Rebirth in 1998 is also a kind of life

In the eyes of outsiders, the reason why Zhutou Trading has a strong influence on many upstream and downstream partners in the industrial chain is mainly because it is an extremely powerful sales platform—in this era when sales are king, who Who can sell goods, who is the master, so many cooperative merchants always put on a gesture of ready-to-speak for Zhutou Trading.

Ok……

This statement is true, but not entirely true.

There are actually many reasons why Zhutou Trading has an incomprehensible influence and voice over these cooperative merchants; in addition to its strong ability to carry goods, it supports various merchants through its own abundant redundant cash flow, and indirectly binds And leading the business decisions of a group of upstream and downstream cooperative enterprises is also an important reason that cannot be ignored.

But today, the sudden pop-up of the Shanghai Gold Reserve and the menacing real asset billing business are intended to cut off the control of Zhutou Trading over these companies-in a certain sense, standing in Huixuanfang Compared with the threat posed by Huixuanfang itself, the trick used by the group behind is actually much greater.

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Everyone knows that small and medium-sized enterprises and general manufacturing enterprises have an extremely strong desire for funds, but if they want to take the road of financing, it is as difficult as sky-high. Why is it so difficult?

Because general manufacturing companies and small and medium-sized enterprises often do not have enough and valuable real estate to mortgage to banks, they only have a large amount of movable assets such as raw materials, semi-finished products, and products.The bank only recognizes real estate such as real estate and factories, and does not recognize movable property.Real estate has ownership registration, and the value is stable and cannot run away. However, after the movable property is mortgaged and pledged, it is basically impossible for the bank to manage it.

why

First, there is a huge risk of value preservation due to price fluctuations; it is necessary to find a warehouse and hire someone to take care of it, and the cost is not low; third, there is no legal protection, many movable properties have no title certificates, property rights are unclear, and banks dare not lend money even if they are mortgaged If it is given to the bank, after the judicial investigation, the bank will have to "walk around without food".

Therefore, although the state has intended to help small and medium-sized enterprises with financing for many years, when encountering practical problems, banks can only say that they are helpless...

Therefore, in this case, whoever can provide financing for a business owner on terms that can be tolerated can win the support and support of these companies.

In fact, if you carefully study the business chain of Huaxia Financial Lending at this time, you will find that... the main reason why corporate lending is so difficult at this time is that there is a lack of an intermediary between the corporate and the bank that can reduce business risks. links

If a company pops up suddenly and is willing to undertake the risk control work, and manage the warehouse and preserve the value of the movable property pledged to the bank, do you think the bank and those large-scale enterprises will be overjoyed?

Of course, Huaxia people have always been known for their intelligence. Faced with such a huge market pie and the urgent financing needs of millions of various companies, it is impossible that no one is aware of the broad prospects of this kind of business;

However, there are only two core reasons why there is no "regular" company dedicated to this business in 2001:

99.9. At this time in China, there is an extreme shortage of risk control talents, and it can even be described as very few. Once a large-scale mortgage asset preservation business is undertaken, how to select assets and companies with room for value preservation, and how to avoid the periodicity of various materials Value fluctuation is a problem that can make [-]% feel desperate;

Second, the establishment of this kind of company at this time and the development of this kind of business will involve a barrier, that is... the issue of legal protection.

You must know that the "Property Law" was not officially promulgated and implemented until October 2007, 10, which clearly stipulates that "the establishment and transfer of movable property rights shall become effective from the time of delivery..." After that, there were relevant laws to protect the mortgage Asset preservation business - that is to say, even if the goods are obtained illegally, as long as Xiajia obtains them in good faith through legal procedures or pledges them to the bank, the goods will not be prosecuted by law, and the interests of Xiajia and the bank can be guaranteed. Responsibility and compensation only go to the violating party.

But before that, due to the opacity of information, the ownership of the property rights of the mortgaged assets, the source of the mortgaged assets, whether the mortgaged assets can be more than one product, etc., are absolutely a crushing nightmare. With the "smartness" of Chinese people, once Let me show you how many times one daughter gets married twice, then you just wait for the huge losses to close down obediently; in China, there are not many companies that can wrestle with banks.

However, I don't know if some people don't believe in evil, or if they really have the confidence... Just this year, in March 2002, Modu Baijin Storage Co., Ltd. was registered, and Huaxia's first financial storage company was born.

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The so-called financial warehousing is a professional warehousing service that provides third-party chattel mortgage and pledge supervision for bank credit.

That is to say, the financial warehousing company conducts third-party warehouse management and dynamic value-preservation supervision on the movable assets pledged by small and medium-sized enterprises to banks.In this way, the safety of credit funds is guaranteed, and banks will be motivated to carry out movable property mortgage loans. The problem of "difficulty in financing" for small and medium-sized enterprises will be effectively resolved, and the movable property of small and medium-sized enterprises can be truly mobilized.

Facts have proved that this company with a registered capital of only 5000 million is not a stunned young man, but really has the confidence to do this seemingly risky thing.

According to the information in Wan Qingyi's hand, in mid-March, a metal material company in Hangzhou approached the Hangzhou branch of Hengfeng Bank, hoping to get a loan of 3 million yuan.

What makes Hengfeng Bank hesitate is that this company has neither real estate for mortgage, nor is it willing to find other companies for guarantee.The only thing that the enterprise could use as collateral was the movable property of 1666 million yuan at that time—the cold-rolled steel plate.The price of cold-rolled steel sheets in the international market fluctuates violently. To ensure the safety of loans, Hengfeng Bank must send professionals to keep an eye on the market for cold-rolled steel sheets.With such high costs and uncontrollable risks, banks obviously lack enthusiasm.

Just when the demand for corporate loans was about to come to nothing, the "Magic City Gold Reserve" came on the scene, successfully built a bridge in just two days, and built a cooperation agreement that can be called an industry template:

1. On March 3, Hengfeng Bank, the company and Shanghai Metropolitan Gold Reserve jointly signed the "Tripartite Agreement on Floating Mortgage Storage Supervision".

2. After the agreement is signed, the company will transfer the 1666 million yuan of cold-rolled steel plates stored in its own warehouse to Modu Gold Storage, and pay a storage fee of 1.5% of the value to the witnessing gold storage every year.

3. After completing the takeover procedures of the Modu Financial Reserve, Hengfeng Bank issued a one-year loan of 6 million yuan to the enterprise with a 1000% discount on the collateral.

4. As soon as the loan reaches the company's account, MODU Golden Reserve will immediately dispatch its own warehouse supervisor to implement 24-hour on-site supervision of the goods in and out of the enterprise's warehouse without replacing the original warehouse custodian, and install the video Remote monitoring, setting up goods in and out accounts.

5. Modu Gold Reserve sets the initial value of 1666 million yuan of goods as the minimum safety line of the bank, conducts strict supervision, and asks professionals to keep an eye on the international and domestic market conditions of cold-rolled steel sheets every day.

6. No matter how the market price fluctuates, the value of the goods cannot be lower than the minimum safety line of the mortgage loan.If the price falls, the company must make up for the cold-rolled steel plate, so that the value of the mortgaged goods will return to the minimum safety line, so as to prevent the bank's interests from being damaged.

7. Modu Gold Reserve regularly provides regulatory reports to the bank management department to let the bank know the price changes of raw materials within a month, as well as the changes in the value of goods in the warehouse.

8. On March 20003, 3, the company repaid the principal and interest of the bank loan as scheduled, and the bank notified Modu Golden Reserve to release the supervision.

Ordinary people may not be touched when they see the content of this dignified contract. At most, they just lament that this company has ideas and creativity;

However, when this treaty is put in the eyes of a knowledgeable person, they will be shocked immediately—this Shanghai Gold Reserve is definitely the "small name" of some big boss company, otherwise it would not have signed such a confident agreement. contract.

Facts have proved that it is really not easy to save gold in Shanghai.

In April 2002, affected by the war on terrorism and the international futures market, the international steel price fell by 4%. The original value of the goods in this contract was 15 million yuan, and the final value was only 1666 million yuan;

According to the past practice, the bank will lose a lot, but now according to the agreement in Article 6 of the contract, when the price of the goods falls by more than 6%, the Modu Gold Reserve will promptly feedback the information to the bank to let the bank adjust the price, and at the same time urge the enterprise to must Timely replenishment within 5 working days, so that the total value of mortgaged goods returns to the minimum safety line. If it falls below 3%, the company will replenish the stock again;

Unsurprisingly, however, the steel company resorted to extreme tactics—first, it was unable to make up for additional cold-rolled steel plates on the grounds that the orders were too full; .

Facing all kinds of excuses, the steel company unwilling to cover its position, in just two days, the iron ore upstream suppliers of this steel company called one after another, saying that they might not be able to supply the goods as agreed, to ensure the safe reserve of iron sand ore in the factory, the factory leader It even ushered in an informal interview with the relevant local departments, so the steel companies who realized that the other party was really not easy to mess with could only obediently make up for the difference in cold-rolled steel plates;

However, the company of Modu Gold Reserve is well versed in how to control people by slapping a sweet date. After making the steel company look ashamed, it came to the door with a smile and signed a futures contract with the other party. Entrusted investment agreement - As for the specific content of this agreement, outsiders do not know.

So, despite the turbulent international steel market at this time, the price of steel in the next two months is like a roller coaster, and the bank has adjusted the price of collateral many times, but the company just now still strictly complies with the contract. Inferior goods - and the local government sees that this kind of "strict supervision + replenishment mechanism" that can make banks have no worries is really feasible, so it is natural that they will inevitably look differently at the company.

After having a successful case, while continuing to expand the market, the Shanghai Metropolitan Gold Reserve also launched their main event - "Recording of Real Assets" business.

On March 3, a textile company in Shaoxing County stored white gray cloth worth 27 million yuan in its own warehouse. After checking and accepting the goods, Magic City Gold Storage issued 661 standard warehouse receipts.

Gu Yan

The enterprise took 6 warehouse receipts to Hangzhou Bank as a pledge and applied for a 6-month loan of 366 million yuan.According to the agreement, after the contract expires, if the enterprise repays the loan in time, the bank will return the standard warehouse receipt to the enterprise, and the enterprise will pick up the goods from the warehouse with the standard warehouse receipt; if the enterprise cannot repay the loan, the bank can rely on the standard warehouse receipt To take the goods away, you can also entrust Modu Gold Reserve to realize the goods at the market price to repay the loan.

The difference between the above two methods is that the goods under third-party chattel supervision can be used by the enterprise, and can be imported and exported. The value of the goods should always maintain the value of the enterprise's loan. Once the standard warehouse receipt is formed, the goods will be strictly sealed—— Since the goods cannot be replenished once they are sealed up, the chattels that are applicable to the standard warehouse receipts are those whose prices are "fixed in stages" or have the potential for appreciation, such as mahogany furniture, various calligraphy, painting and ceramic works of art, cotton, cotton cloth, oil, chemical fiber and Other scarce raw materials, etc.

This kind of asset billing business based on "standard warehouse receipts" is known as the most advanced chattel transaction mode in the world; as a bill, standard warehouse receipts can not only be mortgaged to bank loans, but also can be traded themselves. When trading, pay off the payment and then endorse on the standard warehouse receipt.

In a sense, this is similar to the bank notes in ancient China and the bearer bonds in the Western world; whoever has a standard warehouse receipt can take the goods away.When he is not in a hurry to use the lot, he can hold it in his hand, because it is entirely possible that it will appreciate in value.

From the perspective of finance and its derivatives, when a large amount of movable property in various industries is exchanged for standard warehouse receipts, a spot trading market will be formed here-the transactions are standard warehouse receipts-further, as the prices of raw materials fluctuate , standard warrants may appreciate or fall in value, which means they can be securitized.

The various operating spaces contained in it... Hehe, it is really worth looking forward to by some people.

From the perspective of corporate lending, this kind of financial warehousing business can turn "dead things" into "living money", and with a powerful company in the middle to undertake the most difficult risk control link, the interests of the bank have been strengthened. Guarantee, SME loans will no longer be a dream, which naturally makes all the enterprises rejoice.

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Of course, if that's all it is, Wan Qingyi naturally wouldn't care so much about this company, and wouldn't specifically collect information about this company——after all, everyone is not following the same path. The financial gap in the industry is at least trillions, so you can make as much trouble as you like, anyway, it has nothing to do with me.

However, as this company expands its business in the traditional manufacturing field at an extremely rapid speed, it also specifically targets the food and textile industries, incorporating the products of enterprises in these two fields and the products that are still on the production line into physical asset notes Wan Qingyi soon realized that something was wrong after changing the permitted range.

Without him, leaving aside the textile industry, only one-third of the food manufacturing companies actively contacted by the Shanghai Metropolitan Capital are the cooperative manufacturers of the casting and trading o1o business, and the number is even closer to 3;

What's more, it's ghostly that if the other party just takes the initiative to contact those manufacturers that have not passed the audit of the Zhutou Business and Investment Center, it will be fine. After all, companies that are qualified to let the Zhutou Business and Investment Center review their operating status are also considered in the eyes of ordinary people. high-quality objects;

However, in the past month, Modu Financial Reserve has suddenly contacted those manufacturers that have accepted the low-interest loans of casting investment and trade, and tried to use the real asset billing business to inject a large amount of capital into them. This has to make Wan Qingyi vigilant—— ——So far, more than 30 brand manufacturers who have accepted the low-interest loans of casting investment and trade have reached cooperation with Modu Financial Reserve, and successfully obtained a loan amount far exceeding their expectations.

Perhaps at first glance, this is not a problem, after all, no matter at what time, it is only natural for a company that wants to develop to try every means to find a bank loan;

But Wan Qingyi, who has been in a high position and has been in charge of the market for several years, knows that the truth here is far from that simple.

The simplest reason is that since you are using your own products and products on the production line as collateral for the loan, the essence is that the company is trading its own production capacity for futures value;

You must know that food products are different from industrial raw materials or industrial products. There is no industry benchmark price as a reference-and everyone knows how tricky the evaluation of intangible assets such as brand value is.

Then here comes the problem, once one day, Shanghai Metropolitan Gold Reserve suddenly says to you, I’m sorry, according to our latest comprehensive evaluation of your product, the value of your product has shrunk by 90%;

Either you start production at full capacity, and cover up the product at a price that is so loss-making that grandma doesn't even know it;

Or we'll immediately find someone else to sell all your standard warehouse receipts to stop losses.

At this time, how do you choose?

If you choose the first option, your cash flow will be completely consumed immediately, and you will lose every time you produce one order, and you will not even be able to pay your employees for their jobs in order to get the products together;

If you choose the second option, you are looking for death. Once the other party makes a slight move, this large-scale selling of orders will immediately cause market panic and consumer suspicion. At that time, your brand will be completely abolished, and you will even have a chance to make a comeback. nothing!

Obviously, faced with such a desperate situation, the company must be begging grandpa to sue grandma, and ask the Shanghai Golden Reserve to let it go. ", "Find loopholes, intentionally create several food safety incidents", and even "Unite together for a massive public opinion denunciation" and other poisonous requirements, those companies have to follow suit.

When I think about it, if the opponent really slowly piles up enough hole cards, and there is a turmoil "from the inside out", then Zhutou Trading will really be hurt - you know, Zhutou Trading is with those Cooperative merchants achieve mutual success, and there are not enough high-quality merchants as platform product providers, so the platform of Zhutou Trading can only be a joke, and if there are a certain number of rebellious merchants, if they want to make up for this shortfall, there will be no one or two Years is absolutely impossible.

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Hearing that the other party had adopted such a parasitic virus-like competitive strategy, Director Yan couldn't help but sweat on his forehead. Compared with this kind of low-level method of digging roots, the Huixuanfang that his o2o business department is facing is really It can only be regarded as a small case.

Seeing that he no longer insisted on mobilizing all the company's resources to fight against Huixuanfang, Wan Qingyi breathed a sigh of relief, and immediately took another shot: "Mr. Yan, to be honest, if the other party only has Huixuanfang and Modujin Although I also have a headache for storing these two killing moves, if I say I am afraid, I am not too afraid-we have secretly accumulated strength for 4 years, and it is not that we have no cards in our hands. The big deal is to play a few more times. Zhang Bale;"

"What I'm really worried about is..."

Speaking of this, Wan Qingyi couldn't help pinching his brows: "Judging from the industries and types of companies that the Golden Reserve has infiltrated during this period of time, that group of people obviously intends to hunt down our casting investment business— —And since they want to hunt us down, they must be very clear that these two methods alone are definitely not enough;”

"So, what I'm worried about now is... What killer moves do they have?"

"You know, only the invisible backstabbing is the most deadly, and as the core executives of the company, what we should really be afraid of... is actually not being able to detect the other party's true intentions!"

Hearing what Wan Qingyi said, the cold sweat on Director Yan's forehead became more dense.

Now, he has to admit that at this age, a beautiful woman who is too young for his own daughter is far more like a senior executive of a company than he is. The overall situation, aware of the crisis facing the entire casting investment business.

Those who do not plan for the world will not be able to plan for a while; those who do not plan for the overall situation will not be able to plan for a corner.

This sentence that Yang Zhu used to say often came to Director Yan's mind again.

Under Yang Zhu's dictatorial management before, he didn't feel much about this sentence that sounded empty. In fact, he once thought that he could open up the causal link between the industrial chain involved in the o2o business unit and the changing market environment. , it can be regarded as "seeking the overall situation";

However, when Yang Zhu really let go of power, and when he really took on the responsibilities of the core executives of Zhutou Business and the executive president of the o2o business department at the same time, he felt that the previous idea was naive and ridiculous-such a big one. The company, what needs to be calculated and guarded against, is not limited to just a few things in the business?And the vision and acuity required for a qualified executive are not limited to the industry in which they work?

Hey……

Looking at Wan Qingyi who was serious and lost in thought, Director Yan sighed deeply, and then felt a sense of absurdity in his heart... The reason why Yang Zhu was so authoritarian before, and used various means to control power in him In his hand, could it be because in his opinion, the executives of the company, including himself, are all useless waste materials?

Thinking of this, the frustration in Director Yan's heart is indescribable—Yang Zhu has only delegated power for two months, and the other party dared to encircle and suppress Zhutou's business, but his group has not yet figured out all the methods of others. What is the material?

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At this time, Jeff had already boarded the special car to Pudong Airport.

He kept his eyes closed and rested his mind, reviewed the results of the last few months, and couldn't help showing a smile on his face.

Hmph, even though Zhutou's business is as treacherous as a ghost, he must not have guessed that his group is playing a roundabout "generational competition", right?

But speaking of it, the scale of Huixuanfang has reached a certain level, and the tentacles of the first stage of the Golden Reserve in the Magic City have almost stretched out. It is time to enter the next stage of encirclement...