The Richest Man Yang Fei

Yang Fei understands what P&G does.

The so-called time is also trendy.

The times are constantly changing.

When Yang Fei and P&G talked about cooperation, P&G’s domestic market share was lower than that of Beauty Group. In the United States, Beauty Group’s market share was still zero. In addition, P&G executives were not optimistic about the prospects of clean white detergent in the United States.

Therefore, P&G very generously agreed to the cooperation agreement proposed by Yang Fei.

Half a year later, Beauty Group quickly broke into the United States. After investigating the US market, Yang Fei launched a brand-new product "White Natural Soap" and launched an advertising film "Black and White" targeting ethnic discrimination. First, it attracted attention among the black community and was loved by the majority of black friends, and its sales soared. Then, in the form of fermentation, it affected the usage habits of the people in the United States of washing powder.

P&G's top management miscalculated.

They didn't expect that Beauty Group could develop from obscurity to the United States in just a few months!

Today, Beauty Group’s share in the US laundry detergent market is close to that of a century-old brand Tide!

Procter & Gamble’s position as the leader has been challenged, and its interests have been lost!

The high-levels could not sit still, and a "strategy" against the Beauty Group came into being.

Sean's resignation became the fuse and explosive package of this battle.

All of P&G's accusations and criticisms point to Sean joining the Beauty Group.

The accusations are accusations, but P&G did not sue Sean.

Because Sean joined the Beauty Group after leaving the job normally.

It stands to reason that a president-level employee with such a high position as Sean will sign a corresponding confidentiality agreement when he enters and leaves.

P&G is no exception. When Sean resigned, P&G signed a non-disclosure agreement with him, one of which was: within one year of resignation, he may not work in a competing company in the country before he resigned.

The legal interpretation of this sentence is worth discussing.

Country of employment before leaving? When Sean resigned from P&G, he worked in China, but after he joined the Beauty Group, he worked in the United States.

So, strictly speaking, Sean did not violate the confidentiality agreement at the time of resignation.

Even if a lawsuit comes, Sean may not lose.

Procter & Gamble, who was so embarrassed and angry, unilaterally lifted the agreement with the Beauty Group and issued a statement in a "shaming" manner, and it would not compensate any financial compensation!

Shaun asked Yang Fei about countermeasures.

Yang Fei groaned slightly and said, "Sue P&G for unilateral breach of contract."

Xiao En was stagnated: "The liquidated damages are actually not much."

Yes, there are not many liquidated damages, and the money and energy spent in litigation is probably not lower than the liquidated damages.

In that case, is there still a need for a lawsuit?

Yang Fei said: "What I want is not justice, nor the liquidated damages. What I want is hype. The two largest daily chemical companies in the world, no matter what they quarrel with, will attract the attention of the world. The lawsuit continues. The longer, the higher the exposure."

Shaun let out a cry.

Obviously, in his opinion, the act of playing a lawsuit is unbelievable.

But when you think about it carefully, Yang Fei's doing this is nothing but wrong.

The money for litigation is definitely lower than the advertising investment, but the revenue ratio is significantly higher than the advertising.

Therefore, this is a must-win behavior.

In addition, P&G breached the contract first. Regardless of the outcome, public opinion and the media will definitely stand on the side of Beauty Group, and public condemnation and judicial justice will also be directed at P&G.

In this way, P&G will receive negative press attention, and Beauty Group will receive a good reputation.

No matter how you look at it, this lawsuit is beneficial and harmless to Beauty Group.

Sean had to admire the boss's super ability to deal with emergencies.

It was originally an extremely bad breach of contract, but once it was used by Yang Fei, it became a news hotspot that was beneficial to the group!

In business competition, there are no permanent rivals, no permanent friends, only permanent benefits.

When Yang Fei negotiated with P&G, he anticipated that this cooperation would not last.

Only struggle is eternal, and it is also the driving force for the continuous development of enterprises.

On the second day, Yang Fei returned to the provincial capital and held a meeting at the Southern Provincial Headquarters of Beauty Group.

At the meeting, Yang Fei determined a new strategy.

"Advancing in an all-round way, surrounded by six walls."

With the rapid development of the domestic economy, the demand for the detergent market is undergoing qualitative changes.

To this end, Yang Fei made a new deployment.

In 1999, the group will build a 200,000-ton-a-year detergent company in the central Sichuan Basin, establish a Northeast company with an annual output of 150,000 tons in the northeast, and build a 200,000-ton branch in northern Hebei. The capital of Asia Heart has built a limited company with an annual output of 150,000 tons. In addition, the Shencheng branch in the south will also start construction at the same time!

These five major production bases will all be completed and put into production next year!

Meili Group's production base will form a six-walled encirclement of East China, South China, Southwest China, North China, Northeast China, and Northwest China!

Yang Fei wants to build Beauty Group into the world's largest production base for detergents!

With the increase in production capacity, Beauty Group will cancel the OEM production of all international companies in China and improve quality control.

The commissioning of the six production bases will greatly reduce production and logistics costs, and the industrial chain control ability and market operation strength will be greatly improved!

In a word, the overall competitiveness of Beauty Group will be greatly improved!

Beauty Group launched such a large national strategy and held a high-profile press conference at the same time as it was in a lawsuit with Procter & Gamble.

At the press conference, Yang Fei made a very low-key presentation of the group's national strategic layout.

Of course, when Yang Fei spoke, he paid great attention to skills, words, and only three points.

During the group's internal meeting, he determined which provinces he would go to to build branch factories.

But when faced with reporters, Yang Fei was vague. He only said that six production bases would be built across the country. The specific locations were not explained.

As a result, the investment promotion offices of cities across the country quickly heard the news and dispatched their respective public relations teams to approach Yang Fei.

A daily chemical product factory with an annual output of 200,000 tons!

How many job opportunities can it bring to the local area?

How much tax can it contribute?

This point can be understood by looking at the development momentum of Taohua Village.

Next, Yang Fei continued to socialize, and the people who came to him for investment have already made an appointment three days later.

Because the people in the investment promotion departments of the provinces were too enthusiastic and persistent, Yang Fei had to hand over the phone to the secretary for safekeeping.

Ning Xin and Chen Mo experienced the power of phone bombing for the first time.

And all these things they endured, Su Tong had experienced it five years ago~www.NovelMTL.com~ Yang Fei got a new mobile phone with a new number, only dozens of the closest people knew.

However, in less than twenty-four hours, he had an unfamiliar number on this call.

Yang Fei was about to rest when a nice female voice came from the phone.

"Hello, are you Mr. Yang from Beauty Group?"

"This is Yang Fei. Who are you?"

"Mr. Yang, hello, I am very happy to talk to you. I am the director of the Investment Promotion Office of Qingyuan County, Sichuan Province. My name is..."

"Hehe, may I ask, how did you know my phone number? Huh?" Yang Fei interrupted the conversation, and then said unceremoniously, "I'm very busy, goodbye!"

Dear, click in, give a good comment, the higher the score, the faster the update, it is said that the new full marks are found at the end of the beautiful wife!

The new revision and upgrade address of the mobile station: data and bookmarks are synchronized with the computer station, and fresh reading without ads!