The Director of Music Department

Some people say that "Chasing the Murder in the White Night" is not as good as the online reviews, but who cares?

In fact, even Wang Yifan admits that "Chasing the Murder in the White Night" is not perfect, but because "Chasing the Murder in the White Night" can be said to be the first domestic drama that can be called a boutique online drama.

Contrast is the only way to harm. Compared with the current low-cost online dramas, "The White Night Chase" is completely bullying. Is it comparable?

The current crime web dramas have the highest investment of tens of millions. The mainstream web dramas still cost a few millions, which is nothing compared to the production cost of "White Night Chase", which costs over 100 million.

As for those high-investment online dramas, the people who carry the lead must be traffic stars, and most of the salary is given to the star actors, so how much can be left to make the series?

The result is self-evident. The key is that these tens of millions of traffic niches that can be invited are only second- and third-tier traffic niches. Those top-tier traffic niches can make investors doubt life even if they are TV dramas, let alone web dramas.

The main brand of "Chasing the Murder in the White Night" is no longer a traffic niche, but the quality of the drama, the plot.

The success of "Chasing the Murder in the White Night", although it was only launched soon, and the episode has not been finished yet, it has spurred an upsurge.

According to netizens, that is, it turns out that online dramas can also be so awesome.

The success of "White Night Chase" can already be expected.

A week before the "White Night Chase" was released, and before the update of the second week, the data released by ECCOM made several other opponents finally unable to bear it.

In the first week of "Chasing the Murder in the White Night", there are 6 episodes of the free version, and members can watch next week in advance, which is 12 episodes.

And this week, the effective click rate of "White Night Chase" exceeded 500 million, and ECCOM's new members exceeded 1.8 million.

Although the click-through rate of "White Night Chase" is still a bit worse than some popular dramas nowadays, the crux of the problem is that these popular dramas can indeed bring a lot of traffic to video sites. , But the cost of buying the right of online broadcasting by video sites far exceeds that of "White Night Chasing the Murder". Although the video website is not a loss, after all, this is a one-shot deal, unlike the "White Night Chasing the Murder", which requires advertising. , But the biggest problem is that at present, it is not one video website that dominates the country, but there are many giants competing to grab users, especially paying users.

And these popular dramas nowadays are not stupid. Naturally, they are not willing to sell exclusives. It is not that they are unwilling to sell exclusives. It is just that the price is higher than the sky and the price/performance ratio is too low.

So usually the producer is reluctant to sell exclusives, and on the video site, although the price has been reduced, everyone has it, and there is no talk of grabbing paid users.

But "Chasing the Murder in the White Night" is different. This is an exclusive episode of ECCOM, and it is fresh enough that it has not been broadcast on TV at all, and it is the first soup for the audience.

There is no one, and the advantage will come out naturally. The drama is good enough, then the more people you attract, you can only wait if you don’t rush the members, plus when Mi Huayuan hits the hook in White Night Chase , No CARE will be sent to the blade or something.

So what to do? Can only rush to members.

In fact, self-made dramas are nothing new, but it has always been difficult for major video sites and current film and television companies to make a decision at such a high price to make a web drama that can only be broadcast on the Internet.

Because high cost means high risk.

However, "Chasing the Murder in the White Night" taught them a lesson. The seemingly high investment, from the point of view of the moment, is not afraid of losing money. In other words, the current domestic online video sites already have large enough The market can accommodate high-cost boutique web dramas such as "White Night Chase", enabling them to obtain high returns.

Of course, the demand side of web dramas really cannot be compared with TV dramas. There are so many satellite TVs in China, but there are only a few video sites that can receive premium web dramas such as "White Night Chasing the Murder".

But the interests are moving, and "Chasing the Murder in the White Night" seems to have been successful, which means that this path is correct.

Not to mention anything else, just say that after the explosion of "White Night Chasing", several rivals of ECCOM immediately announced that they would invest heavily in creating high-quality online dramas.

And ECCOM did not give too much concession here, and immediately stated that it was scheduled for the second season of "White Night Chase".

Naturally, Huaxin will not have money without making money. The first season of "White Night Chasing the Murder" did not broadcast until the second week, and the second season of "White Night Chasing the Murder" was announced here.

Not only video sites have new actions here, on the other hand, some film and television companies have also announced that they will start filming new web dramas and create new boutique web dramas.

In the few weeks that "White Night Chase" was broadcast, more than 20 online drama projects with an investment of more than 50 million were established.

Among them are the handwriting of several major film and television giants.

And with the continued popularity of "White Night Chase", Zhang Mo became popular.

Moreover, the fan base has almost risen in a straight line, and the limelight for a while overwhelms some traffic stars.

Naturally, Zhang Mo's worth has risen.

The influence of "Chasing the Murder in the White Night" on Zhang Mo, as well as Zhang Mo's large number of fans, and the title of Uncle Male God, made Zhang Mo dumbfounded.

Although he is not young, he can't be regarded as an uncle, right?

However, the role he played in "White Night Chase" is the role of the uncle.

And Zhang Mo's popularity, in fact, has an impact on the entertainment industry, not even less than the impact caused by "White Night Chase".

why? The answer is simple. Many people suddenly discovered that idols don't have to be young and handsome to be cool.

Although Zhang Mo is not a rubbing comparison, he is definitely not handsome, but his fans think he is super handsome and super cool. Especially when analyzing the case, some female fans can’t help but lick Screen.

It can only be said that the taste of the public is too unpredictable.

Zhang Mo can become an idol star. Doesn’t it mean that other artists like Zhang Mo can also be turned into uncle male gods?

Of course, the media has also analyzed why Zhang Mo can become popular. On the one hand, Zhang Mo plays the two roles in "White Night Chasing the Murder" with superb acting skills. On the other hand, it is also the trend of public taste.

In fact, Zhang Mo was not the first nickname of the uncle male god. People like Chen Dahua were actually the earliest uncle male god.

It's just that Chen Dahua has a profound background, while Zhang Mo suddenly became popular.

Another is that traffic stars are produced in large numbers, and they even start to cause aesthetic fatigue. They all rely on their faces to eat. There are indeed many fans, but because there are too many homogenized stars, let young fans Our tastes have also begun to change.