The Richest Man Yang Fei

Yang Fei stood up habitually.

The professor smiled: "Please sit down and talk."

This is a white professor who is about fifty years old, with messy and flowing blonde hair.

In the classroom, there is a black friend who must be the representative of the company in this case.

The Harvard Business School case is not a conjecture, nor is it done behind closed doors, but comes from real companies and real problems.

Yang Fei deeply agrees with this.

"I haven't been involved in mining." Yang Fei had already formed his own thoughts after listening to the students' discussion just now. At this moment, it was natural to say, "If I were appointed as the general manager of such a company, I think, I Will resign. Because I cannot lead a company that murders so many employees every year."

After Yang Fei's words were spoken, the whole class instantly calmed down and looked at Yang Fei with weird eyes.

The professor smiled slightly: "Escape is not the way. What if you are the boss? Are you planning to close this mining industry? That means that there will be tens of thousands of workers, and tens of thousands of families will be unemployed, and tens of thousands of families will fall into financial difficulties. Maybe, They will no longer die in mine disasters, but more people will die of disease and hunger because of poverty."

Yang Fei was startled and said: "If I were the boss of the mining industry, I would choose to temporarily suspend business, which may be seven weeks or ten weeks. During the mine closure period, I will do everything possible to improve its safety, and We will conduct safety training for the company’s tens of thousands of employees. At the same time, I will begin to cooperate with the government and miners’ unions on nationwide mine safety programs."

The class was silent.

The professor asked: "Did you know that there are at least 600,000 people working in mining in Africa. They may depend on the choices you make. What is most important to you? Can employees continue to produce? You Don’t forget, what you have is the world’s largest gold mine, and everything you do will have a global effect. What is most important to you? Ensure that no one is killed and do everything possible to prevent deaths from happening? Is this Means that the mine can only be closed?"

Yang Fei said: "In today's highly developed industrial civilization, I believe that we always have a way to reduce the occurrence of mining disasters. Perhaps we cannot completely avoid the occurrence of mining disasters, but we can reduce the mortality rate by 70%. This can be achieved through hard work. !"

The professor said: "This is a case study. You are now playing the role of a mining boss. Are you responsible for what you say? Do you doubt your decision?"

Yang Fei said solemnly: "I don't doubt, I am the boss, I will do this!"

The whole class burst into applause.

The professor had a discussion with the company representative, and then faced the whole class and said: "Usually speaking, our case discussions have no correct answers. Please note that what I just said is normal."

Everyone looked at the professor and could probably guess what he was going to talk about next. Some people had already given a thumbs up to Yang Fei.

The professor said: "I have discussed with the company representative just now. He said that Yang Fei's suggestion is the answer they have been looking for! Therefore, in this case, we have the correct answer, that is, Yang Fei's answer! "

The whole class burst into warm applause again.

The representative of the mining company shook hands with Yang Fei and said: "I have been looking for a solution to the problem, but I have not found it. In the face of the company's interests, the interests of the miners, and the mining disaster, I have no better choice. Mr. Yang, you are your substitute. I made a decision that made me understand what to do next."

Yang Fei asked curiously: "Do you really do what I say? I think what I am talking about is an ideal state. I will definitely do it myself, but will you do it?"

"Definitely," said the representative of the mining company. "You are right. Maybe, we can solve the problem and reduce the mortality rate by more than 70% by closing the business for seven weeks."

Yang Fei said, "So, it is the luck of the African miners!"

The case is here, even if it is over!

There has never been a case that ended the discussion so quickly.

The professor said: "Because of Yang Fei's wonderful answer, the work of the professors of our school will have to be aggravated."

The whole class burst into laughter.

The professor shrugged: "No matter what, I still hope that everyone can hit it with one hit, pinpoint the core issue of each case, and make a discussion that satisfies the company. We are not afraid of hard work, and we are not afraid of more cases."

The whole class burst into laughter again.

The professor said: “In view of the sudden death of the previous case, I have to throw out the next case in advance. Don’t be proud of you. This case is not so easy to get an answer. Because it’s too sudden, the representative of the company in the case can only get the answer tomorrow. Come, today, let’s discuss it first."

The statement of the second case is simple.

Luxury and sustainability.

Many people admire the brand, but they don't know anything about the sustainability embodied in the core of the designer's business model, and they don't realize the extent to which the company has an impact and is dedicated to protecting the environment.

The professor requires the students in the class to master the basic information of luxury marketing cases in order to carry out case teaching.

Many students asked, is there any relationship between luxury goods and sustainability?

The professor solemnly said: "Luxury and sustainability embody similar values. Luxury is nothing more than becoming the best and having the best quality. Products that are painful or harm the environment now or in the future will no longer be affected. Regarded as the highest quality product. Building a prestigious and environmentally and socially responsible brand may be profitable and achieve commercial success. Taking environmental responsibility does not necessarily require complicated changes or additional costs."

When Yang Fei heard this, he couldn't help but nodded to himself, and asked the classmates around him: "What's the name of this professor?"

"Professor Kane."

"Thank you."

In the following group discussion, Yang Fei and Linda got together.

At Harvard, class and group are two different concepts.

The group is cross-border, students from different disciplines and different colleges can provide different references, which is more conducive to stimulating potential.

Linda was very happy and naturally embraced Yang Fei.

If it weren't for Yang Fei's flashing fast~www.NovelMTL.com~ the other party would probably have another face-up gift.

"Yang Fei, my dad and mom are very happy to hear that you are coming to my house to make a house. You must come tonight!"

"Well, I will go." Yang Fei smiled slightly, and was accustomed to seeing domestic beauties, and then looking at this blond girl, every time he felt bright.

When discussing luxury goods and sustainability, Linda pointed out that the focus of the case is sustainability. This is also the main point of discussion and analysis. To analyze a unique point of view, rely solely on the materials provided by the professor. And data is not complete, we must find more data for support.

Yang Fei couldn't help but take a high look at Linda.

This rich girl, from a good background, can be admitted to Harvard, it can be seen that her IQ is superb, and today's performance is even more remarkable.

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