Rebirth in 1998 is also a kind of life

The next day.

Guoke International Golf is not far from the Yellow River.

Not long after it opened this year, it has 70 square meters of grassland and forest, and its specifications are currently rare in China. It is an 18-hole par 72 international standard course.

"Come from the crowd, go to the crowd?" Wan Qingyi in a polo shirt took off his ball cap and frowned at Song Wenxuan beside him.

Song Wenxuan shrugged his shoulders helplessly, indicating that he couldn't understand the twists and turns that his boss said, but his eyes were looking with interest at the small group of dog-like men and women not far away.

………………

Ok……

Some people may be wondering, isn't there a lot of troubles in Zhutou Business recently, and today is not the weekend, how could Wan Qingyi have time to come to this kind of place and play golf, which is an extremely time-consuming sport for the rich?

And look at this style, it doesn't seem to be discussing cooperation with business partners, let alone socializing in public relations.

The reason why she didn't meet at Zhutou Commercial Headquarters but appeared here was entirely at Song Wenxuan's request - the name given was to let her help experience the various means of competitors, and by the way, give some advice, so as not to be confused in the follow-up The stalemate of public opinion overturned in the war.

Although she knew that this old friend couldn't bear to see her working too hard, so she just found an excuse to relax herself who had been spinning for several months, but Wan Qingyi still readily agreed to this kind of invitation——for For her, who is becoming more and more like a strong woman, the various devious methods used by those who played the tug-of-war with Turtle Dove Net are indeed worth learning, so she spared no effort to spare a day of precious time to learn one time.

The first website m.9biquge.

Take the present as an example, it is a "Supreme VIP Member Appreciation Event" jointly organized by certain companies and Minsheng Bank - this level of activities, all invited are those who have deposits in Minsheng Bank of more than 3000 million or turnover of more than 5 million of high-end customers.

And although this activity is essentially engaging in experiential marketing in the name of "thank you", and wants to promote certain products and services by shaping the concept of "true upper class life", but I have to say that because the other party's scale is right Well, those who attended the event did not mean anything offensive.

In fact, leaving aside the thank-you words from the event party at the beginning and the vulgar means of leaving ink to frame Wan Qingyi's teeth, after most of the day, whether it is the "Time and Space Art Gallery" where famous paintings and masterpieces are explained 1 on 1 throughout, well-known foreign The "Collection Famous Wine Tasting Session" where sommeliers imparted professional tasting knowledge, and the "Style Slim" where several well-known tailors were invited to tailor suits for members for free, all made Wan Qingyi feel that the trip was worthwhile;

And the meticulous and thoughtful "360° life butler" service in the back, the super-large golf course overlooking the Yellow River in front of you, and the hot spring bath later, even Wan Qingyi almost wants to live in it all the time. That's it - although the organizer does have the intention of promoting nearby villas, it has to be said that this one-stop super-standard service experience that includes eating, drinking, entertainment, health care and shopping can indeed make people feel "so this is the upper class" life" perception.

Think about it, even someone like Wan Qingyi, who has seen many big scenes, can't help but feel a little moved, let alone the other 20 or so local old turtledoves?

In sharp contrast, Song Wenxuan, who has always been indifferent and seems to be accustomed to it-from the level of enjoyment, Qilu's side really can't compare with the first-tier cities with developed coastal cities. In the words of the Internet, Qilu's side It is really "earth burst"!

........................

However, even though she benefited a lot from this thank-you event, Wan Qingyi did not forget today's business.

After receiving a bottle of Evian mineral water and dismissing the multi-tasking caddy, the school girl tied her ponytail again, then turned her head and asked, "That's all Yang Zhu said?"

Hearing this, Song Wenxuan withdrew his eyes from the waist of the female caddy not far away, sighed secretly that Qilu was as beautiful as a cloud, and replied: "Boss has another word; um... let you take a look at the beginning of the year." Strategic Minutes."

Yang Zhu's original words were a bit vulgar. As a well-bred playboy, he would naturally not lose his demeanor in front of a beautiful woman - even if this person is his old friend, plus the de facto "sister-in-law" .

Wan Qingyi heard the pause in his words, and immediately understood that her lover's original words might not be very pleasant to hear, but she didn't care about this, but lowered her head and pondered: "The strategic summary at the beginning of the year?"

Seeing Wan Qingyi bowed his head for a long time without any response, Song Wenxuan couldn't help asking: "Qingyi, what exactly did you say in the strategic minutes of Zhutou Business at the beginning of the year!"

As soon as the words were out of his mouth, he suddenly realized that he was abrupt—even though they belonged to the same company under Yang Zhu, Cultu. How could it be easy to tell outsiders about such content related to the company's strategic intentions and secrets?

Wan Qingyi hesitated for a moment, and finally sighed: "Although this kind of thing is not suitable for leaking, you are the CEO of Cuijiu.com after all, and you are not an outsider—besides, Zhutou Trading has encountered so many things this year. , the original strategic steps are all messed up, so it doesn’t matter if I tell you.”

Song Wenxuan looked around and found that the nearest caddy was six or seven meters away from the two of them, so he lowered his voice: "Okay, you can just say it, and I will help you as a staff."

Wan Qingyi thought for a while: "Although there are many things that Zhutou Trading needs to do this year, the content reflected in the strategic minutes is not complicated. It can be summed up in five points."

"First, separate the pure e-commerce preparatory team from the O2O business department, and treat the pure e-commerce business as the company's follow-up strategic growth point, and gradually tilt all resources to it."

"Second, anchor the middle class as the core consumer group of pure e-commerce, and try to increase the stickiness with customized service routes;"

"Third, further improve the logistics and distribution system, strengthen the logistics and distribution capabilities of the first ring and the end, especially the cold chain transportation capacity; strive to achieve 4-hour delivery in most areas within five years;"

"Fourth, further strengthen the traffic carrying capacity of the website and the computing power of the big data center, and further optimize the algorithm. At the same time, the big data center is required to gradually assume its own responsibilities, and provide strategic suggestions for decision-making in reverse."

"Fifth, further optimize the service level of the local life service business, and based on this, explore an integrated business model in line with the company's values."

After hearing these four points, Song Wenxuan frowned: "It's gone?"

Wan Qingyi gave him a blank look: "How much more do you want? Although there are only five minutes on the surface, each one involves a huge amount of work - the original workload of the various departments of the casting investment business is already very high. When you grow up, if you want to do more tasks, will the people in the whole company still be able to survive?"

Song Wenxuan smiled embarrassingly. He forgot that Zhutou Trading is different from his Turtledove.com. The department's comprehensive work intensity and fault tolerance indicators are there, and many things are really not easy to talk about.

After laughing, Song Wenxuan fell into deep thought just like Wan Qingyi.

These five strategic minutes, regardless of the direction, are completely normal corporate decisions that can no longer be normal. This kind of action will take several years to complete. What is the direct connection with their solution to the deadlock they are facing now? ?

But he knew that although Yang Zhu was laughing and joking in private, he would never make jokes when it came to work; moreover, this guy has always been a stickler in this regard, saying that he would give them a direction, and he would never Make fun of them.

After thinking about it for a while, a certain playboy let out a sigh of relief—your sister, why do these bosses like to pretend to be deep now, why can't they just say what they have to say, what kind of riddles are they playing! ?

Ok?Riddles?

Thinking of this, Song Wenxuan suddenly said: "Qingyi, do you think there is anything that can be combined with the sentence you said to the boss in these five minutes?"

"Well...you don't need many, one or two or half is enough!"

first sentence?

From the masses, to the masses?

Wan Qingyi looked at Song Wenxuan with some doubts, is it necessary to care about such nonsense?

As we all know, Zhutou Trading started with a lot of laid-off workers. The corporate culture and operating purpose are all focused on the comprehensive interests of the grassroots, and the subsequent projects and actions all show its unique style. business philosophy - it can be said that this is a state-owned enterprise closely connected with the people under the cloak of private management;

As a reward for persisting for four years, Zhutou Trading has a good reputation among ordinary people. Although its fan stickiness is still slightly inferior to that of "monsters" like Pang Donglai, except for Pang Donglai, There is absolutely no second company in China that can have such a reputation.

but……

One code counts for one code. After all, Zhutou Trading is a platform-based enterprise. For the current public opinion war involving "values", Zhutou Trading can certainly rely on its good social reputation, use its arms to fight, and pass the price. Discrimination and traffic discrimination, and even scoring systems to forcibly lower certain types of products, so as to achieve the effect of denying certain values;

But in this way, the reputation that Zhutou Trading has accumulated with great difficulty will be basically consumed. From a long-term perspective, this is not a matter of killing one thousand enemies and losing eight hundred... but killing one thousand enemies , Lose yourself [-]!

Moreover, she really doesn't know how effective this kind of action can really be - but anyone with some brains knows that no matter which country they are in, values ​​and trends are generally from top to bottom. Zhutou Trading has always only had a strong influence among the middle and grassroots groups, but its influence on the high-income group and the wealthy class, which are regarded as the epicenter of value, is really negligible.

Thinking of this, Wan Qingyi suddenly had a flash of inspiration in his mind.

wrong!Yang Zhu has always said that China's national conditions are completely different from most countries in the world. The internal quality of all classes in China is completely different from Western standards. More than half of the academic theories in Europe and the United States cannot be copied to China.

Ok……

From the masses, to the masses?

A single spark can start a prairie fire, and the east wind overwhelms the west wind?

Try the boutique customized service route to increase stickiness?

To further optimize the algorithm, require the big data center to gradually assume its own responsibilities, and provide strategic suggestions for the decision-making layer in reverse?

Further optimize the service level of the local life service business and explore an integrated business model in line with the company's values?

The two-tier PPP cooperation structure that suddenly became the main mode of the company this year?

When one after another seemingly scattered beads were strung together in Wan Qingyi's mind, and the logical sequence gradually became clear, Wan Qingyi's eyes became brighter and brighter.

"I know what that bastard means!" the school girl clapped her hands hard, her voice indescribably excited.

Eh? ? ?

Song Wenxuan, who was confused, looked at the beauty exuding the aura of a queen in front of him, and asked cautiously: "Qingyi, do you know what the boss means?"

Wan Qingyi nodded, and then patted him on the shoulder loudly: "Speaking of which, I still want to thank you for bringing me here today... If I didn't have such a trip today, I guess I really wouldn't be able to figure out who that bastard is. mean."

As he said that, the school girl had a look of resentment on her face: "That bastard Yang Zhu laid the groundwork at the beginning of this year... I guess even if there is no such thing as now, two or three years later, he probably will To play this trick;"

"Huh, he buried such a big backhand without making a sound... Everyone said that bastard was insidious, and he was really to blame!"

Song Wenxuan was completely confused: "Hey, hey, I said Miss Qingyi, can you speak some human words, why didn't I understand a sentence? '

Wan Qingyi giggled, patted him on the shoulder, and then pointed to a group of happily playing people not far away and asked: "How many people do you think will change their concepts and consumption after going through today's thank-you meeting?" Habits, how many people will buy villas here?"

Song Wenxuan thought for a while: "Considering Qilu's consumption habits and social atmosphere - after today, I dare not say how many people will come to buy villas, but more than [-]% of the people present will change their values ​​and values. Get used to spending! After all, this should be Qilu’s first high-end experience event, and the impact should be quite strong.”

Wan Qingyi nodded: "I think it's similar, and I estimate that at least [-]% of people will consider buying these single-family villas worth millions here."

After finishing speaking, Wan Qingyi turned her head and asked: "The VIP members who just participated in this appreciation meeting today are either executives of well-known companies or bosses with a lot of money. It stands to reason that they are also people who have seen big storms, so ...Why do you think they were so easily changed by such a campaign to change their values ​​and consumption habits?"

Song Wenxuan shrugged: "How simple is this, when every link you go through is different from usual, and gives you more sense of quality and satisfaction than usual...even if each link only gives you The sense of experience has increased by half, and under the pile of sand, the impact will definitely make you change some of your original views."

As soon as the words fell, Song Wenxuan regained his comprehension: "You mean...?"

Wan Qingyi nodded: "That's right, whether it's a commodity or a service, its value is not necessarily related to its own physical quality, but is determined by its scarcity and introduction - the so-called high society Lifestyle is nothing more than using a bunch of scarce goods and services to make you feel that you are different and overlooked.”

Speaking of this, Wan Qingyi smiled strangely: "You know, there are actually several types of scarcity, including physical scarcity and emotional value scarcity...Of course, the one with the largest number is It is the pseudo-scarcity created by merchants and brands through storytelling and sales control."

"So, in the face of this kind of pseudo-scarcity, we just need to play a hedging method on the adjacent tracks and greatly reduce their public expectations?"

Song Wenxuan understood the logic, and also understood that Wan Qingyi wanted to turn certain experiences into Chinese cabbage, and immediately nodded in agreement—when caviar was already a 99-yuan box in the eyes of the public. When buying food, those people who spend 999 to eat a small bite of caviar in the restaurant, although everyone will not look at him with the eyes of a big injustice, but they will definitely not think that this kind of person is really taller than themselves Last time I waited.

However, although he knew the truth, he had no idea how to do it, so he immediately asked, "Qingyi, what are you going to do?"

Wan Qingyi smiled confidently: "It's simple, isn't the answer in the strategic minutes at the beginning of the year... big data + industrial chain + local life service platform + customized services!"

Song Wenxuan suddenly felt a little overwhelmed, and he was not an executive of Zhutou Trading, how could he sort out the relationship all at once?

Seeing this, Wan Qingyi smiled: "Have you heard of the [crowdfunding] model based on the JIT model?"

Song Wenxuan naturally knows what crowdfunding is.

In fact, unlike ordinary people’s imagination, this thing is definitely not a new thing. It has been around for thousands of years. In ancient times, those monks used alms to build temples and promised to engrave the name of the donator on the merit tablet. It is the earliest crowdfunding model; the Statue of Liberty in the beautiful country and Mozart's concert in 1783 all used the crowdfunding model.

Specifically in business, although Song Wenxuan has never heard of the "crowdfunding model based on the JIT model", he can understand it in a literal sense-it is nothing more than the market before the factory, and the collection of consumers is different. After meeting their needs, let them pay and then customize a "own" product for them, which not only greatly highlights the scarcity of commodities, but also brings consumers a unique sense of participation and emotional satisfaction.

And the most wonderful thing is that the crowdfunding model can perfectly avoid the risk of commodity pressure and sales risk, and can also directly obtain the most direct consumption demand data of consumers... At first glance, it seems that it is definitely the most perfect marketing model in the economic model .

It's just that this model has two extremely important prerequisites - trust and participation!

If these two elements are not up to standard, no matter how good the project is, it will definitely be close to death!

There are countless crowdfunding projects in later generations. Before the emergence of various crowdfunding platforms, there were [-] or [-] crowdfunding projects, but most of them ended in failure. One of the important reasons is trust It was not until big platforms such as cats and dogs set up a crowdfunding section and endorsed it that the situation improved significantly-it's easy to understand when you think about it, what kind of green onion are you? I have heard your name, why should I hand over the money to you, and then go to buy a customized one, although it sounds very attractive, but I have to wait for a few months, and I don’t know if it will come to my hands chemical products.

But Zhutou Trading is different. Its current brand comprehensive hardness can definitely rank among the top 20 in China. Its reputation is even greater than many central enterprises. With its reputation and strength, more than [-]% of consumers will not doubt it. He will cheat himself, so things like trust are not a problem for him at all.

But the second point is very important - if the degree of trust is a prerequisite for solving the problem of whether a crowdfunding project can survive, then the degree of participation is the core element that determines how big a crowdfunding project can be.

When it comes to crowdfunding projects, ordinary people in later generations know the most about film and television projects and game projects such as "Big Fish and Begonia" and "Dark Myth". In fact, it is the famous rice mobile phone - although its operation process is not exactly the same as crowdfunding in the traditional sense, it is undoubtedly a real crowdfunding project in its bones.

The fundamental reason why the rice mobile phone, which was not a fart at all in the eyes of regular manufacturers, was able to make a big way in the red sea at the beginning was that there was no brand trust at all. It found the right KOL, found the right seed users, and mobilized the participation of these people with a very sincere and timely feedback attitude-precisely because the original rice phone really became these seeds in a sense The "children" born by customers after nine or nine hardships, these seed customers who are usually quite taciturn, will not only gain a great sense of accomplishment, but also spare no effort to become KOC, passing on the name and advantages of rice mobile phones to one after another. In the ears of a stranger, it finally formed a torrent.

………………

Obviously, Song Wenxuan didn't know much about the cats and cats in the crowdfunding model, but looked at Wan Qingyi with some uncertainty: "Qingyi, I admit that once the crowdfunding model business is carried out on a large scale, it will indeed be possible to make money in the crowdfunding model. Promoting the restructuring of the value chain on the second battlefield of Lindimension is also of great benefit to winning this public opinion war, but..."

After hesitating for a while, Song Wenxuan said: "This model does not seem to be difficult, so you are not afraid of losing the corner of the east, being directly copied by competitors such as Darobber.com and Huixuanfang, and then taking the opportunity to grow? "

Upon hearing this, Wan Qingyi smiled confidently: "If they are willing to copy, let them copy it...as long as they are not afraid of death!"

After finishing speaking, he snorted coldly: "We Zhutou Trading can do some things well, but others may not be able to—do you really think our Mobius Ring Snake dynamic moat system is just a joke!?"

Hearing this, Song Wenxuan spread his hands in frustration.

Well, I have absolutely nothing to say about playing with public opinion and people's hearts, but when it comes to business, I really can't compare with this beautiful woman in front of me.

Damn it!

What Mobius ring snake, what dynamic moat... Auntie, can't you speak human words?

Do you know, you were taken away by that animal Yang Zhu!

A playboy looked at Wan Qingyi with heartbroken...