functions, and the price advantage is still ours!”

“But these are not the most important things. The most important thing is that we need Great-Thousand businessmen to open up the market for us!” Boss Jia sighed said, “You know, the biggest difficulty now stands in front of Great-Thousand cars. What is it?”

“We understand that it is the strength of traditional fuel vehicles, their users’ distrust of electric vehicles, and their fear of cruising range!” Wang Chuanfu said.

“Yes, we have already discussed this. Great-Thousand wants to break the game, or wait for the continued advancement of electric vehicle technology, wait for more large-capacity batteries and fast charging technology to appear, and then use charging The station model is slowly evolving!”

“Either it is to use the mode of substation replacement and directly use the method of swapping electricity to completely eliminate the mileage anxiety of customers, but the premise is that the country must have a network of replacement stations as large as the gas station network!”

“According to the plan we have made, from 2000 to 2002, more than 50,000 swap stations will be built across the country to quickly form an entire swap station network to solve the problem of users’ anxiety about swapping!”

“50,000 replacement power stations, each cost 300,000 yuan, plus the cost of battery replacement, the total cost of a family exceeds 1 million, because at this time, I am afraid that how many people in the world will not trust us, so this We have to bear the cost independently, which is a huge investment of 50 billion Renminbi!”

“Yes! 50 billion!” Wang Chuanfu and Bi Ruide smashed their mouths at the same time. 50 billion Renminbi, which is equivalent to about 6.5 billion US dollars, can buy a world-renowned automobile company!

Now the 6.5 billion US dollars are all used to invest in power station replacement. This is indeed a very crazy and huge investment.

When they asked Boss Jia to approve this plan last year, they were afraid that Boss Jia would be frightened by this number, and then hesitated.

As a result, didn’t expect Boss Jia to directly approve their plan without the slightest hesitation’s signature.

“50 billion Renminbi, this is just the beginning, and the next is the real beginning. The employees hired by the power station replacement require money, the huge electricity bill requires money, and the maintenance of various equipment also requires money.”

“After spending 50 billion in construction costs, I am afraid I will have to spend about 10 billion in operating expenses every year!”

“Everyone, even if this money is Great-Thousand, it is difficult to subsidize unlimitedly. Therefore, after the construction of the power station network, it must be profitable within three years, otherwise the huge operating cost of the power station replacement, even It is our Great-Thousand who can’t afford it either!!!”

“If you want to make 50,000 power stations profitable, then at least 10 million electric vehicles must be continuously consumed in each power station!”

“Everyone, if I want to sell 10 million electric cars in three years, what should I do?”

” Zhu Jun, China’s domestic market is just the beginning. Do you still remember our plan to enter the global market before 2005? When the time comes, we need to build new power stations around the world. It’s not a problem that Renminbi 50 billion can solve. What we need is US$50 billion!!”

Boss Jia’s words were speechless.

Currently, the total number of cars in China is about 100 million. If you want to guarantee the sale of 10 million Great-Thousand electric cars in three years, I’m afraid that everyone will get the money except reducing the price to 20,000. Apart from the starting price, there is really no other way.

It’s just that, even if it’s 20,000 cars, can the Chinese people’s spending power really support the three-year sales of 10 million?

Will China also become a country on automobiles?

“The Great-Thousand business has only one purpose, that is, taking advantage of the fact that there are not many domestic fuel vehicles, directly and forcefully use the low-priced Great-Thousand business to tear up the entire market and turn China from a gasoline The car country has become the world’s first electric car country.”

“Only when we stabilize China’s local market and turn China into the rear of the world’s electric vehicles, can we safely go to the global market to fight!”

“Because in the future, China will definitely become the world’s largest automotive market. If we turn this market into an electric car market, then other companies who want to come in can only develop electric cars with us. That is The general trend is something we can blow for a lifetime in the future!!”

Boss Jia’s words successfully convinced Wang Chuanfu and Bi Ruide.

Of course, it doesn’t matter if you don’t persuade. Boss Jia gives an order. Who dares not to follow.

But Boss Jia doesn’t want to turn his hands into his own puppets, so persuading them has become a must.

Fortunately, Boss Jia’s eloquence is good.


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