Rebirth in 1998 is also a kind of life

Li Ming, who had just been praised by Factory Manager Lin and Secretary Zhang, was a little proud now, and he started to float when he walked.

It has been more than three weeks since the [-]-person store tour, and the results have far exceeded his imagination.

Originally, he had imagined that he had prepared for a month or even two months of protracted war, but he didn't expect that in just three weeks, countless calls for goods would flock to him. As of yesterday, Ben The monthly demand quantity has exceeded [-] pieces.

As a last resort, he had no choice but to terminate the store tour and withdraw the more than 200 people, otherwise the production in the factory would not be able to keep up.

Tsk tsk, although there is still a long way to go to the peak of the Quancheng Soda Factory, but...the future is promising!

Thinking of the original purchaser who was a little bit cautious about the bills, now one or two are very respectful to him, for fear that when he can't pick up the goods on time, a certain leader's mouth will crack a big hole indistinctly.

………………

"What? You suggest that we open up night market channels?" Li Ming opened his eyes wide, and looked at Yang Zhu who sneaked into his office after get off work in disbelief. He now seriously suspects that the guy in front of him is holding public funds in a fair manner. Bad idea for eating skewers.

Looking at Li Ming who reacted so strongly, Yang Zhu was a little speechless, knowing that this guy... no, not just this guy, most people now underestimate those barbecue stalls—yes, even It's because some liquor brands have already started to set up night market terminals, but they didn't take it seriously at all.

What they don't know is that in later generations, the night market, together with catering, is regarded as the key channel of the two lifelines of alcohol and beverages. Countless merchants have tried their best to fight in it, just to get a little more share in it.

"Aren't you looking down on those barbecue stalls with only three or five small tables?" Yang Zhu rummaged here and there, opening all the tea canisters in Li Ming's office.

The veins on Li Ming's forehead twitched, then he opened the cabinet, took out a box of iron cans, and put them on the work desk: "Those small businesses are worth my respect?"

Yang Zhu didn't seem to hear the contempt in Li Ming's tone, and directly held the tin can in his hand;

Ziyang Maojian?Yang Zhu frowned in dissatisfaction, why is it all green tea?

"Section Chief, haven't you looked at the data from the Qilu Statistics Bureau last year?" Yang Zhu's expression was a little shattered when he didn't get the tea he wanted.

"What data?" Li Ming didn't understand what Yang Zhu was talking about. As for the dissatisfied face of the guy in front of him... I guess he didn't see it.

"Tsk tsk, section chief, you old man is really... sitting on the Diaoyutai!" Yang Zhu smacked, smacked, admiring, and then said quickly before Li Ming's palm came into close contact with the table:

"In 1997, that is, last year, the per capita income of urban residents in our Quancheng was 647 yuan per month, and the salary increase in the past three years has basically been around 10% per year. That is to say, the monthly income of residents in Quancheng this year is likely to be around About 750 yuan per month."

"From last year's residents' daily consumption data, apart from household appliances, furniture and other large-scale expenditure items, the daily consumption of Quancheng residents basically remained at 460 yuan per month, according to rigid living needs and leisure and entertainment 7:3 Looking at the distribution ratio of the minimum expenditure, the money spent on leisure and entertainment is basically around 150 yuan per month."

"From the perspective of consumption behavior, the first major segment is shopping in large supermarkets"

"Excluding major festivals, the monthly frequency of Quancheng residents entering large supermarkets is only maintained at about 0.8 times a month, while the cost of food and beverages is basically at the level of 40 yuan, that is to say, each month The money to buy snacks and drinks in large supermarkets is only 32 yuan."

"The second major sector is the daily consumption of community convenience stores"

"Similarly as a store, the frequency of consumption in convenience stores is much higher, reaching the level of about 9 times a month, but the amount spent on snacks and drinks is much lower, with an average of only 2.6 times. After calculation, it is 23 yuan per person per month."

"The third major segment is regular dining gatherings"

"Due to the economic downturn in the past two years, the frequency of regular dining gatherings has dropped a bit. Let's calculate it according to last year's standards, which is only 0.3 times a month. It’s been more than three months since I went to a restaurant with a group of relatives and friends. Although the single consumption amount is not low, reaching the level of 3 yuan, on average, the money spent on it is only 126 yuan.”

"So... the question is, where did the remaining 57 yuan go?"

Speaking of this, Yang Zhu folded his arms and looked at Li Ming leisurely.

"Hiss~ We Quancheng people spend so much money on skewers every month?" Li Ming took a breath, remembering the night market mentioned earlier, how could he not be able to react.

"Although the location of our factory is relatively remote, there are also quite a few employees who rush to the barbecue stand after eating two bites of dinner. Is this number accurate? You can know if you ask?" Yang Zhu gave this guy a contemptuous look. eyes.

Li Ming thought for a while, although the boy in front of him looked hideous, but he would never fool himself on such a matter that he knew immediately, so he nodded his head, which was regarded as his approval of this inference.

However, Li Ming finds it difficult to accept this figure. What is wrong with this world? In a situation where more than 1000 million laid-off workers are laid off and many people are struggling to maintain their livelihoods, how can so many people spend so much money on food every month? Skewers?

You know, what Yang Zhu said just now is the average figure, everyone knows that it is impossible for everyone to spend 57 yuan a month to eat skewers; among them, there must be a large part of Quancheng people who don’t go out at night at all. But correspondingly, there must be a large number of people who spend far more than 57 yuan on skewers every month.

As if seeing Li Ming's doubts, Yang Zhu shrugged: "Don't be surprised, it's easy to understand."

"Although this year is the most violent year of layoffs, more than 1400 million laid-off workers are struggling to survive; but it is also the year when the domestic economy began to recover rapidly. Employees' wages have increased, and those who have gone into business have made a lot of money. Fanxing’s self-employed are full of pockets and enter a well-off society ahead of schedule.”

"In short, there are a lot of poor people, and there are also a lot of people with money in their pockets... Maybe it's more appropriate to describe the current situation with half sea water and half flames!"

"I've said before that people are social creatures. Although socializing is a bit illusory, it is definitely the first echelon in the ranking of people's needs."

"Think about it, if you're rich and wealthy, don't you have to invite your friends to show off? But going to restaurants every day is too tacky, and the atmosphere is not cool enough, so it's better to have a meal at night."

"Laid off and out of money? Isn't that very depressed? Do you have to vent your boredom from time to time, find two caring buddies to drink a cup of bitter wine, and vomit the depression in your heart?"

"As for the others, what young people have lost their love, broke up, broke up, what place can vent their emotions better than at a barbecue stall?"

"Hmph, to sum it up in one sentence—everything can be grilled!" Yang Zhu said the famous saying that young people in later generations often hang on the barrage.

"Also, who do you think is the most frequent patron of barbecue stalls?" Yang Zhu threw a question to Li Ming.

Li Ming thought for a while, his eyes lit up: "Young lovers!"

"Bingo! You guessed right!" Yang Zhu snapped his fingers.

"In this era when entertainment is not very developed, besides pawing the road at night, watching movies, and eating skewers, do young couples have any other highly acceptable entertainment?"

"no!"

"And the most amazing thing is, whether it's pressing the road or watching a movie, there is a high probability that they will run to the barbecue stand after they are done!"

"Hey, maybe a group of old men sitting on the barbecue stand will step on a case of beer and clink glasses with two bottles of Confucian wine, but if it is a young couple, there is a high probability that they will order two bottles of drinks Stop there!"

"So, now the section chief understands why I suggested that we develop night market channels?" Yang Zhu's face at the moment is very stalwart.

………………

After pondering for 2 minutes, he picked up the calculator on the table and cracked it for a while, Li Ming nodded: "You are right, the night market is a big piece of fat that we have neglected!"

"However, at present, it seems that there is no distributor specializing in night markets in Quancheng, um...how about I talk to Boss Zhu and the others?" Li Ming felt a little troubled.

Upon first hearing this, Yang Zhu showed an incredulous expression: "Are you going to send the lifeline of our factory to someone else?"

Li Ming was startled, and suddenly remembered the agent cake that this kid drew for himself some time ago, but then smiled wryly: "Isn't there no way, you kid is right, the night market channel is a big piece of fat, but nobody If you go to shop and manage, it’s useless to see the opportunity!”

Yang Zhu looked at him rather resentfully: "Who said that no one can handle the night market channels except Boss Zhu?"

Hearing this, Li Ming was startled and confused. After thinking hard for a long time, he couldn't think of anyone else who could handle this matter, so he looked at Yang Zhu with consulting eyes.

Yang Zhu shook his head helplessly, then pointed and then pointed out the window.

"You mean... let's do it ourselves? How is that possible!?" Li Ming looked at Yang Zhu like a madman.

Yang Zhu sneered: "Why can't it be done? I remember a month ago, someone complained that if there was no money to spend on advertising, sodas would not be sold. What happened?"

Li Ming frowned: "Can the matter we are talking about now be the same as the one we were talking about back then?"

Yang Zhu cut out: "In essence, what's the difference!? It's nothing more than whether you are willing to do it or not."

"Do you know that any company without a basic market is a rootless duckweed?"

"Do you know that any brand without vertical management experience will eventually be manipulated by dealers!?"

Hearing two new words coming out of this guy's mouth in a row, and the words were so serious, Li Ming immediately looked serious, with an expression of listening to advice.

Yang Zhu didn't hide it, and started talking incessantly.

…………

An hour later, Li Ming opened his eyes after thinking for a long time: "Cheng, I agree with your idea, and I will report to the factory manager and secretary tomorrow."

"However... just tell me what you want. You don't need to hide it." Although it's only been a month since we contacted each other, a certain leader is very clear about the character of this guy. With the appearance of the country for the people, he took the initiative to put forward many opinions, and he knew that this guy must get some benefits.

Hearing that the other party was so upbeat, Yang Zhu Chunliang rubbed his hands with a trace of shame on his face: "Leader, you take the initiative to ask someone to make a request, how can you be ashamed..."

Looking at this guy's innocent face, Li Ming suddenly felt his teeth hurt from the corner of his eyes, and an uncontrollable impulse surged deep in his heart,

Tsk... Should I pull out the soles of my shoes and smack this bastard's face?

A certain leader fell into a deep entanglement...