The Director of Music Department

"People on the Road" can be regarded as a relatively retro traditional comedy, such a comedy, it is really not that easy to shoot well.

But obviously the effect of "People on the Road" is quite good.

The representatives of the theater said that this is a good comedy, and the comedy effect is quite good.

Although it also indicated that they would increase the schedule of "People on the Journey" as appropriate when they go back, but that's all.

No way, these years, good movies may not necessarily sell well.

After all, this is the Spring Festival file, and other competitors have more cards than "Ren Zai Ji Tu".

"Origin", "Jin Yi" and "Glory of the Tang Dynasty", any one of them, whether it is investment or star lineup, is much better than "People on the Road".

Of course, "People on the Road" definitely has an advantage. One is a comedy that corresponds to the Spring Festival file, and the other is that Time Light and Huaxin will definitely give their own films a greater tilt in the arrangement of their films.

Although the overall arrangement of films will definitely be a lot worse, it is still possible to compete for this Spring Festival stall.

In terms of publicity, although "People on the Road" does not have much advantage over the other movies.

In fact, propaganda of this kind of thing, although it is not that the bigger the card, the more powerful the propaganda, but when the big card is propagating, there will definitely be more explosions.

For example, "Origin" is a sci-fi blockbuster, and the production cost is the highest in the Spring Festival this year.

At the same time, Kyushu in the prosperous Tang Dynasty itself has a heritage in science fiction movies.

In addition, there are many stars, so the publicity effort is obviously much more powerful than "People on the Road".

In fact, many movies, why invite stars?

It doesn't mean that the number of stars will definitely sell out, after all, the movies with celebrities have been made into bad ones.

But there are many stars, but they definitely have a huge advantage in publicity.

Because the star itself is the highlight.

So in this respect, "People on the Road" is much worse.

It's not that "Human is Embarrassed" can't afford to hire celebrities or something, in fact, among the two leading male protagonists of "Man is Embarrassing", Xu Shang himself is a relatively well-known celebrity.

But in addition to the role of Niu Geng, this does not mean that the effect of hiring a big celebrity will be better!

Although there are a lot of guest stars, they cannot be the focus of publicity after all. Who has not enough stars in the Spring Festival stalls?

Although "People on the Journey" was a hot spot during the publicity of the Spring Festival travel wave, but now, to be honest, this kind of hot spot is no longer a hot spot.

Although the Spring Festival travel season has been blocked as always, compared with the early years, the economic strength of every household is getting higher and higher, and private cars are everywhere, so this hot spot is really not that hot.

In fact, even Wang Yifan himself did not have much expectations for the box office of "People on the Road". After all, in the previous life, this movie did not have a high box office.

So naturally, on the light and shadow side of the times, although there are expectations for this movie, but the cast is there, for this, it is finally decided to take the conventional route of publicity.

The publicity work of a movie has a lot to do with the box office expectations of the movie.

For example, for a movie with a potential of 100 million box office, it is impossible to announce a budget of 100 million, right?

Any film, before making a publicity plan, will have an expected goal, how much box office, how much budget and so on.

In fact, at the beginning, "People on the Road" paid a lot of attention, but after figuring out the lineup and cast of this movie, several other giants did not take this movie too seriously. NS.

Even if the screenwriter of this movie is Wang Yifan, but they also don't believe that such a small-cost comedy film with no big hits can become their strongest opponent for the Spring Festival file.

Moreover, this time, "People on the Road" is somewhat like a hedgehog, after all, there are two giants behind it.

And this is the first movie since Times Light and Shadow and Huaxin joined hands. Since the threat is not big, then don’t stare at it. After all, Huaxin and Times Light and Shadow are not vegetarian. Sao!

Therefore, several giants that had movies released during the Spring Festival this year have all targeted other stronger competitors.

In terms of publicity, the limits of "People on the Road" are relatively low-key. Of course, this low-key is only compared to other movies of the same period.

In fact, it is impossible to say that there is no box office expectation for "People on the Road".

On the side of Times Light and Shadow, the expected box office for the target of this movie is 500 million!

This number is actually a very high number.

You must know that "People on the Road" is a real low-cost comedy movie.

The cost is less than 50 million!

And most of them are publicity costs.

Therefore, this figure is already estimated from the best development trend on the light and shadow side of the times.

"500 million? Is it more or less?" Zhang Zirong asked Wang Yifan curiously.

Wang Yifan shook his head and spread his hands, saying, "I don't know either!"

"Isn't this movie your creative idea?" Zhang Zirong wondered.

Wang Yifan smiled and said: "How do you say? This movie has a low lower limit, but a high upper limit. It is mainly this movie, which is a bit too traditional. I don't know if the audience now likes this type of traditional comedy. Of course, One more thing, it also depends on how your competitors are."

"Do you want to go to their premiere?" Zhang Zirong nodded, and then asked again.

Wang Yifan touched Zhang Zirong’s already more and more pregnant belly, and smiled: “I’m all back. It’s okay to see the fineness of my opponent, and this year is very interesting. It can be said that the big directors just happened to be absent from the Spring Festival collectively. So these few films this year, to a large extent, can be said to represent the strength of the successor directors of the Chinese film circle. Of course I have to go and see them."

......

Not to mention that the relationship between Ari Media and several domestic giants is very tense, and Times Light and Shadow have also hit their brains in the media.

While accusing Ari Media of breaking the rules, he said that this is the normal commercial operation of Ari Media. Moreover, Time Light and Shadow cannot retain people by themselves, so it is their own right to reflect on.

Anyway, the war of words on both sides has never stopped.

But in private, everyone is still in harmony.

For example, the premiere of films such as "Origin" and "Glory of the Tang Dynasty" not only invited Wang Yifan, but also Dai Xinyue and others from Times Light and Shadow.

Whether to go or not is another matter.

Of course, most of the time, even if I do not go, I will send someone to represent it.

This is also a hidden rule in the circle.

This year is very interesting. The Spring Festival files are all representatives of the backbone of the new generation of directors.

For example, Wansheng Huanyu's first director of the new generation of Hong Kong Island, Tang Tian.

For example, Jiuzhou in the prosperous Tang Dynasty was known as the disciple of Chen Hang, and Meng Ke, the next great director of Jiuzhou in the prosperous Tang Dynasty.

And Yang Qing, the director hired by Ari Media from the New Star Guidance Project.

It can be said that this year's goal is very clear, and that is to step into the threshold of a great director through the Spring Festival stalls!