The Director of Music Department

For Wu Han, the name of a great director is indeed loud enough.

But in fact, great directors, especially those who have no backers, are actually just a bit more famous.

This can be seen from Lin Tao's experience over the years.

Of course it’s great to be a free man, but what about it?

Because you want to be a free man, that’s okay. Most of the time, the giants don’t care too much, but when you have a movie to show.

Unless your movie is invested by a giant film and television company, it is difficult to get any special treatment most of the time.

Even if there is, a large part of the issuance share will definitely be sucked away.

Lin Tao, as a director of the Chinese comedy Heavenly King level, can be said that his strength is definitely sufficient.

Moreover, he is especially good at comedy movies with a small cost and a large scale.

But why did Lin Tao stay at the box office below one billion for many years?

Is it really because his film potential is limited to this?

Everyone knows that this is not the case at all.

In fact, just give a simple example, take the recent "Digital Realm" for example.

This movie, although it is said to be high and low, and even collapsed, the total box office of "Digital Realm" has also exceeded 500 million. How much potential do you want to say about this movie?

Can it be worthy of such a result?

Regardless of the huge amount of publicity, the production cost of "Digital Realm" is not too high. Such a box office, if it is not because of excessive investment in publicity, is actually profitable.

But actually?

If "Digital Realm" is done according to the normal announcement, basically, the box office will have 200 million yuan.

But the result?

At least five hundred million!

Whose credit is this?

Of course it was the credit for the announcement.

With a huge investment of publicity resources, "Digital Realm" can break out such results that do not match its own quality.

The movie is not very good, can do it to this level, let alone Lin Tao's movie?

Lin Tao’s movies are usually rated by the audiovisual network, perhaps not too high, but absolutely no score below 7. This shows that his movies are basically not up to the classics, but at least they are above the pass line, and even boutique comedies. of.

However, apart from "Kung Fu", Lin Tao's movies often have a very high lower limit, but a very low upper limit.

In fact, it is a well-known thing that the investors, distributors, and acknowledgments behind the movies that can sell for billions of dollars are basically densely packed.

why? Because these are all resources.

Take Wang Yifan's movie as an example. In fact, Huaxin has never really been able to eat alone.

It's just that you can get a large share of the investment, and the rest, either to replace some of the advertising spaces, or to replace the theater lineup and so on.

Doing so, first of all, can greatly reduce the cost of publicity.

Really think that those overwhelming advertisements were bought with money?

In fact, most of them are not. For example, movies need advertisements from a certain channel, but these advertising spaces are quite tight. If you want, you can add more money.

Otherwise, why should you jump in the queue?

Some advertising resources, such as TV stations, such as the advertisements of golden seats on the Internet, are of course not unavailable if you spend money, but the funds that need to be spent are also massive.

At this time, it is undoubtedly a win-win situation to replace the investment share of the movie.

Because movies like Wang Yifan are high-quality investment projects in themselves, most of the time, if you want to invest normally, you can't get any share at all.

So you have to have something that can facilitate the movie.

In this way, the investment share can be exchanged.

Maybe someone will say again, isn't Lin Tao also a great director?

The king of comedy is not fake, so can he also replace these resources in the same way?

The answer is yes.

But in fact, it is not so easy.

Because, first of all, Lin Tao does not have enough distribution channels, these things have always been held in the hands of giants.

Therefore, if his film wants to be released and to obtain sufficient resources, it must give up the profits, and most of the profits must be given up.

Because you are not your own.

At the same time, the amount of replacement resources is also limited, and if a movie wants to achieve more than one billion, the publicity resources and distribution resources needed are massive.

These resources, if they are used for the movies of their own company, are certainly no problem, and the price is discounted, but if they are given to outsiders, it will be different.

These are all included in the cost of publicity.

Therefore, although Lin Tao is the king of comedy, he has always been outside the giants. Therefore, his movies can indeed sell well, and they are indeed robbed by the major giants.

But it is difficult to achieve a high box office, because for the giants, making money is sometimes not the most important thing.

Therefore, Wu Han sees it very clearly.

Sell ​​yourself for a good price, and then you will be your own.

As for why not join Ari Media.

In fact, the prices offered by Ari Media are higher, and many of them are meant to be compensated.

But Wu Han still joined Wansheng Huanyu.

Without him, as a great director, do I have no face for Wu Han?

This time it was because "Digital Realm" pulled his hips by itself, otherwise, Wu Han would be a stepping stone to the big data strategy.

Why?

In fact, Ahri and Future Star did not kindly do this time.

Of course, they are big capitals, internet giants.

They have always eaten meat instead of soup in which industry they enter.

It's about grand strategy, just a big director, in their opinion, just give money afterwards.

But Wu Han had an extremely bad start.

This incident can be said to have greatly damaged the face of Ari Media.

In the circle, many people are watching jokes.

On the Jiuzhou side of the prosperous Tang Dynasty, Tang Mingkai smiled privately and said: “If it is really feasible to make movies with Internet thinking, then why didn’t the giants in Silicon Valley do it? How awesome is Ari?”

The senior officials of Times Light and Shadow also said privately: "The domestic Internet follows the North American route, almost all imitating the plagiarism model. The flickering model is also in the same line. Unfortunately, this time I lost my wife and broke down. The director is not that easy to handle."

Wansheng Huanyu also has nothing to say: "Hehe, Ah Li has always been so overbearing in everything. When others acquire and merge some companies, they will retain some of the original management. But what does Ah Li do? Well, the pie drawn is also big, but in the end? After the situation stabilized, they just unloaded the grit and killed the donkey. They didn't do this once or twice. The matter of Director Wu has never been an exception."

The fact is also true.

Several domestic Internet giants, it can be said that each has its own style.

In its earliest days, ECCOM was actually more domineering than Ari.

For example, for a game, ECCOM may offer an acquisition or merger at the beginning, but as long as the other party does not agree, then they will immediately be able to come up with a similar game, and then promote it with a huge user base, and directly put the original Kill the piece without leaving!