The Fantasy Entertainment Empire

"De Marcia: Glory" hit theaters in October.

Every October is a very important month for the lol circle.

The League of Legends global finals usually start in October.

This year is no exception.

In the opening game of the finals, a team from China happened to compete with a team from the United States.

On the eve of the war, a little story happened in the commentary.

There is still a long time before the start of the game. Dimension Entertainment, the three commentators chatted on the commentary stage, and of course they talked about "Glory".

In this period of time, when the topic talks about League of Legends, it is bound to talk about the movie "Glory".

It’s still a long time since the game started, and it’s normal for the commentators to chat about this movie.

"Did you watch the movie "Demacia: Glory"?" The commentary named Wawa with a green hair dyed his head first mentioned this topic.

His old partner, Comrade Miller responded very much: "Aren't you talking nonsense? You must have watched it!"

"I watched it late." Wawa said, "I just watched it the day before yesterday. There were too many things in the previous eleven. I thought that in the middle of some work, I squeezed time to look at it. I bought two tickets, but I didn't make it. The day before yesterday, the day before I came to the United States, it was finally vacant. Originally, I said that I was going to book a morning ticket for me. I said no, I wanted to watch a movie. Then I booked an afternoon ticket and bought a movie ticket for noon. , Almost missed the plane."

"You're good enough for you."

"I cried after watching." Wawa said in an exaggerated tone.

"what?"

"I really cried." His tone became very emotional, "I have no regrets in my youth, do you know this feeling?"

"I can understand." Miller said, "It's just like ig won the championship that year."

"Yes, yes, it's almost like that."

"IG won the championship that year and held back the championship for so many years. I really took a sigh of relief. I feel that after so many years in the League of Legends e-sports industry, I finally exaggerated once, and finally feel that the efforts of Chinese e-sports people are not in vain. "Dema The movie "West Asia: Glory" also has the same effect."

The baby said: "Special thanks to Dimension Entertainment, thanks to Penguin. It is said that the investment in the production of the film "De Marcia: Glory" is as high as 800 million yuan! This scale of investment, even if it is a top Hollywood production, is about the same. Up."

"However, we, as viewers, will certainly be very supportive of such good works made with care."

"Yes, now it is said that the box office of "Glory" has exceeded 4 billion, and in April next year, there will be a League of Legends movie, "The Hunter" will be released. Just listen to the name, this is a vn independent Movies, please be sure to go to the cinema to support you when that time comes."

"Vn, I'm really looking forward to it."

"Well, not much to say, the game is about to start!"

...

Over the years, the League of Legends finals have been very popular.

This is especially true this year.

"Demacia: Glory" and the League of Legends global finals, two huge traffic topics appeared together, undoubtedly pushing the popularity of lol-related topics to the highest level.

In fact, regarding marketing that combines these two topics, Dimension Entertainment has already made relevant plans.

It is a fool not to take advantage of this kind of heat.

It is a pity that the release time of "Glory" is more than a week in the morning than when the global finals started. Otherwise, the effect of the linkage between the two will be even better.

But it still works well.

With the traffic of the Global Finals, there will inevitably be a lot of e-sports viewers who will be transformed into viewers of "Glory".

At the same time, Penguin was not idle.

Their operation and publicity department is also quite strong and capable. They also used the traffic of "Glory" to divert to the global finals.

In fact, there is still a big difference between movie audiences and e-sports audiences in terms of lol.

Quite a few people who went to the movie theater and contributed to the box office of "Glory" did not even play the game.

But this does not mean that there is no possibility of conversion.

Through movies, many people who are not game players can become interested in games and become e-sports audiences or game players. Obviously, it has good operability.

The fact is also true.

During the time when "Glory" was released and the League of Legends global finals started, lol, a game that can be regarded as an elderly game, has once again radiated its heat!

This is not unusual at all.

Every year, during the time of the finals, the number of online players in the League of Legends game will skyrocket.

But this year, the situation is very different.

In addition to the skyrocketing number of online players in League of Legends games, the return of old players is greater than in previous years, and even a little bit as strong as when ig won the championship.

Obviously, in addition to the return of the old players brought by the finals, the movie also contributed.

And more importantly, the influx of new players, which has been weak for many years, has become especially large during this time.

This game of lol, within the scope of mainland China, can certainly be regarded as a national game, and it has influenced a generation of young people. With such a high amount of heat, the younger generation of players, to be honest, is almost harvested. Those who want to play this game have been playing it in the past few years; for those who don't want to play, it is difficult to attract them with ordinary publicity methods.

However, I have to say that if you use a movie that has spread all over the country and treat it as a large-scale promotional film for a game, how about the effect? Definitely the leverage is strong!

The flow rate of new players who haven't moved for many years has risen dramatically during this time!

For the entire ip of League of Legends ~www.NovelMTL.com~games, e-sports, movies...These things all complement each other.

Of course, the film "Glory" has benefited from the successful development of games and e-sports. Otherwise, even if it is of good quality, it would be difficult to achieve such a hit when it was first released. While benefiting, it also brings positive feedback to the game itself.

This is complementary.

During the entire League of Legends finals, the box office of "Glory" continued to rise by leaps and bounds. Before the third weekend, the cumulative box office of "Glory" had reached four billion.

At the end of the finals, the cumulative total box office of this movie, after a month of screenings, came to a forty-seven appearance.

It is conservatively estimated that "Glory" will continue to be shown in cinemas for a period of one and a half to two months, and maintain a fairly good filming rate.

Under this circumstance, breaking 5 billion is a certainty. As for 6 billion, it may still be a little difficult, but it has the opportunity to hit the 5.6 billion Chinese box office record left by "Wolf Warrior 2"!

(=)