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“Liu Jun, you wrote this note, right? I recognize your words, like a dog crawling!” Boss Jia pulled out a note directly and asked indifferently.

The senior executive named Liu Jun shuddered for a moment, but he was quite kind. Nodded admitted, “I wrote the report to the chairman!”

“Well, don’t get me wrong. I said that this note is anonymous, so even if I know you wrote it, I won’t blame you for it, I promise I don’t know this You wrote the note!” Boss Jia said very positively, but Liu Jun brow beaded with sweat.

Yes, even if Boss Jia really doesn’t know, the whole company probably knows it.

“You said on this note that although scientific research is very important, it is more important to develop and grasp the market, and it is the marketing of the market. This is the key to running a company. If there is no market No matter how good the scientific research is, it is meaningless!”

“So you think that putting scientific research on an equal footing with the market, or even a little bit lower, cannot discourage the enthusiasm of marketers and business executives, let alone promote scientific researchers too much. This is very unfair to other employees of the company! These are what you wrote on the fingertips, right!” Boss Jia repeated Liu Jun’s words above.

“Yes!” Liu Jun nodded and admitted again.

“Well, I don’t think that our Great-Thousand is actually suitable for you. Meiliang may be your home, and your philosophy is exactly the same as that of Meiliangren!” Boss Jia’s words made Liu Junyou tremble, and said Okay, don’t care, why drove me to Meiliang again.

“I remember you are the president of Great-Thousand mobile phone in China, right?” Boss Jia suddenly asked again.

“Yes!” Liu Jun said.

“Then I ask you, what are the biggest technological innovations and selling points of the Great-Thousand 4 mobile phone released in 1998?” Boss Jia asked again.

“Report Chairman, our biggest selling point is to develop a richer mobile phone application interface and launch a new menu-style mobile phone page. Apart from this, we also let the mobile phone have richer expansion capabilities for the first time .”

“Not only can the TF card be used to expand the use of mobile phone games, but also the TF card can be used to expand the phone’s address book and the phone’s music functions.”

“Our Great-Thousand 4 mobile phone is the world’s first mass-produced MP3 mobile phone, which allows the mobile phone to directly play a large amount of music and directly incarnation into an MP3!” As the president of Great-Thousand Mobile China, Liu Jun naturally cherishes all the new features of Great-Thousand 4 launched in 1998.

However, when Great-Thousand 4 was released, it was a once-in-a-hundred-year flood. Boss Jia did not attend the press conference at all. These two press conferences were conducted by Cook, the global president of Great-Thousand mobile phones.

This is also the first time in his life that he has hosted a press conference on a world-renowned mobile phone, which is more than ten years earlier than in history. It is gratifying.

“Then how did our Great-Thousand 4’s sales last year? How do you compare with your peers?” Boss Jia asked again.

“From the time of sale, Great-Thousand 4 sold 6.87 million last year, which is lower than the same level Nokia 380, but higher than Motorola’s!” Liu Jundao.

“Oh, I remember that when our Great-Thousand 3 was released in 1997, it was the leader of the group, far ahead of Nokia and Motorola’s same level mobile phones. How come in 1998, we have fallen behind, better than Nokia Is it even lower?” Boss Jia asked directly.

“This…” Liu Jun was very embarrassed when Boss Jia spoke of his pain.

This is also the embarrassment of the entire Great-Thousand mobile phone, because the Great-Thousand mobile phone handed in the answer sheet in 1998 was a bit bad.

Although, both the total sales of mobile phones and the total operating income have increased a lot from those in 1997.

But this increase is due to the overall enlargement of the mobile phone market.

In 1998, the mobile phone market has more than doubled compared with 1997, and the number of mobile phones sold worldwide has reached a staggering 68 million.

However, Great-Thousand mobile phones saw an increase of only 42%. Obviously, Nokia and Motorola took away the remaining 58% of the increase.

So Nokia and Motorola in 1998 were very successful. Nokia regained its No. 1 position in the mobile phone industry, and Motorola also achieved the first annual profit breakthrough of 1 billion U.S. dollars in history, and a total sales breakthrough of 15 million units. All these make Great-Thousand mobile phones a little uncomfortable.

“You don’t have to worry, just tell the truth!” Boss Jia said.

“Yes, I don’t think this is the fault of our business department. Our various departments have worked very hard, but our Great-Thousand 4 lacks bright spots.”

“In particular, we focus on promoting MP3 mobile phones, because the functions of MP3 and MP3 are seriously overlapped. At the same time, both the sound quality and the storage speed of songs are far less than that of an MP3, so it is evaluated as a meaningless function by the market. Instead of buying For a Great-Thousand 4, it’s better to save US$200 to buy a Great-Thousand 3. You can also buy a Great-Thousand MP3 for the remaining US$200. This way you can buy a Great-Thousand MP3 with the same functions and better sound quality !” Liu Jun unceremoniously pushed all the pots to the function of the mobile phone instead of his own management.

But in fact, what Liu Jun said is not wrong. The reason why the sales of Great-Thousand 4 is far lower than expected is because the new generation of Great-Thousand 4 mobile phones are not as shocking as the previous three generations in terms of functional innovation. Therefore, sales of Great-Thousand 4 are not satisfactory.

“So you think the failure of the Great-Thousand mobile phone is actually a failure of research and development, that is, a failure of scientific researchers, right?” Boss Jia asked with a smile, exposing Liu Jun’s careful thinking.

He said that, and another purpose is to prove the uselessness of scientific researchers, otherwise, how could the sales of Great-Thousand 4 mobile phones fail?

Researchers shouldn’t have that high rank.

“But can I understand it in another way too!” Boss Jia slightly smiled “Actually, how about the sales of your Great-Thousand mobile phones? It has nothing to do with your marketing staff and business operators. It is only suitable for mobile phones. The function is related. If a mobile phone is developed well, it will sell well. If it is poorly developed, it will sell poorly. Marketing and so on are actually not important, right?”

“This…” Liu Jun’s forehead was covered with sweat for an instant. He didn’t expect that he would be caught by Boss Jia, and he didn’t seem to think of a way to argue.

“Liu Jun, I ask you, if I fire you, and then pull up your deputy, can he achieve the same results as you in 1998?” Boss Jia asked suddenly, covering his face.

“Should…should…can…” Liu Jun’s deputy was sitting beside him. He was ashamed to say no, and this deputy also got up from the grassroots level. The ability is actually not much worse than Liu Jun, but Liu Jun’s qualifications are just a little bit older, so letting his deputy take over is really hard to say!

“Then I will raise your subordinate to sit on you?”

“It should be ok…”

“What about the subordinates of the subordinate?”

“This…they still lack some experience…”

“Lack of some experience, let them reduce their sales by 20%!” Boss Jia smiled, “But if I take away all the Great-Thousand patents in the phone, your phone can still be sold. How much to go?”

“…” Liu Jun was completely stupid. Now, for Great-Thousand mobile phones, 48% of the patents are Great-Thousand’s own, among which is included communication basebands, storage devices, and so on. These patents Don’t use it anymore, let alone selling mobile phones, even the mobile phone can’t even be manufactured, how much sales did he sell to the hammer?

“You still have the face to tell me that R&D is not important?” Boss Jia finally asked stiffly. Liu Jun shook his head helplessly. He really had no face to say.

Immediately afterwards, Boss Jia named a few more people. These people are executives in various industries. The problem with Boss Jia is the same, that is, if all the scientific research results are extracted, their products can be sold. What is it like?

The result is naturally absolute silence. At the same time, these executives are also vaguely aware of the true meaning of Boss Jia’s words.

“Let me tell you, the main reason why Great-Thousand can call the wind and summon the rain in so many high-tech industries now is the top one. The main reason is that Great-Thousand takes the lead in technology. , We have the technology that no one else has, so we can go ahead.”

“I am a person who always believes that technology is the first driving force of an enterprise. An enterprise without technology, no matter how good business and trade are, it is nothing but an illusion.”

“It looks good, but once you get caught in the throat of technology, die without a burial site!”

“So today, I want to tell you all person that our Great-Thousand is not a commercial or economic-oriented company, but an authentic technology-oriented company. Our Great-Thousand attaches great importance to technical talents It must be placed in the highest position. If anyone still has an opinion on the technology, whoever leaves now, I will be able to bring your deputy up immediately.”

“To be honest, no matter who leaves here, it will have no effect on Great-Thousand. Even if you are all gone, Great-Thousand is still Great-Thousand!”

“When Ni Guangnan or Liu Nian is gone, I, Boss Jia, can do nothing except weeping bitter tears.”

“You guys, keep this in mind, I don’t care about everything that happened before today. In the future, whoever comes up with theories that technology is not as important as commerce, don’t need to report to me, just get out!” Boss Jia finally He said unceremoniously, even Dong Mingzhu felt a chill in my heart.

Because it seems that even if she Dong Mingzhu is gone, Great-Thousand is still Great-Thousand.

As long as Jia Yapeng doesn’t go ahead.


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