Starting From The Internet Shenhao

Chapter 474

Today’s computer games, unless they are across several major platforms, will have physical packaging, CD-ROMs and the like.

The vast majority of sales are actually electronic versions, which are downloaded directly from the Internet.

Like the steam platform, EPIC platform, etc., the download speed is also very amazing.

Even a masterpiece with dozens of gigabytes or even hundreds of gigabytes can be downloaded in 10 to 20 minutes.

Therefore, PlayerUnknown’s Battlegrounds simply did not produce a CD-ROM version, all of which were sold online and downloaded online.

This has also led to its extremely low sales cost!

Especially on the domestic lemon game platform, the platform itself is the company’s own, and there is no middleman to make the difference, and all the money paid by the players goes to the account of the lemon mutual entertainment company.

In this case, sales are almost equal to the company’s net profit…

In foreign markets, sales are still on the steam platform. According to the steam platform’s commission system, the platform commission will also be reduced from 40% to about 25% for games like this kind of better-selling games.

In other words, if the total sales of PlayerUnknown’s Battlegrounds on the steam platform are 100 million U.S. dollars, the steam platform will take away 25 million, and Lemon Mutual Entertainment will take away 75 million!

No way, if you sell on someone else’s platform, if someone provides you with a server and customer source, you will of course take some of the money.

This is understandable.

The accounts are reconciled with the steam platform once a month, so how much money was sold in foreign markets in August will not be known until the accounts are reconciled.

……………………

People who have never been in the game industry can’t imagine that the game industry will make money!

Of course, this only refers to those popular games, street-bashing games are not counted…

Many people may have heard that when pesticides are hottest, they can make 100 million yuan a day!

But pesticides are not actually the most profitable game. After all, it does not make so much money every day.

Let’s just say that several popular games in China, League of Legends, made two billion dollars in 2017!

The net profit of a game in one year may be more than those of traditional industry giants with more than 10,000 employees.

Crossing the line of fire, this game has hit the streets all over the world, and it has been very popular in China.

In this way, relying on the support of domestic players, it has been earning more than one billion U.S. dollars every year for ten consecutive years.

In addition, DNF, only the national service, can earn 500 million yuan for Penguin every month, and it is also one billion US dollars in one year!

These games are already amazing, but they are not the highest paid games in the world.

“World of Warcraft” has earned more than $10 billion for Blizzard since it came out!

“CSGO” also earned 12 billion U.S. dollars for Villefort!But these are still not the most profitable games!

“Super Mario” has created more than 30 billion U.S. dollars in revenue in decades!

“Minecraft” is popular all over the world, with revenue exceeding 40 billion U.S. dollars!

The most exaggerated is “Pokémon”, with global revenues of up to 70 billion U.S. dollars!

This series of dazzling numbers is created by one game, which shows how profitable a popular game is!

Of course, the game industry is also a “winner takes all” industry, and the competition is very cruel.

Especially for large productions, the initial investment is very large. Once the game does not sell well after it is launched, the company may go bankrupt directly.

In fact, Chen Hao did the same this time, spending huge sums of money to acquire Blue Hole Company, just for the game PlayerUnknown’s Battlegrounds.

Because apart from this game, the Blue Hole Company has nothing else to come up with.

You can think of PlayerUnknown’s Battlegrounds as a game made with an investment of more than 300 million U.S. dollars. After the official version is launched, it is still uncertain whether this investment can be recovered…

Of course, the national service sold 100 million on the first day it went online, and this momentum is still very fierce.

Moreover, this is only the sales revenue of the game itself. From the perspective of games such as Luah Lu and CSGO, the potential of PlayerUnknown’s Battlegrounds is still great.

For example, costumes, firearms, commemorative vehicles, etc., these are all great tools for collecting money!

As long as the number of players in PlayerUnknown’s Battlegrounds increases, there is no need to worry about not making money in this game in the future. You can make a lot of money just like you can make a skin at that time.

Therefore, Chen Hao is now focusing on the number of players, rather than earning a small goal in a day.

This little money is meaningless to him.

So, Chen Hao smiled and said: “It’s not bad. There were so many players on the first day. It seems that the player base of this game is still good. Now I have a little publicity and everyone has come to play.”

Lao Zhou nodded, “Yes, I paid attention to it. Today, many game anchors are sending game activation codes on live broadcasts. They buy dozens or hundreds of them. The highest one is small dumplings. She bought one directly. Ten thousand activation codes are all given to fans. For these alone, it is estimated that there will be two or three million. I didn’t expect that the anchors would also support a game out of their own pockets.”

“Hehe, they are not stupid. As long as “PUBG Mobile” can become a big hit, this little money is nothing to them. After all, when talking about the big game anchors these years, everyone’s first impression is those big anchors. It’s difficult for many anchors to have a chance to make their heads. They naturally hope that a new game can make their heads, and it’s best to take the place of Lu Ah Lu.”

Chen Hao can see clearly.

The reason why those game anchors support PlayerUnknown’s Battlegrounds is not because they are so enthusiastic about PlayerUnknown’s Battlegrounds, or because they support Lemon Mutual Entertainment.

After all, it’s all for yourself.

Although the national service of PlayerUnknown’s Battlegrounds has not been opened yet, there are many anchors who rely on this game to eat.

That is to say, whether the jobs of those anchors can be “stable” depends on the popularity of the game “PUBG Mobile” in China.

It can even be said that Lemon Interactive Entertainment also determines the future of those anchors.

Which anchors can rely on “PUBG Mobile” to become popular, this may be decided by many lemon interactive entertainment companies.

But which anchor offends Lemon Interactive Entertainment, that is basically deciding their future.

Lemon Mutual Entertainment just need one sentence to stop you from live broadcast of “PUBG Mobile” and don’t give you permission to broadcast live.

Don’t say it’s impossible, just look at the so-called certified anchors that Penguin has done. Some popular games are not meant to be broadcast live if you want!

………………

The first day of the pre-sale of PlayerUnknown’s Battlegrounds was very popular.

When the sales data was released, it also caused a commotion, because more than one million copies were sold a day, and lemon mutual entertainment madly attracted more than 100 million!

This data really scared many people.

You have to talk about smashing, pesticides, or even crossing the line of fire, DNF, Journey to the West, etc. Such national games can make 100 million a day, everyone can understand.

But the problem is that PlayerUnknown’s Battlegrounds is just a new game, and today it is only a pre-sale of the national service, the game has not been officially launched yet.

Can this sell more than one million copies?

When are domestic game players willing to pay for games?

You know, in China, most games are free-to-play, and money is collected through props.

Very few games dare to adopt the buyout system, and they ask the player for a hundred or ten yuan.

Only those stand-alone computer games will use this buyout system, but for so many years, no stand-alone game has ever sold hotly.

Of course, the “Ace Game” program group also learned this news.

Because the selection of the program has been determined, the program group has started to get busy these days. Everyone is working overtime. According to Boss Li, the program will be broadcast on the day when the national service of PlayerUnknown’s Battlegrounds is launched!

In this way, it can also take a look at the popularity of the national service of PlayerUnknown’s Battlegrounds…

Time is tight and work is heavy, so overtime is naturally inevitable.

This is the case in enterprises and institutions. Everyone may be very idle at ordinary times, but when there are real tasks, no one dares to complain about working overtime.

Raise soldiers for a thousand days and use soldiers for a while.

It was past eight o’clock in the evening, and none of the members of the “Game of Aces” program group had left, and they were all busy with their work.

The door of Boss Li’s office was suddenly opened. He walked out with joy and said loudly, “Today’s “PUBG Mobile” pre-sale, I just read the news and said that more than one million copies have been sold! This data is Over the years, a new record in domestic games! It seems that this game will definitely catch on!”

He is of course happy. The more popular “PUBG Mobile” is, the higher the ratings of “Ace Game” show may be!

Wu Caiyun and Xiao Wang also cheered upon hearing this.

Lin Xiaoning is even more happy for Chen Hao. The company has invested so much, and the acquisition of Blue Hole is still a loan from Citibank. Lin Xiaoning had always worried that the company would not be able to make money, and the bank would not be able to repay the loan due to losses. Woolen cloth.

It’s good now, the game is selling well, it’s hard to say how much money can be made, but at least it shouldn’t be a loss!

“Well, Xiaoning, can you contact Mr. Shen, let’s go to Lemon Huyu for an interview with him tomorrow.” Boss Li said with a smile on his face.

Lin Xiaoning nodded, interviewing Chen Hao, which is also part of the program.I just don’t know what Chen Hao means. After all, some people are relatively low-key and may not be willing to show their faces in TV shows.

“Okay, I will contact Chen Hao at the party to make an appointment. But I am not sure whether Chen Hao is willing to accept an interview, he is relatively low-key.” Lin Xiaoning replied.

Boss Li expressed his understanding. After all, Mr. Shen has made such a big business at a young age. There may be someone behind him. It is normal to remain mysterious.

But always try it, in case the other party agrees.

………………

Not everyone is happy about the popular pre-sale of PlayerUnknown’s Battlegrounds.

At least, at Penguin headquarters, the atmosphere is different.

Tonight, Xiao Ma also convened a group of executives and held a temporary meeting.

The topic discussed at the meeting was naturally the pre-sale of PlayerUnknown’s Battlegrounds and the progress of their acquisition of Fortnite.

“Everyone should know that today is the pre-sale of PlayerUnknown’s Battlegrounds. In less than a day, it sold more than one million copies and earned more than 100 million yuan! It seems that although this game has not yet opened the national server, it is very popular among players. The influence is not small. Our “Fortress Night” does not have such a good foundation. I asked the secretary to pay attention to it and found that on all major live broadcast platforms, there are not many anchors that broadcast “Fortress Night”. On search engines, the search popularity of “Fortress Night” is also much lower than that of “PUBG Mobile”. This point must arouse everyone’s attention…”

Xiao Ma first spoke in a deep voice and informed everyone of the information.

Everyone looks different, some are dignified, some are careless, and some are smiling.

“Mr. Liu, let’s talk about the situation of “Fortress Night” first. We need to speed up the progress of the national service. Now we have let “PlayerUnknown’s Battlegrounds” take the lead! If you fall behind too much, wait until” PlayerUnknown’s Battlegrounds” occupy If you want to save the market, it will be difficult to save the players.” Xiao Ma turned his head and looked at an executive next to him. This manager Liu is in charge of the domestic operation of “Fortress Night”.

The shares of EPIC have been acquired. Although it is not a wholly-owned acquisition, Penguin also has a great say in EPIC, and the right to operate the mainland of “Fortress Night” has also been taken.

Now the national costume of “Fortress Night” is busy in preparation.

With a bitter face, Mr. Liu said helplessly: “In fact, the server, the operating staff, and the promotion plan are all ready. The problem is…I haven’t got the game version number yet!”

Penguin has a big business and wants to launch a new game, it is naturally very easy.

Ready-made operation team, ample server room, and huge user group!

It can be said that as long as the game launched by Penguin is similar in type and quality to its competitors, no one can have done it!

In the past few years, Penguin has relied on games for its profits, so it has also attached great importance to the business of games.

This time, in order to compete with PlayerUnknown’s Battlegrounds, Penguin has also accelerated the pace.

Even when acquiring EPIC, certain concessions were made on the conditions, the purpose is to win “Fortress Night” as soon as possible!

Now abroad, the momentum of “Fortnite” is stronger than that of “PlayerUnknown’s Battlegrounds”. Although there are some concerns about the acceptance of this game among domestic players, the executives of Penguin all believe that “Fortnite” is better. The quality of the game is still higher than that of PlayerUnknown’s Battlegrounds.

At that time, as long as the national servers of the two games are online in about the same time, coupled with the advantages of Penguin and the huge number of users, then defeating PlayerUnknown’s Battlegrounds is like playing…

Therefore, Mr. Liu, who is in charge of the “Fortress Night” project, is also full of ambition and submitted an application for the game version number of “Fortress Night” early.

In terms of application time, it can be said that it is not much later than PlayerUnknown’s Battlegrounds.

But what I never expected was that the game version numbers of PlayerUnknown’s Battlegrounds had all come down, and the national service had to be opened.

And the version number of “Fortress Night” on my side is as silent as a rock falling in the ocean…