The Director of Music Department

For Wang Yifan, there is no feeling of taking selfies at all. He usually plays with high-end photography equipment.

The equipment is very valuable, but it is nothing to Wang Yifan. Moreover, most of the time, the manufacturer directly sends him to his door to play.

This is also normal. After all, these high-end photographic equipment were originally used in the field of film and television, and Wang Yifan, as a leading Chinese film director, naturally became the best promotion target.

Of course, Wang Yifan knows that in this era, the camera function of mobile phones can be said to have developed into a mobile phone besides communication, which can be called the most core function.

It can be said that there are countless functions in a mobile phone. Usually, the functions used by ordinary people can only account for about 5% of the entire mobile phone. This is not nonsense, but fact.

And the most serious one is naturally the function of the mobile phone itself, communication, and probably taking pictures next.

Therefore, the quality and configuration of the camera is often also a major focus when mobile phones are promoted.

Well, these are not important points for Wang Yifan.

The point is that he suddenly felt that the girl who tested the camera function, what she is doing now, is very interesting, and it can be used in the advertisement of "I speak for myself".

In Wang Yifan's plan, of course, the most prominent shot of this advertisement must be Chen Anping himself, but Chen Anping's second-generation identity makes him not the only one left.

The so-called safflower still needs green leaves to match, and the ultimate goal of this advertisement is to make the young generation empathize and resonate with this advertisement.

Therefore, in this advertisement, Wang Yifan will highlight more representative occupations.

"I speak for myself" can be regarded as Chen Anping, speaking for himself, and the same can also imply that everyone and every young person can speak for himself.

But this kind of material needs to be searched carefully, and the girl in front of the test phone taking pictures is very good material.

The noise from the outside world is still there, and countless people in the advertising industry are waiting. What will happen to an advertisement snatched by an outsider?

In the same way, countless people who eat melons also look forward to billions of dollars in advertisements.

After all, in the eyes of the general public, one hundred million is for the purpose of buying an advertising idea. This is what a stupid person with a lot of money. What they prefer to see is that the reward of one hundred million is fake. It is for publicity and hype. , For marketing.

But the result is true, it is true, the reward of 100 million has been taken down by Wang Yifan.

This is very unacceptable. Why?

If you say that you make a movie cow, that’s fine. Of course, you know how to make movies. It shows that your strength is definitely sufficient. But the problem is that making movies is the same thing as advertising, but you can make movies and advertisements. Creativity, and it must be classic, is a brilliant idea, it is a bit unacceptable.

You still let people live?

...

The Deep Blue Group is also well versed in the hype. After all, the Deep Blue Group was already a home appliance giant in the Chen Jianjun era.

Therefore, there is no shortage of various advertising bombings every year.

This time, although the cost spent is indeed high, even a large group such as Deep Blue Group has a market value of hundreds of billions and an annual advertising investment of hundreds of millions. However, there is such a huge amount of money on a single advertisement. Devotion can also be said to be extremely rare.

Like this advertisement, it seems that the reward of 100 million Chinese dollars, plus the shooting of the advertisement, adds up to less than 200 million Chinese dollars. This is indeed a high cost, but in fact, it is not the biggest one.

The biggest investment in advertising has never been the advertising itself, but the platform! It's the channel!

CCTV's annual advertising bidding, prime time advertising, can be sold at sky-high prices, you can know that the investment of the broadcast platform is the biggest expenditure.

Many people may think that "I speak for myself" is not great? If you let it out casually, it will have an effect naturally, word of mouth, in fact, it is really nonsense.

Perhaps this is true in the long run. An advertisement like "I speak for myself" will become a phenomenon if it is shot well, but the same problem is here. Such an advertisement does not need to invest heavily in the broadcast platform. ?

The answer is naturally no, the more this kind of advertisement, the more money must be invested in the broadcasting platform.

For this reason, the advertisement of "I speak for myself" attracted much attention before it was broadcast, but it still attracted more attention from relevant industry professionals. Although the people who eat melon are also concerned, in fact, the general manager of melon They are forgetful, you have to pick them up from time to time, they will remember.

Of course, even now, it has proved that this billion-dollar advertising reward project is for Wang Yifan. For Deep Blue, not to mention the specific effect of the advertising, it is worth it just now, and it is not polite to say , If it wasn't because this person was Wang Yifan, how could it have the current effect?

To put it bluntly, if you want to have enough gimmicks, you must also pay attention to routines.

For this reason, when Deep Blue announced the time for the new product launch and brand advertising conference of the next generation of Shining Mobile's youth flagship machine, it immediately attracted the attention of countless people.

Of course, there are not so many people who pay attention to the new product launch conference, because the glorious new product launch conference did not produce anything, especially the awesome black technology, even if there is, in fact, these years, new products This kind of press conference has long been ruined, and there is nothing new, but adding a press conference with a highly anticipated high-priced advertisement makes it different.

In recent years, domestic brand advertisements have actually become more and more in line with international standards, but they have never been as eye-catching as this time.

However, too much attention is of course not all good, because the reward of 100 million yuan, coupled with the defeat of the global advertising elites, and the person who finally won the high price reward is an outsider like Wang Yifan.

That's all, but Wang Yifan is not a nameless person. On the contrary, Wang Yifan is also a celebrity, the first commercial director of Huaguo film industry, and the head box office surpasses Yang Long's existence. Naturally, his film strength is no one can Doubt, but he is not a member of the advertising circle, so this also makes the outside world's expectations and expectations of this advertisement higher and higher.

For the elites in the advertising industry, their expectations are high because they want to challenge. If the advertisement is a little bit worse, what is waiting for the challenge will be their group.

For the competitors of Deep Blue Group, they naturally do not want this advertisement to have any good influence, so naturally the requirements for this advertisement are getting higher and higher, but it is a potential requirement.

As for the media, they actually have no requirements, either to break through the sky or knock down the dust. They all have reports anyway.

For the general public, they naturally have infinitely high expectations for this advertisement. After all, the advertising creativity itself is sky-high, plus it is the cooperation between the two richest men under 30, Wang Yifan and Chen Anping.