The Director of Music Department

"Infernal Affairs" has no surprises. Although the box office has been in a downward trend, the starting point is too high and the decline is limited.

It can be said that the situation is very good.

At the same time, under the operation of Ari Media, this "Infernal Affairs", the pioneering work of Ari's film globalization strategy that has been given high expectations by Ari Media, will soon be screened in North America.

Special session for media and film critics.

Of course, it's not just film critics and media specials.

According to the characteristics of the Chinese film of "Infernal Affairs", the North American branch of Ari Film and Television Distribution Company has launched a preliminary screening in several major Chinese community theaters in North America.

Maybe someone will ask.

Why do you want to start the screening in the Chinese community.

Since there is such a big ambition, shouldn't we choose a wider group of communities to show it?

actually not.

Although the Ari Film and Television Distribution Company is a start-up, the North American branch has the help of the Imperial Cinemas, and most of the recruits are North American employees.

These people are still very experienced.

Regardless of whether "Infernal Affairs" is good or not, but at least, this movie will definitely be accepted by Chinese people of the same species.

Because "Infernal Affairs" is highly touted in China, it is not difficult for Chinese overseas to understand this movie as well.

On the one hand, the screening is to judge the film’s box office potential and word-of-mouth, and on the other hand, it is also to strive for more films.

Only if the data is good, the response is good, and the word of mouth is good, then this movie can get more platoons.

After all, although the Imperial Cinemas was acquired by Ari Media, it would only tilt some resources at most, but more often followed the normal business operation route.

Movies have a good effect, so Empire Cinemas doesn’t mind arranging more movies, otherwise, they will basically treat them equally.

After all, in North America, you have to follow the rules of the North American film market.

Otherwise, even with the strength of Ari Media, it would be difficult to move an inch.

After all, that is not China, and the rules cannot be broken by Ari.

Of course, the media and film critics still show the most attention and attention.

No way, although Ari Media is a giant in China and an Internet giant, no one can underestimate its existence.

But to be honest, in North America, Ari Media is really not well-known.

At the same time, in the film and television industry, Ari Media is even at the younger brother level.

Even the reputation is not as good as Huaxin's name in North America.

No way, every other line is like a mountain.

And the reason for paying attention to the media and film critics special screening.

The answer is simple.

Because although the influence of film critics is declining, it is not something that a new distribution company like Ari Media can ignore.

Film critics may not succeed, but failures are more than enough.

The media is different. The reputation of the media has a relatively large impact on the box office of the movie.

This time, Ari Media has also paid a lot of money, and invited many big media and well-known film critics to participate in this special screening.

Why do you say that you have lost money.

PR!

In China, the cost level of public relations in North America is really not the same level.

In China, most of the time, say hello and give a red envelope. Basically, the early control and evaluation can do a good job.

But it is difficult in North America.

Because different media, different film critics, the price is completely different.

In China, because the group of film critics does not actually say that it is a very professional group, most of the film critics are half-way monks.

Unlike North America, the North American market for films that have been developed for more than 100 years is relatively mature, including various industries.

For example, in the film critic industry, they are certified.

The reputation of film critics is small, which is related to their worth.

The film critic at the peak, the highest film can even charge hundreds of thousands or even millions of public relations fees.

This is the manifestation of their value.

This is also the reason why many film critics have been promoted in North America.

In fact, with the rise of the Internet, the influence of the film critic industry on movies has long been less than it used to be.

But it is still not something that Ari Media, a new foreigner, can ignore.

Therefore, this time Ari Media really didn't spare any effort.

In fact, for Ari Media, how much money is spent is not the point. The point is that the first globalization strategy must be successful.

In particular, when "Infernal Affairs" has gained such a good reputation in China, they can't afford to be lost.

For this reason, in North America, Ari's budget for "Infernal Affairs" is quite amazing.

After all, unlike in China, Ari has his own propaganda resources and channels.

In North America, the propaganda channels are in the hands of the media giants. If Ari wants to get a good propaganda effect, he must endure being severely slaughtered.

As a result, Ari was very excited.

First of all, film critics in North America actually gave "Infernal Affairs", a Chinese police film, a relatively good evaluation.

In fact, even if it is a public relations fee, most of the time, film critics will still be different.

If you watch the movie well, and you take the money, you will definitely make it fresher and more professional.

And if you don’t watch movies well, just because you have to take the money, you have to blow it up, then you will get a lot of praise.

Robert Ellis, a well-known North American film critic, gave a wave of "Infernal Affairs" in his personal column!

"Soldiers and thieves, good and evil are intertwined, the reincarnation of fate, Chen, who walks in the dark, with his heart toward the light, and Liu, who is in the light but has to compromise to the darkness, the wonderful showdown between the two is full of oriental Unique romantic atmosphere, in this duel, there is no real victor, destiny ultimately dictates them, one reappears in the light, but disappears in the world forever, and the other is still in the light, but seems to perish forever, The movie "Infernal Affairs" from China is a very good work!"-Robert Ellis.

Similarly, there is a veteran film critic, Harrison Darren also gave a high evaluation of "Infernal Affairs" in his personal column!

"This is one of the most outstanding police and criminal films on Hong Kong Island in China. It is very fascinating. The theme of the film is not good or evil, but fate. The fate of Chen and Liu has been doomed from the beginning. Both of them are involuntary. The confrontation between them is full of orientalist romanticism. The film quotes the teachings of Eastern Buddhism and believes that both of them are like walking in the **** of Infernal Affairs and will never be able to escape, just like being teased by fate. "Infernal Affairs" is worthwhile A thumbs up!"

The media also gave a good evaluation of the movie "Infernal Affairs".

"Although the movie "Infernal Affairs" from China contains some cultures that are unique to the East, which may be a bit difficult to understand, the plot of the film is intense and exciting. It is definitely a qualified police and criminal film. It is about fate and about Destiny, the interpretation of pain, is refreshing!"-"The New Yorker"