Rebirth in 1998 is also a kind of life

"Hey, boy, what do you think Mr. Li will do with this?" After eating, Li Ming poured a cup of lemon black tea for Yang Zhu, but finally couldn't hold back, and asked the question he had been thinking about just now.

There is no way, although some scientific research directors are really shameless, but at least most of the grassroots scientific research personnel under them are innocent-Li Jun has always been decisive in killing, even in China, it is impossible for him to use some over-the-line scientific research personnel. However, it is very possible for these people to be laid off after making a fuss about the financial statements and then launching a massive "success" in an open and honest manner.

If these people are just ordinary employees in ordinary departments, that's all. If they are laid off, they will be laid off. Anyway, there are so many people in Huaxia, and there is no shortage of you.

But...these are researchers!

After nearly three years as the top leader, Li Mingtai knows how scarce and difficult it is to recruit qualified agricultural scientific researchers in China. After more than 20 years of brainwashing by public opinion, agriculture has long been regarded as "inferior" in the minds of the public. In the industry, the number of postgraduates in various subdivisions has dropped to an unbearable number; but since the 90s, due to various reasons, there has been a wave of small-scale and small-scale bulls in the field of scientific research , This trend has inevitably affected the field of agricultural research, resulting in the number of front-line agricultural scientific researchers who are willing to sink their hearts into research and are of sufficient level to be comparable to national protected animals.

In fact, this is also the main reason why Li Ming is not an indecisive person, but he is helpless in this matter-these scientific researchers are all treasures that have been "snatched" at a high price after untold hardships. It was the pain he couldn't bear!

what?

You said that what needs to be dealt with is only those scientific research directors who have a problematic attitude. What does it have to do with those grassroots scientific researchers?It's fine if you don't play Lianzhu!

amount……

You just need to know that due to the adoption of a teaching method similar to the "apprenticeship system" and the existence of the "recommendation system", each scientific research segment is a "circle", which more or less brings some In the environment of nepotism, the degree of attachment of these people to the "predecessors" and "fellows" is even more serious than that of the entertainment industry; the binding force these people have on other people, especially the juniors at the grassroots level, is beyond the imagination of ordinary people ——Otherwise, if only relying on the right to allocate project funds, why can some people become schoolboys?

And these research directors may not be very good at the level of specific professional knowledge, but almost everyone has another layer of "uncle", "brother" or simply "master", which has influence on the following grassroots researchers , but it is absolutely beyond the imagination of ordinary people——Li Ming is almost sure that once these scientific research directors are fired, and after they find a new employer, at least nearly [-]% of the scientific research personnel under these people will also work in their own way. Put forward resignation for various reasons, and then go to the next house; instead of this, it is better to dismiss the whole group from the beginning.

………………

Seeing old Li's distressed look, Yang Zhu smiled: "I don't know how Li Jun will deal with it, but if it's my words..."

Li Ming's eyes lit up: "If it were you, what would you do?"

Yang Zhu chuckled: "The reason why those scientific research directors dare to take you seriously is that on the one hand, you have been too obedient to them and made them lose their awe; on the other hand, it is because they know that in Under the current circumstances, their role is irreplaceable...or in other words, no one can replace them in the short term!"

Biting the lemon peel in the cup lightly, and then taking a sip of black tea, Yang Zhu said lazily: "You know, managers are most afraid of this kind of prisoner's dilemma in terms of talents in the company-generally speaking, we Either reserve a replacement talent at the beginning, and if necessary, they can be kicked out immediately without significantly affecting the operation of the enterprise; or simply start from the operating system and value system, focusing on the platform rather than the individual Minimize the individual value of each employee, making them a screw that can be replaced at any time in a sense;”

"Of course, I hope that the nature of the agricultural science and technology business is a bit special. The current main business is the research and development of applied agricultural technology; since it is doing scientific research, it is naturally not suitable for a factory-like operation system. Replacement factors, let them feel enough crisis from all aspects!?"

The first few words made Lao Li feel chills down his spine - thinking about it carefully, Zhutou Trading is essentially using the compound model of "emphasizing the system and ignoring individuals" which is essentially the same as that of state-owned enterprises. No one is really irreplaceable. No wonder the outside world has been saying that this bastard is not good at internal management. But over the years of Zhutou Trading, there has not been a middle-level executive who jumped up and stabbed him. It turns out that this is the root cause!

But this is not the focus of his attention at the moment. Hearing what Yang Zhu said behind him, Old Li asked impatiently: "How do you make these people feel the crisis?"

Yang Zhu rolled his eyes: "Please, there is the Zhutou Genetic Laboratory nearby, and there are more than 40 agricultural and forestry universities that work closely together in the distance. At worst, after clarifying the causal relationship behind these scientific research directors, stagger the network and give a certain amount of motivation. After funding, can’t we treat those subdivided scientific research projects as bidding projects? — If it’s not possible, let Zhutou International Trade find a few laboratories from abroad to participate in it!”

Hearing this, Old Li just shook his head: "I've thought about this idea a long time ago, but it won't work... I hope that the agricultural technology company is a state-owned enterprise. With this background, foreign laboratories will be on the list. This is a huge hindrance, and unless the pig-headed genetic experiment can produce all the results, these projects will easily be rigged, and the subsequent integration of scientific research and application will also easily produce moths!"

After finishing speaking, Li Ming sighed: "It's easy to say whether the start-up capital is not the start-up capital. The company is relatively rich in its account now, not short of such a small amount of money. It will get worse!"

Although Li Ming spoke vaguely, how could Yang Zhu not know his concerns? ——For so many years, 99.9% of scientific research projects have been supported by state funding and projects thrown out by state-owned enterprises. There has long been a set of hidden operations that ordinary people cannot understand.

Seeing Old Li was a little disappointed, but Yang Zhu just smiled: "If the nominal owner of these successful scientific researches is a large private enterprise such as Zhutou International Trade, and the application method is specifically for the export of organic agricultural products in Europe and the United States? What do you think of those Do people still dare to surround the bid?"

! ! ? ? ?

Li Ming looked at Yang Zhu with a crazy expression on his face.

If the scientific research results belong to Zhutou International Trade, a large private enterprise, and the way of application is the European and American organic food trade, which is related to Huaxia's face, then there is a high probability that those people will not dare to treat Zhutou International Trade as a winner.

But... My little ancestor, please find out, okay? I hope that the agricultural science and technology company is a state-owned enterprise and directly transfers the ownership of these scientific research results to a private company. You want me to be investigated and held accountable, and then let this Is this company blacklisted?

Yang Zhu laughed loudly: "Didn't Zhutou International Trade give you billions of extra funds through accounting methods in the past two years? - let them chase you for the money in the name of accounting errors, or even There is no need to recover all of them, and in the case of their own mistakes, only 60% is enough!"

"When they show the original ledger, you will definitely lose this lawsuit - but all the money has been spent, where did you get so much money?"

"No money to pay? That's easy, asset mortgage or debt-to-equity swap!"

"At that time, part of the arrears will be converted into shares of companies that hope that agricultural technology companies will be harmless, and the remaining debts will be converted into project shares of these scientific research projects. Anyway, most of the money is also used for these scientific research projects. The original owner is completely justified!"

Old Li's brows frowned even tighter, and he looked at Yang Zhu with some doubts: "You..."

Yang Zhu shrugged his shoulders: "Don't think about something that you don't have - when these scientific researches really produce results, in at most three years, I will ask Zhutou International Trade to transfer the patents of these achievements back to Hope at an absolutely reasonable price. Agricultural technology company!"

Hearing that it wasn't the situation he was most worried about, Old Li heaved a long sigh of relief, feeling like a stone had fallen from his heart.

Although Yang Zhu's remarks were nominally about what would happen if he did it; but in fact, they drew a red line for this matter-in public and private, Li Jun must put the plan first before taking action. Communicate with Old Li Tou, if Li Jun’s plan is better than Yang Zhu’s, then everyone will be happy; but if Li Jun’s plan makes Li Ming think it’s too much, then Old Li Tou can naturally make Yang Zhu’s plan better. Once the plan is announced, Li Jun will naturally know how to choose or how to combine this plan.

However, another doubt floated up in Old Li's heart: "Hey, boy, why do you care so much about such a thankless thing as organic agriculture, and even feel a little bit at the cost?"

Yang Zhu smiled self-deprecatingly: "Because I'm stupid! You know, when a person has money, he will always do some inexplicable stupid things..."

Seeing Yang Zhu evading and not answering, Old Li couldn't help being furious. He stretched out his hand and lifted the two white porcelain bottles from the corner of the table: "Come on! Come on! If you can walk out vertically today, I, Li Zi Write it!"

When Yang Zhu saw the shiny 53 on the bottle, his face turned pale with shock.

My life is over! !

………………

Ok……

In later generations, organic agriculture quickly died down after being popular for three to five years.

Investors call it "tiankeng", practitioners call it "the hardest, most tiring, and least cost-effective job in the world", consumers call it "IQ tax", and many so-called experts, He vowed that "organic is not the future of agriculture, and organic agriculture is just another gimmick for capital to cut leeks."

Yang Zhu agrees with these views, but does not fully agree with them—in his opinion, the organic agriculture that began to sprout after 2010, gradually became known to the public after 2015, and gradually began to end after 2019 is nothing but China’s organic agriculture. On the earth, it was just another untimely industry.

Yes, born at the wrong time - this is Yang Zhu's personal evaluation of organic agriculture.

Organic agriculture, which began to emerge in the 80s in Europe and the United States, although it only accounts for about 3-4% of all agricultural output, has been able to stand at a high price for decades. If there is no market for organic agriculture, Yang Zhu did not believe it from the bottom of his heart—anyone with a bit of business knowledge knows that health is absolutely a t1-level human need. On Blue Star, where pollution is becoming more and more serious, it is absolutely impossible for high-quality organic food to have no room for demand. .

However, to develop organic agriculture, the timing, location, and people are all indispensable.

Let me talk about the time first.

When the future generations are familiar with organic agriculture, although everyone’s income is quite good in name, but the same, whether it is the actual purchasing power of the currency or the level of disposable funds excluding rent and mortgage, in fact, it may not be as good as it was in the 90s. How much higher - Do you think the purchasing power of currency is strong, it is because the development of science and technology has led to a significant reduction in the production cost of many industrial products, and in addition, the merchants are too introverted, and they all resort to the strategy of small profits and high sales.

When everyone has no real spare money, the relative value of the body itself will be pulled down to a very low level. Unless you really pay attention to health preservation, or the doctor asks you, you will most likely not pay more attention to food - After all, contrast and "health" are vague and distant words, and the enjoyment of pure taste buds and other visual and experiential stimulation are undoubtedly more in line with the appetite of young people and even young people. Before the torture, who would care about things that only old men and women care about?

But our country is considered to be the country that cares most about the protection of people's livelihood materials in the world. With the support of the rice bag and vegetable basket projects, the domestic food and vegetable prices have been maintained at a very low level for a long time-so, in In such an environment of the times, the price is often several times higher than that of ordinary vegetables, but the taste of organic food is not necessarily better, and it does not have sufficient value recognition and subjective demand basis.

Secondly, geographical advantage.

In fact, in this regard, Yang Zhu prefers to only talk about the topic of "soil".

After 2008, as the domestic economic activity rose to a new level, the demand for agricultural products also increased to a higher level. Correspondingly, the land was further overloaded and the loss of soil nutrients was intensified like never before.

Many land compaction and salinization in later generations are extremely serious, not to mention serious pests and diseases, and its own nutrient content has degraded to a level that is not much different from that of a pure medium such as coconut peat. It can be said that there is no support from chemical fertilizers. However, there is no way to grow much vegetables and food on these lands-but if a large amount of chemical fertilizers are used, it will further aggravate soil compaction and pollution, forming a vicious cycle.

As we all know, the prerequisite for organic agriculture is to find a piece of land that is fertile, less polluted, and even free of chemical pollution.

The land situation in later generations has deteriorated to such an extent that it has directly increased the operating costs of organic farming projects - soil improvement for disease removal, increase in organic matter content, land search and lease costs, technology costs, and incidental transportation costs are all a A big mountain, the operator can't breathe.

Think about it, even if the rent is removed, the land used for ecological agriculture in the future generations will need to continuously invest 1 to 3 yuan per mu per year to continuously improve the land in the past few years. The high cost in the middle can be imagined—— And such a high cost reacts on the selling price, which further hinders the public's acceptance of organic food.

Finally, Renhe.

Hmm... In fact, there are countless projects that have died in this area in later generations, and there are mainly four representative ones.

The first one: Die at the hidden cost of China's rural society.

As we all know, Huaxia is a society of acquaintances. Even in 2020, most of the rural areas where ecological agriculture projects are located are still like this. One of the characteristics of the acquaintance society is that villagers have different moral standards for their own villagers and outsiders.

There is a well-known case like this: There used to be a boss who had such a big project that he took over the land of two entire villages, one of which was related to him but the other was not; as a result, in the evening , the party secretary of another village yelled on the loudspeaker, folks, it’s getting dark, let’s go to the farm to steal vegetables.

As a result, another relative of the boss heard about it and quickly notified the boss. The boss managed to stop the incident by mobilizing the police from the entire county. Think about it, even a boss with such strong connections would Almost got scammed, what about the rest of the project operators?

In fact, many ecological agriculture projects in later generations were stolen in this way. Although this reason sounds extremely ridiculous, in fact, reality is far more magical than fiction.

The second type: die in managing agriculture with the thinking of managing a company.

Since ecological agriculture is inherently a high-input business, the main body of investment is often the boss who has made some money.

When these people manage projects, they often unconsciously manage according to the company's operating model - find a professional manager to manage, find some students from the Agricultural University as technical consultants, and then hire some local farmers as labor .

Putting aside whether the students of the Agricultural University have the real ability to be technical consultants, there are huge hidden dangers in managing those farmers in the same way as managing employees.

You must know that farmers in China have lived a traditional farming lifestyle of "working at sunrise and resting at sunset" for thousands of years. Agriculture is both work and life for these people-farmers often just dawn Just get up, work in the field while it is cool, go home to rest when the sun is high, eat and take a nap, wait until noon, the sun is not so strong, and then continue to work in the field until it is dark.

Now you let them go to work at 9 o'clock, and they don't get off work until 6 o'clock in the afternoon. Under the huge contrast of get off work and rest habits, not many farmers can stand it-so, under this company-style management model, farmers are struggling to work. The situation of dawdling is widespread;

And the consequences of such a low efficiency can be imagined, countless ecological agriculture projects have been dragged to death-don't talk about bullshit KPI assessment stuff, no matter what kind of agricultural project, as long as you are not large-scale In planting, it is difficult to do performance appraisal in the early stage. Even if the indicators are set, it is often nonsense. Farmers with rich experience in farming can often make you speechless with a few words.

The third type: Die because the capital chain is broken.

Although this reason sounds like "the person who died in this area must be a fool, and it would definitely not be like this if I were replaced", in fact, only after you get into the pit, you will know how serious this idea is. error.

Perhaps in the eyes of many people, agricultural projects don’t cost much. Even if it’s organic agriculture, it’s just about 30% more investment than ordinary agricultural projects—but in fact, people who have actually done farming know that this The biggest feature of Yiyi is large investment, long cycle, slow return, numerous and uncontrollable risk factors; if you dare to invest in ecological agriculture projects with the way of thinking and expected return value of investing in Internet projects, you will definitely come and die, and come to a pair Dead pair.

You must know that organic agriculture is ecological agriculture in essence. Those organic agriculture projects are either compound projects that combine planting and breeding, or pure planting projects that build a simple ecological cycle system according to local conditions... But no matter what kind, Biodiversity is a must

In terms of agricultural management, each species is a specialty, fish farming is a specialty, chicken raising is another specialty, rice or fruit growing is another specialty, plus insects, microbes, composting, epidemic prevention, etc. There are so many other specialties. , It is simply a bottomless pit for novices-those who initially thought that the difference between organic agriculture and traditional agriculture are only the difference in soil and pesticide costs, and those who only count these three input costs, all of them will die miserably.

The fourth type: die on the sales channel.

In fact, this kind of statement is somewhat controversial. After all, during the period from the 80s to the beginning of the millennium, some organic agricultural products in China were very popular in Europe, America and Northeast Asia—although most of them were fungi, bamboo shoots, and fruits. and natural fish, etc., but the main reason was that the country did not realize the attractiveness and premium value of organic vegetables and fruits to developed countries such as Europe and the United States at that time, and foreign buyers deliberately concealed it, so they missed that period of organic agriculture. The real golden period of development.

And after 2010, a certain company in Dali, southern Yunnan, which focused on organic rice and vegetables, easily opened up the markets of major first-tier cities in just a few years, selling organic rice at a very high price at that time. And vegetables are distributed to those who pursue health and quality of life in the form of weighing, delivery and packaging-think about it, there were more than [-] members in Shanghai alone. Apart from the attraction of organic food itself to the middle and high-end crowd, as The government of the Shanghai Municipality has also contributed a lot to the objects of support in southern Yunnan. Therefore, for such high-quality projects, at least the official channels are willing to open them up.

However, later this company was exposed as organic fraud, and more than half of the rice and vegetables did not meet the organic standards, but used pesticides and fertilizers. In the end, the project collapsed and caused some bad news among consumers. influences.

As for later...

On the one hand, the rise of the self-media, coupled with the fact that merchants in the e-commerce era are changing tricks to die, there are too many inside stories about the food industry and agricultural products have been exposed, which has led to a serious crisis of trust in certain things among the public, and also As a result, the cost of acquiring customers for these organic agricultural products is frighteningly high—the reason why a high-end vegetable distribution company in Shencheng closed down not long ago was that the cost of acquiring customers was too ridiculous, with an average acquisition cost of 5000 yuan per user. With the support of industry giants, how many companies can resist?

And the reason why Yang Zhu looks like he has lost his mind and insists on rushing headlong into organic agriculture, in fact, apart from the weird obsession in his heart, it is also because in his opinion, at this point in time, it is already intervening in organic agriculture. Last chance.

From the time of day.

At this time, the actual purchasing power of the domestic people after the time line has been leveled, although its real level is a bit lower than that of later generations, but the gap in the middle is actually far less than what ordinary people think, and the housing prices at this time are still far from the peak period. Seven or eight Mount Everests have been built, so the funds at their disposal are more abundant than those of later generations.

Moreover, in Yang Zhu's vision, the basic market for organic agricultural products in the early stage was not in China at all, but in Europe, America and Northeast Asia—you know, the beautiful country has always wanted to use China as a place for risk diversification and a reservoir, and actively strengthen the relationship between the two sides. Commercial cooperation, so under some small calculations, even if Yang Zhu engages in some unwelcoming wind and rain in the beautiful country, he can tolerate it, let alone primary agricultural products, which are not very sensitive at all?

That's right, this is the real time in Yang Zhu's mind - on the left is the beautiful country full of small calculations and their two younger brothers in Northeast Asia; The European Union has a high-quality basic market of more than 10 billion people. Yang Zhu can be sure that even if the cost of organic farming is high now, relying on exports can definitely hedge various business risks.

Geographically speaking.

The soil situation in China at this time is far from being as bad as that of later generations, and because a large part of the current social costs are transferred to the farmers, the farmers are overwhelmed and objectively reduce the use of chemical fertilizers and pesticides. ——That is to say, the soil at this time is still salvageable, and the input cost for improving the soil is relatively low now, and the cost of this piece, the later the time, the higher the cost and the more difficult it is to improve.

Moreover, the reason why Yang Zhu is so obsessed with improving the soil, and even forcibly promoting the organic fertilizer that hopes to sell agricultural technology at a discounted price in areas with many cooperation projects such as Shuangqing, Northeast, and Southern Yunnan, naturally has his intentions;

A fertile and recyclable land can not only greatly increase crop yield and quality, but also reduce production costs—of course, more importantly, a piece of fertile organic soil, together with the created ecosystem and strict The standard of management, which can truly restore the effectiveness of various Chinese herbal medicines, is absolutely crucial to another of his plans.

From a human perspective.

The various difficulties faced by many organic agricultural projects in later generations do not have any obstacles to the current Zhutou Commerce and Zhutou International Trade.

Hidden costs of rural society?

I'm sorry, whether it is Zhutou Trading or Hope Agricultural Technology Company, when carrying out organic agricultural projects, they will all adopt a two-tier ppp equity structure-these fields have become organic agricultural projects in which the villagers have shares, and you can't run every day Steal vegetables from your own fields, it's not worth the candle!

Is the daily management of these agricultural projects difficult?

Sorry, since it is a two-tier ppp structure, apart from providing you with free training and guidance on ecological prevention and control technology, the remaining how and when to plant are all up to the farmers themselves; Buy agricultural products from farmers with the purchase price and extremely strict purchase standards-if you want to sell for less money, or if you can’t sell at all, then you can just be lazy, or cut corners in daily management.

Capital chain broken?

I’m sorry, the most important thing that Yang Zhu has in recent years is money. In addition to the continuous production of golden eggs in Zhutou business, Zhutou’s private equity on the other side of the ocean is also gradually releasing some equity in “shared projects”—compared to funds, On the contrary, Yang Zhu is more worried about the lack of breakthroughs in the application technologies of various organic agriculture.

Blocked sales channels?

Come on, what does Zhutou International Trade rely on to gain a foothold in Europe and the United States?All kinds of quick-frozen vegetables including organic vegetables!

Under the current general environment, relying on the group of bandits whose tentacles are getting deeper and deeper, do you think there will be no sales channels for these organic vegetables?

Even in the past few years, the international environment has changed, and these organic foods are not easy to go abroad-but at that time, the domestic living standard has also been completely improved, and there is no Zhutou business that specializes in internal circulation. what! ?

Of course, the so-called people are not happy for a thousand days, and flowers are not red for a hundred days. Perhaps after a few years, whether it is Zhutou Business or Zhutou International Trade, they will become the flowers of tomorrow, but Yang Zhu is confident that within at least five years, These two companies cannot die.

………………

Five years...

Yang Zhu, who had been swayed by Lao Li's head, laughed at himself.

Five years is enough.

Even if his two companies are down by then, wouldn't there be at least a few sparks left?