The Director of Music Department

"Actually, if the big data strategy can really succeed, then I have a question, all rely on big data to make movies, then who is more powerful in the end?"

After this question was raised, many people were happy.

Yes, big data is so awesome that it can affect the shooting of movies. The main credit is big data. Then the same is big data. Who is more awesome? How does this compare?

"Better than the stars!"

"Yes, it seems that there are only stars left. After all, directors and screenwriters have become instrumentalists."

Of course, this kind of problem will never be solved!

I have to say that big data can indeed play a very good role in publicity.

To put it bluntly, big data is data that is integrated through people's various behaviors, habits, hobbies, and so on on the Internet.

Through these data, it is indeed possible to understand a person's hobbies and preferences, such as movies. The most basic data is this. A person often buys movie tickets for comedy movies.

So it means that this person prefers to watch comedies.

But at the same time, if this person usually buys action-type movie tickets instead of comedy, then would he give up bringing this person into the movie theater?

Certainly not.

The role of big data is obviously not limited to the precise push of movie advertisements to people who already like this type of movie.

For audiences who don't like comedy movies.

Big data will be based on other aspects of the person's usual preferences, for example, through his shopping habits, through his usual habit of reading novels and watching movies and television works.

It can be concluded that this person not only likes action movies, but also other things, such as things with a sense of age or things that are more nostalgic.

Well, when it comes to pushing advertisements, big data will give different presentations.

For example, some propaganda images or themes of "Kung Fu" with a sense of time are pushed to this audience.

In fact, to put it plainly, the most important function of big data is precision, but this precision is not one-sided precision, but the ability to accurately push the content of this aspect in the movie according to a person’s different preferences. people.

This is big data.

Big data really understands the audience.

At least if it is ordinary publicity, it is difficult to do this.

Another point is that the push of big data is pervasive. Maybe some people don't like to watch advertisements, or some people don't like to watch trailers. They may choose to watch movies through friends.

Then, at this time, big data may send a message to this audience, your friend so and so and so is paying attention to the movie "Kung Fu".

This is the power of big data.

The publicity of "Kung Fu" relies on big data, and another point is, for example, where a certain theater is located, what are the preferences of the people here?

Then, according to the algorithm, it can be calculated that in this place, how much film can be put in order to achieve the best effect.

Another example is the promotion of bundling, association, and so on.

To give a simple example, for example, a person does not actually have any preference for a particular type of film, but he has a preference for a certain movie. Then, at this time, big data can accurately find the common ground of the two works, and then Push it to this person in this way.

All in all, in short, what big data has to do is to do what it likes.

Even if it is not direct, it will be indirect.

To be honest, big data is indeed very powerful. Although it is impossible to make movies and dramas with big data, in terms of publicity and distribution, big data is indeed more effective than traditional publicity and distribution. Efficiency, more cost-effective!

The announcement of the movie "Kung Fu" is in full swing.

According to the statistics given by big data, compared with the previous publicity, the efficiency and effect of this publicity is much higher than that of the traditional publicity.

Lin Tao was naturally smiling.

In fact, Lin Tao has always been aggrieved. He is not too young. In his early years, he was able to direct and act on the big screen by himself, but he is no longer able to do it now.

Lin Tao has always been regarded as the king of comedy in China, but although this name is big, Lin Tao himself has always had a big regret.

That is, although his movies are very good and very popular, but they have always been high in the box office!

Yes, although the lower limit is very high, the upper limit is not very high!

For example, for the current stage of the Huaguo film industry, it is already difficult to persuade people in terms of 1 billion box office.

After all, there are already a lot of single movies with a box office of over 2 billion, and the box office of top movies directly exceeds 4 billion.

And Lin Tao? The highest box office is no more than one billion.

This box office result is very good, but it also depends on who it is.

Lin Tao is obviously not reconciled, so when he cooperates with Wang Yifan in "Kung Fu", he will be so interested.

And for any movie to sell well, publicity is also an indispensable part.

Although Lin Tao was also very good earlier, he has a big shortcoming, that is, it is difficult for his movies to get the full support of the giants.

After all, it’s not your own family!

But this time it was really different.

It is hard to say that the cooperation between Lin Tao and Wang Yifan is not to obtain support in terms of resources.

It's really hard to fight alone.

No matter how good a movie is, it is also difficult to get a high box office if there is not enough film volume.

This is something everyone knows.

And now, it can be said that Lin Tao's best chance to truly become a king.

The king of comedy, naturally, must have matching box office results. Otherwise, someone asked what is the highest box office of the movie king of comedy?

It seems to be 1 billion, right?

Can't afford to lose that person!

At that time, there may be many movies with a box office of 1 billion in a year.

Where does this put Lin Tao's old face? Are you embarrassed to be called the king of comedy?

And this time is really the best opportunity.

Ari, Huaxin, and Future Star Media, three giants with Internet backgrounds, jointly operate "Kung Fu"!

And it's the beginning of a big data strategy. There is no need to worry about Ari and Future Star Media not going all out.

Not to mention Huaxin, the movie itself was also cast by Huaxin.

So, now it can be said that everything is ready, only the east wind is owed!

"Lin's comedy hits again, and "Kung Fu" is scheduled to be the box office champion!"

"The big data first battle, whether "Kung Fu" can make Lin Tao the real king of comedy, let us wait and see!"

"The three giants jointly released, "Kung Fu" made up the last shortcoming, and Lin's comedy may be officially crowned!"

"Wang Yifan + mode set sail again, can "Kung Fu" continue the miracle?"

No company leader is going head-to-head with these three giants at this time, even in the prosperous Tang Dynasty, even in Huanyu, even in the light and shadow of the times, at this time, they are silent.

"Kung Fu" is coming soon!