The Best Entertainment Era

At the beginning of the new week, every floor of the Theory of Relativity building is filled with a thriving atmosphere. Everyone who works in this building knows that all the companies in it are flying into the sky like Iron Man on the screen.

On the top floor of the building, Ronan opened a bottle of wine, poured it into two glasses, and pushed one of them to Robert Iger.

"This time, "Iron Man" sold out at the box office in the first week," Ronan clinked with Robert Iger: "It's worth celebrating with a drink."

Robert Iger smiled and said, "Congratulations to our superhero movie for opening a new era."

The two toasted and drank together to celebrate the success of "Iron Man".

"The success of this film can speed up the progress of the follow-up plan." Robert Iger put down the glass and said: "We strive to complete the first phase of the plan by 2010."

Ronan poured wine into the two glasses again and said: "The actors in the first stage have been determined, and the directors have their own target choices. "The Hulk" will be released next year, "Iron Man 2," "Thor" and " "Captain America" ​​will also be completed in the next three years. As long as the end of the first phase of "Avengers" is successful, our follow-up plan will become very smooth, even those less well-known heroes of Marvel can also borrow The film is adapted to the trend, and it has even become a hit.

Robert Iger said: “There are too many superheroes under Marvel, enough to allow us to shoot and produce for many years.” He reminded: “But we must also pay attention to the fact that too many movies of the same type will be shown in a short period of time. Will cause the market to resent. And Warner Bros. and DC Comics. With the release of "Iron Man", our plans are fully revealed. Warner Bros. and DC Comics cannot be indifferent. In terms of the influence of comics, Justice League wants More than the Avengers."

"If it goes well, superhero movies will have a broader market in the next 20 years." Ronan said slowly: "There are too many manga movies, and it is inevitable that some fans will be nauseated, and the manga movies are seriously biased. Adolescence, as movie fans get older, it’s normal for fans to turn off fans and even turn black."

He didn’t worry too much: “But don’t forget that as movie fans age, a new generation of movie fans is also growing. When these people who watch Iron Man and Captain America grow up can enter the theater alone, our movies may have become As an inseparable part of their growth, they will take over from their predecessors in the future and become a new generation of consumers of comic movies."

This situation is not an exaggeration, Ronan has had actual experience.

People like him who were born in the early 1980s have a lot of people who don’t know Iron Man, Captain America, and the Avengers, but after 2015, the names and images of these superheroes have become common among teenagers. Spread.

Many people use Captain America’s schoolbag and Iron Man’s stationery box.

Although there are basically unlicensed piracy on the other side of the Pacific, this does not prevent the spread of popularity.

Robert Iger immediately understood Ronan's meaning: "You mean, consumers should start with children?"

Ronan nodded slightly: "Yes. We are not only shooting movies, but also related children's animations, launching a large number of children-oriented products in the surrounding market and so on."

Robert Iger answered: "Good idea."

Ronan said: "Specifically, you have to plan and operate."

Robert Iger smiled: "Don't worry, we can learn from Disney's experience."

As for Warner Bros. and the Justice League of DC Comics, the two just discussed a few words casually. After all, this is the copyright of other companies, and the initiative is not in the hands of Relativity Entertainment.

Fortunately, Ronan has made some preparations in advance. If all goes well, DC's superhero movies will inevitably be subject to many restrictions.

Ronan is very satisfied with Robert Iger. This man who has developed his skills at Disney is also constantly using Disney's successful experience to make Disney's future more difficult.

As for the strategy of cultivating fans to cut leeks, Hollywood also uses a lot.

But any film in the past, no series, can be released continuously like the Marvel Avengers series, and eventually become a super long big screen series.

Ronan reminded at this time: "Bob, with the popularity of "Iron Man", Western copyright control and laws and regulations are more stringent in the market. Fortunately, in some overseas markets that do not pay attention to copyright protection, there will inevitably be a large number of Pirated peripheral products."

Robert Iger said: "In fact, it has already appeared. Many overseas distribution companies of Embassy Pictures have reported that a large number of pirated Iron Man products have been found in many countries and regions."

Ronan thought for a while and said, "Don't worry about them for now."

"I understand." Robert Iger said: "For the time being, we are unable to control them and fight transnational copyright lawsuits. The chances of winning are extremely small. Even if we win, it is difficult to achieve actual gains. In a short time, these pirated copies The popularity of products is conducive to spreading the popularity and spread of superheroes."

Ronan said: "Since there is no good solution for the time being, we will think more about the future."

As a beneficiary of piracy, Ronan is very clear about the speed at which popular products that lack copyright protection will spread. For some markets, there is no possibility of winning the fight against piracy for a long time in the future. It is better to focus on future.

Ronan thought of rumors about Microsoft on the Internet across the Pacific.

According to netizens, Microsoft has defeated countless operating systems under development by letting go of XP piracy, and thus dominates itself.

It is impossible to know whether it is true or not, but Ronan has experienced the prosperity of XP piracy and the unrestrained attitude of Microsoft.

As a result, many related companies have changed from technology, industry and trade to trade, industry and technology.

Robert Iger said: "The first phase of the plan is just a foreshadowing. In the future, we have more profit possibilities. I will ask the following people to make relevant promotion plans."

Ronan nodded slightly, and talked about another thing: "Iron Man has been a huge success, and the voices of some conservative forces within Marvel Entertainment will temporarily be suppressed. This is a good opportunity. Bob, you Go to New York in person to solve the historical problems of Marvel Entertainment."

"I have arranged it." Robert Iger had already negotiated with Ronan: "I will go to New York next week."

Robert Iger is responsible for the internal management of the company, and Ronan does not need to come out in person for Marvel Entertainment’s replacement of the CEO.

The person who is preparing to take over Avi Allard, of course, will not be Kevin Fitch, but Ike Palmet, the chief creative officer of Marvel Entertainment.

Ronan will give Kevin Fitch a lot of power in the production of Marvel movies and even TV series, and Kevin Fitch will serve as the president of film and television production.

Ike Palmt has a bad relationship with Kevin Fitch, and they belong to different factions within Marvel Entertainment.

Strictly speaking, Ike Palmt is also slightly conservative, known for his stingy, advocating to suppress the company's budget and expenditure as much as possible, and reduce labor costs, etc. on the basis of ensuring results.

The two major departments of Kevin Fitch’s film and television adaptation and Marvel Entertainment’s comic creation are somewhat like wild horses that run out of steam. If you don’t pay attention, you may fly into waves. And Ike Pa Mute is one of the reins of the Relativistic Entertainment tied to the Mustang.

The popularity of "Iron Man" has caused quite a stir in the market, but the companies that really value it most are Warner Bros. and DC Comics.

Burbank, Warner Building, Kevin Tesuhara walking around at the desk, Charles Rowan and DC Comics president Diego Harris are all looking at the box office news last weekend.

"Let's talk about it." Kevin Tesohala finally said: "What do you think about "Iron Man" and the adaptation of the DC superhero movie?"

Diego Harris put down the file in his hand and said: "I thought "Iron Man" would be successful, but I didn't expect it to be so successful. Its first weekend box office turned out to be higher than "Spider-Man", which is surprising."

Charles Rowan took over: "What's more surprising is that "Iron Man" is just the beginning of Ronan Anderson's huge series of plans."

Diego Harris sighed and said: "They want to bring the Avengers in the comics to the big screen. Once successful, all the members of the Avengers may land on the big screen and then shoot independent movies. In this way, the many superhero movie adaptations of Marvel Comics have all come to life..."

Kevin Tesohara stopped and looked at the two subordinates: "The Justice League is more famous and influential than the Avengers, don't you have any ideas?"

Diego Harris then said: "The success of "Iron Man" has proved the feasibility of this model. The market data of the past few years has also proved that comic-based movies are becoming the mainstream of commercialization. The vast market is handed over to Marvel. We need to make a plan and consider the adaptation of the Justice League."

"Well, that's my idea." Kevin Tesohala said: "Iron Man is so successful, we can't wait any longer."

At the premiere ~www.NovelMTL.com~ Facing the enthusiastic audience, Kevin Tesohala could still calm down, but the box office numbers of "Iron Man" stimulated him to some extent and made him gradually emerge A sense of urgency.

He asked: "Which movie should we choose to start?"

Charles Rowan understands the movie market better, saying: "This month, our "Superman Returns" will be released. Batman's latest movie "The Dark Knight" has been filmed. Wonder Woman is a woman and is not suitable for big investment. I want to. The unification of the cinematic universe and worldview will inevitably require re-planning. The objective conditions for these three films are set here, and they are not suitable for the existence of the first film."

If another version of the movie is launched in a short time, it will inevitably conflict with these.

"Superman Returns" and "The Dark Knight" are also completely different worldviews, and it is impossible to put them in the same context.

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