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“Then next is the question of price. To calculate the price, we must first calculate the cost. What is our cost?” Boss Jia asked again with a smile.

“Currently, it is quite high. It costs about 300,000 Renminbi to produce one!” Wang Chuanfu said. “Fortunately, everything can be made in China. Once mass production is formed, the cost per car can be reduced to about 50,000 Renminbi. !”

The cost of 100,000 Renminbi is still very low in this era.

After all, a Santana this year will cost about 200,000 Renminbi, and the cost of an electric car is only 50,000, which is indeed quite good.

The reason why the cost is so low is mainly because all the components can be made in China.

Electric vehicles and traditional fuel vehicles. The main production cost of fuel vehicles lies in the engine, gearbox and other mechanical equipment. These things have high technological content, and require more precision and high-end equipment. .

Take Santana as an example. Although it has been localized for almost 20 years, only about 80% of the parts can be fully domestically produced. Some tight parts in the engine and gearbox still need to be imported from abroad, and these parts account for More than 40% of the total cost.

Although Great-Thousand prevents the brushing of the technology tree, it is all electronic technology. It has no point in the technology of mechanical power. Therefore, Great-Thousand has no choice but to buy foreign ones.

But the electric car is different. The mechanical part of the electric car is actually a transmission mechanism, and even the gearbox is fully electronically controlled. These are the strengths of Great-Thousand and there is no technical difficulty.

You are welcome to say that this Great-Thousand electric car is 100% produced nationwide, and even some of its parts are only domestically produced, and only Great-Thousand can produce it.

Therefore, the cost of the parts that dominate the traditional car is not high in the Great-Thousand electric car, so the cost reduction is very difficult to deal with.

The real cost of electric vehicles lies in the battery. The reason why later generations of electric vehicles are sold at a price of more than 300,000 yuan is because the cost of lithium batteries is too high. A 300,000 electric vehicle has 150,000 yuan. Both sides are the cost of the battery.

However, this generation of Great-Thousand electric vehicles, because they use traditional lead-acid batteries, cost less than that of lithium batteries by many times, and the natural cost also drops.

It’s like the Wuling electric car, which is the number one electric car sales ranking in 2020, can sell for 30,000 yuan per car. Lead-acid batteries are used for others.

Although the battery life is less than 200, the cost per kilometer is not too cheap.

The current Great-Thousand electric car is almost the same, and because the prices of workers and materials are cheaper in this era, once the Great-Thousand electric car starts mass production, it can indeed reduce the cost to 50,000 Renminbi one around.

“In that case, I suggest that we can produce three different dynasty electric cars!” Boss Jia opened the mouth and said, Wang Chuanfu immediately took out his own notebook and began to record Boss Jia’s orders.

“First of all, Great-Thousand·Xia, the beginning of everything, and also the beginning of China. It is more suitable for the temperament of a medium- and long-wheelbase sedan, so we can use the shape of the prototype car just now as a basis to transform and design it. Become a long-axis car, that is, Great-Thousand Summer”

“Then this car has to be divided into 4 different levels. Well, since they are all called Xia, they are divided into four levels: Xia Gun, Xia Kang, Xia Qi, and Xia Yu. How do you classify it? It is decided that Xia Gun is the lowest configuration, but it is also stronger than Santana’s maximum configuration. At the same time, the endurance must be at least 200 kilometers, and air conditioning must be provided. The price is set at 100,000 yuan!

“The strongest is Xia Yu, so we can install everything we have on hand… Well, Liu Nian’s less mature autopilot is fine. In addition, the battery is mainly increased, at least 300 kilometers. The price is set at 200,000 for the battery life.”

“As for the two grades, you can match them yourself, as long as they are suitable and can capture the consumer’s psychology.”

“Then Great-Thousand · Zhou!”

“This dynasty lasted longer and the process was more bumpy, so I think it is more suitable for SUV temperament!”

“This car can be tossed according to the shape of the car just now. The configuration is also divided into four grades, King Zhou, Zhou Martial King, Zhou Chunqiu, Zhou Zhanguo, and the price ranges from 120,000 to 300,000. If so, you can find a way to install more batteries, the minimum required is 240 kilometers, and the maximum is 360 kilometers!”

“Lastly is Great-Thousand·Shang!” The words said here, Boss Jia paused and looked around and said with a smile “Are you curious, why did I just cross the Shang Dynasty and jump to the Shang Dynasty?”

“hehe!” Wang Chuanfu laughed “Yes, chairman, why did we jump over?”

“Because Great-Thousand·Shang is special, he will not have four grades. He has only one grade, which is Great-Thousand·Shang!”

“And his price!” Boss Jia said here, and then paused, “He only sells: 20,000!”

“What! Twenty thousand!” Wang Chuanfu jumped up on the spot, and although Bi Ruide was not surprised, but his mouth was wide and wide. I don’t understand how Boss Jia came up with 20,000 yuan so outrageous. The price!

“Yes, it’s 20,000!” Boss Jia said without a doubt, “Don’t be so surprised, I think you just need to change the car from two rows of five seats to two seats in a single row. Then reduce the car’s battery life to 100 kilometers. , And then remove all the extra functions except the air conditioner, and only retain the basic capabilities. Even if this car is only sold for 20,000, I think we will not lose money, but we can also make some!”

“In addition, I remember that the cheapest car on the market now is the Alto that was released more than a year ago! The price of its lowest configuration is only 29,800, which is equivalent to 30,000!”

“If our Great-Thousand dealer, priced at 19,800 yuan, comes on stage, then this will replace Alto as the cheapest car in the country!”

“You guys, don’t you know how hot the market was when Alto was launched. In one year, Alto sold 1 million vehicles across the country! Almost half of the national car market sales. “

“What’s the basis for this? We all know. If our Great-Thousand dealer only sells 19,800, then our Great-Thousand dealer will become the best-selling vehicle in the country. Things!” Boss Jia lightly saying.

“Yes, but our Great-Thousand car brand is over!” Wang Chuanfu is anxious. “Chairman, if our Great-Thousand business only sells 20,000, then other Great-Thousand · Zhou and Great-Thousand ·Xia is over, they won’t be able to sell it!”

“Chairman, this is too unimaginable, it is totally inconsistent with the marketing profit of the car, and I don’t agree!” Bi Ruide also stated that this foreigner can’t hold Boss Jia’s routine!


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