Extraordinary Genius

1148. 1148 Mail Advertising (Request for Booking)

The past life is in China, there are hundreds of payment software, but in the end, the big waves can be left behind, but there are few.

The advantages and disadvantages of those payment software have long been summed up, and Feng Yu dare not say that the door is clear, but at least it is much clearer than those who have never done it before.

Just the promotion of this payment software can make them absolutely dumbfounded!

What is the promotion method of Sui Bao at this time? One is naturally the web advertising promotion of Ebay Corporation. When you enter the Ebay website, you can see the huge advertisement of Sic Bo. Of course, this is for advertising.

Another point is that Suibao’s e-mail advertising promotion is the most important.

Suibao’s payment method requires you to leave an email account. When the buyer pays, the seller will be notified by email.

If the seller wants to withdraw the money, he also needs to register an account of Sic Bo. In order to bring the money up, it takes less than a minute to register the account, and of course they will not refuse.

As a result, users of Sic Bo can get extremely fast growth.

Originally, Ebay had its own payment business, but since it was added to it, its payment business has been shrinking. On the contrary, Suibao has developed rapidly.

Today, Ebay’s payment business is to be independent and merged with Sic Bo, and Sic Bo will also be the only official payment platform for Ebay.

In this way, the interests of Sic Bo are closely integrated with Ebay. However, the Boss on the side of Suibao is Feng Yu, and the Boss on the side of Ebay is Kirilenko.

In the original promotion method of Suibao, in Feng Yu’s view, there are still some serious shortcomings. E-mail advertising requires a user to notice at a glance and use the shortest language to express the most information.

Before the Suibao was because the seller had to embody, and had to use Suibao, so that the users of Sic Bo increased. But this method is too passive.

Fortunately, Ebay is an auction website, and the identity of the seller and the buyer are constantly exchanged, so the promotion of Sic Bo is relatively smooth.

But at this time Ebay has begun to enter other countries in the US week, and has begun to acquire other auction websites to expand Ebay’s business scope. Then, as the official payment platform of Ebay, the company will also be promoted to those countries.

First of all, the currencies used by countries are different.

You can’t say that this is the Corporation of the United States. Customers are required to settle in US dollars. Most foreign users have no US dollars in their accounts.

Fortunately, when this problem was promoted to Canada by Fengbao, Feng Yu reminded them in advance to realize multi-currency settlement, and at the same time, each currency can be exchanged for the country’s currency when it reaches the other party’s account. You need to work in detail with the bank.

Of course, this exchange is also a fee. In this case, you can make a profit.

The handling fee cannot be too high, otherwise it will make the user feel that it is not worthwhile. But it is too low, it will reduce the profit of Sic Bo. The balance point here is difficult to grasp. Different countries will adopt different rates in the future, but the overall difference will not exceed 1%. The main thing is to look at the details of cooperation with banks in various countries. The other side wants more, and there are more natural treasures.

This point of Suibao will be more convenient than online banking, and it will also enable Ebay to better conduct cross-border transactions. However, using traditional email promotion methods is not easy.

Email promotion is the most suitable for Sic Bo, because the registration of Sic Bo requires an e-mail account. Therefore, Feng Yu gave more requests to the promotion department of Sic Bo.

Mail promotion must meet some standards. For example, stimulation, to give readers a strong sense of excitement, stimulate them to click on this link. For example, the cash withdrawal used before is a kind of stimulation, but the stimulation of non-Ebay users is not enough. At this time, new stimuli are needed.

Be clear and clear, use as few words as possible, and let the reader understand what you want to express, what your intentions and purposes are, and don’t let the reader guess. Although people are curious, more people will regard this as spam and directly fork.

Another point is very important, that is, to set off the atmosphere, to create a kind of mail on the user, is a good opportunity for you.

The mail should be eye-catching, and you can use some bright colors and pictures to achieve this goal. If you use GIF to move pictures, the effect will be better. At this time, the GIF format has been developed for more than ten years, but it is limited by the speed of the Internet at this time. The clarity of the picture is not too high, and the color is generally 256 color, that is, the feeling is not true. But it is much better than ordinary static images, and moving images are always easier to attract.

In the future, if the network is better developed, you can also directly get a video connection, click on this, and play the video directly, the effect is better.

Another point is that Sic Bo will be combined with Ebay’s e-mail promotion to form a bundle. When the user registers with Ebay, they will bundle a client with Sic Bo. Similarly, when you sign up for Sic Bo, you will see Ebay’s promotional ads, so you can see the above offers at a glance.

At the same time, Sic Bo is in the process of signing a payment platform cooperation agreement with more network organizations, so that users can feel that with Sic Bo, they can use it in different websites, and even have an illusion that they can be used in all websites.

Of course, this is a goal, but it is unlikely to be realized. Without any payment software, such a monopoly can be achieved. Unless Suibao does not charge, then Sic Bo will lose its biggest source of profit.

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At this point, the payment package also fell into the ground and began to appear on Amazon’s website payment options, and the default is the first. The promotion of the payment package also uses the mail-style promotion, get a list of e-mail accounts from Sic Bo, and then follow this to start pushing advertisements.

The most important point here is the incentives and time limits. Let the customer see the countdown, and immediately think that if you don’t hurry to buy, the opportunity will be missed.

And they click on the ad link, after entering the Amazon page, there will be a floating window on the right side, constantly shaking, attracting them to open, above is the registration link of the payment package.

This tells the user the advantages of the payment package, the credit guarantee, and the joint signature of Feng Yu and Kirilenko. The advertising word is, you shop, I guarantee, safe, simple and fast.

Among them is the image of Feng Yu and Kirilenko, the two shake hands, a happy cooperation, but Kirilenko is positive, and Feng Yu is the back.

After this email was received by many users, everyone noticed the payment package, the world’s second richest man and the richest man in Eastern Europe jointly guarantee, it is certainly safer, so the registered users of the payment package began to grow at a rapid rate.

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