I looked at my father Jackie Chan in 1988

The joint auction jointly launched by Ji Sheng, Lu Zhengqing and others is officially in full swing!

The first stop of the touring exhibition also kicked off at Huaxia Art Museum.

Ji Sheng, who was sitting in the capital, had a phone call with Lu Zhengqing, who was busy in charge of publicity.

On the phone, Lu Zhengqing's voice contained a hint of helplessness, "Xiao Ji, let me explain in advance that it's not that I don't trust you, but that you asked us to intentionally release the auction announcement within half an hour after Sotheby's released it. What's the matter, now I casually open a topic related to the auction, and open a Weibo related to the auction, all of which are saying that we are beyond our control. If this situation continues, will the customers who were originally coming Scared away?"

But Ji Sheng smiled and said, "Don't worry, Mr. Lu."

"Can I rest assured?" Lu Zhengqing said with a wry smile: "Let me tell you this, now I don't need to promote it myself, and the whole world is discussing that our autumn auction challenge to Sotheby's is like a mantis' arm, and many people in the industry are talking about it." Look at our jokes!"

Ji Sheng still smiled and said, "We'll talk about it after the tour is over."

"There are all kinds of unfavorable information in the major media, can the tour be good?" Lu Zhengqing was skeptical.

The direction of public opinion is indeed very important, no wonder Lu Zhengqing thinks so.

Ji Sheng could understand the other party's psychology, but he still explained: "President Lu, let me tell you this, if we release the news and invite the navy, and there is no movement, then I am really worried, but Now you can see that everyone is discussing that our autumn auction is not good, it can’t compare with Sotheby’s, but I think it will be a big success.”

Lu Zhengqing said: "Ah? How do you say it?"

Ji Sheng said: "What else can I say, there is heat. In this era where traffic is king, heat means that everything is possible. Hurry up and do your preparations well, and don't be in a hurry when customers come to your door."

"What's the rush? I've organized so many joint auctions." Lu Zhengqing said disapprovingly.

Ji Sheng laughed and said, "If you don't believe me now, don't turn around and be too busy. I won't help you."

Just talking.

The doorbell rang, probably Niu Yuanzhong came back with the white glove auctioneer.

Ji Sheng said quickly: "I still have something to do here, so let's not talk about it."

After hanging up the phone and opening the door, I saw Niu Yuanzhong with a smile on his face, accompanied by a handsome man in his sixties.

Ji Sheng hurriedly said, "You are Mr. Gao Mingde, right?"

The gray-haired man stretched out his hand with a smile on his face and said, "You must be Mr. Ji that Mavericks mentioned. Hello, Mr. Ji. I'm Gao Mingde."

"Mr. Gao, hello, hello." Ji Sheng reached out and shook his hand.

While chatting, Ji Sheng welcomed him in.

After exchanging a few pleasantries, we got down to business.

"Old Gao, how do you think about what I just told you?" Niu Yuanzhong asked.

"I will definitely give you the face of the Maverick." Gao Mingde affirmed first, and then he agreed, and then added with a wry smile, "It's just that the public's reputation for your auction this time is not very good, I..."

It's not just bad.

The discussion outside is almost one-sided. Ji Sheng and the others are overthinking their abilities to challenge Sotheby's in this joint auction. Many people are waiting to see the joke, but only a small number of people support them.

Niu Yuanzhong also seemed to be aware of the situation, and smiled sarcastically, "So, Lao Gao, you need to come forward to save it."

"It's okay for me to come forward, even if it's because of your Mavericks that I lost my worldly fame." Gao Mingde obviously lacked confidence, but he still said it beautifully, "But you take the initiative to fight Sotheby's, don't be afraid Has the unsold rate increased significantly?"

Niu Yuanzhong said: "This is our President Ji's idea, he thinks it is feasible, and we all support him."

Only then did Gao Mingde turn his attention to Ji Sheng again, without saying a word, he thought to himself that you guys have been in the auction industry for so long, you old fritters, listening to a young man messing around, no wonder the outside world has such a bad reputation.

Ji Sheng doesn't know what Gao Mingde thinks at all, he is more concerned about how many people will go to the road show later.

……

About ten o'clock in the morning.

Ji Sheng came to Huaxia Art Museum.

When he first arrived here, there weren’t many people there. There were only a few dozen people wandering around in their exhibition area. I don’t know if it was because the tour had just started or because there were very few people interested.

Ji Sheng wanted to go for a walk.

Suddenly, he saw seven or eight people gathered not far away, seeming to be looking at something.

"Are these the auction targets of ancient and modern art? It looks good."

"Yes, take a look at the cowpea red Taibai statue from the Kangxi period that was opened wide. At first glance, it is a treasure of the official kilns of the Qing Dynasty. It is estimated that there is no one that cannot be bought for 200 million."

"Hey, there is also a three-element plate with five colors and happy news from the Kangxi period. It is also a treasure of the official kiln. Hey, the things brought by ancient and modern art are not bad. Why are the online reviews not good?"

"Why else, it's just that this company is not well-known. If it is replaced by Poly or Guardian, do you think it will be like this? Having said that, the quality of several exhibits I have seen is very good. This ancient and modern art has some strength."

"It made me want to participate in the filming a little bit."

"Hey, the online reviews are not good. Does it mean that there may be fewer people participating in the auction? In other words, if I participate in the auction, it is possible to win one or two porcelains from the third generation of Qing Dynasty at a relatively small price?"

"Yes, Xiao Zhang didn't say that, I didn't even think about it, let's go to the auction together, and we can go to Sanya for a trip by the way."

Several people immediately made a decision.

Not far away, there are some ignorant people pulling the staff to ask.

"Miss, is this little china box worth much?"

"This is the blue and white dragon pattern holding box of the Wanli Imperial Kiln. It is very precious."

"How much do you estimate the auction will fetch?"

"It's hard to say. If there are many people, two or three million is possible. If there are good people, maybe one million and 300 can be won."

"Ouch, such a small porcelain box costs 80 yuan? Is it so outrageous?"

"What is this? Go to the front exhibition area and have a look. There is a small wine cup used by the ancient emperor over there, worth two to three hundred million yuan."

"Fuck! Then I have to go and see!"

"Two or three million emperor's wine cups? Little girl, don't you mean Chenghua Doucai chicken cup?"

"Yes, it's the Chenghua Doucai Chicken Crock Cup."

"My God! Is Gujin Art so awesome? Can you even get Chenghua Doucai Chicken Cup? I heard on the Internet that Gujin Art is going to challenge Sotheby's. I thought it was grandstanding, so I wanted to come and have a look. Then criticize it carefully, ouch, fortunately, you are here, and you are lucky enough to see such a treasure? I must go and see this auction!"

"Really? Chenghua Doucai chicken cup?"

"Hiss, everyone go and have a look."

Ji Sheng didn't react when he stood there, he heard someone screaming "It's really a Chenghua Doucai Chicken Cup" not far away, and then all the people in the exhibition hall suddenly turned towards the heavily guarded The booth ran past, and in a short while, the chicken bowl cup independent booth was full of people, some people even tried to squeeze in but couldn't squeeze in, and the people who squeezed in were taking pictures with their mobile phones crazily , the scene was extremely hot.

Ji Sheng was not surprised to see such a situation, he smiled, and continued to stand in the exhibition hall to observe the situation.

On the surface, the auction industry does not appear to be very intense. In fact, the reason why it is not intense is because the industry is too deformed and completely monopolized by the big giants. As a result, people generally only focus on well-known auction houses. On the auction tour held, basically not many people care about small companies holding auctions.

But just like what Ji Sheng thought at the beginning, the essence of buyers participating in the auction is to use this platform to choose what they like.

He has all kinds of boutiques!

It also launched a "sensational" marketing campaign!

Naturally, it can more or less attract some people to come and see what's going on.

Most people don't like the joint auction of Ji Sheng, Lu Zhengqing and others?Ji Sheng is not afraid at all. The more discussions like this, the better. The more intense the discussions, the more interested everyone will be in a lesser-known auction company like them. Once they are interested, they will definitely come to see the tour to the end What good things are there? As someone said just now, some people came here with the purpose of criticism, but after coming here, they saw good things?

The topic went back to the beginning.

What is the nature of buyers participating in auctions?

There are many factors that determine the success or failure of an auction, but they can be summed up in two points, first, the market, and second, the lot, rather than the so-called voices from the outside world.

Perhaps the purpose of people coming to watch the tour exhibition at the beginning is not to participate in the auction, but when they see the items they like, they will definitely feel itchy and want to participate in the auction to get their favorite items!

When Ji Sheng saw everyone crowded around the chicken bowl cup, he knew that he had succeeded in challenging Sotheby's marketing plan this time!

It's not just as simple as success, the group of potential customers standing in front of the chicken bowl cup booth are still calling friends and calling friends, wanting their friends to also see this peerless treasure of the chicken bowl cup!

"Old Cui, come to Huaxia Art Museum to have a look! Chicken cups! Here are Chenghua Doucai chicken cups!"

"Why did I lie to you? I sent you all the photos! Will love come or not?"

"Fuck! Is it really a Chenghua Doucai chicken cup? Xiao Ding, you called me just now and told me that I still didn't quite believe it. My mother, this ancient and modern art is so awesome, and such a peerless treasure is brought up. shoot?"

More and more people came here after being notified by relatives and friends, wanting to see the elegance of Chenghua Doucai Chicken Crock Cup!

……

Not to mention that the people at the scene were shocked by the Chenghua Doucai Chicken Cup.

The same is true even on the Internet. An industry insider who watched the touring exhibition at the Huaxia Art Museum put a picture of the Chenghua Doucai Chicken Cup on it. Suddenly, the entire collection circle was in an uproar!

"I wipe!"

"Isn't this picture from P?"

"Hiss! Chenghua Doucai Chicken Cup! Really Chenghua Doucai Chicken Cup!"

"When does the tour end? Is it too late for me to buy a plane ticket to the capital? This is the Chenghua Doucai Chicken Cup. If you can't see it on the spot, you will regret it for the rest of your life!"

……

Ji Sheng, who was still on the road show, didn't realize how popular this road show was at all.

Once the news of the Chenghua Doucai Chicken Crock Cup spread, all the collectors, general collectors, and even some ordinary collectors who didn’t know anything about collecting but knew the Chenghua Doucai Chicken Crock Cup Netizens were shocked, everyone was astonished, and wished they could appear at the tour exhibition of Huaxia Art Museum right now!

I'm angry!

The joint auction tour jointly organized by Ji Sheng, Lu Zhengqing and others has become completely popular. It's not just a general fire, but it's popular all over the collection circle, causing a sensation in the entire collection circle!