The Director of Music Department

The press conference of Ari Media's globalization strategy can be said to be quite successful.

Of course, the main reason is that most people are not very familiar with the specific rules of the North American film market.

Many people take it for granted that the old American side is similar to the domestic one.

I have a theater line, so naturally, I will let whoever I want to play, and I will arrange the movies for whomever I want.

But actually?

In fact, it does not mean that there is a problem with everyone's understanding. In fact, to a certain extent, there is no problem with this understanding.

But the biggest problem is that cinema chains and those film and television giants are actually inextricably linked between the two.

First of all, theaters need content, high-quality content.

The high-quality content, not to mention all, but at least most of them are in the hands of the giants.

Independent movies and the like may occasionally have one or two hits, but in fact, they have never been mainstream.

At the same time, the distribution of movies is not only enough to have a theater chain, but also involves all aspects, such as media resources, such as advertising resources, and so on.

In the current situation in Hollywood, the giants and the theaters are not single-minded.

Therefore, everyone relies on the market to speak, and it can be said that it is already an unwritten rule.

The giants control the distribution channels and provide movie sources for the theaters, but what about the theaters?

As for the theaters? The same must recognize the rules set by the giants.

For example, everything follows the market.

The giants don't interfere with the film arrangement of the theaters, at least most of the time, they will not interfere, but the theaters cannot really oppose the market just because the giants do not interfere.

If you don't follow the rules, then it will be the joint blockade of these Hollywood giants waiting for the theater.

Because although the Imperial Cinemas is the second largest in the world, it is only the second largest after all, and there is no monopoly.

The media giants can make a little less money. At most, they will suffer short-term benefits. However, if the cinema chain loses the cooperative relationship with the giants, it will certainly not last long.

Therefore, the original intention of Ari Media may be good, and the abacus is also quite precise.

But in fact, everything still depends on the market. The only thing that is relatively better is that, through the Empire Cinemas controlled by Ari Media, if domestic film companies want to release in North America, they can pay a little less. Share of the issuance.

However, in terms of publicity, it is certainly impossible to compare with the giants.

In fact, to put it bluntly, the biggest problem is not the channel.

Just like Hollywood movies, the situation they face in China is not much different from the situation faced by domestic movies in Hollywood.

It can even be said that it is more demanding, but why can Hollywood movies still kill all quarters in China?

This is the hard power of Hollywood movies.

Other people's movies are good, so even if there are times, schedules, announcements, and so on, it's not very good, but the reason why you can still make a lot of money.

To say a thousand words and ten thousand, you still have to watch a movie to conquer the audience!

Doesn't Ari Media understand this truth?

This is not necessarily true, because this world is different from the previous life.

There is Wang Yifan and Chen Shaojun in this world.

Wang Yifan’s movies are not few in Hollywood, and Chen Shaojun’s "King Kong" has also achieved good results in North America.

Therefore, since Wang Yifan and Chen Shaojun can do it, other big directors can't do it without reason.

Of course, this is actually only one of them. Another point is that Ari Media has great ambitions.

But actually?

Once you have a theater chain, do you really have a complete distribution channel?

In fact, this is really nonsense.

If it were that simple, the DreamWorks of the previous life would not eventually fall apart.

First of all, domestic giants have distribution channels, but they cannot form a monopoly.

In fact, there is a big reason, because it can be said that nearly half of the domestic cinema chains are in the hands of enterprises starting with the Chinese character.

For example, Huaying is irreplaceable.

As for Huaying's position, it is naturally impossible to favor anyone.

But in the same way, domestic giants are actually invisible alliances themselves.

When you release a movie, it doesn't matter if it is produced at a low cost. The theater chain under your own control is enough.

However, if it is a big production, it is impossible to show all of it on its own theaters. At this time, other theaters need to be distributed.

Because everyone has theaters, a natural alliance is formed, hello, me, hello, everyone.

But if you don't have a bargaining chip in your hand, you would be embarrassed. You must rely on the channels in our hands, and you will naturally be drawn a large amount of distribution shares.

What about Hollywood?

The biggest difference from China is that the theaters in North America have nothing to do with the government, and they are all private companies.

And if a company controls all the theaters, it is a monopoly, but if several giants control separately and unite to monopolize, then it is naturally not a monopoly, but normal business behavior.

The distribution also involves all aspects, such as promotional resources, such as offline including DVD, including streaming media, TV stations, etc., these are what the distribution company needs.

And looking at the major media giants in Hollywood, in fact, they are definitely not only the theaters in their hands, the rest are the real deadly things.

Of course, you can set up your own distribution channels, but because other media giants have their own publicity resources, there will definitely be a very big advantage in terms of cost, and you are from outside.

Even if these resources can be used, the cost will be greatly increased.

It is naturally different from spending one dollar to do one-dollar things, and spending one hundred dollars to do only fifty-dollar things.

After all, the distribution companies of media giants can be said to have no middlemen to make the difference, because they are the middlemen themselves.

This is a profit in itself, but outsiders are different. You have to make a price difference for the middleman.

Of course, these are not the most important.

The most important thing is the ability to resist risks!

Why are Hollywood giants super strong against risks?

Because many film production companies lose money at the box office and lose money, but the giants can recover some of their costs through long-term offline distribution.

To give the simplest example, the movie "Shawshank's Redemption" lost at the box office. If it were an ordinary independent film production label, then the box office share they recovered, as well as the share of other channels, would be quite small.

But for the giant Colombia that has a complete distribution channel, in fact, they did not lose money at all for this movie.

This is the ability to resist risks.

Why are those copyrights in North America valuable? It's not because the giants with complete distribution channels have been reaping profits continuously by relying on these copyrights.