Wealth

Fortune Color Chapter 401 on the Eve of the Sinking of the Commercial Aircraft Carrier

In the middle of the month. Inspected the work until the spring. It is at the invitation of the municipal government. Go for a visit

Fan Wubing had not been to Zhengzhou before. So he agreed.

The Zhengzhou Municipal Government has done a lot of work on the arrival of Yu Fan Wuyi. Not only did a lot of arrangements for food, clothing, housing and transportation. He even arranged two beautiful girls as tour guides for Fan Wuyi. In addition to visiting some selected attractions. Still let him go out on the street casually.

After arriving in Zhengzhou. Fan Wuyi decided to go to the Asia Mall.

The fall of 1988. Wang Suizhou, a retired political worker in the Air Force, became the general manager of a department store under construction. He completed the entire preparatory period in less than two hundred days. Set the historical record of Henan shopping malls at that time. From the day it opened. Asia is a brand-new and extraordinary image to make people's eyes.

When Fan Wubing and others left Yaya. As if entering a luxurious star hotel. There are flowers and green grass everywhere. There are not only salespersons in the mall. There are also Miss Yingbin and singers and dancers. Every morning. There is also a guard of honor raising the national flag at the entrance of the mall. Play the national anthem. Perform a queue performance for the onlookers. This scene once became the most famous viewing spot in Zhengzhou.

It opened on the evening of the year. Asia Mall has placed dozens of advertisements in various newspapers in Zhengzhou. This was the sum of the advertising expenses of all Zhengzhou shopping malls for one year at that time.

It's almost one in between. Asia has won great agreement among consumers. The second year of opening. Asia's turnover is nearly 200 million yuan. It ranks thirty-fifth among large-scale shopping malls in the country. Three years thereafter. Asia's turnover has increased by more than 30% every year, ranking first in Henan. That is the time. A crisis that was unknown at the time has begun to sprout.

Wang Suizhou is good at shaping the image of shopping malls and planning business activities. But there is no way to manage him. Asia Minor, which lacked a supervision and restraint mechanism for eight years, has not conducted a thorough audit. In these eight years. Asia has changed four heads. There was no audit. No handover. In its heyday. Asia's annual turnover has increased by 100 million to 100 million. But the net profit of the company has never exceeded 10 million yuan.

1993. Wang Suizhou is based on Zhengzhou Asia Market. Expanded shares and established Zhengzhou Asia Group Co., Ltd. The number of shareholders increased from two to five and then increased to six. The new shareholders are all financial firms and real estate developers that were previously based in Hainan. They almost surrounded Wang Suizhou. Embarked on the road of chain management

In a short period of four years. Asia Minor has opened fifteen large-scale department store branches. This company with its own capital of only 40 million yuan is undergoing a major expansion with an investment of nearly 2 billion yuan. But. No one would have expected it. This broad road leading to the Chinese retail chain empire was a road of failure. All chain branches in Asia. The day of opening is the time of loss. There is no exception in the miserable situation.

The two little girls led Fan Wubing around the mall and looked at the dazzling array of goods. They were very excited, but Fan Wuyao wondered when this mall would go bankrupt? This idea is really a bit of a huge contrast.

Zhengzhou will invite Fan Wuyi to visit and inspect. It was because of the skin that was confiscated from the hands of the cult. It's also together and the area is not small. This has become a part of Fan's home appliance chain store. More than 5,000 square meters of square. Fan Wubing was released in accordance with the warehouse-style operation model. It is very eye-catching in the downtown area of ​​Zhengzhou

And Fan Wubing made a one-screen LED display specially. Make some infectious advertisements looped all day long. Attracting the attention of countless people and outsiders, customers in the mall are in an endless stream.

Over the past few years. There is a good time for the new generation of home appliances, so as long as there is a supply of goods. There is no need to worry about any obstacles to sales. Fan Wubing also took a fancy to this point. That's why he promised to help Boss Zhu pick up the mess. Take over so many skins for business.

The Zhengzhou store of Zi's home appliance chain mall opened. It attracted the attention of many media. The excellent environment and advanced management mode here. Attracted many consumers to come to experience. The media seems to be particularly interested in these companies under the Fan Investment Group. There are often free newspapers promoting something. The reputation of the Fan's home appliance chain store in Nong has passed Asia. Become the first famous shopping mall in Zhengzhou.

Fan Wuyao's most successful place. Is to be able to use high-tech means to create a shopping atmosphere. Instead of simply relying on artificial entertainment to attract people. So in the home appliance sales industry. His chain of shopping malls is the best.

There were originally 16 relatively large home appliance shopping malls in Zhengzhou. Since Fan's home appliance chain store opened. Within half a year, twelve home appliance stores were on the verge of bankruptcy. Several others are already considering changing careers. in this regard. No one can vote with Fan

The subordinate companies are competing.

under these circumstances. The city government is both happy and worried. The good news is that the sales of one shopping mall in Fan's home appliance chain mall surpassed the total sales of more than a dozen shopping malls. The worry is that other shopping malls can't do it anymore. what can we do about it?

This time they invited Fan Wuyi over. In fact, I want to discuss it with Wuyi. Can you take care of the shopping malls in Zhengshi? How much to give them a bite of food? Fan Wubing spent a long time in the Asian business. There is a problem. There is some confusion in management. It seems that many waiters are personnel who have not been systematically trained. As for those department managers or higher-level managers. There is also a common problem. The appearance is good. But the understanding of business is very insufficient. It is simply not suitable for the various positions currently assumed.

Fan Wubing had long heard that Zheng Yaxian malls often judge people based on their appearance. The end of last year. Guangzhou, Shanghai and Beijing three-model shopping malls have opened one after another. There is a serious shortage of management personnel. Asia has recruited hundreds of people from Ann. After a period of training. Ready to send to three. Because I don't understand personal circumstances. They had no choice but to send those with a clear sense of facial features to the malls in Guangzhou, Shanghai or Beijing as managers or directors. Others are salespersons.

And their administration is also very casual. It is said that Mr. Zhou, an announcer of the Asia Mall Theater Troupe. It's not worth managing-the accountant was appointed as the general manager of Kaifeng Asia Mall. This is kind of trivial. The other is cronyism. A cousin of a leader in Asia. Originally a farmer in the suburbs of Zhengzhou. He was actually appointed as the general manager of a large shopping mall in Beijing. The two brothers and wives of the guide. Shandong farmers. Also entrusted with important tasks. Even his little nanny was appointed as the chief financial officer of Asia Group's distribution center.

One of Asia's biggest shortcomings is the rejection of dissidents. There were four young vice presidents in Asia. Because they don't agree with the general manager's opinion. The office was dispatched on an excuse. In the second year. Asia's foreign office was cancelled. When the four vice presidents returned to the mall. Now their positions have been replaced by others.

When three years ago. When the idea of ​​chain management first entered China. Asia has been moved by the wind. Determined to vigorously develop the lock dominance industry. It first established Zhengzhou Asia Group Co., Ltd. Later, a specialized retail management company was established. The tentacles are extended to the provincial capitals and above cities across the country. Fast organization options and preparations. On average, a large chain store is opened every four months.

Because of different asset owners. The chain stores in Henan still bear the name of Asia. Chain stores outside the province are generally called Village Department Stores-Daoyi's. It has to make a grand debut. Including bombing ads. Grand opening ceremony. Open up free bus routes for customers. And all kinds of out-of-the-box promotional activities. These square people. The Asian style that has long been known for personally observing.

but. One day of contact. The public's doubts gradually became indifferent and critical. It's unacceptable. Its tyrannical superficial actions and many other weaknesses are fully exposed. Even though every Asian chain store has been established in form. But because of the lack of intrinsic support. It is difficult to have real vitality. It is difficult to integrate into the current economic environment and people’s lives.

When Guangzhou Village Department Store opened. Dang's paper prudently criticized it for fighting a price war at all costs. The operating expenses are large. I'm afraid it will be unsustainable. After the Haicun Department Store closed. China Business Daily calls on the Shanghai business community to pay extensive attention to the village phenomenon ~ www.wuxiamtl.com ~ and refrain from repeating their mistakes.

The Asian phenomenon has finally become a prosperous village phenomenon. The beginning of the year. The reports of the village department store and other Asian chain stores have been criticized and devalued by the media across the country.

At the beginning, Asia regarded the Hachiko of Japan as its opponent. Also regarded as a teacher. Bahan announced that it would open a thousand stores in China two thousand years ago. It has also become Asia's decision-making ideas for accelerating the pace of chain operations and blossoming all over the country. When Asia opened stores in other provinces. Almost every store is built on its own. Leading to the increase of capital pressure on non-performing loans. The result is that a family loses one family. And dragged the head office.

In addition to blind expansion. The **** trade war is also one of the reasons that ruined Asia. Around 1992. The Zhengzhou business war caused by Asia's take the lead. Fighting a price war. Especially the positive price competition with red eyes. The consequences of this business war. The six major shopping malls that participated in the war have all suffered heavy losses. At the same time as Asia's hot business war hurts people. He also lifted a rock to his own feet.

I'll think. Vicious price competition will only become a waste of corporate and social resources. And it runs counter to the ultimate goal of operating the enterprise. If there is no such strength. It is impossible to play this kind of tactics of overwhelming people.

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