The Richest Man Yang Fei

Yang Fei has launched several rounds of investigations into the American laundry market.

Thanks to the advantage of the Chinese Society's population throughout the United States, the survey went quite smoothly.

This kind of investigation is not enough once or twice.

With Yang Fei's rigorous style, market research work requires at least more than ten surveys and aggregate the results to make corresponding decisions.

The washing industry does not exist alone, it is closely related to the overall market environment on which it depends.

In the business activities in some foreign cities, some shops are often closed for various reasons.

But there are two kinds of shops that can be kept, that is, the bakery and the washing room.

This is because the bakery can keep people full and survive, and the laundry room keeps us decent and beautiful.

In today's social life, washing has become as important as eating, and it is an indispensable content in human life.

Some economists regard the total amount of socialized washing and the advanced level of dry cleaning equipment per 10,000 people as important indicators to judge whether a country or region is economically developed and whether the people’s living standards are high or low.

It is understood that the total population of Italy is about 50 million, and there are 20,000 dry cleaners, and there is one dry cleaner for an average of 2500 people.

Spain has a population of more than 40 million and has more than 4,000 dry cleaners. On average, there is one dry cleaner for every 10,000 people.

Japan has a population of 120 million and there are 50,000 laundry factories.

In about two thousand years, the washing turnover of the washing industry in the United States reached 25 billion U.S. dollars, and in Germany it was 5.1 billion marks, of which the washing business turnover was 2.8 billion marks.

People who have been to the United States will probably find such a situation: Do Americans do not need to dry their clothes and quilts?

In Chinese culture, drying clothes is a natural thing.

But for Americans, especially those living in metropolitan areas, the dislike of drying clothes has become a major feature of American culture due to the popularity of washing machines and dryers.

Few people in the United States dry clothes in the front yard and back of their houses. Compared with other countries, it can be said that Americans are the least like to dry clothes in the world.

According to statistics, nearly 90 million households in the United States have clothes dryers, accounting for 80% of the total number of households.

In the United States, drying clothes is considered uncivilized and unsightly, and it is also considered a low-income family.

In some states, legislation prohibits drying clothes outside.

It was not until two decades later, with the prevalence of environmental protection concepts, that low-carbon life became more and more accepted by the younger generation, and the dryers caused tens of thousands of fire accidents every year, that individual regions in the United States launched the "Right to Dry Clothes" campaign. People of insight call for energy-saving life, environmental protection, and not relying too much on the convenience brought by nuclear power generation.

In the United States, a kilowatt-hour of electricity is $0.1. This price is not high in the proportion of Americans’ income, so everyone depends on electricity.

Yang Fei looked at the dozens of survey summaries in front of him, and already had the answer in his heart.

The brand of clean white washing products in China is not hurting hands or clothes. It is gentle and soft, which is very popular among consumers.

Everyone must remember that an advertisement for White Natural Soap Powder was "The Taste of the Sun" shot by Jiang Xiaojia, and another advertisement was also an advertisement for washing clothes shot by Jiang Xiaojia. The most important role of these two advertisements is to provide consumers. Send a message: "Fragrant fragrance, don't hurt your hands."

However, in the eyes of American consumers, washing powder that does not hurt their hands?

It's useless!

In the United States, who still washes by hand?

As for the smell of the sun?

It's useless!

Who hangs clothes in the United States?

Therefore, the entire line of pure white products is justified in the cold in the United States.

Sure enough, there are people from the same water and soil, and the market in each country is different.

Yang Fei couldn't help but think of the enigmatic smiles on the faces of Xiao En and others when negotiating with Procter & Gamble.

He didn't understand before, but now he understands.

In the eyes of Xiao En and others, clean white washing powder can be called the boss in China, and it may also sell well in Southeast Asia, but if it enters the United States, it will not be fun.

This is why P&G agrees with Yang Fei's integration of the economy.

Integration will bring benefits to both sides, but in this integration, the United States gains significantly higher benefits than Yang Fei.

In fact, since Yang Fei entered the United States, he has spent tens of millions of dollars on the promotion of the clean white brand, but sales have not grown much.

It can be said that Yang Fei is losing money.

Xiao En and others must know this situation, but no one said it.

When he first arrived, Yang Fei was invited to visit Xiao En's house. Later, when Xiao En returned from vacation, Linda also invited him to play twice at home alone.

Yang Fei and Sean once discussed the development of Jibai in the United States.

But Shaun always said that this is the early throes that every company will experience.

Yang Fei thinks about it too.

Unilever has been in our country for ten years and is still at a loss!

Your Beauty Group wanted to make a lot of money as soon as it entered the United States?

Where is the face of local daily chemical companies?

After investigation and analysis, Yang Fei finally figured out where he was defeated.

The positioning of the product is wrong!

Positioning is the foundation for the survival and development of an enterprise.

If the foundation is not strong, the enterprise will not be able to stand up.

That night, the light in Yang Fei's room did not go out very late.

Chen Mo woke up in the middle of the night to drink water, and when he saw Yang Fei was not asleep, he knocked on the door and said, "Yang Fei, why are you still up? Is there any trouble?"

Yang Fei beckoned to her.

Chen Mo tightened his pajamas and sat down beside him.

Yang Fei slowly said: "We have already lost 200 million yuan in the US market."

Chen Mo said in surprise: "Are there so many?"

Yang Fei nodded solemnly and said, "Yes."

Chen Mo nervously said: "This is not a solution. The Beauty Group has only been in the United States in three months and has lost 200 million yuan? What's wrong?"

Yang Fei smiled and said: "Foreign markets, it is not so easy to open the situation, not to mention that we have just entered, everything is under construction, when the most money is needed."

Chen Mo said: "Yang Fei, business expansion is a path of no return. How many famous entrepreneurs are falling on the road of expansion. Should we be cautious?"

Yang Fei waved his hand and said in a deep voice, "What is 200 million? Before I came to the United States, I had a budget and a loss of less than one billion. As long as I can open up the American market, I can fight for it!"

Chen Mo perceives his awe-inspiring power~www.NovelMTL.com~ A leader of an enterprise needs courage most.

Yang Fei is willing to lose one billion to open the American market!

When he said this, he didn't even blink his eyebrows.

Chen Mo pursed his lips and said, "Yang Fei has a few words about the development of Beauty Group in the United States. I want to tell you."

Yang Fei said, "Please speak."

Chen Mo said: "Perhaps I am worrying too much, but I have dealt with Procter & Gamble for several months, and I feel that they treat us more as a precaution than a cooperative attitude. Therefore, I suggest that you give up the cooperation with Procter & Gamble! "

Yang Fei lifted his eyelids and looked at her fixedly.

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