Rebirth in 1998 is also a kind of life

A certain conference room in Zhutou Commercial Headquarters.

As Wan Qingyi, Song Wenxuan, and several other department executives took their seats, the staff pressed the switch, and as the lights dimmed, an advertising video flashed on the projection cloth on the wall.

………………

Picture [-]: As the boss's documents with a mean face were slapped heavily on the table, a girl in ordinary clothes shrank her neck, then left the office with her head down, her rather pretty face was full of timidity and frustration.

Picture [-]: Amidst the gloating smiles of colleagues, the girl holding the documents in her arms returned to her office with a bent back. After sighing numbly and decadently, she mechanically typed on the computer keyboard with both hands. up.

Screen [-]: Suddenly, when switching files, the girl's mouse accidentally clicked on an icon on the desktop, and the icon quickly enlarged, sucking the terrified girl into the screen.

Picture [-]: The girl landed in a labyrinth-like place, surrounded by blue data walls representing high technology. The nervous girl hesitated for a moment, and carefully touched the data wall with her hand; instantly, the data The wall moved, passing through the girl.

Picture [-]: After passing through the data wall, the girl's appearance suddenly changed. The original rustic work clothes on her body disappeared, and she turned into a youthful and beautiful trendy sweater. The whole person is three points more beautiful.

Picture [-]: Touching her new clothes in disbelief, the girl thought for a while, then stretched out her left hand and gently touched the other data wall, the data wall fell down like a closed computer screen, the girl Jump lightly and jump over the data wall;

Screen [-]: The camera twisted, and the girl who had crossed the data wall changed into a pink mid-short skirt, and she seemed to be a little more beautiful.

Picture [-]: The girl showed a surprised face, and then began to move casually, walking towards another data wall again.

Picture [-]: As the girl rotates, crosses, and leans back and forth between the data walls in a posture of enjoyment, the things on the girl gradually increase, and the pendants, bags, and trendy shoes that are constantly switching are all in close-up presented in the screen.

Screen [-]: After a few transitions, the girl who has completely turned into a lively little beauty is lying on the sofa with a bunch of snacks and eating non-stop, her expression has changed from the timid and timid at the beginning to a comfortable and leisurely one.

Screen eleven: The girl seems to have discovered something, turned her head to look at the camera, a wanton smile appeared on the corner of her mouth, and then stretched out her foot and kicked it lightly.

Screen [-]: The screen is shattered, and a leg sticks out from the camera. When the camera turns around, a girl looking at the exquisite lady's watch on her wrist and standing up from the work station is seen. , carrying a stylish lady's bag, walked towards the company's entrance with disdainful and confident steps, leaving only a group of admiring male colleagues and a few jealous faces behind. Middle-aged female colleague.

Screen [-]: The camera zooms in and focuses on the logo on the girl's work computer, the screen is blurred, and the logo of Big Bandit Network appears.

Subtitle: Open the border, let you become the queen in your life - Big Bandit.

………………

After watching this ad video, and watching several ad videos of Dabaiwang and Huixuanfang, the lights in the meeting room were turned on again.

The heads of several departments of Zhutou Commercial and Commercial Department sat there, and frowned in unison.

As a matter of fact, if you want to say how good the quality of the newly launched advertisements of Darobber.com and Huixuanfang is, it’s not necessarily true—except for the good camera switching skills and card point skills, and the picture processing is relatively good, other It really doesn't have much content.

But the problem is that when these advertisements start to be broadcast intensively on various TV platforms in series, the problem becomes a bit tricky.

According to the three-dimensional user portraits made some time ago, it is not difficult to know that this group of young women can be regarded as one of the most easily harvested leek groups-weak subjective recognition ability, narrow information receiving area, shallow cognition level of things, and inexplicable At the same time, he is extremely fragile and sensitive, and has immature utilitarian psychology and vanity, etc...

Under various psychological effects, as long as a trend of "trendy life" is created, these young female groups will flock to them under the herd effect-it's hard to die, although these advertisements have no depth at all. , but those images and special effects that look very cool in this era can easily create a feeling of "future fashion life", and in addition, the heroines of those advertisements are all imaged as "benefit treasures" at the beginning Appearing, it can resonate with these young female groups whose hearts are higher than the sky but are frustrated in reality, and it can even arouse their sense of substitution and association.

Thinking of this, the heads of several departments couldn't help sighing. My company is good everywhere, but I have never paid much attention to advertising—in other words, Zhutou Trading has always valued pragmatic word-of-mouth advertising , I have never paid much attention to high-altitude advertisements such as TV advertisements.

Hey~ Communication has always been preconceived. Since the opponent has played the "fashionable lifestyle" card first, the quality of the content is decent, and the distribution is even more amazing. After waiting for a month or two, consumers have already formed a fixed perception Finally, it will be very difficult for my company to get back some points in this area!

Taking into account the reactions of the executives, Wan Qingyi asked, "What do you guys think about the sudden advertising campaign launched by Dadao.com and Huixuanfang? Or...how do you think we should deal with it?"

The director of the public relations department immediately raised his hand: "Assistant Wan, it is obvious that with Huixuanfang's outlets breaking through 2000 and the monthly turnover of Big Pirates breaking through 30 billion, they plan to strike while the iron is hot and further occupy the minds of young female consumer groups. ;"

“Therefore, my suggestion is to quickly produce and launch advertisements targeting this group, not to win by quality, but to be able to defend against the erosion of the other party—now is an era when fast fish eat slow fish, and the advertising density of the other party , if the same content does not appear for more than 40 days, they will steal the minds of more than [-]% of the young female group!"

As soon as this remark came out, the rest of the responsible persons echoed one after another——as a big fish fighting through the cracks of the times, no one in China understands the importance of "one step ahead" better than the people of Zhutou Trading, and no one Who knows how to defend against this opportunistic means of competition better than these people.

As the director of the public relations department said, since the opponent is one step ahead in this area, the most effective way is to first adopt a follow-up defensive strategy to highlight the existence of Zhutou Trading, at least not to let consumers have nothing else in this area. Choice - After having a foothold in the minds of consumers, the next step is to gradually take advantage of the advantages of casting investment and trading in other aspects, and gradually reverse consumers' mental preferences.

Seeing this, Wan Qingyi nodded noncommittally, turned his head and said to Song Wenxuan who was beside him: "President Song, what do you think?"

Facing the weird eyes cast by several department heads, Song Wenxuan shrugged unconsciously: "With all due respect, this defensive strategy is too passive. If you are not careful, you will be touched by your opponent, and you will be promoted accordingly." their brand power."

This is true. There are countless methods used by the marketing industry to touch the boss of the porcelain industry. With this defensive strategy, once the content output is slightly overturned, it is easy to be stepped on by the opponent with a ladder, and then concocted various All kinds of "colorful press articles" are used to create one's own sense of arrogance - in Song Wenxuan's view, Dui Zhibu is looking forward to Zhutou Trading's following strategy, and then suddenly amplifies his moves, throwing out one or two worthy It is said that the stunning advertisements, after playing first-hand content crushing, easily climbed the shortcut, and took advantage of the trend to become a "strong brand" that can keep pace with Zhutou business.

Wan Qingyi nodded: "I agree with Mr. Song's point of view - as far as I know, the opponent's overseas resources are extremely rich, and the resources of all walks of life in China are not bad. With their ability and level, they will not just Can come up with this level of advertising for content output;”

"In other words, this is a bait thrown by the other party to lure us to play [Kuaiyu game] with them in terms of high-quality content... and obviously, compared to us who don't pay much attention to TV advertising, the other party's The hidden strength of this area far surpasses ours, if we really follow the opponent's rhythm, then we will really be fools!"

Hearing this, the heads of several departments felt a burst of cold sweat on their backs.

Although they are taught on weekdays that "kungfu is beyond poetry" and "one step can only be taken after reading ten steps", it is difficult for them to do this when they are really faced with emergencies...or in other words, in such a dense environment Under the rhythm of competition, they simply don't have so much time to think so comprehensively.

Thinking of this, everyone couldn't help casting awe-inspiring gazes at Wan Qingyi—as expected, he was the second brain in the company. Even after several months of high-intensity work, he still didn't lose his sense of proportion and rhythm.

Wan Qingyi turned a blind eye to these admiring eyes, and continued to turn to Song Wenxuan, "President Song, do you have any good suggestions?"

Song Wenxuan thought for a while: "Taizu once said, don't be led by the nose by the enemy - therefore, I suggest using the method of dislocation competition."

Wan Qingyi asked with great interest: "Oh? Are you also playing misplaced competition in the promotion?"

Song Wenxuan laughed: "Creative advertising is not the only way of publicity in this world—in fact, I always think that TV advertising is one of the few ways of publicity with the worst cost-effectiveness."

"Also, I don't think any of you here understands young women better than I do; it's not hard to make these ads a pile of crap."

Speaking of this, Song Wenxuan shrugged: "Don't look at the core of their promotion is value, it is a fashionable lifestyle - but, believe me, in the eyes of those young women, they only see [beautiful] and [cheap] word;"

"Hmph~ Since that's the case, let's play a more ruthless hand and destroy the value hinge between them and these two words?"

???

The heads of several departments were a little confused. They just felt that the famous playboy was jumping up and down, making people unable to understand the logical relationship.

And Wan Qingyi showed an appreciative smile: "President Song's words are very suitable for me, but I don't know... What are you going to do?"

Song Wenxuan chuckled: "It's simple, listen to me slowly coming..."

........................

Two days later, Turtledove.com suddenly published a short article titled "Report on the Status Quo of China's Marriage and Love Market".

The article pointed out that although there are now 800 million more marriageable men than women in China, from a macro perspective, it is a situation of "men worry about marrying, women don't worry about marrying"; however, in cities, there are more and more obvious The phenomenon of "men don't worry about marrying, women worry about marrying" - so far, there are more than 1000 million "women worried about marrying" in cities across the country, and the number of "leftover women" over the age of 28 has also exceeded 400 Ten thousand.

After throwing out the data, the article finally raises a question... What is the reason for this strange phenomenon?

As soon as this report, which was obviously concealed in part, was immediately quoted by major media, and discussions began.

Penguin.com also followed up the trend and released a series of questionnaire reports for several days in a row, counting the number of leftover women around netizens. As soon as the data came out, there was another uproar—according to the statistics of Penguin. Among the youth group, the number of unmarried women aged 22-26 exceeds 1400 million, the number of leftover women aged 27-30 is 560 million, and the number of older leftover women over 30 is 170 million.

God is pitiful, as we all know, Penguin QQ is only a barely popular social software at present, and the total number of radiated people is less than 2 million. How much longer than you think?

All of a sudden, the word "leftover women" became the most popular vocabulary in today's society.

Like a shark smelling blood, the major media took action one after another, publishing stories such as "The Story of the Leftover Women Around", "Exploring How the Leftover Women Are Produced", "Why Are Men Don't Want to Marry Women Today?" ", "Are men unwilling to marry, or women unwilling to marry? ", "Amazing matchmaking market-female members account for 70%? " and a series of articles -- don't blame those media who are full and have nothing to do, but this kind of social topic is not only entertaining, but also has a certain degree of sensitivity and great attention, which is simply suitable A perfect news topic.

Besides, these media also need to eat now, don't they?

As a result, it was still hot here, and there was a summary article on Turtle Dove.com, pointing out the reason why the marriage and love market in big Chinese cities is so weird:

1. Men's potential psychological resistance to "second-hand women" vs. ordinary men with low incomes are becoming more and more difficult to bear the increasingly high housing prices and the "new three major items" required by mother-in-law.

2. Women are becoming more and more picky about men, disdain to marry ordinary men vs. real high-quality men are increasingly looking down on ordinary beauties.

3. More and more open values ​​vs serious split between love and marriage.

4. An increasingly fast-paced, high-stress pace of life vs. women's increasingly "hypocritical" view of love and marriage.

5,……

As soon as this not-so-long article came out, it immediately caused an uproar—you must know that Cucumber Network is now the number one Internet media player, and its influence is not insignificant. Such a mocking "summary article" , How can it be accepted by the fairies? ——Actually, these little fairies didn't have any opinions on the reasons summarized in the other items, but the words "real high-quality men are increasingly looking down on ordinary beauties" in the second item have poked a hornet's nest.

As a result, countless female netizens have posted on Turtle Dove, posting all kinds of evidence, trying to slap this "site that speaks nonsense with its eyes open".

"My ex-boyfriend is the second generation of the rich. If it weren't for the awkward breakup, I would be Mrs. Fu now!" A female netizen posted a photo of herself in a Maserati, and she looks really pretty.

"I have had three boyfriends in a row, all from rich families. Most men are not good enough for me. It's not that this girl doesn't want to marry, it's just that she doesn't want to marry!" Photo.

"I am 28 years old, and I still look like a 24-year-old girl. Now that the executives of the company are chasing me, I am thinking...for the sake of his diligence, should I accept him?" The beauty, I don't know whether it is a demonstration or showing off, leaving a picture of herself.

"I am 26, with an average appearance. My boyfriend is a dog with a monthly income of 8k. Although he is not bad, he is too ignorant of style. I am considering whether to kick him out!" Post in an arrogant tone.

There are many more posts like this......

In just three days, there were more than 400 post bars of various kinds on the Cubajiu website, with a total of 238 million floors, which can be described as the busiest time on the Internet this year. The management staff almost collapsed.

Facing such turbulent public opinion, Turtle Dove.com had no choice but to issue a statement:

1. The conclusion of the article comes from statistics, and there is no personal emotional preference factor in it.

2. Love≠marriage, the article discusses the issue of marriage and love, not just the issue of love.

3. This website has urgently contacted Modu Satellite TV, well-known hosts Lu Yu and Dou Wentao, and will launch a special column in two days to discuss the views of high-quality men on mate selection and women. At that time, 20 people from all walks of life will be invited The elite males of the show will act as the talking guests. You are welcome to watch on time, and you are also welcome to sign up and act as live audiences.

! ! ! ? ? ?

What is love ≠ marriage?

Turtledove.com is mocking my old lady for being slept by others for nothing but not being able to get married?

Lu Yu and Dou Wentao will be the hosts?

This is not bad, these two people are quite famous, and they are a man and a woman, so they are not afraid of getting off topic!

20 elite men from all walks of life?

Pooh!Who tmd knows if you just bought a cat or a dog as a top-up? These days, a monthly income of 8000 can be called an elite, but it is far from the standard in the minds of old women!

Just when all the little fairies were yelling maliciously, seeing the introduction of the 20 guests, they suddenly lost their temper, and immediately their eyes lit up...

nnd, this is not an elite man, he is completely a wealthy son-in-law!

What is the registration method on site?

Quickly jump out the link for my old lady, my old lady is going to the scene! ——Even if it takes a month's salary to book an air ticket, I still have to go to the scene! !

………………

Just as countless female netizens clicked on the live audience registration page at a hand speed of 210cps, and at the same time were thinking about what kind of clothes they should wear to the scene that day if they were lucky, a few dick-looking two The delegates were sitting in front of Song Wenxuan with a little restraint.

"Boss Song, do I really want to participate in that crappy program? My dad will kill me if he finds out!" A feminine man wearing earrings said sadly.

Brother, you want to play me to death!

It's fine to write my name on the guest list of that shit show without my consent-but what the hell are these speech scripts you arranged?It will offend those potential female clients of our family to death!

"Yes, yes! My mother is in the clothing business. If I come on stage and say something that offends women, my mother will beat me to death with a stick!" The burly man said, it's just that at this moment, his face doesn't have the toughness to match his figure, instead he looks like he's about to cry.

Song Wenxuan looked at these two people, and then looked at the other "guests" who had been carefully selected for their identities and images. Seeing that they all looked like they had eaten yellow lotus, they smiled indifferently. : "Don't worry, you can call your parents right now - just say that someone from me, Song, asked you to participate in this matter. If they have any opinions, feel free to mention them to me!"

When the second generations heard the words, their expressions became even more bitter.

What a joke, how dare my parents provoke this boss!In the two years since Turtledove.com was established, there have been [-] or [-] companies that have died under their pens. No matter how tough their parents are, they would never dare to mess with this King of Hades—you know, there is still someone standing behind this Lord. What about a big guy!

It's just... They don't dare to provoke you, but they dare to provoke us. Isn't it natural for me to beat my son! ?

Thinking of the possibility that their parents would vent their grievances on themselves, and then practice the long-lost "Mixed Doubles Dafa", several second generations couldn't help shivering.

And Song Wenxuan just smiled gloatingly, and then raised his glass pretendingly. After seeing these bastards who were about his own age drink the red liquid in the cup without knowing what to do, he turned around the boss chair leisurely.

Hehe, wait until the day after tomorrow, the good show will begin;

Speaking of which, I'm really looking forward to it...