Before the mutation, Xiang Kun was unwilling to think about things like opening a store, operating, and propaganda, because he felt very troublesome-and he was most afraid of trouble.

It’s not that he likes trouble now, but that the brain is running fast all the time. Even when he is in a daze, the brain will automatically collect and judge the surrounding sensory information and analyze what others say.

And once he hears a question he is interested in, or a question from someone he thinks is more important, he will start to think about countermeasures and come up with a plan.

This is the result of his various targeted trainings over such a long time, as well as the evolution of multiple mutations.

Therefore, when Xiang Kun had just stepped into “Youlong Hotel” and judged that Youmeng’s restaurant was difficult to operate, he had begun to think about a solution for him subconsciously.

You Meng’s cooking is definitely okay, but this is only the basis for making money in the restaurant. Apart from this, there are many other factors.

“Today is the information age and the mobile Internet era. There is too much information for ordinary people. Unlike 20 years ago, when we saw a brand appear on TV, we felt that the brand would spend the money to advertise That should be reliable. Nowadays, ordinary people are always watching advertisements. Various kinds of advertisements have long been bored. Even the slightly obvious softness can easily make people disgusted and produce rejection. The role it can play is quite limited, “Xiang Kun said.

You Meng wondered: “What else can this propaganda do without advertising? Those big brands also need to advertise, are they looking for endorsements?”

Xiang Kun said, “People are rich and imposing, so they do n’t care about efficiency. You can hear the sound when you hit it. The sound is enough, how can you attract a lot of attention. But the cost is not high, but to achieve good results, you have to talk about strategies. Now, did n’t you say that the ‘Hua Nong brother’ was hot, did bamboo rat meat suddenly become popular? Not only the market is big, but the price has also risen. If you take their video as an advertisement for bamboo rat meat, you Say why it works so well? “

In fact, after listening to Tang Baona singing on the B station before, he accidentally saw several videos of Huanong brother, only to know that this combination started to become popular due to bamboo rats.

You Meng thought for a while and said, “Because netizens don’t think those videos are like advertisements?”

Xiang Kun shook his head: “No, even if they made it clear that this is a bamboo rat advertisement, netizens are still very happy to read it, and they are still happy to help them spread it.

“The key is two words: content.

“In the age of information explosion, content is king!

“Of course, you can also use hot search to spend money. You can spread the ads on all major platforms, so that your eyes are full of your ads.

“But good content can allow netizens to spread spontaneously. In this era, everyone is equivalent to a self-media of different sizes. The transmission of information is too easy and convenient. This is our modest amount of funds. Self-employed, the most cost-effective, and the most effective way to reach the G spot of the user. “

You Meng heard it for a while, and felt that Xiang Kun was indeed the person who lost all her hair in the IT industry. The theory was really set, and then suddenly thought of something, saying, “I remember it, two days ago I saw a video in my cousin’s circle of friends. The name is very long. It ’s only ten minutes or so for a great transfer of Great Tang and so on. I actually watched a cry. Then I also transferred to my circle of friends My nephew also turned around when I saw it, and my wife also turned around … And we all know that this is a UnionPay advertisement. Damn it! Let us take the initiative to turn the advertisement without giving benefits, really … what you said What is it? Content, content is king. “

Xiang Kun said, “So, we need something that will make people interested, and then people will pay attention to you, pay attention to your store, and turn your store into an online celebrity store. In this case, what is the traffic flow on the commercial street? In this way, it is no longer the key to your development. “

You Meng sighed: “How can it be so easy, I have thought about it for so long, and in the past few years, there has been only one advertisement that I can take the initiative to do, and Huanong brother has just such a pair.”

“Well, I naturally care about it, let’s talk slowly at night.”

……

After arriving at the site that You Meng said, Xiang Kun felt very satisfied at first glance.

In the eyes of ordinary people, the road here is so bad and so remote, and it is one or two kilometers away from the nearest village residents, which is really not a good place.

But for Xiang Kun, it is a good place to live in seclusion.

There is also a large open space next to it, which can be expanded if necessary.

There is a large mountain forest in the future. The terrain is complicated and rugged, and the end can not be seen at a glance. It is difficult for the ordinary person to pass through, and it is too desolate and looks a little dark, but Xiang Kun has begun to fly in his mind. Running training, practicing bow and arrow situation.

This is obviously abandoned for a while. The workshop inside is very cluttered. You Meng is taking out her mobile phone to contact the owner here, but finds that Xiang Kun slowly touches the corner, can not help but drop the mobile phone, and curiously talks with him. past.

Then You Meng was startled, because not far away from the grass, a dark cobra stood up, expanded his neck, and made a stance of attacking Xiang Kun slowly approaching.

You Meng is very nervous. He wants to see if there are any bamboo poles or wooden sticks nearby. He and Xiang Kun also caught snakes when they were young, but they are completely non-toxic grass snakes. snake”!

But before he was nervous, he saw Xiang Kun right hand stretched out, as if he wanted to touch the head of the cobra, and then grasped it sharply, and put the snake head in his hand.

“You’re a fuckin ‘egg!” You Meng gasped at the moment, and came over to look at the cobra head in the hands of Xiang Kun, inexplicable: “I almost thought about your epitaph. … “

Xiang Kun watched the head in his hands being pinched, his mouth could not be opened, and the cobra wrapped around his arm naturally, thinking about the picture of the giant owl visiting the territory, and “spirited him”.

A few seconds later, Xiang Kun threw the snake to the ground, startled Yu Meng again, and then saw the cobra twitching and twisting his body quickly disappearing into the grass.

Feeling a lot of wild animals in the surroundings, as well as the movements in the deep mountains behind the farm, Xiang Kun’s mood became more cheerful, as if he saw the scene of friendly exchanges with various wild animals. With the experience of “Raiders” Jin Bing, he believes that he should be more experienced in communicating with other animals now.

“You don’t have to look inside. If I only rent here and don’t make a farm, it shouldn’t be a problem, right?” Xiang Kun said to You Meng.


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