Extraordinary Genius

1461. Chapter 1461 loses money to make money

“Chief Feng, we will continue to increase the promotion of XOS? But now we have not much profit, and if we increase the investment again, we will even lose money!” Qiu Bojun frowns, that is completely unnecessary.

For the time being, it seems that XOS has been re-suppressed by Microsoft’s VISTA, but the word-of-mouth on the Internet, their XOS is the explosion of Microsoft’s VISTA, just need to slowly smash, you can win.

Feng Yu tilted his legs and smiled at Lei Dajun: “Lee, what do you think?”

“I came to agree with Chief Feng’s point of view. We should continue to increase the promotion. Now Microsoft is the time to slack off and it is a good opportunity for us to expand our influence.”

“The netbook promoted by the Lenovo Group has driven the trend of low-cost laptops, which has increased the sales of our XOS, but we lost on the sales of the system CD and the PC of the normal pre-installed system.”

“We were a few months earlier than they launched, and in a month, we were defeated. We must fight back. Chief Feng has more experience in product sales than we have, from the netizen’s hunger marketing program. I can see it.”

Lei Dajun is very impressed with Feng Yu, and he has been the president of Lenovo-Silver Mountain Corporation, so for sales management, there is more contact with Qiu Bojun, and Qiu Bojun is better than him in product design.

Feng Yu is very satisfied with Lei Dajun’s answer. He explained to Qiu Bojun: “Old, we can’t just look at the immediate interests, we must look to the future. What is the future? Users are our future.”

“As long as there are enough users, even if we don’t make a penny now, we lose money every day, but there will be countless investors who will wave the checkbook and want to invest in us. But we can make money every day. But with fewer and fewer users, the situation will be completely reversed.”

“I know that you are worried about going public. But Hong Kong is not the same as the domestic market. It is different from Europe and America. Our Lenovo-Silver Mountain Corporation is definitely enough to go public. You don’t need to worry. “”

“Now our most important task is to rob users. You see Microsoft, each of their systems is launched, you can have hundreds of millions of sales, which is not the system pre-installed by PC manufacturers. So they can be in every When the new system was launched, it earned billions of dollars in profits.”

“And if their users only have 10%, then they have no chance of earning One Dollar. When the user base grows, profits are not simply rising, but multiplying. This is from Apple Corporation in North America. The sales can be seen in comparison with Microsoft.”

“Of course, the fruit system has the best performance on the fruit computer. This example may be a bit special, but think about the small domestic portal websites, the number of their users is compared with Sina, etc. They will find that their profits are totally out of proportion with Sina, and even many of them are still losing money.”

“Even if they lose money, they are still trying to promote, why? Think about the original OQ, how much did it cost to promote? There is no profit. But now, how much is their membership income? Don’t say that they have an unparalleled promotional advantage when they enter other businesses.”

At this time, OQ was not as strong as Feng Yu before reborn. At that time, OQ had an advertising pop-up window. The fee was a lot of website advertising revenue for one year, because they had the largest user group in China, and the effect was remarkable.

All network organizations, the first thing to do, is promotion.

Like Ma Yun, their team spent a lot of money doing Alibaba. If Zong Qingxian didn’t invest in him at the beginning, his website would never develop as well.

After Feng Yu re-invested, the momentum is now fierce, and it is easy to suppress Yiyi eBay and become the first brand of China Online Mall.

“Let’s go back to our XOS, our market share in China is good, and Eastern Europe is still ahead, but are you satisfied? Think about your original intentions, your dreams, are you thinking about surpassing Microsoft?”

Qiu Bojun looked at Lei Dajun and they wanted to say that when they were doing software, Microsoft was not so strong. The ITCompany brand they heard the most was IBM.

“Chief Feng, but in this way, our funds are not enough. The license price given to PC manufacturers is very low, and the profits themselves are not high. The sales of our CDs have also passed the period when the original consumers were curious and purchased. Now, our biggest advantage is the price. We continue to make a fuss about this?”

Microsoft introduced this VISTA system, which has reached the peak of its history. Whether in China or in Europe and America, it is Microsoft’s most expensive system.

In China, only a home regular version has been launched, which has sold for 1999. In foreign countries, this price is also at least 50% higher than the XP price!

Lenovo-Silver Mountain Corporation’s market pricing for XOS is itself based on XP, which is now one-fifth compared to this VISTA.

Their license for PC manufacturers, a computer pre-installed system, 199 yuan, the price is half the price of ordinary retail, of course, Microsoft does the same, they give PC manufacturers pre-installed price is not a thousand, The gap is still very large.

Qiu Bojun believes that since the price has been opened to such a large size, then seize this point of publicity, let those who intend to replace the system choose their products.

“Price is an advantage, but the price we can’t continue to lower, and then lower, there is really no profit, and it will be considered dumping. We will increase the advertising of online media, this is the most intuitive.”

Buying a computer, the proportion of not surfing the Internet is too small, so online advertising is the best and most cost-effective.

“Also, let those cooperating software vendors clearly mark the XOS system only on their products. We gave the money and they have to pay the corresponding obligations.”

“This is already in contact, but as a result, we are bound to increase our investment.”

“It doesn’t matter, the current investment is for future output. Microsoft is too proud, and the products they sell at such a high price, compared with ours, are actually not worth the price. Soon the negative comments of consumers There will be more and more, and our positive evaluation will be more and more, when XP really stops updating and maintaining, it is when they pay the price!”

For this, Feng Yu is confident!

……