The Director of Music Department

"Big data has limitations! Although big data can be accurately deployed and greatly improve the accuracy of the target, it is also possible to ignore some potential audiences because of this. After all, people will change. !" Wang Yifan continued.

The temporary brilliance and extraordinary performance of "Kung Fu" have made group leaders like Lin Husheng start to admire big data, let alone other people?

"Of course, it is undeniable that big data does still have a lot of excavability, and it has indeed played a very good role in promoting the publicity of movies, but the key is actually the movie itself. Making a good movie is the most important thing. The basic is also the core." Wang Yifan continued.

He doesn't know how much they can listen to his words, but at present, it is true that big data is at a hot stage, it can be said that it is hot.

Unless the real case of big data fails, otherwise, before this, big data movie strategy will be a very popular concept.

Lin Husheng was noncommittal, but Lin Tao nodded instead.

Because, as a director, Lin Tao certainly doesn't dislike the involvement of big data in publicity, but he dislikes the concept put forward by Ari Media and Future Star Media, that is, big data can replace the role of a great director.

Although Lin Tao made commercial films, he never believed that big data can really direct people to make good films.

"Big data is really difficult for humans to do in questionnaire surveys, to find out the audience's preferences, recent hot trends in types, etc., but I personally don't like big data to dominate the creation." Wang Yifan added.

"In my opinion, big data is looking backwards. Don’t be superstitious about big data. Art creation is an intuition, a belief, a value, a humanity, a thinking, and an intuition. It’s not based on big data. Yes. You choose a good story, shoot it carefully, grasp the rhythm, and finally it will be unique."

The popularity of "Kung Fu" has succeeded in the film and television circles, and has caused a big data whirlwind in the capital circle.

Even in order to exaggerate the role of big data, some of the media that Ari and Future Star can associate and influence, even advocate the role of big data.

For example, although Lin Tao is a great director and the king of comedy, the upper limit of Lin Tao's movies earlier is very limited. Why is the starting point of "Kung Fu" so high this time?

Is it because of Wang Yifan? Is it because of a breakthrough in style?

There may be reasons for this, but it is definitely not the main one.

To this end, Ari Media and Future Star Media have also released a number of data reports together, comparing the announcement of earlier movies with the announcement of big data movies in all directions.

The result is a conclusion.

Big data publicity has twice the effect of traditional publicity and publicity, and big data is more accurate than traditional publicity and publicity.

Finally came to a conclusion.

"Kung Fu" can have the current results, big data is indispensable!

For a time, big data movie projects began to attract more and more attention.

Ari Media and Future Star Media took advantage of the heat and launched the first project led by a big data movie strategy.

And for crowdfunding!

The name is called, let the public enjoy the dividends brought by big data together!

The name of the project is "Digital Kingdom". According to the information given by Ari Media and Future Star Media, this is a subject selected through analysis based on big data.

And judging from the published information.

The screenwriter team of "Digital Kingdom" will have more than 20 people, each of whom will be responsible for a part, and the conclusions drawn from big data analysis will be used as the guiding theoretical basis for the creation of scripts, lines, scenes and other aspects.

After that, there is a list of directors. It can be said that this time Ari and Future Star are indeed unique. Similarly, this time there is more than one director, but six directors jointly directed.

What's interesting is that none of these six directors are big directors. There are second-line directors, ordinary directors, and web drama directors.

It can be said that such a combination, anyway, Wang Yifan didn't understand how he saw it, exactly what Ari Media and Future Star Media thought.

Of course, there is nothing unusual about the selection of actors in the future. After all, the selection of actors by big data must be selected according to the preferences of the audience. There is nothing to say about this.

Of course, when Ari Media and Future Star Media are doing this, there are many directors in the film and television industry who stand up to see the decline.

For example, on the Jiuzhou side of the prosperous Tang Dynasty, Chen Hang said: "The screenwriting team can still take over the division of labor and assembly line operations, but how can the style of the movie be unified with more directors? Isn't this playing the piano? Also, can big data understand the movie style? "

Cao Meng, the head director of Times Light and Shadow, also said: "I can't understand it. If a movie is divided into several stories, then one director for each story is not a big deal. You can tell one story and six directors. Shoot, who did you listen to? Big data? Big data can analyze the audience’s preferences and habits. Can it analyze the content? Can you know what style is?"

In the same way, Wansheng Huanyu also stood up and spoke. The CEO of Wansheng Huanyu said: "Big data is the rearview mirror of the car, which reflects the road conditions in the past. We need to drive to the future by the accelerator and our eyes. What do we do when we drive to no man’s land? Is there still big data? Big data will soon be eliminated."

Then, on Huaxin's side, no one said anything. After all, Huaxin is also a beneficiary of big data to some extent, so just make a fortune in silence.

However, the literary and artistic directors jumped one by one.

Compared with commercial film directors, their films can still enjoy the convenience of big data publicity, but it is difficult for literary and artistic films to enjoy this bonus.

In fact, it is not that big data can't publicize and distribute literary and artistic films in this respect, but literary and artistic film directors, most of the films they make are relatively personal.

They have always believed that art is a minority, and art films are naturally a minority.

And now that Ari Media and Future Star Media are engaging in such a set, isn't it blaspheming the movie?

"Although movies appear for commerce, creation is artistic creation. Big data itself is mechanical and has no emotions. Film creation and artistic creation all require emotional input, but it's nothing more than grandstanding." This is what a literary film director said.

Of course, some people refute the views of these people. For some people, they believe that the reason why these directors oppose it is that they look down on big data strategies.

It is simply because the interests have been harmed.

Once the big data strategy is successful, the director will undoubtedly suffer the most. The more famous the director, the greater the damage to his interests.

If big data is really successful, can't it be said that in the future everyone will be compared to the star lineup, other things, directors, etc., are still so important?