my bolang life

The six competing products that are emerging now are viewed separately, and their individual strength is only slightly stronger than the previous plagiarized competing product 'Fairy Notes'.

Even if it's the 'Youxiang Time and Space' that dances the most.

The means are crude.

Obviously inspired by the 'x' on the back, I can only choose [draw], which is a very weak aggressive point, to 'bomb wildly'.

This is their greatest role as pawns.

In addition to guiding public opinion to bombard, they have to try their best to encircle and suppress Xiaochengshu, targeting Xiaochengshu in all aspects.

Have to do everything possible.

In this year when there are far more legal ambiguities in the Internet industry than later generations, the word crazy runs through the industry.

'Youxiang Time and Space' danced the most, and left the most operation traces.

With the previous experience of "Fairy's Notes", Li Ze and Tang Pu quickly launched a highly targeted and fierce counterattack, which made the opponent dumbfounded again and again.

The most interesting thing is that the 'Youxiang Time and Space' who danced the most has no ICP certificate, only the record.

That is to say, the website 'Youxiang Shikong' is not allowed to engage in business activities, and it's okay if no one is staring at it and hanging up an advertisement casually.

So, when Wen Liang and the others were eating the lunch packed by Wan'an in Room 716, the 'Youxiang Shikong' website announced 404.

Zhao Mingjie took the time to blow on the curtain of his head with his mouth, and said embarrassingly, "Oh, I'm vulnerable."

"Indeed." Li Zenong's brows rolled, deeply convinced, "I have made a lot of preparations, but that's it. This first round of confrontation is a bit sloppy."

Tang Pu shook the chopsticks in his hand, and said cheerfully: "It's okay, just now, in the wave of 'Youxiang Shikong' 404, Xiaochengshu has gained tens of thousands of users, and the total number of users has increased since the emergence of competing products. 39 users, the total number has exceeded 400 million.”

"It seems that we can reach 500 million users today, and we are close to reaching tens of millions." Chen Jiaxin raised her delicate eyebrows and laughed, "It's no wonder that the Internet industry likes to engage in high-profile vicious competition. Internet popularity is simply the most vicious catalyst. .”

"..."

Wen Liang did not participate in the discussion.

He knew very well that this kind of action was definitely not the only thing that the other party had created such a big Internet popularity.

You must know that the quotations of hot search topics that are not directly recognized by the Weibo official are about 10, and they are not in the top [-] positions.

This kind of large-scale and organized water army puts the topic on the hot search, and the fee will not be much lower.

It is not normal to spend such a huge cost, but only choose the attack point of [drawing].

Picking the boxed lunch with chicken legs, Wen Liang gradually figured out the context of competitor 'x'.

First of all, community websites can naturally bring together individuals and groups with great appeal in cyberspace, who are good at speaking out, have the courage to speak out, and dare to speak out;

They are not good at creating public opinion on social platforms like groups of online writers who are also drawn on an individual basis;

They also don't have the means to pass on the commission to consumers like those merchants who have encountered the Apple tax;

They are even less like a group of stars who are tightly restricted by contracts and manipulated by capital.

Although Xiaochengshu himself easily blocked this negative information attack without showing up, judging from the traffic monitoring situation of the Xiaochengshu platform, it did not cause much fluctuation;

However, the other party's move has already planted the seeds of Xiaochengshu's negative image on the Internet.

'x' is happy that Little Orange Book is catching these pawns. He just needs to continue to spread the negative content of Little Orange Book, accumulate it, and even kill it with one blow at the right time.

It's like people in later generations will think of 'shithole' when they mention Weibo, the same thing.

After all, Xiaochengshu has a user base, and the effect of general competition is limited. Acquisition and shareholding are another level of matter, and negative news is the most lethal.

In later generations, there are brand trolls tirelessly discrediting competitors on the Internet. The essence is the same, and they seek the ebb and flow of each other.

Wanting to understand this, Wen Liang also finished his lunch, wiped his mouth, and looked at everyone: "Just now I basically figured out the core of this 'x'."

Li Ze, who finished eating a step earlier, raised his thick eyebrows: "How do you say?"

Several other people also looked at Wen Liang.

"Negative." Wen Liang sorted it out, "On the one hand, use negative public opinion to disintegrate Xiaochengshu from the basic level and maintain its own similar products; on the other hand, it proposes to buy your shares at a high price, making us mess up;

I estimate that the identity of 'x' should be community websites such as microblogs, blogs, and forums for female users..."

After finishing speaking, Wen Liang raised two fingers, and then said: "According to this logic, at the network level, 'x' will work on two levels in the future. One is to let these pawns pretend to be Xiaochengshu users and spam low-quality advertisements to pollute The internal ecology of Xiaochengshu;

The second is to provoke the dissatisfaction of Xiaochengshu and Big V with the optional restrictions on the display of advertisements in our app. "

Afterwards, the gentle tone became casual: "There will be other miscellaneous small negatives. It is estimated that more capital institutions will contact us in the afternoon. After all...we are already messed up. The Internet has analyzed that there is a mastermind behind it. Catch the pawns."

Speaking of this, Wen Liangping commented calmly: "This opponent is qualified and patient. We deliberately let the current mixed heat grow Xiaochengshu; they consume our energy with pawns. Because of their status as a large platform, they can easily collect the Internet. The benefits attached to the rising popularity, and the use of capital means to mess with us, the deity hides behind the back and enjoys it."

After listening to Wen Liang's analysis, several people suddenly became enlightened.

They were puzzled by the entry point of the selection of 'x' to promote negative public opinion. They thought it was a stupid move, but they didn't understand that they had paid so much. Now they can understand the context through gentle analysis.

There were sighs in the office.

Chen Jiaxin sighed: "It's a bit powerful. Fortunately, Old Wen is very prepared. These aspects are all bait."

"Ah...haha, that's right! I still haven't been able to jump out of Lao Wen's fish pond!" Li Zenong's eyebrows danced happily.

Holding the thermos cup, Sun Baoyin exhaled, and said calmly: "Don't take it lightly, Lao Wen is even analyzing the meal, which shows the problem."

"That's right." Zhao Mingjie finally seized the opportunity to speak, "We must be more vigilant and guard against death. Maybe there will be no winners this time!"

Wen Liang didn't say anything, but he agreed with Zhao Mingjie's words.

The possible identities of 'x' he mentioned can easily annex Little Orange Book, and it is very likely that there will be no result and no winner in the end.

After all, it is very difficult for Xiao Chengshu to die directly at this level, and it is even more impossible for the opponent to be easily defeated.

So many people in later generations dislike the 'shithole', but it is still alive and well, for a reason.

It's just that classmate Wen Liang doesn't have a big heart.

Even opponents like "Fairy Notes" who can be defeated in one blow are still being held accountable by lawsuits. The big platform is big. If it doesn't work now, it doesn't mean it won't work forever!

…………

The first round of confrontation developed quickly, and the final intensity left netizens with chatter after dinner.

It also turned many people from public opinion participants into onlookers.

Compared with the excitement on the Internet, bloggers who have settled in Xiaochengshu early and have certain fans, but have no channels to monetize, are busy queuing up to apply to become brand partners.

The process is not complicated.

It's just that it takes time for the program to process applications, review, etc.

In short, most bloggers are hard not to be tempted after the advertising and communication cooperation value of several accounts such as 'Ya Qi' is listed on the Xiaochengshu brand partner module page.

Many bloggers who have entered Xiaochengshu with a purpose have successfully become brand partners.

Also at this time, the second round of 'x' attacks arrived.

This time those pawns were the first to incite public opinion.

As Wen Liang guessed, users of Xiaochengshu published advertisements in batches.

The method is concealed.

At the beginning, the internal monitoring module of Xiaochengshu did not report any abnormalities.

Because as early as last month, Xiaochengshu launched the "Everyone is a media owner" advertising business exploration plan, clearly expressing that users of high-quality original content of Xiaochengshu are encouraged to take the initiative to undertake business promotion, and many parties such as users and advertisers hit it off and released it. Ad dynamics.

This is not surprising.

The commercial promotion of high-follow users on social platforms is not the beginning of Xiaochengshu, Xiaochengshu just expanded its coverage to the point of "everyone".

It’s just that Xiaochengshu’s scale is not large. Although the user group is high-quality, the advertisement is different from the advertisement. Those who are anxious to bubble up want to be opportunistic, so there is no wave.

Unlike 'Ya Qi', they have Wen Liang behind them, and they have been developing in Xiaochengshu, so it is easy to generate positive feedback...

If Wen Liang hadn't figured out the context in advance and guessed the possibility, Zhao Mingjie would have taken the trouble to manually screen again and again, and his opponent would definitely use this trick to seize the advantage of the time difference, thus catching Xiao Chengshu by surprise.

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