Extraordinary Genius

1060. 1060 chapter hunger marketing (booking for a ticket)

“Come to me, come to me, give me a silver-white one, that one dollar will give me four batteries.” A blond boy shouted with two hundred dollar bills.

“Mr., your stuff, this is your shopping invoice, damage caused by non-external forces within three months, we are all guaranteed, replacement within one month, return within one week.” The clerk handed the box to the young man while mechanically Said.

The people behind shouted: “When you have finished buying, you will go quickly. We are still lined up here.”

Looking at the long queue of the door of the store, Feng Yu is also a happy face. Now that MP3 is completely hot, everyone knows how useful this product is.

And this product has also become an epoch-making product, many people believe that this product will replace other portable players and become mainstream.

And now with MP3 is a fashion, you still use the Walkman, CD, MD or something, then the soil is slag!

Do not think that European and American children do not know the comparison, which is actually more serious than the domestic comparison, and the brand is more valued.

It happens that AIWA is one of the leaders in the field of portable music players, and the brand is quite right.

Moreover, this technology is also very good, whether it is sound quality or product design, it is so excellent, so unique!

When the three generations of MP3 went public, they were lined up outside. Fortunately, Hajime Yagyu has already ordered the factory to work overtime, otherwise it will be out of stock on the first day.

“Boss, not only our stores are very hot, but even those dealers are constantly contacting us to place orders. The retail price of 199 USD can earn more than 50 US dollars on average. This product, we expect sales this year. More than one million!”

Only one million? Feng Yu is somewhat dissatisfied. The best-selling products of the Walkman can reach a million units of sales. This is MP3, the higher technology MP3, how can it sell only one million?

Feng Yu pointed his head, how did the merchants of previous lives sell? Or is there any famous marketing case in previous life?

Feng Yu suddenly slaps his head and thinks of an idea, that is hunger marketing!

“Liu Sheng, have you thought about it, can we accept the order?” Feng Yu asked.

“Order? Why order, we have stock.” Hajime Yagyu asked strangely.

“No, our products are too popular, so they are not sold enough!” Feng Yu said affirmatively.

“No, when I came out with a generation of machines, I made people update the production line of the factory. We reduced the production line of Walkman, CD and other products, and increased the production of MP3. The monthly output exceeded 150,000 units, not to mention the situation. We started to stock up more than a month in advance,” Hajime Yagyu argued.

He didn’t want to leave Feng Yu with a bad impression of his work. He was old. Maybe after two years, Feng Yu would choose a new successor. He also wanted to prove to Feng Yu that he is a qualified helm. And the body can also let him continue to work for AIWA.

“Liu Sheng, you didn’t understand what I meant. I mean, we declare that our products are out of stock, give consumers a illusion that they can’t buy them, and you can’t buy them. What do you say will happen?” Feng Yu Remind.

“In this case, there are two possibilities. The first one, some people will choose other brands that are cheaper but have much lower quality. After all, there are more than ten MP3 brands on the market, although there is no quality, The function can be compared with us. But like the Walkman, we sell for twenty-two dollars, while other products, five or six dollars, there will be many people to buy.”

“The second possibility is that there will be more people coming to the queue and snapping up our products. In a short period of time, we will greatly increase the sales of our products. But in this way, our products are really out of stock. !”

“Yes, you analyzed very well, but have you ever thought about it? First, MPPNUMX of other Corporations, even if they are cheap, will not be less than one hundred and fifty dollars. Although they function less than us, they are technical. Worse, the cost will not be much cheaper than us. So there won’t be a strong price advantage. If you are willing to spend $150 to buy MP3, you will be willing to spend two hundred dollars. They will never buy for fifty dollars. A defective product!”

“Second, it is really advertised that our inventory is insufficient. There will be many people coming over to buy, but what can we do if we are out of stock? Our products are sold out? As for those who have not bought, we can provide order. Service, if you order, you can get ten dollars cheaper. In this way, we can use their deposit to produce products and even transform the production line. I said that the market for the Walkman is still a few years, but the CD player market will It is shrinking rapidly, so quickly cut the output of the CD player.”

Use their deposit to produce our products. This idea made Hajime Yagyu admire.

Funding is very important no matter what the Corporation is. Especially in the manufacture of Corporation, once the capital chain breaks, it will cause the bankruptcy of the bankruptcy.

Although AIWA’s funds are relatively abundant, it has paid dividends for a few years, increased investment in product research and development, and changed the production line of the product. The funding of the company is not so rich.

This year, in advertising, a lot of investment has been added. The lawsuit has not yet finished, and the legal fees and public relations expenses they spend are not small.

If you can use other people’s money, buy materials, and produce products, the pressure of funds will undoubtedly be reduced too much. More importantly, this move will certainly stimulate sales of products.

Now MP3 is a trend electronic product, those rich youngsters, who don’t want one? Rich youngster, more than a million, never stop.

And when his friend has one, when he doesn’t have it, then he will feel no face and envy the other.

At this time, even if they know that there is no spot, they will want to order one. Even if it takes more than half a month, or even a month, it will not hesitate.

This is a portable music player that can really be put in your pocket, which is much more convenient than that of other products. Even when they go out to exercise, it is convenient to hold.

“Boss, you are so creative. This has reduced our profits, but it has greatly reduced our financial pressure and risk, and it has greatly improved product sales. I am confident this year. Let us sell this MP3 to two million units!”

Feng Yu patted Hajime Yagyu’s shoulder: “Very good, this is Hajime Yagyu I know, we want to bring the best sound quality to the user, and put other competing rivals to the bottom!”

“Boss rest assured, I promise that any other organization, even if they are added together, on MP3, can’t compete with us!”

……