Rebirth in 1998 is also a kind of life

In mid-March, the night in Quancheng is still quite cold.

However, Yang Zhu, who drank five bottles of beer before and after, obviously couldn't feel the cold. After throwing up in the trash can, he just sat down on the edge of the flower bed not far away, letting The night wind swirled wantonly in the gap of his open jacket.

And Zhang Jun, who was sitting beside him, obviously didn't pay attention to the chill in Quancheng at night, relying on his fat body;

Although it is said that [-]% of fat people are hypocritical creatures who are afraid of both cold and heat, but Spring City in early spring is actually not that troublesome. In addition, the big boss is about to chat with me, which may have a bearing on the future life and death of his department. It was an important topic, so he really didn't have the heart to pay attention to whether the temperature at the moment was hot or cold.

"I heard that your local life service business department has been a little anxious recently. Even the boss of your department has locked yourself in the office at every turn these days?" Feeling that he had recovered a little bit, Yang Zhuqiang suppressed his stomach The part quickly formed a sense of inertia, and directly entered the theme.

Surprised, Zhang Jun scratched his chubby face in embarrassment. He didn't expect that this reclusive big boss would pay attention to a shrimp soldier and crab general of his level—different from others, as a casting investment businessman The veteran, who has been paying attention to the movement of Zhutou International Trade Co., Ltd., knows how strong the "Yang family dual veins" are at this time.

In his mind, compared with Zhutou International Trade, which controls a distribution network all over the world and is moving in a beautiful country, the position of Zhutou Trading in Yang Zhu's heart is actually quite irrelevant; The president of the business department, even the giants such as Director Yan, are dispensable in the eyes of their own big boss-in fact, many executives generally have this view; otherwise, there is no way to explain the obvious As the No. [-] person in the company's Tianzi, he shrank in his office on weekdays and didn't show up now.

As for Yang Zhu, if he doesn't value Zhutou Trading, why does he still spend most of his time in the headquarters office... Simple, Zhutou Trading is his first company after all, and the proprietress, Lu Feifei, Wan Qingyi and other acquaintances They all work in the company, so this guy is here as a family member, coming to play with relatives and friends!

After all, his big boss is a dead otaku who doesn't like to socialize, even the sweeping aunt knows about it!

Seeing the "surprise and inexplicable" flashing across the little fat man's face, the corners of Yang Zhu's eyes twitched. He actually knew all the legends circulating in the company's senior management, but based on some considerations, he ignored them from the beginning to the end. Forget it, I didn't bother to pursue it at the moment, I just took out two cigarettes and let go of one: "Is it because the company recently decided to allocate most of its resources to the o2o business department, which made you feel the crisis?"

Zhang Jun quickly took the cigarette with both hands, took out the lighter and lit it for Yang Zhu, hesitated for a moment, then nodded: "It is indeed so."

Now that the boss has already seen the signs, the little fat man didn't hide anything, and confessed all the concerns of himself and his subordinates.

At the end, Zhang Jun sighed: "Director Yang, no matter from which point of view, I shouldn't have any objection to the company's decision - after all, the company can get to where it is today, thanks to your wise decision; and our department's The cost-effectiveness ratio is also really low;”

"But... after all, the local life service department is a large department with nearly 85 employees. Nearly [-]% of the employees in its intra-city distribution department, inspection department, group buying business department and many other grassroots departments come from Absorbed from the original laid-off workers;”

"Although our country's economy has obviously improved now, and employment is not so difficult, but once the company does lay off workers on a large scale... I'm afraid it will cause a series of serious public opinion backlash, which will seriously detriment to our company!"

"After all, most of the employees in our department have entered middle age, not to mention the pressure of family expenses and the fragile income structure; these people have single survival skills and are not talents that are urgently needed in today's society; Find a job again in a short time."

The implication of Zhang Jun's words is obvious. Zhutou Trading regards goodwill as the core asset of the company. Under the backlash of public opinion, the company's image will completely collapse;

In fact, since nearly half of the local life service sector’s business is related to labor-intensive services such as catering, maintenance, housekeeping, and decoration, if the local life service business unit is cut, the chain impact will be far from abolishing thousands of It's as simple as the number employee—it's just that Zhang Jun is afraid that his boss will misunderstand that he is intimidating him, so he doesn't mention it.

Seeing the cautious look of the little fat man, Yang Zhu smiled nonchalantly: "Don't worry, in the future, the local life service business department may be split up, but the status of its core department will not be shaken. And the overall scale will only get bigger and bigger, and there will be no large-scale downsizing and layoffs!"

Hearing this, Zhang Jun was overjoyed at first, and then looked at Yang Zhu in disbelief, a little suspicious that his big boss was talking nonsense after drinking: "That... Director Yang, are you talking to me?" Are you kidding?"

Yang Zhu rubbed his heavy eyelids, and glanced at him sullenly: "Don't pretend to be a fool for me, from the moment you received my call in the afternoon, didn't you guess it all? "

Hearing this, Zhang Jun smiled embarrassingly.

Although in the workplace, the immediate boss specifically asks you to accompany him on private affairs, although there is a high probability that he will treat you as a confidant, or plan to make you rich, which can be regarded as a great good thing; Then send you to be cannon fodder;

Moreover, based on Yang Zhu's usual series of operations that are rather sloppy, the devil knows whether this guy intends to use his good head like Cao Aman.

Therefore, in the past few hours tonight, it is not too much to describe his feelings with half sea water and half flames. I am afraid that the reason why the big boss of my family asked him out is to let him do it himself, and now he will start to carry out a rhythmic inspection of the department. The "internal optimization".

However, seeing Yang Zhu's expression now, he was greatly relieved - although this guy looks a little treacherous on weekdays, he has always followed the principle of "words must be done" in the company's internal management affairs;

Therefore, regardless of whether Yang Zhu was drunk and talking nonsense before, their department has always escaped a catastrophe; Just vent your anger.

However, after the big rock was put down, Zhang Jun had more doubts pouring into his heart: "Director Yang, I... I can't figure it out, will the company's resources be tilted towards the o2o business department for a long time in the future?" , I am already happy not to lay off staff; how come our local life service business department will continue to grow bigger and bigger?"

"You know, apart from the low net profit contribution, the cost-effectiveness ratio of our department has always been at the bottom of the company since 2000!"

........................

This is true. At present, the core business of Zhutou Trading is divided into four parts: o2o business, self-operated brand business, joint brand business, and local life service business.

Of course, o2o needless to say, the annual turnover of the platform has directly exceeded 1200 billion, and the hands of the rake alone are weak; what's more, the investment center is also under the o2o business department, although it is all in the tob low-interest loan business, It can't stand the large size-and it uses the business funds withheld by the merchants to make loans to another wave of merchants. The cost-effectiveness of borrowing chickens and eggs is almost unbeatable.

As for the self-operated brand and joint-operated brand business, although the original intention is to invigorate the market vitality of enterprises and resources in various places mainly in Liaoning Province, it cannot stand the support of Zhutou Trading with abundant first-line data, and the company itself is the largest line in China. On the platform, the retention rate of the project can reach an unimaginable 87%; and since Zhutou Trading is a manufacturer, except for some primary agricultural products, the gross profit rate of these brands is at least 60%, and the net profit rate is not seen. There are a few that are lower than 20%—in terms of cost-effectiveness ratio alone, these self-owned brands/affiliated brands are even lower than investment centers, and they can be regarded as a group of golden hens that lay golden eggs.

But the local life service business...

Regardless of the fact that their business department was established the earliest, has the largest number of employees, and the largest number of subordinate departments, and last year's turnover was as high as 350 billion—from the surface, this figure is already very exaggerated;

However, due to the high labor costs, too many and complicated back-end guarantee businesses, and various guarantee systems that are constantly being added... After all, although everyone is mainly based on commission, the net profit contribution of the local life service business It is only 2/1 of the o11o business; and the cost-effectiveness ratio gap between the two is even more difficult to see directly.

Although Zhang Jun has also proposed various "cost reduction and efficiency increase" schemes...

For example, part of the cost of distribution personnel is allocated to merchants to further reduce the cost of departmental personnel expenses;

Set up a market material dispatch center to uniformly allow cooperative merchants to purchase corresponding raw materials from Zhutou Trading, thereby increasing business volume;

Get involved in real estate, cooperate with real estate intermediary companies, stock up on properties in the form of subscription + group purchase, and then resell/long-term lease;

and many more……

But without exception, all these proposals were rejected, and even most of the proposals could not be handed over to Yang Zhu's desk;

The reason for the denial is also very simple - it is contrary to the company's business purpose.

So, after countless plans were shot, Zhang Jun once fell into confusion and despair;

Having been a senior executive for two years, he not only attends every internal business improvement training session, but also supplements a lot of related books in the rest of his time, so he knows... For a company, any business that does not generate income or investment Departments with disproportionate income are born with original sin. Once the company changes, these departments will be the first to be cut.

Therefore, at this time, he really doesn't understand, why Mao Yangzhu will further develop and expand the scale of their local life service business department in the future when the company's resources are obviously insufficient?

………………

Hearing the little fat man Zhang Jun's doubts, Yang Zhu smiled.

Although he knows that there is a very strong atmosphere in China's society that "the hero is only based on performance"; he also knows that due to the rapid progress of Zhutou Trading in the past two years, most executives have been forced to fall into brand-new and concrete businesses one after another. In the process, it led to the formation of some stereotypes of thinking;

However, he still couldn't help reminding: "Fatty Zhang, although I know that the company's business is really busy now, I still have to remind you..."

"As an executive, if you always only focus on the tactical level and are led by this set of tactical logic, then in your life, you are not qualified to break the ground and create a small world by yourself!" <4 level... Because if you only understand tactics, your level can at most reach the position of director level! "

Hearing Yang Zhu's harsh criticism, Zhang Jun couldn't help shrinking his neck, but the doubt in his eyes didn't disappear.

Seeing this, Yang Zhu sighed: "You know, the academic circles have always believed that when the economic level develops to a certain stage, whether it is a pure entity model or a pure e-commerce model, there are huge drawbacks!"

"The disadvantage of the pure physical model is that the traffic entrance is limited and the traffic cost is too high, and the brand is locked up too much room to play;"

"Although the pure e-commerce model has theoretically unlimited traffic entrances, because there is not enough physical value to grant brand credit, the trustworthiness and life cycle of the brand will be greatly weakened—in other words In other words, the thickness of the brand is inherently insufficient!"

"Therefore, from the perspective of business model, a platform that not only has physical value for brand credit/transferred credit, but also has a large amount of low-cost traffic acquisition channels is the most perfect!"

Hearing this, Zhang Jun pondered for a while, and seemed to understand something vaguely: "Director Yang, what you mean... In the future, the core function of the pure e-commerce business is to obtain low-cost traffic; and our local The core function of the life service business is to become the physical value of the platform, and then transfer the value to those cooperative merchants on the pure e-commerce platform?"

Yang Zhu nodded: "Although the plan for your local life service business is far from that simple, but only in terms of the company's future e-commerce business plan, what you said is not wrong;"

"In fact, to put it bluntly, the company will still adopt the value logic of the o2o business in this aspect in the future - it's just that the props used to dispel consumers' doubts are those outlets and physical samples, and the props to dispel consumers' doubts in the future are 24 It’s just the logo that appeared in their lives when they were young!”

Zhang Jun naturally knew what "the logo that appeared in their lives 24 hours a day" meant. Although Yang Zhu's words were unclear, when he thought that his boss had such an ambitious plan for the local life service business, his fat His body suddenly became agitated uncontrollably.

Yang Zhu looked at him, and snorted angrily: "I said at the conference a long time ago that the local life service business is the company's core business, and it is also one of the grassroots businesses with the most strategic value;"

"Although due to timing issues and some objective factors, the business of this sector has not yet started to really develop, but in the future, the importance of this business will far exceed your imagination!"

"Therefore, as the helm of the company, I am very worried about whether you, the head of the department, will be able to shoulder this important task!"

Hearing that Yang Zhu doubted himself for the second time, Zhang Jun's face turned green immediately, and he quickly slapped his chest loudly: "Dong Yang, didn't you feel confused before? Don't worry, after your guidance, I understand that after I understand What to do. Don't worry, regardless of whether the department is inside or outside, the next thing will be handled properly for you!"

Yang Zhu curled his lips: "As far as your performance in the past year is concerned, it's hard for me to feel relieved!"

"You must first understand that the current scale of our company is not too small. As the president of a business unit, the specific tasks and projects are naturally managed by those executive vice presidents. You only have two core tasks - to inspire you The fighting spirit of the team, and guiding them in the right direction!"

"In terms of team management, you can do well. Although you still use Director Yan's method, you can roughly unite more than 8000 people, which is considered to be somewhat capable of you!"

"However, when it comes to direction...you are at most at the level of a senior manager!"

Hearing this, the little fat man looked at him with a sad face, even if so many proposals proposed last year were shot down, you don't have to hurt me so much, do you?

Seeing this, Yang Zhu sneered: "Actually, I have also heard from Assistant Wan and Director Sima about the plans you proposed last year."

"From a purely commercial point of view, those plans are not much of a problem—whether it's the [Market Material Dispatch Center] similar to a central kitchen or a real estate speculator united with an intermediary, as long as they are executed well, they can make a lot of money. money."

"But……"

"You have to figure it out, Zhutou Trading is not a leather bag company, nor is it a start-up company looking for investors everywhere! - We seem to be so eager to make money, and we will do anything to do it!?"

Saying that, Yang Zhu hated iron and pointed at Zhang Jun: "You are also an old man in Zhutou Trading, and you can see how the company has come step by step;"

"I don't want to say anything else, I just want to ask you..."

"If we share part of the cost of delivery personnel with those merchants, those cooperative merchants, especially those high-quality merchants with guaranteed business volume, will continue to cooperate with us?"

"If we force those catering businesses to buy raw materials from us, you don't think they will feel resentful... This kind of behavior is similar to forced buying and selling, and even the Market Supervision Bureau may intervene!"

"The thing that annoys me the most is that you actually plan to get involved in the real estate industry to speculate in real estate for the sake of book profits... Do you know that people are lazy, and when a department gets used to making quick money, it will never Mind to go back to do the work it should do!"

"In other words, if you really speculate on real estate purely for money, your local life service department will be completely abolished!!"

Your old man asked three questions, okay?

The little fat man looked at his big boss with some resentment, but the last sentence made him break out in a cold sweat.

As the focus of the internal training of Zhutou Trading, the company raised the dangers of "blind and irrelevant diversification" more than once, and even once used its friend Fangyuan Computer's parent company "Fangyuan Group" as an example (at this time, Fangyuan Group had already Non-related diversification has been in operation for a period of time, involving real estate, securities and other industries that have nothing to do with it, and there have been obvious sequelae of strategic deviation)

Zhang Jun, who has dealt with many small and medium-sized enterprises, naturally knows how terrible the sequelae of being biased by the inertia of interests are. After all, there are many enterprises that blindly diversify for money and eventually lose their competitiveness in the industry;

From another point of view, in fact, their local life service business department can also be regarded as a medium-to-large enterprise - but due to Yang Zhu's deliberate arrangement, his business department currently does not have the right to operate independently.

Therefore, if the local life service business department where he works really suffers from fluctuating employees' minds and a significant decline in the competitiveness of the industry, Yang Zhu will really kill him in all likelihood!

Thinking of such serious consequences, Zhang Jun couldn't help touching the cold sweat on his forehead. At the same time, he had a deeper understanding of what his boss said, "guiding the department in the right direction".

Yang Zhu looked at Zhang Jun's terrified expression, and nodded slightly in his heart, but his mouth was still unforgiving: "Fatty Zhang, now, even outsiders know that the core asset of our Zhutou business is [goodwill] These two words; as the president of a business department, it is impossible for you to be inferior to an outsider, right?"

Zhang Jun looked at his boss with a mournful face and an innocent face: "Director Yang, I know I was wrong, can I change it? Can you, old man, let me go and forget about those plans last year?"

Yang Zhu snorted: "I don't think you may really fully understand where your mistakes are!"

"As an executive in charge of a business unit, you must be clear that the company believes in long-termism in any matter related to goodwill, b/c reputation and viscosity!"

"For any such core asset business, the company never cares about temporary gains and losses, nor does it care about the so-called book figures. Even if it keeps posting money, it must do what it needs to do well!"

"And your real, biggest mistake is..."

"Obviously your local life service business department is the core value-bearing department of our Zhutou business. You don't fully realize the importance of your business, but you plan the company's strategic business as an ordinary commodity business!"

"Tell me, should you be scolded!"

Although Fatty Zhang had never heard of the term "commodity business" before, it was easy to understand what the word meant once he was connected. The plans and recent performances all show signs that they are "going astray";

And as an executive, there are signs of serious disagreement with the company's values ​​and strategic steps, and what follows will definitely not be a good result.

only……

What is waiting for me is to be dismissed, or just to get down from the position of department head?

Zhang Jun thought dejectedly—he only hoped that the boss would see that he was the first batch of employees, and just take away his current position as a punishment.

It has been more than three years, and along the way, he is really reluctant to part with the brothers in the company and department.

Just as the little fat man closed his eyes and waited to die, he suddenly felt a heavy slap on the shoulder, but it was Yang Zhu who looked at him seriously: "So...don't blame me for not giving you a chance!"

"I'll give you a month, I don't want to see people in the local life service business department panic!"

"At the same time, after three months, seriously submit me a report on optimizing your department's business processes and service quality!"

"Remember, don't hide in the office and write this report... What I want to see is an optimization plan written by the entire department from top to bottom!"

Eh! ? ? ?

The little fat man looked at Yang Zhu in disbelief.

The implication of this is...not even my position?

Seeing that Fatty Zhang escaped from death and was about to cry with excitement, Yang Zhu stood up tremblingly, and slapped him on the shoulder angrily: "Look at your worthless look! Let me tell you , if you are still at this bullshit level after two years, I will withdraw you immediately!"

After finishing speaking, he waved his arm crookedly: "Go, take me home quickly, I can't bear it anymore!"

After finishing speaking, the whole person swayed and spun around, and fell limp in Zhang Jun's arms.

The little fat man helped his boss up with some difficulty, and looked at this guy's sleepy face, feeling a little speechless.

Hey, hey, as a man from Qilu, 5 bottles of Qingdao Chunsheng, which fades out of the bird, drink you like this, can you do it!