Rebirth in 1998 is also a kind of life

(Thanks to the book friend "20190928181554882" for the reward of 1500 starting coins!)

In the office of the chairman of Zhutou Trading.

"Oh? From this point of view, this Zeng Yifei who came back from the beautiful country turned out to be an underestimated talent?" Yang Zhu looked at the resume in his hand with great interest.

"Well, I think it is possible to issue tasks directly from the background of the office system, and appoint Zeng Li as the person in charge of the first phase of the project, and let him improve the preparations for the membership rights framework - anyway, nearly half of the work within our company , In particular, most of the work in the marketing department has been decentralized, so there is no need to worry about being overwhelmed by the previous rank." The little girl suggested.

Seeing that his wife attached so much importance to this sea turtle who was said to have been brushed down by br during the first application process, and actually asked Zeng Yifei to take the position directly through the backstage directly appointing the project leader, Yang Zhu pondered for a while, and finally nodded .

&n7 Senior executives above the level must jointly sign the resolution to implement it;

However, judging from the meeting situation reported by the little girl, this guy named Zeng Yifei is indeed worthy of this level of recommendation.

........................

In today's meeting, Zeng Yifei concretized the social currency on the theme of "public welfare", which is actually not complicated.

First: Build a "Member Honor System".

To put it simply, no matter what level of membership, there will be an "honor level" behind the avatar; this honor level is not necessarily related to how much money you spend on the platform every year; It is related to the public welfare activities of commercial and trade organizations and how much contribution they have made;

In addition to allowing you to show off, this member honor system has many substantial benefits-different levels of honor levels allow you to enjoy different degrees of secondary discounts; compared with other members, your priority rights and interests will be more obvious ; Even at the v4 level, you can also enter the "Member Celebrity List" of Zhutou Trading, and display your various contributions on various subordinate platforms.

In addition, Zeng Yifei also plans to communicate with local administrative agencies to nominate those honorary members who have made significant contributions to public welfare to the local "outstanding youth" selection, and then use some media to publicize-although this idea may not be possible. It makes sense, but if there are local tyrants with clean backgrounds who spend a lot of money for public welfare, it is not impossible.

Regarding this, Yang Zhu’s reply in the minutes of the meeting was... “It’s generally feasible, but you don’t have to stick to offline public welfare activities. You can add a [public welfare commodity area] online, and accumulate your own profits by purchasing products from merchants that have participated in public welfare activities. For the honor level, you only need to control the conversion ratio of its honor points."

Second: Hold regular "appreciation meetings" in every city where Zhutou Trading has outlets.

This appreciation meeting is similar to the combination of "Senior Tasting Meeting" and "Commendation Meeting";

That is to choose a fixed date every year, rent a relatively high-end place in each city, and then invite members with new honor value top100 in the city to participate;

As a thank you for their contributions in the past year, Zhutou Chamber of Commerce purchased a batch of absolutely rare and unique food and drinks from all over the world to share with its members - these things may include sandy soil purple potatoes from deep in the mountains , there may also be baobab fruit from Africa, or emu meat from the national bird of the kangaroo country cooked by a five-star chef on site; there may even be a bottle of "Drip Gold" noble rot wine that is hard to find on the market or Lo Contini;

In short, how to come from scarcity, how to make people have face how to do.

In addition to the inevitable cultural performances, the appreciation party will also hire well-known local hosts to review and affirm the various contributions made by these members in the past year; The special anti-counterfeiting honor cards made by Zhutou Trading Co., Ltd. - these honor cards not only record the contribution of each member in this year, but also have different shapes every year, and are designed in full accordance with the standards of artworks, which are of great value , great collection and display value.

Third: open the "network jury" business to members.

The thinking about the "online jury" actually stems from the high complaint business and the contradiction between refunds and returns on pure e-commerce platforms-in fact, even the o2o platform of Gongyoujia has many similar situations.

According to the previous operation process, this business is handed over to the customer service department with the "power to shoot lights" to make a fair decision between merchants, products, and consumers, and to safeguard the interests of both , it is indeed not an easy task;

Because there are indeed a lot of refunds and returns, it is not that there is a problem with the merchants and products themselves, but the reason for the refund given by the consumer is "quality problem"-in the assessment mechanism of Zhutou Trading, the customer service personnel certainly understand The merchant has the right to life and death, but at the same time, if you make more than three wrong punishments, you will face extremely serious punishment.

Therefore, unlike other companies, Zhutou Trading’s customer service is definitely one of the positions with the highest work pressure; and with the rapid growth of the business volume of the Gongyouzhijia platform, it is absolutely necessary to recruit enough customer service personnel and train enough customer service personnel with excellent professional quality. It's the biggest thing in the HR department.

But Zeng Yifei, who is a product experience officer, discovered an interesting phenomenon through the collection and arrangement of data in the comment area;

Originally, everyone thought that as two groups with different interests and even some opposing natural attributes, consumers should help one-sidedly when faced with another group of consumers who leave negative reviews on products, apply for returns or even compensation.

But in fact, this is not the case. Many consumers will often refute and give their own experience when faced with similar bad reviews for products they have purchased and used.

Although only in terms of the absolute number of comments, the proportion of this situation is not particularly large, but based on the well-known "silent majority" principle, Zeng Yifei believes that...it is not that most consumers are unwilling to speak out impartially, but that they There's just not enough motivation to do it.

So Zeng Yifei applied to his superiors and the head of the customer service department, and after getting approval, he started a small-scale "online jury" experiment—that is, when faced with consumers' demands for refunds and returns, he grabbed a batch of purchases through the background of the system. "Non-abnormal members" who have purchased similar products, and three of them are randomly selected as jurors (they will be notified by phone to explain the situation to them), and then they will decide whether the order should be refunded, and they will also be informed afterwards A small amount of vouchers are issued as rewards.

And the results of the experiment undoubtedly proved Zeng Yifei's conjecture - being "entrusted with a heavy responsibility" by such a large platform as Gongyou's Home, most of the members immediately became full of enthusiasm, and quickly gave them a message on the small interface of the independently developed platform. I issued my own verdict, and attached my extremely fair and detailed experience of using this product.

The platform's final verdict is much easier thanks to testimonials from first-hand users.

The customer service only needs to compare the factory batch of the product with the photos provided by the complainant, and as long as they purchased the same batch of goods as the captured "online jury", they can immediately take the jury's verdict as the main one—if it is not the same Batch of goods, that's easy, just grab another batch of members who bought the same batch twice to be jurors, anyway, the cost incurred in the middle is really not high.

Afterward review and statistics, this online juror model can not only greatly reduce the workload of customer service personnel, but also has an astonishing 99.13% fairness—it can be said that the degree of accidental injury is even higher than that of consumers who decide by themselves. Professionally trained customer service personnel are even lower.

Senior manager of <3 level - in fact, if the sampling base of this model is not enough, plus there are many details in the middle that need to be further improved, according to the personnel system of Zhutou Trading, he can even jump directly to the core director of m4 level, becoming an executive in the full sense.

However, the reason why he regards the qualification of "online juror" as one of the components of the social currency of future pure e-commerce platform members is not to gain credit for himself, but because he found that... this kind of juror For the vast majority of members, the sense of recognition and respect that comes with their identity and comes from large companies is far from being comparable to pure money and material encouragement.

According to the words of the old emperor: "What's wrong with xxx? Don't you have to ask grandpa?"

This kind of thing has made many members brag about it for a year or two!

........................

Yang Zhu nodded: "I'll call Director Yan in a while, sign the resolution, and let Assistant Wan announce the appointment directly in the background!"

After thinking for a while, Yang Zhu said again: "You will communicate with Zeng Li later, in addition to giving him feedback on the modification opinions, and explaining to him by the way..."

"Don't separate honor and material too much, in fact... I think in the future, using material to show honor will be more stable!"

The little girl was a little puzzled: "Using material to show honor?"

Yang Zhu smiled: "Actually, you can suggest that he try to communicate with various departments, sort out and connect various external resources;"

"Then...with the help of the existing o2o platform, we can gradually open up the "crowdfunding" business with a private customization nature in a small range for some members with high cumulative sales;"

"For example...you can grab some high-quality members from the category of tea drinks, and try the custom-made item [I have ten teas];"

"For another example, you can grab some high-quality members from the wine sub-category and try the [I have three-point vineyard] project;"

"For another example, you can grab some high-quality members from the subcategory of food, and try the [I have an acre of land] project;"

"Other subcategories, such as walnut oil, organic vegetables, rice, chicken, pork, etc., can be tried based on background data-although not necessarily suitable for every subcategory, as long as relevant high-quality members If the base group is enough, it is worth trying.”

The little girl understood immediately.

For the seemingly introverted Chinese people, there are some things that cannot be put on the lips every day.

Therefore, it is very important to expand the "usage scenarios" for showing off, and it is also one of the important factors for stabilizing the value of social currency and continuously expanding the scale of the circle.

So, for Chinese people, what could be more "low-key" to show their differences than the food, drink and clothing products that can be accessed all the time?

think about it……

"Huh? Your tea is not bad!"

"Oh, it's okay, I picked it from my ten ancient tea trees, it's so-so!"

"Eh? Your dish tastes good!"

"Oh, it's so-so. It's airlifted from my one-acre vegetable garden. The only advantage is that it doesn't use chemical fertilizers and pesticides!"

"Huh? Why is your name engraved on this wine bottle?"

"Oh my, this year the vineyard has grown a little too much grapes. I can't finish eating so many grapes. The rest I just make wine by myself. The level is so-so, so I'm going to do it~!"

and so on...

The meaning of Yang Zhu’s words is also obvious, either starting from the show-off products, or starting from the sensitive products (walnut oil has been used to supplement nutrition and appetizers for infants and young children for a long time), this piece Consumers are the easiest to be moved, and also the easiest to be empowered by the goodwill of Zhutou Trading, so in the short term, it will not be imitated by other competitors.

only……

The little girl looked at her man helplessly: "Yang Zhu, why do I always feel that you have such a negative view of human nature? I think it's good to focus on pure public welfare activities, and it can also help members realize themselves Social value... If too many commercial elements are mixed in, will the purity of social currency be deteriorated?"

Yang Zhu shrugged, there were some things he couldn't say directly.

他自然不可能告诉小丫头等到纯电商市场成熟后，主要消费者是85-90-00后；这些人的价值观跟70/80的人有很大的不同；

And under the infiltration of Western universal values...

Not to mention these people, even among the post-80s group, there are more and more refined egoists,

Want to try to stick them with pure public welfare?

What a joke! ?

Seeing that her man still held the negative values, the little girl pouted and left, then hurried to the o2o business department - she has more and more work now, besides communicating with Zeng Yifei in detail, she also has to communicate with Zeng Yifei. It is also one of the important tasks to cooperate with the personnel department and actively persuade more suitable talents to join this project team;

After all, under the decentralized management system, if employees are completely allowed to decide whether to participate in a project team according to their own preferences, there may be no problem under normal circumstances, but it is not suitable for such a strategic project .

………………

Ten minutes later, Wan Qingyi opened the door and walked in.

"Director Yang, the back office's designation order regarding the person in charge of Zeng Yifei's project has been sent, and this is the return receipt." Classmate Xiaohua put a document on the table.

Yang Zhu picked it up and looked at it, and found that it was signed by Director Yan, this time he picked up a pen to sign on it, and handed it back-this kind of resolution signed by two executive directors, the return receipt is also It must be signed, otherwise the file will not be sealed at all.

"Hey, how is the decoration of your house?... In a week, it will be Valentine's Day!" When handing over the document, a certain high-ranking official surnamed Yang took advantage of it openly.

Seeing this bastard taking advantage of her in broad daylight, Wan Qingyi was bluffed a lot, but after hearing Yang Zhu's naked words, she felt that her legs were a little weak.

The Valentine's Day that Yang Zhu said is not 2.14 in the West, nor is it the Qixi Festival that many people in later generations misunderstand, but the Lantern Festival a week later-this is the real Valentine's Day in ancient China.

Seeing the green light in Yang Zhu's eyes, knowing that this guy's time for "doing evil" has been forcibly compressed to once a week, the school girl only felt a heart beating violently, and it took a long time before he tremblingly said: "Already, It has basically been installed and is being ventilated; it should be able to live in during the Yuan and Lantern Festival.”

Noticing that this guy was blushing all over his face, his voice trembled a little, Yang Zhu chuckled, and was about to molest the beauty in front of him;

But seeing Wan Qingyi like a running rabbit, after giving the timeline of his deathline, he ran away without a trace...

Seeing his prey run away, Yang Zhu was heartbroken!

Yaya is also a woman who doesn't know how to be cold or warm.

The future man of your family is already starving, so you don't know how to take advantage of me first, to satisfy his hunger?

Looking at the open office door, a certain unscrupulous man thought so...