Extraordinary Genius

1722. Chapter 1722 chapter of the fascination of plasma

In fact, for the loose alliance of Japan Electronics Company, Sony has planned to temporarily suspend cooperation in some businesses. For example, in the field of plasma TVs that they wanted to enter very much, now suddenly they feel that they are not worth the loss.

For the plasma technology, they neglected the improvement of liquid crystal technology, so that Sony, which was originally in the first echelon of liquid crystal technology, slowly fell to the second echelon.

And while in plasma technology, Sony has successfully entered the first echelon, but look at the industry profits, they know that they are actually losing money.

Plasma TVs have always been more expensive than LCD TVs.

When plasma TVs were just emerging, or when flat-panel TVs were just emerging, plasma production costs were slightly lower, they looked more competitive, and technology was better and profits were higher.

But as a result, the market share of LCD TVs has risen steadily, and the market share of plasma TVs has continued to decline.

All are flat-panel TVs, but LCDs are much cheaper than plasma. Many people buy home, and they don’t see much difference at all.

Plasma TVs cost more than $2,000, which is enough for an LCD TV and a good home theater.

In other words, natural plasma TV has become a luxury in TV.

Originally, this is nothing. Focusing on high-end consumer goods is also a good choice, and the profit is higher.

However, the technology of LCD is constantly improving. Under the leadership of other electronic companies, under the leadership of Wind & Rain Electronics, many technologies are now no less than LCD TVs.

Although there are some shortcomings, it is not large and does not affect the viewing experience of the TV. Moreover, the cost of LCD TVs is gradually decreasing, and profits are constantly increasing.

Their research and development costs on the plasma side are higher, because there are fewer companies in the camp, so what is the apportionment. This has led to the actual profits of their plasma TVs, which are also steadily declining, and then the speed of technological advancement is still far behind the LCD.

For example, if the TV is made smaller, the plasma is very difficult. Now it is still more than 42 inches. It can also be produced in small size, but the cost is higher and the profit is lower. Then they are willing to do it.

LCD TVs can be produced from a dozen to several tens of inches. Of course, the mainstream is also between 20 and 40 inches. Smaller ones are generally used for displays, and larger, but also mainly It is the use of large screens in business premises, and the average family simply cannot use them.

LCD panels have a wider range of applications, and more companies are involved. On average, R&D costs are low.

For example, some people have developed some new technologies. Although they cannot be used directly because of patent protection, they are not impossible to disassemble and imitate. Do a little change, isn’t it new technology?

It is even a good idea to buy or exchange patent licenses directly and shorten the time of technology development.

But the plasma, they are kneeling – Sony is the first camp, the technology of other camps is far less than them. And these companies, in order to maintain the technological advantage, the investment is relatively large, resulting in lower and lower profits.

Fortunately, the original in the plasma TV industry, the brand is more famous, many people buy plasma TVs, the most recognized is the brand.

But Sony can’t. They joined the camp afterwards. The Sony brand alone will not allow their plasma TV sales to grow. And public technology research and development costs, they are still flat. Some core technologies are still slightly ahead of them.

This has led to a decline in the overall sales of the plasma TV industry, and the remaining profits have decreased, but still earn a lot. Sony and other companies, the profits are very meager.

At this time, Sony had a hard time riding the tiger, and quit, the previous investment was lost. It’s hard to get into the first gear, even if it falls to the second gear, it is also failed.

But don’t quit, and you can’t make any money. Seeing that other companies are making more and more money on the LCD side, can they not be jealous?

Sony can’t give up LCDs. After all, their PC monitors, or screens for video games, mobile phones, etc., require LCD technology, and they are already behind.

In other words, Sony is also like the Four Star Group, and so on. It’s just that the focus of the two sides is different. The Four Star Group is more focused on LCD, and they pay more attention to plasma.

The advantage of the parallelism of the two roads is that no matter which way they can go further, they will not be left behind. But the shortcoming is also obvious, that is, the company’s focus will be dispersed, and it will cost double research and development, operations and so on.

Sony suddenly regretted this time. I knew that I shouldn’t join the plasma camp at the beginning. I started earning money for a year or two, but they were in a backward stage in the development of LCD technology. They were in the LCD camp. It is also the first echelon!

At this time, Sony’s internal analysis has already been analyzed, and plasma will be hit hard this year. Although it does not quit competition, what is sold must be completely suppressed by LCD flat-panel TVs.

So what did they join the plasma camp for? Not thankful?

It is said that the subprime mortgage crisis in the country has been affected by the global crisis, and Japan has naturally been seriously affected. Sony didn’t invest much in subprime bonds, but like Tom’s Corporation, they also have their own credit Corporation, the credit of electronic and electrical products.

Ordinary electronic appliances naturally do not need to pay in installments, but large items like PSvideo game, laptop, digital video camera or plasma TV are more common.

At this time, due to the subprime mortgage crisis, their credit default rate has also increased. Although they did not let them suffer big losses, they did suffer some losses.

The most hateful thing is that the highest rate of default is plasma TV!

Norio Ohga was particularly depressed when he saw this. Plasma, it will soon become the second biggest pain in his mind. The first big pain is naturally the sale of AIWA.

Now Sony’s Board of Directors has begun to argue about plasma. Some people support him. He thinks that his original choice is correct, and the plasma has not been defeated. It is only affected by the subprime crisis, otherwise it should still be able to make money.

Some people directly said that his original choice was wrong, so that Sony took a detour, the LCD was behind, and the plasma could not surpass it.

Now that the company’s profits have fallen sharply, it is his Norio Ohga’s fault, and he is responsible for it.

When he made so much money for the Corporation, why didn’t the board member say that he was rewarded? And this decision was discussed by the Board of Directors. Why did he come back to this black pot?

His Norio Ohga is not going to be defeated. He also leads Sony, defeats Wind & Rain Brand, beats AIWA, and defeats Feng Yu!

……